Don’t Believe the Hype: Why TikTok’s Travel Dupes Often Disappoint

Post originally Published November 24, 2023 || Last Updated November 24, 2023

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Don't Believe the Hype: Why TikTok's Travel Dupes Often Disappoint - Overcrowded Locations


Don’t Believe the Hype: Why TikTok’s Travel Dupes Often Disappoint

Social media has made some lesser-known travel spots explode in popularity overnight. Places that were once quiet local gems are now jam-packed with tourists thanks to viral TikTok videos and Instagram posts. This overtourism can ruin the travel experience.
Hidden beaches in Hawaii, quaint towns in Portugal, and even pristine natural parks have all seen a massive influx of tourists after getting attention online. Locals in these spots complain that crowds have destroyed the ambience and charm that made their home special. What was once a peaceful morning walk on an empty beach becomes a stressful navigation through hordes of tourists. Favorite restaurants and shops get overrun, hiking trails become congested, and the place starts to lose its magic.

Overtourism often leads to problems like environmental damage, increased prices for locals, and a diluted cultural experience. For example, Maya Bay in Thailand was closed in 2018 after appearing in the film The Beach because hordes of tourists had severely damaged the coral reefs. Dubrovnik in Croatia now feels like "Disneyland" thanks to cruise ship crowds and Game of Thrones fans. Residents struggle to find affordable housing as investors buy up property for Airbnbs targeting tourists.

As a responsible traveler, it's important to do research before visiting a destination that seems under the radar. Check to see if the spot has experienced a recent boom in tourism and how locals feel about it. You may opt to go somewhere else to avoid adding to the problem. Or visit during shoulder season when there are fewer people. Spreading out to less hyped areas nearby can also help.

What else is in this post?

  1. Don't Believe the Hype: Why TikTok's Travel Dupes Often Disappoint - Overcrowded Locations
  2. Don't Believe the Hype: Why TikTok's Travel Dupes Often Disappoint - Unrealistic Expectations
  3. Don't Believe the Hype: Why TikTok's Travel Dupes Often Disappoint - Do Your Own Research
  4. Don't Believe the Hype: Why TikTok's Travel Dupes Often Disappoint - Support Small Businesses
  5. Don't Believe the Hype: Why TikTok's Travel Dupes Often Disappoint - Trip Planning Still Matters
  6. Don't Believe the Hype: Why TikTok's Travel Dupes Often Disappoint - Manage Your Budget
  7. Don't Believe the Hype: Why TikTok's Travel Dupes Often Disappoint - Focus on the Experience
  8. Don't Believe the Hype: Why TikTok's Travel Dupes Often Disappoint - Enjoy the Journey

Don't Believe the Hype: Why TikTok's Travel Dupes Often Disappoint - Unrealistic Expectations


Social media has a way of distorting reality, making destinations seem even more beautiful and experiences appear flawless. From magical sunrises on the beach to empty ancient ruins, what you see online often sets unrealistic expectations for your own trip. Then when you arrive, the imperfect reality may leave you disappointed.

The heavily filtered and edited photos filling your Instagram feed set impossibly high standards. That remote tropical beach probably isn't as pristine as it looked online. Other travelers may have left behind trash. The famous landmark is swarming with tourists trying to get the same iconic shot. Instead of having an ancient temple to yourself at golden hour, you're jostling for position with hundreds of other people.

Things can also be inaccurately depicted in viral videos. A TikTok travel clip promising you'll "feel like the only tourist" in a European village makes it seem undiscovered. But peak summer crowds tell a different story. That cafe where an influencer raved about the chocolate croissants has a line out the door now. Your experience won't match the video.
It's easy to fantasize about your upcoming trip being flawless after seeing dreamy content online. But when things don't live up to the impossible standard, it's a letdown. You pictured an empty museum to explore at leisure and instead it's packed with school groups. The sunset you hiked to see gets blocked by clouds. Part of managing expectations is remembering that weather and crowds can be unpredictable. Instagram angles and filters create an illusion of perfection that reality can't match.

Don't Believe the Hype: Why TikTok's Travel Dupes Often Disappoint - Do Your Own Research


Don’t Believe the Hype: Why TikTok’s Travel Dupes Often Disappoint

Relying solely on social media for travel inspiration is a recipe for disappointment. No matter how tempting those scenic shots and rave reviews may seem, it's crucial to dig deeper before booking a trip. Do your own thorough research to avoid surprises and make the most of your travels.

Viral posts don't always paint an accurate or complete picture. That secluded beach hideaway probably looks more serene through an influencer's lens than it will in real life during peak season. And good luck recreating that perfect Instagram sunset shot—Mother Nature doesn't take requests. You may end up frustrated if your experience doesn't match the glossy social media hype.
Independent research helps you set realistic expectations. Read recent reviews from multiple travel sites to get a balanced perspective. Check if any major changes or closures will impact your trip. Look at weather patterns during your travel window. Studying guidebooks and maps provides cultural context and helps you craft an itinerary suited to your interests.

Research also allows you to discover hidden gems not splashed across social media. While some spots become victims of their own viral success, you can uncover under the radar alternatives. For example, lesser-known islands in Hawaii, coves along California's coast, and quiet villages in Europe offer beauty without the crowds. Digging deeper leads you to places with their own magic yet to be Instagrammed.
Fellow travelers who did their homework provide tales of both delight and dismay. On online forums, they share candid reviews revealing what lived up to the hype and what fell painfully short. Their insights help separate fantasy from reality—you'll benefit from their lessons learned. Those who heeded advice to avoid overtouristed destinations report blissfully uncrowded experiences. Others regret skipping independent research and finding locations far different than marketed online.

Don't Believe the Hype: Why TikTok's Travel Dupes Often Disappoint - Support Small Businesses


The allure of saving a few bucks by booking with massive hotel chains and airlines is strong. But experienced travelers know that supporting small, local businesses often leads to the most rewarding and authentic experiences. By staying at a family-run B&B, eating at tiny hole-in-the-wall restaurants, and purchasing handmade crafts, you directly contribute to the community. Your memories will be all the richer for it.

According to recent surveys, over half of travelers believe it’s more important now than ever before to patronize small businesses. The pandemic dealt an especially hard blow, forcing many to close permanently. Those still standing continue to face challenges but remain integral to tourism economies. The California Farm Trail Association states that for every $100 spent at a local establishment, $68 stays within the community. Yet much gets siphoned away when travelers spend with big corporations.
The perks of supporting small businesses span beyond economics. They boast local expertise that mega-chains lack. The B&B owner steers you to an off-the-beaten-path winery. The antique shop worker explains the history behind a hand-crafted textile. The chef recommends the catch of the day at restaurants where the fishermen themselves dine after returning to port. Immersing yourself in these experiences provides culture and context.

Fellow travelers rave about the fulfilling adventures enabled by family-run enterprises. A chance encounter with a village artisan in Guatemala led to a private weaving demonstration. Booking a local guide in South Africa’s Karoo region provided a safari experience tailored to personal interests. One vivid account describes stumbling upon a tiny taco stand in Mexico City, only to be treated to a cooking lesson by the abuelita running it. Far more memorable than any cookie-cutter chain meal.

Don't Believe the Hype: Why TikTok's Travel Dupes Often Disappoint - Trip Planning Still Matters


Despite social media's temptation to impulsively book that cheap flight and figure out details later, old-fashioned trip planning is still essential to avoid disappointment. Fellow wanderlusters who skipped thorough preparation often regretted it, while those who did their homework ended up delighting in the journey.

Crafting a personalized itinerary makes all the difference, ensuring you experience a destination on your own terms instead of just following the herd. Savvy travelers highlight key advantages of planning ahead: avoiding crowds at major sights, discovering hidden local gems, gaining cultural insights from guides, and even saving money with advance ticket purchases.

Those seduced by a too-good-to-be-true airfare inevitably run into problems. Dreaming of sunsets on Santorini, Nora jumped at a weekend getaway deal without researching what to do there. The island was mobbed with cruise ship passengers elbowing to get selfies at the iconic blue-domed churches. She laments: "I wish I'd planned more activities away from the hot spots so I could enjoy Santorini's beauty in peace".
Meanwhile, Chris meticulously mapped his two weeks in Japan down to the hour. He pre-booked tickets for a sumo wrestling tournament, a guided forest hike showcasing fall foliage, and a hands-on udon noodle-making class. Far from regimented, Chris raves: "the schedule let me experience Japan's culture in a meaningful way, not just chase IG shots like other tourists".

Beyond avoiding headaches, trip planning simply helps you make the most of your limited time and money. Outdoor enthusiasts relying on local guides gain access to incredible experiences like foraging mushrooms in the Pyrenees or ice-climbing up a glacier in Patagonia. You'd never find those gems on your own. Savvy travelers also take advantage of advance ticket sales, snagging huge discounts at museums and historic sites worldwide.

Trip planning does require effort upfront, especially piecing together complex itineraries across multiple destinations. But travelers who put in that work are richly rewarded with deeper cultural immersion. On a two-week Southeast Asia trip, Kira combined usual must-sees like Bangkok's Grand Palace and Bali's terraced rice paddies with more offbeat choices like shadowing monks during morning alms in Luang Prabang and sailing Vietnam's emerald Halong Bay on a vintage junk boat.

"Those were the moments that made my trip extraordinary," she says. "I avoided herds of tourists and glimpsed local life thanks to planning guides who knew the real Asia, not just the Instagram version."

Don't Believe the Hype: Why TikTok's Travel Dupes Often Disappoint - Manage Your Budget


The allure of scoring rock bottom airfares and hotel deals online is strong. But veteran travelers caution that letting impulse purchases blow your budget ruins the journey. Saving upfront through careful planning prevents painful decisions later.

Managing your budget starts with honesty about what you can realistically afford. Be skeptical of influencers flaunting lavish vacations most can’t replicate. Kim admits falling into the trap of overspending just to snap glamorous social media shots that seemed to define her self-worth. “I racked up massive credit card debt chasing the Instagram dream. Now I’m paying for that illusion years later”.

Others share how budget mismanagement forced difficult tradeoffs. Hoping to indulge their inner foodie in Vietnam, the Chens splurged on an exclusive street food tour in Ho Chi Minh City. But that meant no funds left for a Junk boat cruise in Halong Bay, which daughter Emily dreamed of. She recalls: “I was crushed we had to skip it because my parents failed to budget properly”.
Savvy travelers use apps like Trail Wallet to track expenses in real-time. They also purchase flights and book hotels as early as possible when prices are lower. Signing up for price drop alerts from Hopper, HitList and Scott’s Cheap Flights helps spot deals.

Being flexible is another budget booster. Visiting major cities like London and Tokyo during shoulder season provides significant savings on airfare and hotels without sacrificing experience. Off-the-beaten path destinations in Eastern Europe and Southeast Asia also give you more bang for your buck than western Europe.

It comes down to deciding what really matters to make the most of your budget. Serena confesses she originally wanted to stay at fancy beach resorts in the Maldives. But digging deeper, her core goal was simply feeling at peace gazing at the Indian Ocean. She opted for guesthouses on remote islands that offered the same views at a fraction of the cost.
Travelers intent on sticking to a budget avoid overpriced tourist traps. As alluring as Paris seems, mainstream areas have exorbitant cafes and restaurants. Locals advise heading to vibrant, multi-ethnic neighborhoods like Belleville and La Goutte d’Or to savor the real Paris. Here you’ll find families chatting in Arabic, Chinese grandmothers bargaining at markets, and the scent of North African spices, not $40 steak frites.

Don't Believe the Hype: Why TikTok's Travel Dupes Often Disappoint - Focus on the Experience


The real magic of travel lies in immersing yourself in the experience, not snapping photos for social media. Yet many fall into the trap of curating perfect Instagram shots rather than living in the moment. Veteran jetsetters urge focusing your time and energy on making meaningful connections, savoring authentic moments, and creating lasting memories.

Torsten has seen countless travelers become so obsessed with getting the iconic Eiffel Tower selfie that they forget to appreciate Paris' real charm. "They're too busy jostling for the best angle to notice the melodic busker filling the streets with Edith Piaf songs. Or the fragrant scent of butter wafting from the patisserie tempting passersby with mille-feuille pastries."

Meanwhile, others are fixated on showing off luxury, whether sipping champagne against a Bali sunset or posing in business class en route to Dubai. But the indulgence wears thin without genuine cultural encounters. "Too many seek experiences just for the 'gram, without ever venturing beyond their 5-star cocoon to understand local life," Torsten laments.

Fellow traveler Louisa found herself falling into this trap during an African safari. "I was so focused on spotting every Big Five animal to document on my camera, I wasn't present. My Masai guide Gideon gently reminded me to appreciate the profoundly spiritual feeling of being amongst these magnificent creatures."

That reset her mindset for the rest of the trip. She put away her phone, soaking in the tranquility of endless golden plains and nights lit by Milky Way galaxies stretching across African skies. "It was life changing to simply be, witness and feel. No filters or followers required."

Torsten has experienced similar epiphanies, like gazing upon Cambodia's ancient temples of Angkor Wat in awe rather than hurrying to snap pictures. "In that powerful, quiet moment I could imagine the millions who'd passed through these hallowed halls over the centuries - what hopes, dreams and rituals transpired within these walls. No photo could ever capture such magic."

Travelers focused on the experience also take time to forge human connections, whether sharing stories with Hanoi street vendors while slurping steaming pho or joining a Zulu village celebration filled with infectious song and dance. "Those serendipitous moments of laughter and learning stay with you far longer than any material souvenir ever could," Torsten believes.

Don't Believe the Hype: Why TikTok's Travel Dupes Often Disappoint - Enjoy the Journey


The real richness of travel comes not from perfect Instagram photos, but from enjoying the journey. Yet many travelers fall into the trap of obsessing over their itineraries, fixating on sights, and hurrying to capture content. In doing so, they rob themselves of the magic that comes from being fully present. Fellow wanderers urge slowing down, embracing spontaneity, and soaking in each moment.

Marco spent years hopping between European capitals on quick city breaks, determined to hit all the top museums and landmarks. "I'd race from one sight to the next, mechanically snapping selfies to prove I was there," he admits. "But I barely experienced where I actually was."

It took a spontaneous nighttime gondola ride in Venice, gliding under stone bridges while soaring operatic voices echoed across the canals, for Marco to shift perspective. "I put my phone down and let the wonder of that mystical floating city wash over me. I'll never forget the goosebumps or the joy of simply being there, in that moment."

Since then, Marco builds in free time to wander aimlessly, have unplanned adventures, and meaningfully connect. "Now I let travel take me where it will. My best memories come from serendipitous moments like stumbling into a village paella feast in Spain or laughing with Peruvian kids improvising soccer games in ancient Incan ruins."

Fellow traveler Leyla echoes Marco's revelation after years of racing to pack her trips with bucket-list sights. A chance encounter with a wise Thai monk outside a temple transformed her view. He spoke of life's journey bringing unexpected beauty when we remove the blinders of schedules and expectations. She took his words to heart.

"I started building flexibility into my travels, staying longer in fewer places to fully experience each," Leyla explains. "I alternate planned activities with empty days to get purposefully lost, nibble street food that captivates my senses, have conversations with locals, or just sit observing a city square buzzing with life."

Leyla fondly reminisces about blissful hours people-watching from a Parisian cafe, observing first dates, families gossiping, artists painting. "Had I rushed off to yet another museum, I would have missed that lovely immersion in French culture right there on the bustling pavement."

She and Marco agree that abandoning rigid plans and giving yourself permission to follow each day's intuition is the gateway to travel's greatest rewards. No spectacular temple or Michelin-starred meal can surpass the joy of dancing with ebullient strangers at a harvest festival or photographing a remote fishing village untouched by time.

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