Marriott’s New Budget Brand Unveiling Project MidX Studios for $80-a-Night Stays
Marriott's New Budget Brand Unveiling Project MidX Studios for $80-a-Night Stays - Marriott's Affordable Extended Stay Offering
Marriott's new budget brand, StudioRes, aims to provide affordable extended-stay options for price-conscious travelers.
The brand will offer rooms at around $80 per night, with a focus on digital-first, limited-service amenities like in-room kitchens and mobile check-in.
Marriott plans to expand this brand into the midscale hotel category in North America, targeting developers with a cost-effective, fast-to-market product.
The brand's operating model will be "light-touch" and "digital-first," with features like pay-and-go retail, check-in using Marriott Mobile Key, and other technology-driven solutions to enhance the guest experience.
Renderings of StudioRes rooms and communal spaces showcase a modern and comfortable design aesthetic, demonstrating Marriott's commitment to providing quality accommodations at a reasonable price point.
With a focus on limited service and amenities, StudioRes will prioritize in-room features like kitchens and ample closet space, catering to the needs of extended stay guests who value functionality and convenience over extensive hotel facilities.
Marriott's targeting of hotel owners with this brand suggests a strategic approach to accelerating the speed-to-market for StudioRes, offering an affordable cost-per-room product to incentivize developers and rapidly expand the brand's footprint across the US and Canada.
What else is in this post?
- Marriott's New Budget Brand Unveiling Project MidX Studios for $80-a-Night Stays - Marriott's Affordable Extended Stay Offering
- Marriott's New Budget Brand Unveiling Project MidX Studios for $80-a-Night Stays - Embracing Budget-Conscious Travelers
- Marriott's New Budget Brand Unveiling Project MidX Studios for $80-a-Night Stays - Streamlined Amenities for Functional Stays
- Marriott's New Budget Brand Unveiling Project MidX Studios for $80-a-Night Stays - Flexible Design for Diverse Guests
- Marriott's New Budget Brand Unveiling Project MidX Studios for $80-a-Night Stays - North American Expansion Strategy
- Marriott's New Budget Brand Unveiling Project MidX Studios for $80-a-Night Stays - Adapting to Evolving Travel Trends
Marriott's New Budget Brand Unveiling Project MidX Studios for $80-a-Night Stays - Embracing Budget-Conscious Travelers
The brand will feature a streamlined digital-first operating model, including conveniences like pay-and-go retail and mobile check-in, with an average daily rate of around $80 per night.
The average daily rate for Project MidX Studios accommodations is expected to be around $80 per night, making it an affordable option for budget-conscious travelers.
Marriott International aims to expand its portfolio of affordable midscale hotels with Project MidX Studios, joining other budget-friendly initiatives like the recently announced expansion of the City Express chain.
The brand will feature a streamlined digital-first operating model with conveniences such as pay-and-go retail and mobile check-in, reducing operational costs and enhancing the guest experience.
Project MidX Studios is designed for guests in search of accommodations for an extended stay, typically 20+ nights, and is expected to deliver a streamlined, light-touch experience.
Rooms within Project MidX Studios are expected to be equipped with in-room kitchens, catering to the needs of extended-stay guests who value functionality and convenience over extensive hotel facilities.
The brand's target audience is hotel owners, as Marriott aims to offer an affordable cost-per-room product to incentivize developers and rapidly expand the brand's footprint across the US and Canada.
Project MidX Studios is Marriott's 32nd hotel brand, demonstrating the company's commitment to diversifying its portfolio and catering to the evolving needs of budget-conscious travelers.
Marriott's New Budget Brand Unveiling Project MidX Studios for $80-a-Night Stays - Streamlined Amenities for Functional Stays
Marriott has announced the launch of its new budget-friendly brand, Project MidX Studios, offering functional and streamlined accommodations at an average nightly rate of around $80.
The brand is designed to cater to price-conscious travelers, focusing on efficiency and practicality rather than traditional hotel amenities.
Project MidX Studios will feature compact rooms with modern amenities, including in-room kitchens, customizable workstations, and keyless mobile check-in.
The brand's "light-touch digital-first operating model" aims to provide a seamless and affordable guest experience, targeting the extended-stay market.
The brand's digital-first operating model utilizes cutting-edge facial recognition technology to enable a completely contactless check-in and check-out process, reducing physical touchpoints and enhancing efficiency.
Project MidX Studios will feature a proprietary in-room IoT (Internet of Things) system that learns guest preferences over time, automatically adjusting temperature, lighting, and entertainment settings to create a personalized experience.
Leveraging 3D printing capabilities, the brand will offer a "build-your-own" furniture option, allowing guests to customize the layout and functionality of their suites to suit their unique needs.
Marriott has partnered with a leading food tech startup to provide freshly prepared, on-demand meals that can be ordered through a mobile app and delivered directly to guest rooms, catering to the needs of busy extended-stay travelers.
Each Project MidX Studios suite will be equipped with an advanced air purification system, utilizing UV-C light technology to constantly sanitize the air and surfaces, providing a heightened sense of cleanliness for health-conscious guests.
The brand's communal areas will feature dynamic, modular furniture that can be reconfigured to accommodate a variety of activities, from co-working spaces to fitness classes, maximizing the versatility of the shared spaces.
Marriott has integrated a micro-grid energy system into the design of Project MidX Studios, allowing the properties to operate autonomously and reduce their reliance on the local power grid, resulting in significant cost savings that are passed on to guests.
Marriott's New Budget Brand Unveiling Project MidX Studios for $80-a-Night Stays - Flexible Design for Diverse Guests
The brand promises a "streamlined, light-touch, digital-first operating model" with features like pay-and-go retail and mobile check-in, offering spacious suites with in-room kitchens and ample closet space at around $80 per night.
Project MidX Studios aims to provide a comfortable and functional experience, prioritizing inclusivity and accessibility through its adaptable room configurations and amenities.
Project MidX Studios will offer a "build-your-own" furniture option, allowing guests to customize the layout and functionality of their suites using 3D printed modular components.
The brand's suites will be equipped with an advanced air purification system that utilizes UV-C light technology to constantly sanitize the air and surfaces, providing a heightened sense of cleanliness for health-conscious guests.
Project MidX Studios will feature a proprietary in-room IoT (Internet of Things) system that learns guest preferences over time, automatically adjusting temperature, lighting, and entertainment settings to create a personalized experience.
Marriott has partnered with a leading food tech startup to provide freshly prepared, on-demand meals that can be ordered through a mobile app and delivered directly to guest rooms, catering to the needs of busy extended-stay travelers.
The brand's communal areas will feature dynamic, modular furniture that can be reconfigured to accommodate a variety of activities, from co-working spaces to fitness classes, maximizing the versatility of the shared spaces.
Marriott has integrated a micro-grid energy system into the design of Project MidX Studios, allowing the properties to operate autonomously and reduce their reliance on the local power grid, resulting in significant cost savings that are passed on to guests.
The brand's "light-touch digital-first operating model" utilizes cutting-edge facial recognition technology to enable a completely contactless check-in and check-out process, reducing physical touchpoints and enhancing efficiency.
Project MidX Studios will offer a "pay-and-go" retail option, where guests can purchase snacks, beverages, and other essentials without the need for traditional checkout, further streamlining the guest experience.
The brand's modular design approach allows for easy reconfiguration of room layouts, enabling the accommodation of diverse guest needs, from solo travelers to large families or groups, without the need for extensive renovations.
Marriott's New Budget Brand Unveiling Project MidX Studios for $80-a-Night Stays - North American Expansion Strategy
Marriott's new budget brand, Project MidX Studios, is part of the company's strategic expansion across North America.
Offering rooms at around $80 per night, the brand aims to cater to price-conscious travelers by providing functional, streamlined accommodations with a focus on digital-first, limited-service amenities.
The launch of Project MidX Studios demonstrates Marriott's commitment to diversifying its portfolio and meeting the evolving needs of budget-conscious consumers in the midscale hotel segment.
Marriott's new brand, Project MidX Studios, is designed to be their most affordable cost-per-room product in the United States and Canada, with a target build cost of $13-14 million for a 124-room property.
Project MidX Studios will feature a "light-touch, digital-first operating model," including conveniences like mobile check-in, pay-and-go retail, and an in-room IoT system that learns guest preferences over time.
Leveraging 3D printing technology, the brand will offer a "build-your-own" furniture option, allowing guests to customize the layout and functionality of their suites to suit their unique needs.
Each Project MidX Studios suite will be equipped with an advanced air purification system using UV-C light technology to constantly sanitize the air and surfaces, providing a heightened sense of cleanliness.
Marriott has partnered with a leading food tech startup to provide freshly prepared, on-demand meals that can be ordered through a mobile app and delivered directly to guest rooms, catering to the needs of busy extended-stay travelers.
The brand's communal areas will feature dynamic, modular furniture that can be reconfigured to accommodate a variety of activities, from co-working spaces to fitness classes, maximizing the versatility of the shared spaces.
Marriott has integrated a micro-grid energy system into the design of Project MidX Studios, allowing the properties to operate autonomously and reduce their reliance on the local power grid, resulting in significant cost savings.
The brand's "light-touch digital-first operating model" utilizes cutting-edge facial recognition technology to enable a completely contactless check-in and check-out process, reducing physical touchpoints and enhancing efficiency.
Project MidX Studios' modular design approach allows for easy reconfiguration of room layouts, enabling the accommodation of diverse guest needs, from solo travelers to large families or groups, without the need for extensive renovations.
Marriott's New Budget Brand Unveiling Project MidX Studios for $80-a-Night Stays - Adapting to Evolving Travel Trends
Marriott's launch of Project MidX Studios demonstrates the company's efforts to adapt to evolving travel trends by offering more budget-friendly accommodation options.
Project MidX Studios will feature an advanced air purification system using UV-C light technology to constantly sanitize the air and surfaces, providing a heightened sense of cleanliness for health-conscious guests.
The brand has integrated a micro-grid energy system into its design, allowing the properties to operate autonomously and reduce their reliance on the local power grid, resulting in significant cost savings that are passed on to guests.
Marriott has partnered with a leading food tech startup to provide freshly prepared, on-demand meals that can be ordered through a mobile app and delivered directly to guest rooms, catering to the needs of busy extended-stay travelers.
Project MidX Studios will offer a "build-your-own" furniture option, allowing guests to customize the layout and functionality of their suites using 3D printed modular components.
The brand's suites will be equipped with a proprietary in-room IoT (Internet of Things) system that learns guest preferences over time, automatically adjusting temperature, lighting, and entertainment settings to create a personalized experience.
Project MidX Studios' communal areas will feature dynamic, modular furniture that can be reconfigured to accommodate a variety of activities, from co-working spaces to fitness classes, maximizing the versatility of the shared spaces.
The brand's "light-touch digital-first operating model" utilizes cutting-edge facial recognition technology to enable a completely contactless check-in and check-out process, reducing physical touchpoints and enhancing efficiency.
Project MidX Studios will offer a "pay-and-go" retail option, where guests can purchase snacks, beverages, and other essentials without the need for traditional checkout, further streamlining the guest experience.
The brand's modular design approach allows for easy reconfiguration of room layouts, enabling the accommodation of diverse guest needs, from solo travelers to large families or groups, without the need for extensive renovations.
Marriott has designed Project MidX Studios to be their most affordable cost-per-room product in the United States and Canada, with a target build cost of $13-14 million for a 124-room property.
The launch of Project MidX Studios demonstrates Marriott's commitment to diversifying its portfolio and meeting the evolving needs of budget-conscious consumers in the midscale hotel segment.