Top 7 Serviced Apartment Chains Expanding Globally in 2024

Post Published July 7, 2024

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Top 7 Serviced Apartment Chains Expanding Globally in 2024 - Oakwood Expands into Eastern Europe with New Properties





The company's strategic move aims to cater to the growing demand for high-quality accommodation options in the region.

With the addition of these new properties, Oakwood's portfolio has seen a significant boost, reflecting its commitment to global expansion and providing travelers with exceptional serviced apartment experiences.

Oakwood's expansion into Eastern Europe coincides with a growing demand for serviced apartments in the region, driven by increased business and leisure travel.

The new properties in Eastern Europe will feature advanced smart home technologies, allowing guests to control lighting, temperature, and entertainment systems through voice commands or mobile apps.

Oakwood's properties in Eastern Europe will offer unique culinary experiences, drawing inspiration from local cuisines and featuring regional specialties to cater to the diverse palates of international travelers.

The expansion into Eastern Europe aligns with Oakwood's strategy to provide a consistent brand experience across its global portfolio, ensuring seamless service and amenities for its customers regardless of location.

The new Eastern European markets present opportunities for Oakwood to collaborate with local partners, fostering cultural exchange and providing unique insights into the region's hospitality landscape.

What else is in this post?

  1. Top 7 Serviced Apartment Chains Expanding Globally in 2024 - Oakwood Expands into Eastern Europe with New Properties
  2. Top 7 Serviced Apartment Chains Expanding Globally in 2024 - Frasers Hospitality Introduces Eco-friendly Apartments in Scandinavia
  3. Top 7 Serviced Apartment Chains Expanding Globally in 2024 - Marriott Executive Apartments Debuts in South America
  4. Top 7 Serviced Apartment Chains Expanding Globally in 2024 - Adagio Aparthotels Enters Middle Eastern Market
  5. Top 7 Serviced Apartment Chains Expanding Globally in 2024 - Hyatt House Announces New African Locations
  6. Top 7 Serviced Apartment Chains Expanding Globally in 2024 - Quest Apartment Hotels Expands Footprint in North America

Top 7 Serviced Apartment Chains Expanding Globally in 2024 - Frasers Hospitality Introduces Eco-friendly Apartments in Scandinavia





The company's Sustainability Framework, guiding its priorities through 2030, focuses on progressive action, responsible consumption, and people-centric initiatives.

This expansion is part of a larger trend, as Frasers Hospitality joins the ranks of top serviced apartment chains expanding globally in 2024, offering a blend of modern design, cutting-edge technology, and locally-inspired experiences for both business and leisure travelers.

Frasers Hospitality's new Scandinavian apartments utilize advanced heat recovery systems, capturing up to 85% of heat from exhaust air to pre-heat incoming fresh air, significantly reducing energy consumption.

The apartments feature smart water management systems that can detect leaks and automatically shut off water supply, potentially saving up to 15% of water usage compared to traditional systems.

The company has implemented a novel waste management system in these apartments, using vacuum technology to transport waste through underground pipes, reducing the need for garbage trucks by up to 90%.

Frasers Hospitality's Scandinavian apartments incorporate cutting-edge noise-canceling technology in their walls, reducing sound transmission between units by up to 50 decibels compared to standard construction methods.


Top 7 Serviced Apartment Chains Expanding Globally in 2024 - Marriott Executive Apartments Debuts in South America





Top 7 Serviced Apartment Chains Expanding Globally in 2024

Marriott Executive Apartments has made its debut in South America with the launch of a new property in Sao Paulo, Brazil.

This expansion marks a significant milestone for the brand, as it taps into the growing demand for extended-stay accommodations in the region.

Marriott Executive Apartments' debut in South America marks the brand's first foray into the continent, with Sao Paulo, Brazil, chosen as the inaugural location due to its status as a major business hub and cultural center.

The new Sao Paulo property features a unique rooftop observatory equipped with high-powered telescopes, allowing guests to explore the Southern Hemisphere's night sky.

The property's kitchens are equipped with advanced induction cooking technology, which is 50% more energy-efficient than traditional gas stoves.

Guests at the Sao Paulo location can experience a cutting-edge virtual concierge system, powered by AI, capable of providing personalized recommendations in over 20 languages.

The property's fitness center is equipped with smart exercise machines that can sync with guests' personal devices, allowing for seamless tracking and customization of workout routines.


Top 7 Serviced Apartment Chains Expanding Globally in 2024 - Adagio Aparthotels Enters Middle Eastern Market





Adagio Aparthotels, the serviced apartment brand under Accor, has announced its expansion into the Middle Eastern market.

The brand is set to open 7 new sites in 2022, including its first locations in Qatar and Malta, as part of its international development strategy to grow its presence in new markets.

In Qatar, Adagio will open its first site, "Adagio Doha C-Ring Road," during the second quarter of 2022.

The serviced apartment and aparthotel sector in the UK has been experiencing growth, with the market forecast to reach over 27,000 units by the end of 2022.

The sector has seen strong performance, particularly in leisure-focused locations, as it benefits from the growing consumer demand for more flexible and experiential accommodation.

Branded aparthotel operators have been expanding their presence, and the sector has demonstrated a higher level of profitability compared to the broader UK hotel market during the extended lockdowns and recovery periods.

Adagio Aparthotels' expansion into the Middle Eastern market marks a strategic move to tap into the growing demand for serviced apartment accommodations in the region.

The brand's first property in the Middle East, the Adagio Premium Aparthotel West Bay Doha in Qatar, opened in October 2014 after the renovation and transformation of the former Dunes Hotel West Bay.

Adagio Aparthotels has appointed Thomas Lamson, a seasoned professional from JLL Hotels & Hospitality, as the director of development and programs to oversee the brand's global expansion.

The European serviced apartment market, particularly in the UK, has experienced significant growth, with London leading the way.

In 2021, the European serviced apartment market reached €966 million in transaction volumes, with the UK accounting for a 47% share.

The UK serviced apartment and aparthotel sector is forecast to grow to over 27,000 units by the end of 2022, with independent operators delivering over 70% of the new supply.

Adagio Aparthotels' international development strategy is focused on expanding its presence in new markets, with plans to open 7 new sites in 2022, including its first locations in Qatar and Malta.

The serviced apartment and aparthotel sector in the UK has demonstrated a higher level of profitability compared to the broader UK hotel market during the extended lockdowns and recovery periods, benefiting from the growing consumer demand for more flexible and experiential accommodation.

Adagio Aparthotels' expansion into the Middle Eastern market, particularly Qatar, aims to cater to the increasing demand for high-quality serviced apartment options in the region.

The brand's entry into the Middle Eastern market aligns with its global expansion strategy, as it seeks to provide travelers with exceptional serviced apartment experiences across different destinations.


Top 7 Serviced Apartment Chains Expanding Globally in 2024 - Hyatt House Announces New African Locations





Top 7 Serviced Apartment Chains Expanding Globally in 2024

Hyatt House, the select service and extended stay brand of Hyatt, is making its debut in Africa with the opening of two new properties in Johannesburg, South Africa.

The Hyatt House Johannesburg Sandton and Hyatt House Johannesburg Rosebank offer a combined 130 guest rooms, including studio and apartment-style suites, catering to the growing demand for serviced apartment-style accommodations in the region.

The expansion of Hyatt House into Africa is part of a broader trend, as major hotel chains like Marriott and Radisson Blu are also increasing their presence on the continent.

This move by Hyatt House aims to capitalize on the continent's burgeoning hospitality market and provide travelers with more options for extended-stay experiences.

Hyatt House's African debut with the Hyatt House Johannesburg Sandton property marks the brand's first foray into the continent, signaling its strategic expansion plans.

The Hyatt House Johannesburg Sandton hotel offers 43 studio rooms and 19 apartment-style suites, catering to the needs of extended-stay guests with home-like amenities.

The Hyatt House Johannesburg Rosebank, the brand's second property in Johannesburg, is the third Hyatt hotel opened in collaboration with an affiliate of Millat Investments, demonstrating the company's strategic partnerships.

Hyatt House's expansion into Africa is part of a broader trend of major hotel chains, including Marriott and Radisson Blu, increasing their presence on the continent to meet the growing demand for hospitality services.

The Hyatt House brand's focus on providing a home-like experience with its amenities and neighborly service is well-suited to cater to the evolving preferences of African travelers, both for business and leisure.

Hyatt House's African expansion is driven by the brand's global growth strategy, as it aims to establish a strong foothold in new markets and offer its distinctive hospitality experience to a wider range of travelers.

The opening of the Hyatt House properties in Johannesburg is a significant milestone for the brand, as it marks the beginning of its journey to become a recognized player in the African hospitality landscape.

The strategic locations of the Hyatt House Johannesburg Sandton and Hyatt House Johannesburg Rosebank properties, in the affluent Sandton and Rosebank neighborhoods, respectively, position the brand to cater to the needs of both business and leisure travelers.

The introduction of the Hyatt House brand in Africa represents a diversification of the Hyatt portfolio, as the company seeks to establish a presence in new markets and offer its unique hospitality experience to a wider customer base.


Top 7 Serviced Apartment Chains Expanding Globally in 2024 - Quest Apartment Hotels Expands Footprint in North America





Quest Apartment Hotels, the largest serviced apartment group in Australia, is expanding its footprint in North America.

The company plans to open five new hotels in 2023 and three more in 2024, building on its franchise-based business model.

Quest Apartment Hotels is also continuing its global expansion, with plans to open 10 new properties over the next three years across New Zealand.

Quest Apartment Hotels plans to open 8 new properties across North America by 2024, expanding its serviced apartment portfolio in the region.

The occupancy rates at Quest's properties in Australia have surged back above 80%, with nightly rates exceeding $200, indicating strong demand for the brand's serviced apartment offerings.

Quest's new brand platform, "As Local As You Like It," aims to provide guests with authentic local experiences by showcasing the brand's local business owners and partnerships.

As part of its global expansion, Quest Apartment Hotels will open 10 new properties over the next three years across New Zealand, continuing its franchise-based business model in the country.

Large hotel groups, such as Marriott International, are betting on the long-term success of the serviced apartment sector, introducing new brands like Apartments by Marriott Bonvoy while also expanding the reach of existing extended-stay brands.

The serviced apartment sector in the UK has experienced significant growth, with the market forecast to reach over 27,000 units by the end of 2022, driven by increasing consumer demand for more flexible and experiential accommodation.

Branded aparthotel operators have been expanding their presence in the UK, and the sector has demonstrated a higher level of profitability compared to the broader UK hotel market during the extended lockdowns and recovery periods.

Adagio Aparthotels, the serviced apartment brand under Accor, is expanding into the Middle Eastern market, with plans to open 7 new sites in 2022, including its first locations in Qatar and Malta.

Hyatt House, the select service and extended-stay brand of Hyatt, is making its debut in Africa with the opening of two new properties in Johannesburg, South Africa, offering a combined 130 guest rooms.

The strategic locations of the new Hyatt House properties in the affluent Sandton and Rosebank neighborhoods of Johannesburg position the brand to cater to the needs of both business and leisure travelers in the region.

The introduction of the Hyatt House brand in Africa represents a diversification of the Hyatt portfolio, as the company seeks to establish a presence in new markets and offer its unique hospitality experience to a wider customer base.

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