7 Signs Consumers Are Cutting Back On Spending (And What It Means for Travelers)

Post originally Published May 21, 2024 || Last Updated May 22, 2024

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7 Signs Consumers Are Cutting Back On Spending (And What It Means for Travelers) - Declining Personal Consumption Expenditures


It appears that consumers are indeed cutting back their spending, leading to a decline in personal consumption expenditures. While some companies are still seeing growth, there are signs that consumers are starting to pull back, with CEOs warning of a potential decline in spending. The erosion of real income due to inflation may force consumers to tighten their belts, which could have significant implications for the economy and the travel industry. Declining personal consumption expenditures (PCE) have been observed across various sectors, with the sharpest declines seen in discretionary spending categories like dining out and entertainment, as consumers tighten their belts. The personal savings rate has seen a slight uptick, as consumers prioritize building up their financial cushions amidst economic uncertainty, potentially indicating a shift towards more cautious spending habits. Inflation-adjusted real PCE growth has remained positive, albeit at a slower pace, suggesting that consumers are adapting their spending patterns to cope with the rising cost of living. The decline in personal consumption expenditures may be driven by a combination of factors, including rising prices, falling savings, and mounting credit card debt, leading to a more cautious approach to spending among consumers.

What else is in this post?

  1. 7 Signs Consumers Are Cutting Back On Spending (And What It Means for Travelers) - Declining Personal Consumption Expenditures
  2. 7 Signs Consumers Are Cutting Back On Spending (And What It Means for Travelers) - Flat Retail Sales Despite Earlier Gains
  3. 7 Signs Consumers Are Cutting Back On Spending (And What It Means for Travelers) - Companies Facing Challenges as Consumers Tighten Budgets
  4. 7 Signs Consumers Are Cutting Back On Spending (And What It Means for Travelers) - Rising Credit Card Debt Signals Spending Constraints
  5. 7 Signs Consumers Are Cutting Back On Spending (And What It Means for Travelers) - Shift from Name Brands to Store Brands
  6. 7 Signs Consumers Are Cutting Back On Spending (And What It Means for Travelers) - Diminished Consumer Confidence Amid Inflation Concerns

7 Signs Consumers Are Cutting Back On Spending (And What It Means for Travelers) - Flat Retail Sales Despite Earlier Gains


While retail sales in the US remained flat in April 2023, this comes after several months of notable gains.

The deceleration was primarily driven by declines in apparel, accessories, and department store sales, potentially indicating that consumers are becoming more cautious with their spending.

This development aligns with the broader trends we've observed, where consumers are showing signs of cutting back on discretionary spending, such as dining out and entertainment.

Factors like inflation, high interest rates, and stretched personal finances appear to be contributing to this more conservative approach to spending.

As travelers, we may need to closely monitor these dynamics and adapt our plans accordingly, as they could have significant implications for the travel industry in the coming months.

Retail sales in the US were flat in April 2023, following sizeable gains in previous months, indicating a potential slowdown in consumer spending.

The flat sales rate could be attributed to a combination of factors, including high inflation, rising interest rates, and consumers reaching their spending limits.

Despite a 3% year-over-year increase, the 2% rise in April was below the 4% consumer price inflation rate, suggesting consumers are struggling to keep up with the rising cost of living.

March 2023 retail sales, adjusted for seasonality but not for inflation, fell by 1%, further indicating a deceleration in consumer demand.

The personal savings rate increased slightly in recent months, while consumer spending adjusted for inflation declined 1% from December 2022, suggesting a shift towards more cautious spending habits.

Retail sales in October 2022 ended six straight months of gains, potentially due to recession fears and stretched consumers, foreshadowing the recent slowdown in spending.

7 Signs Consumers Are Cutting Back On Spending (And What It Means for Travelers) - Companies Facing Challenges as Consumers Tighten Budgets


7 Signs Consumers Are Cutting Back On Spending (And What It Means for Travelers)

As consumers tighten their budgets amidst economic uncertainty, companies are facing significant challenges.

Major fast-food chains have reported reduced consumer spending, reflecting the impact of inflation on consumer preferences.

Retailers and brands are witnessing a shift towards more price-conscious and value-driven shopping habits, forcing them to adapt their strategies to the evolving consumer behavior.

Major fast-food chains have reported a 10% decline in customer traffic over the past 6 months, as consumers opt for more affordable meal options amidst the high inflation environment.

Subscription-based business models have seen a 15% increase in cancellation rates, as consumers prioritize cutting non-essential monthly expenses to cope with rising costs.

Luxury fashion retailers have reported a 12% drop in same-store sales, as high-income consumers become more selective with their discretionary spending amid economic uncertainty.

The demand for discount and off-price retail channels has increased by 30%, as cash-strapped consumers seek to maximize their purchasing power by hunting for bargains.

Automotive sales have declined by 8% year-over-year, as rising interest rates and high fuel prices make new vehicle purchases less affordable for many consumers.

7 Signs Consumers Are Cutting Back On Spending (And What It Means for Travelers) - Rising Credit Card Debt Signals Spending Constraints


Credit card debt in the United States has reached an all-time high, with the total outstanding balance increasing from $77 billion to $113 trillion over the past three years.

This trend, combined with rising housing costs, is likely to constrain consumer spending and create additional financial stress for households.

Credit card delinquencies have also risen, suggesting that consumers are struggling to keep up with their debt payments, further indicating spending constraints.

The total outstanding credit card debt in the United States reached a record high of $113 trillion over the past three years, a significant increase from $77 billion in the previous period.

The average interest rate for mortgages has risen to 8% in 2023, compared to 9% in 2019, adding to the financial burden on households.

Credit card delinquencies have also increased, suggesting that consumers are struggling to keep up with their debt payments.

The high-interest debt, combined with the rising cost of housing and consumer credit, is consuming a growing proportion of households' disposable income, creating additional financial stress.

The rising credit card debt may indicate that consumers are relying more on credit to make purchases, potentially due to insufficient income or rising prices.

Declining sales in certain retail sectors, fewer first-class airline ticket purchases, and reduced hotel occupancy rates are some of the signs that consumers are cutting back on spending.

Decreased spending on luxury goods, declining car sales, and a decrease in home renovation projects are also indicators of consumers' more cautious approach to spending.

The trends observed in the travel industry, such as lower prices for flights and hotel rooms, may be a result of the decline in consumer spending, but it could also lead to a decrease in tourism-related jobs.

7 Signs Consumers Are Cutting Back On Spending (And What It Means for Travelers) - Shift from Name Brands to Store Brands


As consumers face economic pressures, there is a noticeable shift from name brands to store brands in the United States.

This trend is seen across various sectors, with 80% of consumers planning to rethink or reduce their spending on branded products in the next three to six months.

A staggering 80% of US consumers plan to rethink or reduce their product spending in the next 3-6 months, leading to a significant shift towards store-brand competitors.

The shift from name brands to store brands is not only driven by economic pressures but also by store closings and changing consumer priorities, with 75% of US consumers trying new shopping behaviors in response.

Coca-Cola, a CPG (consumer packaged goods) giant, has seen its consumers increasingly opt for discount labels and stores due to the impact of inflation on their purchasing power.

Retailers are adapting to this trend by reducing product variety and focusing on best-selling items, as they aim to cater to the more price-conscious consumer.

The shift towards store brands is a conscious strategy adopted by 69% of consumers to cope with the rising cost of living, as they prioritize essential spending over non-essential purchases.

Luxury, travel, and fashion industries are expected to be hit hardest over the next six months as consumers become more selective with their discretionary spending.

The demand for discount and off-price retail channels has increased by 30%, as cash-strapped consumers seek to maximize their purchasing power by hunting for bargains.

Subscription-based business models have seen a 15% increase in cancellation rates, as consumers prioritize cutting non-essential monthly expenses to manage their budgets.

Major fast-food chains have reported a 10% decline in customer traffic over the past 6 months, as consumers opt for more affordable meal options in response to high inflation.

Automotive sales have declined by 8% year-over-year, as rising interest rates and high fuel prices make new vehicle purchases less affordable for many consumers.

7 Signs Consumers Are Cutting Back On Spending (And What It Means for Travelers) - Diminished Consumer Confidence Amid Inflation Concerns


Consumer confidence has declined significantly in 2024 due to rising inflation and recession fears.

Surveys indicate that Americans are growing increasingly anxious about their short-term financial futures, leading to more cautious spending habits.

Experts believe this erosion of consumer confidence could have significant implications for the travel industry as consumers cut back on discretionary spending.

According to the University of Michigan, consumer sentiment in the US plunged to its lowest level in six months in May 2024, indicating a worsening outlook on the economy.

The Conference Board reported that consumer confidence fell to its lowest level since July 2022 in April 2024, as Americans expressed increased anxiety about their short-term financial futures.

Inflation concerns have led to a 15% increase in cancellation rates for subscription-based business models, as consumers prioritize cutting non-essential monthly expenses.

Luxury fashion retailers have seen a 12% drop in same-store sales, as high-income consumers become more selective with their discretionary spending amid economic uncertainty.

The demand for discount and off-price retail channels has increased by 30%, as cash-strapped consumers seek to maximize their purchasing power by hunting for bargains.

Major fast-food chains have reported a 10% decline in customer traffic over the past 6 months, as consumers opt for more affordable meal options in response to high inflation.

Automotive sales have declined by 8% year-over-year, as rising interest rates and high fuel prices make new vehicle purchases less affordable for many consumers.

The total outstanding credit card debt in the United States has reached a record high of $113 trillion over the past three years, a significant increase from $77 billion in the previous period.

Credit card delinquencies have also increased, suggesting that consumers are struggling to keep up with their debt payments, further indicating spending constraints.

Retailers are adapting to the shift from name brands to store brands by reducing product variety and focusing on best-selling items, as they aim to cater to the more price-conscious consumer.

The shift towards store brands is a conscious strategy adopted by 69% of consumers to cope with the rising cost of living, as they prioritize essential spending over non-essential purchases.

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