Maldives Introduces World’s First Travel Loyalty Program

The Maldives is the first country in the world to introduce a loyalty program that will reward tourists visiting the country! They announced the loyalty program named ‘Maldives Border Miles’ with the goal of boosting tourism after reopening borders.

Maldives Introduces World’s First Travel Loyalty Program

On Sunday Maldives announced some very interesting and exciting news with the launch of the ‘Maldives Border Miles’ program, the first loyalty program of its kind. The’ Maldives Border Miles’ loyalty program is a joint effort with of Ministry of Tourism, Maldives Marketing, and Public Relations Corporation, and Maldives Airports Company Limited, to promote tourism within the island nation. The loyalty program was launched during a special virtual ceremony held to mark World Tourism Day 2020. All visitors will be able to earn points based on the duration of the stay and the number of times they visit the country. Visitors will also have the opportunity to earn additional points by visiting the country during special occasions and holidays.

From the official website:

Maldives Border Miles is a three-tiered loyalty program focused on tourism promotion. Tourists enrolled in this program will earn points for each border crossing. Additional points are rewarded for the visits on special occasions. Once the tourist reaches to a tally of a specific amount of points, privileges are rewarded with amazing benefits. As they move up the tiers, privileges are enhanced, and benefits are made exclusive.

The ‘Maldives Border Miles’ program is a three-tiered loyalty program. The three tiers are:

• Bronze - Bronze membership level is called Aida. The word Aida is from Divehi linguistic, which is referred to a bright star on the sky


• Silver - The silver membership level is called Antara. The word Antara is from Divehi linguistic which is referred to as attractive and prestigious


• Gold - The gold membership level is called Abaarana. The word Abaarana is from Dhivehi linguistic, which is an honorific name given to monarchs

A 30-day free on-arrival visa is issued to all tourists with a confirmed booking for a stay at any registered tourist facility in the country. Also, no mandatory quarantine or testing on arrival is necessary. The only conditions visitors must meet are a negative PCR test taken 72 hours before their departure and they should fill out an online health declaration form. It will be interesting to see further development of this first of its kind loyalty program.