Rising Group and Meetings Bookings Offset Softening Leisure Demand for Loews Hotels

Post Published June 15, 2024

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Rising Group and Meetings Bookings Offset Softening Leisure Demand for Loews Hotels - Group and Meeting Demand Surge





Rising Group and Meetings Bookings Offset Softening Leisure Demand for Loews Hotels

This surge in group and meetings bookings has been helping to offset softening leisure demand for hotels, leading to a projected 55% year-over-year increase in RevPAR (Revenue Per Available Room) to $9842 in 2023.

The latest hotel forecast also predicts a 42% year-over-year rise in average daily rate (ADR).

However, the growth in group and meeting demand has left meeting planners in a pinch, as hoteliers hold all the cards, and rising F&B costs, particularly labor costs, have been a challenge.

Loews Hotels has experienced a 25% increase in group meeting and event demand compared to 2019, helping offset softening leisure travel.

The surge in group bookings has driven a 45% year-over-year increase in group average daily rate (ADR) for Loews Hotels.

Group demand for Loews Hotels was up 43% year-over-year for the week ending October 28, indicating a strong rebound in in-person events and conferences.

The growth in group and meeting demand, coupled with minimal new construction of meetings-focused hotels, has left meeting planners in a challenging position, with Loews Hotels and other hoteliers holding significant negotiating power.

What else is in this post?

  1. Rising Group and Meetings Bookings Offset Softening Leisure Demand for Loews Hotels - Group and Meeting Demand Surge
  2. Rising Group and Meetings Bookings Offset Softening Leisure Demand for Loews Hotels - Leisure Segment Softening Challenge
  3. Rising Group and Meetings Bookings Offset Softening Leisure Demand for Loews Hotels - RevPAR and ADR Projections for 2023
  4. Rising Group and Meetings Bookings Offset Softening Leisure Demand for Loews Hotels - Small Corporations Driving Meetings Bookings
  5. Rising Group and Meetings Bookings Offset Softening Leisure Demand for Loews Hotels - Resilience in Occupancy and Revenue Performance
  6. Rising Group and Meetings Bookings Offset Softening Leisure Demand for Loews Hotels - Economic Headwinds and Liquidity Concerns

Rising Group and Meetings Bookings Offset Softening Leisure Demand for Loews Hotels - Leisure Segment Softening Challenge





Loews Hotels faced a notable "Leisure Segment Softening Challenge" in the hospitality industry, as their leisure demand softened, leading to booking cancellations and unfilled rooms.

This decline in leisure demand impacted the company's revenue generation capabilities, and the offset was likely due to factors such as macroeconomic uncertainties or shifts in consumer preferences.

To combat this challenge, Loews Hotels had to focus on attracting more group and meeting bookings, which helped offset the softening leisure demand.

The Leisure Segment Softening Challenge emerged as a notable trend in the hospitality industry, affecting Loews Hotels specifically, where leisure demand softened, leading to booking cancellations and unfilled rooms.

The offset in leisure demand was likely due to factors such as macroeconomic uncertainties, travel restrictions, or shifts in consumer preferences, which impacted the revenue generation capabilities of Loews Hotels.

To offset the softening leisure demand, Loews Hotels focused on attracting group demand, and their sales efforts had to increase quickly to ramp up bookings.

The softening leisure demand led to a reduction in group and meeting bookings, thereby impacting Loews Hotels' corporate event business, further contributing to their revenue challenges.

According to PwC's updated outlook, 2023 RevPAR is projected to increase by 55% year-over-year to $9842, with ADR projected to increase 41% year-over-year to $15521, despite the challenges faced by the industry.

The industry is expected to adapt to the new normal influencing leisure bookings, with changes in how guests book travel, such as the shift to online travel agents and experience-based travel.

Economic factors, such as recessions and financial uncertainty, may also impact hotel performance, leading to a softening in leisure demand, which Loews Hotels and the industry as a whole will need to navigate.


Rising Group and Meetings Bookings Offset Softening Leisure Demand for Loews Hotels - RevPAR and ADR Projections for 2023





Loews Hotels is facing a softening in leisure demand, which is being offset by a surge in group and meeting bookings.

Industry projections indicate a 55% year-over-year increase in RevPAR to $9842 and a 42% rise in ADR for Loews Hotels in 2023, despite the challenges posed by economic uncertainties and shifting travel preferences.

CBRE forecasts a 27% increase in national demand for US hotels in 2023, pushing demand above 2019 levels by the end of the year.

Despite subdued growth in supply, the increased demand will create ideal supply and demand dynamics for hotel owners.

CBRE forecasts a 58% increase in RevPAR (revenue per available room) for US hotels in

STR and Tourism Economics have lifted year-over-year growth projections for average daily rate (ADR) and RevPAR in the final US hotel forecast revision of 2023, with a 3 percentage point lift in ADR growth.

The forecast also includes a 6 percentage point increase in ADR growth, leading to a 3 percentage point increase in RevPAR growth.

RevPAR and ADR projections for Loews Hotels in 2023 indicate a softening in leisure demand, with group and meeting bookings experiencing notable offset.

Loews Hotels are proactively adjusting their pricing and revenue management strategies to mitigate the impact of reduced leisure demand, prioritizing group and meeting segments.

Loews Hotels are focusing on enhancing their offering for business travelers and exploring new market segments to offset the softened leisure demand.


Rising Group and Meetings Bookings Offset Softening Leisure Demand for Loews Hotels - Small Corporations Driving Meetings Bookings





Small corporations are driving a surge in meetings bookings, helping to offset the softening leisure demand experienced by Loews Hotels.

This trend has led to a 25% increase in demand for meetings and events from smaller corporations compared to 2019, as they increasingly utilize hotel spaces for team collaboration and business-related activities.

The rise in corporate bookings has specifically benefited Loews Hotels, indicating their strong appeal to this segment, and this trend is likely to continue as corporations prioritize in-person collaboration.

Small corporations have driven a 25% increase in meeting and event demand at hotels compared to 2019, helping offset the softening leisure demand faced by Loews Hotels.

Marriott's hotels attribute this surge in small corporate meeting demand to the need for more flexible and intuitive meeting spaces to accommodate demanding clientele.

Data suggests that small corporations are increasingly utilizing meeting spaces at hotels for team collaboration, training sessions, and other business-related activities.

To attract more corporate and group direct bookings, hotels are considering upsell and add-on opportunities during the booking process, such as room upgrades and early check-in.

Hotels are exploring alternative meeting spaces and group types, such as sports teams, wedding parties, and religious organizations, to increase their group bookings.

The rise in small corporate meeting bookings has specifically benefited Loews Hotels, indicating their strong appeal to this segment.

The surge in group and meeting demand has left meeting planners in a challenging position, as hoteliers like Loews Hotels hold significant negotiating power due to limited new construction of meetings-focused hotels.

Loews Hotels experienced a 45% year-over-year increase in group average daily rate (ADR), reflecting their ability to capitalize on the strong demand for meetings and events.

The growth in group and meeting demand at Loews Hotels has offset the softening leisure demand, with group demand up 43% year-over-year for the week ending October 28,


Rising Group and Meetings Bookings Offset Softening Leisure Demand for Loews Hotels - Resilience in Occupancy and Revenue Performance





Rising Group and Meetings Bookings Offset Softening Leisure Demand for Loews Hotels

Loews Hotels have demonstrated resilience in their occupancy and revenue performance, with group and meetings bookings helping to offset the softening leisure demand they have been facing.

The hotel chain's strategic focus on the group business segment has been a key driver of its stable occupancy rates and revenue growth, even as leisure travel demand has declined in recent times.

Loews Hotels has seen a 25% increase in group meeting and event demand compared to 2019, helping offset the softening in leisure travel.

The surge in group bookings has driven a 45% year-over-year increase in group average daily rate (ADR) for Loews Hotels.

Group demand for Loews Hotels was up 43% year-over-year for the week ending October 28, indicating a strong rebound in in-person events and conferences.

CBRE forecasts a 0% increase in RevPAR growth for Loews Hotels in 2024, indicating continued recovery despite the challenges faced by the industry.

Cvent's Group Business Insights Report found that one quarter of meetings were sourced as hybrid, and 72% of surveyed meeting planners were sourcing events with an in-person component.

The world's leading hotel groups, including Meli Hotels International, have reported a significant rebound in revenue and bookings, approaching 2019 levels, particularly in the leisure segment.

CBRE's baseline forecast anticipates continued growth for Loews Hotels, with RevPAR in 2024 expected to be 2% higher than in

Small corporations have driven a 25% increase in meeting and event demand at hotels compared to 2019, helping offset the softening leisure demand faced by Loews Hotels.

Marriott's hotels attribute the surge in small corporate meeting demand to the need for more flexible and intuitive meeting spaces to accommodate demanding clientele.

The rise in small corporate meeting bookings has specifically benefited Loews Hotels, indicating their strong appeal to this segment.


Rising Group and Meetings Bookings Offset Softening Leisure Demand for Loews Hotels - Economic Headwinds and Liquidity Concerns





The economic headwinds, including worries of recession, recent bank failures, and liquidity crisis, are likely to weaken hotel performance for the rest of 2023 and into 2024.

Despite this, Loews Hotels is offsetting the softening leisure demand through its focus on group and meetings bookings, leveraging its strong reputation and relationships with group and meeting planners to drive bookings and revenue.

The company's efforts to maintain a stable financial performance amid the challenging economic environment demonstrate its ability to navigate the industry's complexities.

Despite the softening in leisure demand, Loews Hotels has seen a 25% increase in group meeting and event demand compared to 2019, helping offset the decline.

The surge in group bookings has driven a 45% year-over-year increase in group average daily rate (ADR) for Loews Hotels, demonstrating their ability to capitalize on the strong demand.

Group demand for Loews Hotels was up 43% year-over-year for the week ending October 28, indicating a robust rebound in in-person events and conferences.

Small corporations have driven a 25% increase in meeting and event demand at hotels compared to 2019, benefiting Loews Hotels and their appeal to this segment.

Marriott's hotels attribute the surge in small corporate meeting demand to the need for more flexible and intuitive meeting spaces to accommodate demanding clientele.

CBRE forecasts a 0% increase in RevPAR growth for Loews Hotels in 2024, indicating continued recovery despite the challenges faced by the industry.

Cvent's Group Business Insights Report found that one quarter of meetings were sourced as hybrid, and 72% of surveyed meeting planners were sourcing events with an in-person component.

The world's leading hotel groups, including Meli Hotels International, have reported a significant rebound in revenue and bookings, approaching 2019 levels, particularly in the leisure segment.

CBRE's baseline forecast anticipates continued growth for Loews Hotels, with RevPAR in 2024 expected to be 2% higher than in

Loews Hotels is focusing on enhancing their offering for business travelers and exploring new market segments to offset the softened leisure demand.

The rise in small corporate meeting bookings has specifically benefited Loews Hotels, indicating their strong appeal to this segment, which is likely to continue as corporations prioritize in-person collaboration.

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