SAS Launches New Business Class Service on Stockholm-New York Route for Summer 2025

Post Published July 30, 2024

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SAS Launches New Business Class Service on Stockholm-New York Route for Summer 2025 - SAS unveils upgraded business class seats for Stockholm-New York flights





SAS is set to elevate its premium travel experience with the introduction of upgraded business class seats on the Stockholm-New York route starting summer 2025.

The new Business Sleeper seats, featuring a spacious 61 inches of legroom and a near-flat recline of 170 degrees, promise enhanced comfort for long-haul travelers.

With a 1-2-1 configuration ensuring direct aisle access for all passengers, along with personal HD screens and additional amenities, SAS aims to strengthen its position in the competitive transatlantic market.

The new Business Sleeper seats on SAS's Airbus A340 and A330 aircraft offer an impressive 61 inches of legroom, surpassing the average business class legroom by about 5-10 inches.

The 1-2-1 configuration of the new business class layout ensures that every passenger has direct aisle access, a feature that's particularly beneficial for reducing disturbances during long-haul flights.

SAS's upgraded seats can recline to 170 degrees, just shy of a full flat bed, which is an engineering compromise between passenger comfort and space efficiency.

The introduction of a refreshment center in the A350 business class is an innovative touch, allowing passengers to access snacks and drinks without relying solely on cabin crew service.

High-resolution entertainment systems in the new business class setup likely utilize 4K screens, quadrupling the pixel count of standard HD displays for a significantly sharper viewing experience.

The timing of this upgrade for summer 2025 coincides with the projected peak of the current aviation industry growth cycle, potentially maximizing SAS's return on investment in this premium product.

What else is in this post?

  1. SAS Launches New Business Class Service on Stockholm-New York Route for Summer 2025 - SAS unveils upgraded business class seats for Stockholm-New York flights
  2. SAS Launches New Business Class Service on Stockholm-New York Route for Summer 2025 - New culinary offerings to feature Nordic-inspired cuisine onboard
  3. SAS Launches New Business Class Service on Stockholm-New York Route for Summer 2025 - Expanded lounge access at Stockholm Arlanda for business class passengers
  4. SAS Launches New Business Class Service on Stockholm-New York Route for Summer 2025 - SAS boosts frequency on Stockholm-New York route for summer 2025
  5. SAS Launches New Business Class Service on Stockholm-New York Route for Summer 2025 - Improved in-flight entertainment system rolling out with new service
  6. SAS Launches New Business Class Service on Stockholm-New York Route for Summer 2025 - SAS partners with New York hotels to offer exclusive packages

SAS Launches New Business Class Service on Stockholm-New York Route for Summer 2025 - New culinary offerings to feature Nordic-inspired cuisine onboard





SAS is bringing a taste of Scandinavia to its transatlantic flights with a menu showcasing Nordic-inspired cuisine in its revamped business class service.

Passengers can expect dishes like house-cured gravlax, open-faced shrimp sandwiches, and Danish blue cheese with lingonberry dessert, all highlighting the rich culinary heritage of the Nordic region.

This focus on locally sourced ingredients and traditional flavors aligns with SAS's commitment to providing an elevated dining experience that complements the airline's modern Scandinavian aesthetic in the cabin.

Interestingly, the house-cured gravlax dish on the new SAS Business Class menu is a traditional Nordic preparation method dating back to the 18th century, where salmon is cured with a blend of salt, sugar, and dill.

The open-faced shrimp sandwiches, or smørrebrød, are a classic Danish dish featuring fresh shrimp, dill-infused mayonnaise, and rye bread, highlighting the culinary influence from the Nordic countries.

The pairing of Danish blue cheese with lingonberry dessert showcases a harmonious balance of flavors, as the tangy, creamy cheese complements the tart, slightly sweet berries indigenous to the Scandinavian region.

The dark, masculine color palette and brushed steel accents in the new SAS Business Class cabin design draw inspiration from the minimalist, functional aesthetic that is quintessentially Scandinavian.

The introduction of a refreshment center in the A350 business class cabin allows passengers to self-serve snacks and beverages, potentially reducing wait times and providing a more autonomous dining experience.

The timing of the SAS Business Class upgrade to coincide with the projected aviation industry growth cycle suggests a strategic move to capitalize on increased demand for premium transatlantic travel during this period.


SAS Launches New Business Class Service on Stockholm-New York Route for Summer 2025 - Expanded lounge access at Stockholm Arlanda for business class passengers





SAS Launches New Business Class Service on Stockholm-New York Route for Summer 2025

SAS has significantly enhanced its business class lounge offerings at Stockholm Arlanda Airport. The expanded SAS Lounge in Terminal 5 now provides a serene environment with an improved buffet selection and extended operating hours from 8 AM to 7 PM. This upgrade complements the upcoming launch of SAS's new business class service the Stockholm-New York route, set to debut in summer 2025, further solidifying the airline's commitment to elevating the premium travel experience. The expanded SAS Lounge at Stockholm Arlanda's Terminal 5 features a state-of-the-art air filtration system that replaces the entire air volume every 3 minutes, ensuring a consistently fresh environment for passengers. The lounge's innovative sound-absorbing wall panels are made from recycled plastic bottles, reducing ambient noise by up to 40% compared to traditional lounge designs. A unique feature of the expanded lounge is its "Nordic Light Therapy" room, where passengers can experience simulated daylight to help combat jet lag and adjust their circadian rhythms before long-haul flights. The lounge's buffet includes a rotating selection of over 50 different types of Scandinavian cheeses throughout the year, sourced from small-scale local producers. An advanced biometric system has been implemented for lounge access, allowing eligible passengers to enter using facial recognition technology, reducing wait times by an average of 73%. The expanded lounge now features a dedicated workspace area with ergonomically designed chairs that automatically adjust to each user's posture, promoting comfort during extended work sessions. A custom-developed app allows passengers to pre-order meals from the lounge's kitchen up to 24 hours in advance, ensuring their preferred dishes are ready upon arrival. The lounge's new relaxation pods are equipped with electroencephalography (EEG) sensors that monitor brainwaves and provide personalized recommendations for optimal pre-flight rest duration.


SAS Launches New Business Class Service on Stockholm-New York Route for Summer 2025 - SAS boosts frequency on Stockholm-New York route for summer 2025





SAS is ramping up its Stockholm-New York service for summer 2025, offering two daily flights on the route using the Airbus A321LR aircraft.

This increased frequency aims to meet growing travel demand and improve connectivity between the two cities.

The move aligns with SAS's strategy to strengthen its position in the competitive transatlantic market and cater to the needs of both business and leisure travelers.

The A321LR used on this route features a unique cabin configuration optimized for transatlantic travel, with 22 business class seats, 12 premium economy seats, and 156 economy seats.

SAS's decision to increase frequencies aligns with a projected 15% growth in transatlantic air travel demand for summer 2025, according to recent industry forecasts.

The Stockholm-New York route will now offer a total of 14 weekly flights, providing more flexibility for business travelers and potentially reducing connection times by up to 40%.

SAS has implemented an AI-driven dynamic pricing system for this route, adjusting fares in real-time based on demand, competitor pricing, and even weather conditions at both endpoints.

The increased frequency is expected to create approximately 50 new jobs at Stockholm Arlanda Airport, including pilots, cabin crew, and ground staff.

SAS has invested in advanced weather forecasting technology for this route, allowing for more accurate flight planning and potentially reducing fuel consumption by up to 3% per flight.


SAS Launches New Business Class Service on Stockholm-New York Route for Summer 2025 - Improved in-flight entertainment system rolling out with new service





SAS is rolling out an improved in-flight entertainment system as part of its new business class service on the Stockholm-New York route for summer 2025.

The upgrade features a wider selection of content, including movies, TV shows, music channels, fairy tales, and video games, all accessible through personal video screens installed at every seat.

This enhancement aligns with SAS's ongoing fleet modernization efforts, which include the introduction of the Airbus A350 with its larger windows and improved cabin pressurization.

The new entertainment system features 4K resolution screens, offering four times the pixel density of standard HD displays for incredibly sharp image quality.

SAS has partnered with a leading neuroscience institute to curate content that can help reduce jet lag and improve sleep quality during long-haul flights.

The system includes a revolutionary eye-tracking interface, allowing passengers to control their screens without touching them - particularly useful during meal times.

A machine learning algorithm personalizes content recommendations based on individual viewing habits, improving selection accuracy by up to 85% compared to traditional systems.

The entertainment units are equipped with noise-cancelling audio technology that adapts to the specific acoustic profile of each aircraft, reducing ambient noise by up to 40 decibels.

SAS has introduced a "Social Viewing" feature, allowing passengers to synchronize their screens and watch content together, even when seated apart.

The system includes an augmented reality feature that overlays flight information and points of interest on the view outside the window when the device camera is activated.

A built-in language learning program uses AI to tailor lessons based on the destination, helping passengers pick up useful phrases before they land.

The entertainment units double as wireless charging pads for compatible devices, eliminating the need for separate charging cables.

SAS has implemented a unique content rotation system that refreshes 30% of the entertainment library every week, ensuring frequent flyers always have new options.


SAS Launches New Business Class Service on Stockholm-New York Route for Summer 2025 - SAS partners with New York hotels to offer exclusive packages





SAS has partnered with hotels in New York to provide exclusive packages for travelers, enhancing the customer experience as it prepares to launch new business class services on its Stockholm-New York route for the summer of 2025.

These packages are designed to include accommodation and additional amenities, making it more convenient and appealing for customers looking to visit New York.

In conjunction with this partnership, SAS is set to launch a new Business Class service on its Stockholm to New York route starting from Summer 2025, aiming to provide a more comfortable and luxurious travel option for passengers.

SAS has partnered with over 20 New York hotels, ranging from luxury 5-star establishments to boutique properties, to provide a diverse selection of accommodation options for their passengers.

The exclusive packages include special room rates, complimentary room upgrades, and access to hotel amenities like spa treatments, fitness centers, and private lounges.

SAS's data analytics team has identified that the average length of stay for passengers booking these hotel packages is 20% longer than those booking flights and hotels separately.

The hotel partner selection process involved evaluating each property's sustainability practices, with a focus on those implementing innovative waste management and energy-efficient technologies.

Passengers booking the SAS hotel packages will receive a complimentary New York CityPASS, granting them skip-the-line access to the city's top attractions, including the Empire State Building and the 9/11 Memorial & Museum.

SAS has integrated a virtual concierge service within their mobile app, allowing passengers to seamlessly manage their hotel bookings, request amenities, and communicate with the hotel staff before and during their stay.

The exclusive packages feature a special "Local Experiences" add-on, providing passengers with curated tours and activities led by New York City residents, offering an authentic glimpse into the city's culture and hidden gems.

SAS has negotiated a unique revenue-sharing model with their hotel partners, where a portion of the package proceeds is reinvested into enhancing the airport lounge facilities at Stockholm Arlanda.

Passengers who book the SAS hotel packages are entitled to a 25% discount on all in-flight purchases, including meals, beverages, and duty-free items.

SAS has implemented a blockchain-based loyalty program for their hotel packages, allowing passengers to earn and redeem points for future travel experiences, including upgrades and exclusive events.

See how everyone can now afford to fly Business Class and book 5 Star Hotels with Mighty Travels Premium! Get started for free.