A Detailed Look at SAS’ EuroBonus Loyalty Program and How to Maximize It

Post Published June 19, 2024

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A Detailed Look at SAS' EuroBonus Loyalty Program and How to Maximize It - Overview of SAS' EuroBonus Loyalty Program





A Detailed Look at SAS’ EuroBonus Loyalty Program and How to Maximize It

The SAS EuroBonus Loyalty Program continues to be a comprehensive rewards program, offering a wide range of benefits and privileges to its members. The program's four membership levels – Member, Silver, Gold, and Diamond – provide escalating benefits based the accumulation of basic points or qualifying flights. The program is known for its accessibility, allowing easy points accumulation through various means, and its generous qualification criteria, making the coveted Gold tier attainable for many travelers. The SAS EuroBonus Loyalty Program has been in operation since 1992, making it one of the longest-running airline loyalty programs in Europe. Surprisingly, the program's qualification criteria for the coveted Gold tier are relatively relaxed, requiring only 45,000 basic points to be earned within a year, making it more accessible to a broader range of travelers. Despite its Scandinavian origins, the EuroBonus program offers redemption options across a vast network of airlines through the Star Alliance, allowing members to explore destinations beyond the Nordic region. EuroBonus and regular, with the former offering fixed pricing in points and the latter featuring variable pricing, providing members with greater flexibility in their redemption choices. In a testament to its excellence, the SAS EuroBonus Loyalty Program was awarded the Best Elite Member Benefits accolade in 2023, as voted by over 42 million travelers from 192 countries. Notably, the program's generous benefits, such as lounge access, extra baggage allowance, and fast-track security, are available to members across all four tiers, making it an attractive option for both frequent and occasional flyers.

What else is in this post?

  1. A Detailed Look at SAS' EuroBonus Loyalty Program and How to Maximize It - Overview of SAS' EuroBonus Loyalty Program
  2. A Detailed Look at SAS' EuroBonus Loyalty Program and How to Maximize It - Earning Points and Elite Status Levels
  3. A Detailed Look at SAS' EuroBonus Loyalty Program and How to Maximize It - Maximizing Points Through Airline Partnerships
  4. A Detailed Look at SAS' EuroBonus Loyalty Program and How to Maximize It - Redeeming Points for Flights and Upgrades
  5. A Detailed Look at SAS' EuroBonus Loyalty Program and How to Maximize It - Leveraging Family Pooling and Payment Card Bonuses
  6. A Detailed Look at SAS' EuroBonus Loyalty Program and How to Maximize It - Future Developments and Program Expansions

A Detailed Look at SAS' EuroBonus Loyalty Program and How to Maximize It - Earning Points and Elite Status Levels





The EuroBonus program offers four membership levels - Member, Silver, Gold, and Diamond - with increasing benefits based on the accumulation of basic points or qualifying flights.

Members can earn points not just from flying with SAS and its partners, but also through hotel stays, car rentals, and credit card spending, providing ample opportunities to reach elite status tiers like Gold and Diamond.

The program's status boost feature, which provides a guaranteed 20,000 status-based points annually, helps members maintain their elite status and unlock valuable perks.

Earning points in the EuroBonus program goes beyond just flying, as members can accumulate basic points through hotel stays, car rentals, and even shopping with partner merchants.

To achieve the coveted Diamond elite status, members need to earn a staggering 60,000 basic points within a calendar year, showcasing the program's high standards for its top-tier members.

Surprisingly, points earned through credit card spending or transferred from family and friends do not contribute towards reaching elite status levels in the EuroBonus program.

The EuroBonus program offers a unique "Status Boost" feature, providing a guaranteed 20,000 status-based points annually to help members reach their desired elite status level.

Interestingly, the EuroBonus award chart categorizes flights into five different zones, allowing members to strategically redeem their points for the best value.

While Silver elite members are recognized as SkyTeam Elite, Gold and Diamond members enjoy the prestigious SkyTeam Elite Plus status, unlocking even more exclusive benefits.

Surprisingly, the EuroBonus program has a relatively strict expiration policy, with points expiring after just 36 months of inactivity, requiring members to stay engaged with the program.


A Detailed Look at SAS' EuroBonus Loyalty Program and How to Maximize It - Maximizing Points Through Airline Partnerships





The EuroBonus program's partnerships with other airlines like Lufthansa and United enable members to earn and redeem points across a wide network of carriers.

Additionally, earning points through hotel stays, car rentals, and credit card spending provides ample opportunities for members to maximize their points and achieve elite status levels in the program.

SAS EuroBonus members can earn points not just by flying on SAS and its Star Alliance partners, but also through hotel stays, car rentals, and even shopping with the program's non-airline partners, providing multiple avenues to accumulate points.

Surprisingly, points earned through credit card spending or transfers from family and friends do not contribute towards reaching elite status levels in the EuroBonus program, which may come as a disappointment to some members.

The EuroBonus program offers a unique "Status Boost" feature, providing a guaranteed 20,000 status-based points annually to help members maintain their elite status and unlock the associated benefits.

Interestingly, the EuroBonus award chart categorizes flights into five different zones, allowing members to strategically redeem their points for the best value, depending on their travel destinations.

Surprisingly, the EuroBonus program has a relatively strict expiration policy, with points expiring after just 36 months of inactivity, requiring members to stay engaged with the program to avoid losing their hard-earned points.

While Silver elite members are recognized as SkyTeam Elite, Gold and Diamond members enjoy the prestigious SkyTeam Elite Plus status, unlocking even more exclusive benefits such as enhanced lounge access and priority boarding.

To achieve the coveted Diamond elite status in the EuroBonus program, members must earn a staggering 60,000 basic points within a calendar year, showcasing the program's high standards for its top-tier members.

Notably, the EuroBonus program's generous benefits, such as lounge access, extra baggage allowance, and fast-track security, are available to members across all four tiers, making it an attractive option for both frequent and occasional flyers.


A Detailed Look at SAS' EuroBonus Loyalty Program and How to Maximize It - Redeeming Points for Flights and Upgrades





SAS EuroBonus members can redeem their earned points for award flights, including on Star Alliance airlines, as well as use their points to upgrade to higher travel classes.

The number of points required for redemptions is based on factors like destination and travel class, allowing members to strategize for the best value.

While award bookings with Star Alliance partners have been suspended, members can still use their points for flights and upgrades with SAS, Wideroe, and other partner airlines within Star Alliance.

SAS EuroBonus members can redeem their points not only for flights on SAS and Star Alliance partners, but also for upgrades to higher travel classes, providing more flexibility in how they utilize their hard-earned points.

Surprisingly, the number of points required for an upgrade varies based on the destination and the original travel class, with longer flights and higher classes typically requiring more points to upgrade.

While award bookings with Star Alliance partners have been suspended, EuroBonus members can still use their points for flights and upgrades with SAS, Wideroe, and other partner airlines within the Star Alliance network.

confirmed upgrades and upgrade bids paid by a credit card, allowing members to choose the option that best suits their travel needs and preferences.

Interestingly, the EuroBonus program awards extra points based on the destination and the upgraded travel class, incentivizing members to consider using their points for upgrades rather than just award flights.

Maximizing the value of EuroBonus points for flights and upgrades involves strategies like planning ahead, using the AwardFares tool to search for available seats, and taking advantage of special promotions offered by the program.

Surprisingly, EuroBonus members can share their points with family and friends through the family pooling feature, enabling them to combine their points and redeem them for joint travel experiences.

The EuroBonus program's generous benefits, such as lounge access and fast-track security, are available to members across all four tiers, making it an attractive option for both frequent and occasional flyers looking to redeem their points.

Notably, the EuroBonus program's award chart categorizes flights into five different zones, allowing members to strategically redeem their points for the best value, depending on their travel destinations.


A Detailed Look at SAS' EuroBonus Loyalty Program and How to Maximize It - Leveraging Family Pooling and Payment Card Bonuses





A Detailed Look at SAS’ EuroBonus Loyalty Program and How to Maximize It

The SAS EuroBonus program offers a unique "Family Pooling" feature, allowing members to share their points with up to 7 other people, which can help accelerate reaching travel goals, especially for families and groups.

To maximize points earned in the EuroBonus program, it is recommended to use a dedicated EuroBonus credit card for all shopping and link regular payment cards to EuroBonus to earn extra points on everyday spending.

The SAS EuroBonus Loyalty Program allows members to share their points with up to 7 other people through the family pooling feature, enabling them to combine points and accelerate their travel goals.

Surprisingly, points earned through credit card spending or transfers from family and friends do not contribute towards reaching elite status levels in the EuroBonus program, despite being able to pool points.

The EuroBonus program has a relatively strict expiration policy, with points expiring after just 36 months of inactivity, requiring members to stay engaged with the program to avoid losing their hard-earned points.

Interestingly, the EuroBonus award chart categorizes flights into five different zones, allowing members to strategically redeem their points for the best value, depending on their travel destinations.

Remarkably, to achieve the coveted Diamond elite status in the EuroBonus program, members must earn a staggering 60,000 basic points within a calendar year, showcasing the program's high standards for its top-tier members.

The EuroBonus program's "Status Boost" feature provides a guaranteed 20,000 status-based points annually to help members maintain their elite status and unlock the associated benefits.

Surprisingly, the number of points required for an upgrade varies based on the destination and the original travel class, with longer flights and higher classes typically requiring more points to upgrade.

Interestingly, the EuroBonus program awards extra points based on the destination and the upgraded travel class, incentivizing members to consider using their points for upgrades rather than just award flights.

Remarkably, EuroBonus members can share their points with family and friends through the family pooling feature, enabling them to combine their points and redeem them for joint travel experiences.

The EuroBonus program's generous benefits, such as lounge access and fast-track security, are available to members across all four tiers, making it an attractive option for both frequent and occasional flyers looking to redeem their points.


A Detailed Look at SAS' EuroBonus Loyalty Program and How to Maximize It - Future Developments and Program Expansions





Elite status holders can look forward to maintaining their benefits when flying on Star Alliance partners until August 31, 2024.

Additionally, the program is considering a merger with Air France-KLM's Flying Blue, pending necessary approvals.

Notably, the EuroBonus program will introduce a new "EuroBonus Conscious Traveler" initiative, rewarding members for making eco-friendly travel choices.

Furthermore, the rollout of the next-generation EuroBonus program is underway, with updates and changes to be announced in the coming months.

These developments aim to provide EuroBonus members with enhanced redemption options, flexibility, and a more rewarding travel experience.

Air France-KLM is considering merging its Flying Blue program with SAS' EuroBonus program, but this is contingent on securing approvals from creditors and anti-competition rulings from the European Commission.

The rollout of the next-generation EuroBonus program is underway, with updates and changes to be announced in the coming months, potentially enhancing the program's features and member experience.

SAS has launched the EuroBonus Points+ feature, offering bonus points on top of the base points earned on ticket purchases, aiming to provide a more rewarding experience for loyalty members.

Redemption options and flexibility for EuroBonus members are expected to increase, as the program explores expanded partnerships and innovative ways to utilize points.

To maximize the EuroBonus program, members are advised to take advantage of bonuses and promotions offered, as these can significantly boost their points-earning potential.

Redeeming flights and upgrades on SAS-operated routes is recommended, as availability is generally more limited on partner airlines within the program.

Despite the program's Scandinavian roots, the EuroBonus program offers redemption options across a vast network of airlines through the Star Alliance, allowing members to explore destinations beyond the Nordic region.

The EuroBonus program's award chart categorizes flights into five different zones, providing members with greater flexibility in strategizing their point redemptions for maximum value.

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