Pacific Air Charters’ Bid for Scheduled Flights A New Era for Hawaiian Island Hopping?

Post Published August 31, 2024

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Pacific Air Charters' Bid for Scheduled Flights A New Era for Hawaiian Island Hopping? - Pacific Air Charters eyes new inter-island routes





Pacific Air Charters’ Bid for Scheduled Flights A New Era for Hawaiian Island Hopping?

Pacific Air Charters is actively seeking to expand its reach within the Hawaiian inter-island market by proposing scheduled flights to Lanai City. Their plan involves multiple daily flights connecting Lanai City to Honolulu and Kahului on Maui. The airline intends to use smaller, nine-passenger aircraft, specifically the Tecnam P2012, to provide this service. This move places them in direct competition with established players like Hawaiian Airlines, which already enjoys a significant presence in the inter-island market. Southwest Airlines and Mokulele Airlines are also established players in the scene, each targeting a niche audience.

The timing of Pacific Air Charters' bid is noteworthy, as New Pacific Airlines has recently discontinued scheduled flights and shifted solely to charter operations. This creates an opening in the market that Pacific Air Charters aims to capitalize on. However, gaining a foothold against well-established competitors will require significant effort. The Hawaiian inter-island travel landscape is becoming more complex and competitive, but also potentially more vibrant. It remains to be seen whether Pacific Air Charters can find its niche and offer a compelling alternative for travelers hopping between the islands.

Pacific Air Charters is making a move to expand its presence in the Hawaiian inter-island market by proposing new routes and potentially disrupting the existing landscape. They've submitted a bid to the Department of Transportation to operate scheduled flights, primarily focusing on Lanai City with multiple daily connections to Honolulu and Kahului. Interestingly, they are looking to utilize smaller aircraft like the Tecnam P2012, a nine-passenger plane. This suggests a focus on potentially offering faster travel times due to these aircraft's speed capabilities exceeding 200 knots.

This entry into the market introduces a competitor to established players like Hawaiian Airlines, Southwest Airlines, and Mokulele Airlines. The inter-island market has, for the most part, remained dominated by a few players for a considerable period. Pacific Air Charters' foray could shake up the established order, leading to potential adjustments in pricing and service offerings across the board. There is a possibility that their operational costs could be lower, given the fuel efficiency of these smaller aircraft, which in turn could potentially translate to lower fares.


This move is notable considering that New Pacific Airlines recently ceased its scheduled passenger flights, transitioning into charter operations only. The competitive dynamics in this sector will undoubtedly change, and it remains to be seen if the current providers will adapt and react to Pacific Air Charters' plans. With the Federal Aviation Administration seemingly open to new carriers, it could be that we see quicker processing of this bid.


Hiring of pilots and mechanics suggests that Pacific Air Charters is serious about growth in the foreseeable future, should this DOT approval materialize. The expansion into less-traveled destinations would also be an interesting aspect, providing exposure and potentially boosting economies within those areas. It will be fascinating to observe the evolution of the booking experience and the utilization of digital technologies for this airline if they are successful. The established incumbents in this space tend to be lagging in many aspects related to digitalization and customer-centric offerings, with this providing a real chance to innovate. The next few years will likely see some major shifts in the inter-island travel landscape in Hawaii.

What else is in this post?

  1. Pacific Air Charters' Bid for Scheduled Flights A New Era for Hawaiian Island Hopping? - Pacific Air Charters eyes new inter-island routes
  2. Pacific Air Charters' Bid for Scheduled Flights A New Era for Hawaiian Island Hopping? - Competing bids for Lanai air service contract
  3. Pacific Air Charters' Bid for Scheduled Flights A New Era for Hawaiian Island Hopping? - Proposed flight frequencies to Honolulu and Maui
  4. Pacific Air Charters' Bid for Scheduled Flights A New Era for Hawaiian Island Hopping? - Essential Air Service program's role in Hawaiian aviation
  5. Pacific Air Charters' Bid for Scheduled Flights A New Era for Hawaiian Island Hopping? - Pacific Air Charters' recent aircraft acquisition

Pacific Air Charters' Bid for Scheduled Flights A New Era for Hawaiian Island Hopping? - Competing bids for Lanai air service contract





Pacific Air Charters’ Bid for Scheduled Flights A New Era for Hawaiian Island Hopping?

The race to secure the Essential Air Service contract for Lanai's air travel is intensifying, with Pacific Air Charters and Mokulele Airlines vying for the opportunity to provide scheduled flights. Both propose a similar flight schedule, including 42 weekly flights to Honolulu and 21 to Maui. However, their financial requests differ considerably. Mokulele seeks a federal subsidy ranging from $3.5 million to $3.9 million, while Pacific Air Charters requests a significantly higher $8.1 million. Pacific Air Charters presents itself as the locally preferred option, emphasizing its status as the only truly local airline in contrast to Mokulele, which is owned by a Florida-based company.

The United States Department of Transportation is evaluating these bids, and the decision will ultimately shape Lanai's air travel options. The island's residents have historically relied on federally funded services for air connectivity. This competition sheds light on the evolving landscape of Hawaiian island hopping, as it potentially marks a shift towards a more competitive air travel market for underserved destinations. The outcome of this contract will likely impact not only fares and flight availability but also the overall experience for those traveling to and from Lanai.

The recent shift in the Hawaiian inter-island market, with New Pacific Airlines moving exclusively to charter operations, has freed up a considerable number of passenger seats, potentially creating a niche for Pacific Air Charters to establish itself. This potential market gap, estimated at around 12,000 seats monthly, could allow them to attract new travelers seeking convenient and potentially more affordable options.

Pacific Air Charters' decision to employ the Tecnam P2012 for their Lanai service is intriguing. This aircraft, with its cruise speed exceeding 200 knots, is well-suited for short-haul flights between islands. This could translate into faster travel times compared to larger planes, possibly offering a key differentiator to attract time-conscious travelers.

The Hawaiian inter-island air travel market is anticipated to grow in the coming years, fuelled by an increased demand from both residents and tourists. This presents a significant opportunity for Pacific Air Charters to gain a foothold and grow their passenger base. However, it remains to be seen if they can capitalize on this projected market growth.

The potential for lower operating costs with smaller aircraft like the Tecnam P2012 is evident. Reduced fuel consumption and simpler maintenance requirements could potentially lead to lower operational expenses compared to larger jets used by competitors. If Pacific Air Charters can achieve cost efficiencies, they might translate into lower fares, potentially attracting budget-minded passengers.

Increased competition in any market usually benefits consumers. If Pacific Air Charters successfully integrates into the Lanai air service, we could see airlines respond with improved service offerings or fare adjustments. This competitive pressure can drive innovation and potentially lead to more competitive airfares for travelers across the board.

Pacific Air Charters' commitment to hiring specialized pilots and mechanics for the Tecnam P2012 suggests a focus on both safety and maintaining high operational standards. Establishing a solid reputation for safety and reliability is crucial to building passenger trust, which is especially vital when introducing a new airline to the market.

The introduction of new digital technologies and booking systems within Pacific Air Charters' operations is likely. As they build their business model, they could potentially outpace some of the established players in the inter-island market who have historically been less agile in incorporating digital tools. While this is a potential area of innovation, it remains to be seen how and if they will effectively implement and capitalize on such technological advancements.

The potential increase in flights to and from Lanai could lead to increased traffic congestion at the airport. This might necessitate upgrades to existing airport infrastructure and adjustments to air traffic management procedures to maintain a safe and efficient flow of air traffic. It is worth considering what this potential impact might be and how it will be managed.

The different types of air services available in the market allow for various passenger demographics to be served. Hawaiian Airlines, for example, targets a broader spectrum of travel requirements. Pacific Air Charters might carve a niche within the market, focusing on a specific demographic that primarily values quick and affordable inter-island connections. It will be interesting to observe the strategies and passenger demographics attracted by both existing and new airlines.

Should Pacific Air Charters prove successful in serving Lanai, there is the potential for them to expand to other under-served islands in Hawaii. This could have positive implications for tourism and the economy of those communities. However, realizing such expansion plans hinges on their ability to secure the Lanai EAS contract and achieve initial operational success.



Pacific Air Charters' Bid for Scheduled Flights A New Era for Hawaiian Island Hopping? - Proposed flight frequencies to Honolulu and Maui





Pacific Air Charters’ Bid for Scheduled Flights A New Era for Hawaiian Island Hopping?

Pacific Air Charters and Mokulele Airlines are both vying for a larger role in connecting Lanai with Honolulu and Maui, submitting proposals that could significantly alter air travel options for the island. Their combined plan involves 42 weekly flights to Honolulu and 21 to Maui, aiming to provide more frequent service to these popular destinations. This comes at a moment when the Hawaiian inter-island air market is seeing some change, with New Pacific Airlines shifting its focus entirely to charter services. This opening offers a chance for new players to enter the arena. While Mokulele already has a federal subsidy in place to operate similar routes, Pacific Air Charters is emphasizing its own unique approach by investing in a fleet of Tecnam P2012 aircraft. These aircraft are known for their speed, potentially offering faster travel times between islands. The Department of Transportation is now evaluating these competing proposals, and the final decision will likely influence airfares and the overall quality of service offered to travelers navigating the Hawaiian islands. The increasing competition could lead to a more dynamic and potentially cheaper air travel experience, a welcome development in a region where travel options have sometimes been limited. It remains to be seen whether the competition will deliver meaningful benefits for travelers.

Proposed flight frequencies to Honolulu and Maui, as part of Pacific Air Charters' bid, are intriguing. Studies suggest that a rise in flight frequencies typically leads to increased passenger numbers—potentially as much as a 25% jump. This increase in demand could be a positive indicator for Pacific Air Charters' plans to service both Honolulu and Maui with a higher frequency.

The Tecnam P2012, their chosen aircraft for this route, is not only small but remarkably fuel-efficient, potentially leading to operational costs that are 30% lower than larger aircraft. This could translate to potentially cheaper fares, making them appealing to a larger pool of travelers.

The Essential Air Service (EAS) contract for Lanai is a crucial aspect of this scenario. Past EAS changes have historically resulted in changes of travel costs around 10-15% in affected regions. This shows how much influence the government's subsidy can have on both airfares and overall service levels on Lanai.

The market gap left by New Pacific Airlines, who left the scheduled passenger market, is substantial at 12,000 seats per month. Experience from other markets shows that a new competitor can take advantage of 20% of these lost passengers with attractive offers. This implies a substantial number of potential customers for Pacific Air Charters to capture.

A higher frequency of inter-island flights usually results in a boost for local economies. Studies show a potential revenue increase of around 2% for local businesses—especially tourism and hospitality—with every additional weekly flight. Should Pacific Air Charters succeed, the local economies could see a tangible positive impact.

Consumers now book travel through online platforms—over 70% of tickets are purchased this way. Pacific Air Charters, with a focus on newer technologies, could potentially differentiate themselves from the more traditional players, who seem to lag in the integration of digital platforms.

Flights within 200 miles, like most of the Hawaii inter-island routes, tend to have high passenger loads—exceeding 80% on average. This positive trend for short-haul flights could result in good occupancy rates for Pacific Air Charters, assuming they offer competitive prices and service.

The potential increase in traffic at Lanai's airport is a factor to consider. It is likely that an increased demand could cause bottlenecks and operational issues at the airport if the existing infrastructure does not meet the demand. Similar shifts in other markets have shown that when airports exceed 70% capacity, upgrades are often needed.

The Tecnam P2012 is equipped with modern safety systems. This focus on modern safety should help the airline build a good reputation quickly, an important factor for attracting customers who are not familiar with the new carrier.

When new carriers enter a market, price competition often follows. Historical examples show that fares can decrease by 10-20% when competition intensifies. If the new flights to Honolulu and Maui by Pacific Air Charters become a reality, we can likely expect fares to become more competitive.





Pacific Air Charters' Bid for Scheduled Flights A New Era for Hawaiian Island Hopping? - Essential Air Service program's role in Hawaiian aviation





Pacific Air Charters’ Bid for Scheduled Flights A New Era for Hawaiian Island Hopping?

The Essential Air Service (EAS) program is designed to maintain a basic level of air travel in areas that might otherwise lose service due to market forces. This is particularly relevant in Hawaii, where remote islands like Lanai and Molokai, designated as EAS airports in 1983, have historically faced challenges in attracting consistent air service. The recent decision to subsidize Mokulele Airlines, the sole provider of commercial flights to Lanai, highlights the program's impact. Now, Pacific Air Charters has entered the scene, submitting a bid for scheduled services in direct competition with Mokulele. Both proposals include a similar number of flights, signaling a potential increase in air travel options for Lanai and the surrounding islands. This could be a boon for residents and visitors, facilitating more travel between islands and possibly supporting the local economy. However, this new competition also brings the effectiveness of EAS to the forefront, and how well the program can adapt to changing needs in island aviation will be closely observed in the future. The subsidy, while potentially vital for the community, also has the potential to impact how airlines compete and serve these islands. The introduction of subsidized flights offers a lifeline for Lanai residents and can contribute to the vibrant Hawaiian tourism industry. It is likely that the EAS program will continue to be a point of focus for debates about airline services and access in the Hawaiian Islands for many years to come.

The Essential Air Service (EAS) program, established after the Airline Deregulation Act of 1978, has a clear purpose: maintaining air service to communities that might otherwise be left behind by market forces. It acts as a safety net, ensuring that smaller, remote areas remain connected to larger hubs and economic opportunities.

The EAS program's impact on airfares is noteworthy. Analysis suggests that communities benefiting from EAS subsidies often see airfares around 10-15% lower compared to similar areas without this support. This makes air travel more accessible for Lanai's residents, for example.

In addition to lower fares, EAS-supported routes often see a jump in passenger volume. Data indicates that subsidized air service can lead to as much as a 25% increase in travelers in the first year. This suggests that more affordable and available air travel options can significantly boost travel demand.

EAS often relies on smaller aircraft like the Tecnam P2012. The use of these planes, which typically offer better fuel economy, results in operating costs around 30% lower than those of larger commercial jets. This creates potential for a more budget-friendly travel experience for passengers.

The positive impact on local economies is another facet of the EAS program. Each new weekly flight on an EAS route can generate approximately a 2% rise in local business revenue, particularly for businesses reliant on tourism and hospitality. These small, but significant economic benefits are especially vital for isolated islands or communities that often lack easy transportation access.

The recent decision by New Pacific Airlines to focus solely on charter operations has created a notable opportunity in the Hawaiian inter-island market. This has left an estimated 12,000 seats per month open for a new entrant like Pacific Air Charters.

History shows that the addition of new airlines often prompts a general increase in service quality. Incumbent carriers respond by improving services to remain competitive, benefiting passengers.

The shift toward online booking has impacted the airline landscape. More than 70% of tickets are now sold online, and newer airlines like Pacific Air Charters are likely to integrate online booking more readily than older established players.

Safety is a crucial factor, and the Tecnam P2012 is equipped with advanced safety systems, positioning Pacific Air Charters well to develop a reputation for safety. This is essential for attracting customers who may be unfamiliar with the new airline.

Increased flight frequencies can bring challenges. As airports experience higher passenger numbers and more frequent flights, bottlenecks can occur. Historically, when airports reach a capacity of 70% or more, infrastructure upgrades become necessary. The implications of this will be important to consider for any community welcoming a greater number of flights.



Pacific Air Charters' Bid for Scheduled Flights A New Era for Hawaiian Island Hopping? - Pacific Air Charters' recent aircraft acquisition





Pacific Air Charters’ Bid for Scheduled Flights A New Era for Hawaiian Island Hopping?

Pacific Air Charters has recently added a Tecnam P2012 to its fleet, a move that could significantly improve its operations in Hawaii and Samoa. This aircraft has already set a new record for distance flown without refueling, showcasing its impressive range. The airline has placed further orders for these aircraft, suggesting that they are quite satisfied with the model. Pacific Air Charters aims to leverage the Tecnam's efficiency and capabilities as it pursues the contract for scheduled flights to Lanai City, which could shake up the existing inter-island airline landscape. Furthermore, the airline's new subsidiary, "Pago Wings," will become the sole commercial carrier in American Samoa, creating a unique position within the region. They are pushing ahead with their plans to provide essential air service, aiming to offer more travel options and potentially lower fares than existing airlines. While some may question their ability to challenge the incumbents, it is clear that Pacific Air Charters is not simply content to remain a charter operation and is intent on reshaping island hopping.

Pacific Air Charters' recent acquisition of Tecnam P2012 aircraft is a fascinating development in the Hawaiian inter-island aviation scene. The aircraft's high cruise speed of 200 knots stands out as a potential game-changer, hinting at potentially faster travel times compared to larger planes used by their competitors. This speed advantage could appeal to travelers prioritizing quick connections between the islands.

Further enhancing the intrigue is the P2012's notable fuel efficiency. Operational costs are reportedly 30% lower compared to larger aircraft. This efficiency could translate into competitive fares, potentially attracting price-sensitive travelers and potentially disrupting established price points within the market.

The company's ambitious bid for scheduled flights, including 42 weekly round trips to Honolulu and 21 to Maui from Lanai City, indicates a strong belief in increased passenger demand. Historical data suggests a link between higher flight frequencies and a rise in passenger numbers, potentially as much as 25%. If realized, this increased traffic would certainly bolster Pacific Air Charters' growth prospects.

Their plans come at a rather interesting time, with New Pacific Airlines' recent exit creating a significant void in the market. With an estimated 12,000 monthly seats now vacant, this presents a clear opportunity for Pacific Air Charters to capture a share of the market. However, whether they can attract a sufficiently large portion of the potential customer base will be key to their success.

The potential economic impact of the Essential Air Service (EAS) program, under which Pacific Air Charters is seeking funding, should not be overlooked. Studies have shown that these routes often lead to a small, but measurable increase in local business revenues, around 2% per added flight. This could potentially stimulate Lanai's economy, particularly sectors like tourism and hospitality. It will be interesting to see how effective EAS can be for the company and if it indeed provides a boost for local businesses.

The Tecnam P2012's modern safety systems are another factor to consider. A new player often needs to build trust quickly, and emphasizing safety aspects could contribute to passenger confidence in choosing this new option. It will be crucial for Pacific Air Charters to establish a positive safety record.

Furthermore, Pacific Air Charters' plans could potentially benefit from the increased adoption of online booking platforms. With more than 70% of tickets now purchased online, they may be able to create a more efficient and convenient digital booking experience. This contrast to older, more established players in the space who could be lagging in technology innovation is worth watching.

While the FAA has shown a willingness to efficiently review applications for new airlines, there's also a risk related to Lanai's airport infrastructure. Increased flight frequencies could strain the current facilities, especially if passenger numbers surpass 70% capacity. Maintaining efficient air traffic management under these conditions could be challenging. Upgrades to infrastructure may be needed to prevent the higher flight frequencies from leading to congestion. It will be interesting to see how airport infrastructure adapts to this potentially higher demand.

In conclusion, Pacific Air Charters' aircraft acquisition and ambitions within the Hawaiian inter-island market are certainly worth monitoring. The company's strategy of utilizing the Tecnam P2012, combined with their bid for the Lanai EAS contract, could introduce a new dynamic to the sector. However, success will rely on factors like their ability to attract passengers, secure adequate funding, and address the potential for airport capacity issues. This next phase in their growth will be an interesting test of whether they can successfully capture a slice of the competitive Hawaiian inter-island market.


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