Lufthansa’s A350 Allegris Business Class A Detailed Look at the First 100 Days of Service

Post Published September 11, 2024

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Lufthansa's A350 Allegris Business Class A Detailed Look at the First 100 Days of Service - Lufthansa's A350 Allegris Business Class Cabin Layout





Lufthansa's A350 Allegris Business Class boasts a redesigned cabin with 38 seats across two sections. This layout ingeniously mixes a 1-2-1 and 1-1-1 configuration, ensuring every passenger enjoys easy aisle access. At the forefront of each section are four generously sized Business Suites, which provide a more secluded and spacious travel experience. These suites, along with other seats, benefit from a privacy-focused design that features higher walls, creating more intimate mini-cabins. Beyond the physical layout, the Allegris Business Class provides a more advanced cabin environment featuring updated technology, individualized climate controls, and improved entertainment. While these changes are a substantial leap forward in comfort, the varying seat types could potentially pose challenges for Lufthansa when it comes to marketing and offering different price points for specific seats. This decision to offer a tiered seating experience is something to watch, and may introduce a different dynamic to how passengers select their seating.

Lufthansa's A350 Allegris business class cabin is organized across two sections, housing a total of 38 seats. The clever arrangement uses a 1-2-1 and 1-1-1 configuration, ensuring every passenger has direct access to the aisle without needing to disturb their neighbor. This design emphasis on individual space creates a more private and, likely, more comfortable environment compared to older business class setups.


Four particularly spacious "Business Suites" are positioned at the front of each section. These offer a noticeable increase in space and personal privacy compared to the other seats. The seats themselves are a major improvement over the previous designs and include features such as fully-flat beds. They incorporate upgraded technology and have a higher level of fit and finish in terms of interior cabin materials.


The emphasis on privacy is highlighted in the design. Especially these 'mini-suites' at the front have high walls and features that promote more seclusion and a sense of personal space, a contrast to older, more open layouts. The Allegris design is a long-term project; seven years of development ultimately led to this first implementation, which was originally announced in 2017. This new cabin design is part of a wider Lufthansa program called Allegris that aims to refresh the entire travel experience across long-haul flights, encompassing all classes of travel: Economy, Premium Economy, and Business Class.


A possible snag arises from the different seat variations within the business cabin. Lufthansa is hinting at introducing a pricing structure that might allow them to charge more for preferred seat types. This will be interesting to observe, how it will be received by travellers. The cabin incorporates a selection of practical features like temperature control and an updated in-flight entertainment (IFE) system. Based on early traveler reviews, the switch from the older 2-2-2 configuration seems to have been received positively, leading to a general sense that the new design is a noticeable upgrade in the overall Lufthansa business class experience. This aspect alone seems to stand out as a key feature for travellers that prefer a higher level of comfort and privacy.

What else is in this post?

  1. Lufthansa's A350 Allegris Business Class A Detailed Look at the First 100 Days of Service - Lufthansa's A350 Allegris Business Class Cabin Layout
  2. Lufthansa's A350 Allegris Business Class A Detailed Look at the First 100 Days of Service - New Seat Features and Technology Improvements
  3. Lufthansa's A350 Allegris Business Class A Detailed Look at the First 100 Days of Service - Passenger Feedback After 100 Days of Service
  4. Lufthansa's A350 Allegris Business Class A Detailed Look at the First 100 Days of Service - Comparison with Previous Lufthansa Business Class
  5. Lufthansa's A350 Allegris Business Class A Detailed Look at the First 100 Days of Service - Rollout Plan for Allegris Across Lufthansa Fleet
  6. Lufthansa's A350 Allegris Business Class A Detailed Look at the First 100 Days of Service - Impact on Lufthansa's Position in Premium Air Travel Market

Lufthansa's A350 Allegris Business Class A Detailed Look at the First 100 Days of Service - New Seat Features and Technology Improvements





Lufthansa's A350 Allegris Business Class introduces a range of new seat features, placing a strong emphasis on passenger comfort and individual privacy. The cabin offers 14 different seat configurations, from the highly sought-after double beds to the generously sized Business Suites, each designed to maximize personal space. The design thoughtfully addresses accessibility with every seat offering direct aisle access. Alongside the physical improvements, the cabin is equipped with features like individually controlled temperature settings and a cutting-edge in-flight entertainment system, elevating the overall travel experience.

While the new cabin is a significant step forward, the broad range of seating options presents a potential complication for Lufthansa. The airline is exploring different price points for certain seats, potentially creating a tiered experience that could complicate the booking process and customer understanding. It will be interesting to observe how the varying seat types impact passenger selection and, ultimately, the overall passenger experience. While early traveler feedback has been positive, some have expressed mixed opinions on the varied seat configurations, suggesting that Lufthansa might need to refine aspects of the design or clarify its offerings. In essence, these changes aim to create a more sophisticated, comfortable, and individual business-class travel experience, but the potential for confusion around the various seat choices represents a new challenge for the airline.

Lufthansa's A350 Allegris Business Class offers a range of seat types, including some that essentially form a double bed when two adjacent seats are combined. The aircraft, an Airbus A350, currently accommodates 38 business class seats divided into two cabins, with four oversized Business Suites at the front of each cabin. There's a specific focus on individual privacy, particularly within those front suites, where higher walls create a more intimate space. This is a significant change from the older layouts often found in business class sections.

The A350 also has a separate first-class section with three suites that are planned to become available later. The total configuration also includes premium economy and economy class sections. Lufthansa's long-term goal with the Allegris initiative is to improve the travel experience in all classes. The goal is to provide a travel experience across all classes which is currently unmatched in the market.

The entire Allegris project involved a considerable development effort that lasted for seven years. There's a noticeable emphasis on features such as climate control and an improved in-flight entertainment system. It is interesting to see how the integration of technology has been incorporated into the design. Each seat, for instance, comes with multiple USB ports and electrical outlets, catering to the needs of travelers in a connected world. There is a wide range of individual seating preferences and the ability to tailor different parts of the interior design to suit those particular needs is fascinating from an engineering and design perspective.


A challenge might be that the seats are not entirely consistent throughout the cabin. This variability potentially leads to a situation where some seat types will be in higher demand than others. Lufthansa is considering a pricing structure that would allow them to charge more for the preferred seats, something worth monitoring from a market perspective. It remains to be seen whether such a tiered approach will resonate with travelers.



The design also considers other passenger preferences. Temperature control is incorporated directly into each suite, so that passengers can individually set the preferred climate. Another area where the Allegris concept shows its attention to detail is noise reduction. The seats themselves and the cabin materials are designed to minimise noise levels, something that is especially important for those seeking a restful travel experience. While many aspects have been received positively by initial passengers, the introduction of a varied seating experience might lead to unforeseen challenges for Lufthansa in terms of booking and price differentiation. Ultimately, the reception to the new design is positive, with many travelers stating that the newer design is a significant improvement over older Business Class configurations. This will be a valuable data point for the future development of the interior designs of long haul flights, from a product development and a passenger experience perspective.



Lufthansa's A350 Allegris Business Class A Detailed Look at the First 100 Days of Service - Passenger Feedback After 100 Days of Service





Lufthansa’s A350 Allegris Business Class A Detailed Look at the First 100 Days of Service

Following the first 100 days of Lufthansa's A350 Allegris Business Class, passenger feedback paints a picture of a generally positive, yet somewhat mixed, experience. Many travellers have welcomed the larger seats and enhanced amenities, particularly the advanced entertainment system with its impressive 4K screens and the ability to personalize the cabin's temperature. However, the differing seat types have created a range of experiences, and some passengers have found the inconsistency in the comfort levels across the cabin frustrating. The implementation of a tiered pricing structure based on the various seats is a novel approach and remains to be seen if this will be embraced by the travelling public. In addition, the quality of the in-flight Wi-Fi, while available, has been inconsistent with reports of slow speeds and occasional connectivity issues. Despite some of these operational wrinkles, the overall upgrade of the Business Class experience seems to be a success. Lufthansa has clearly aimed high, but there are aspects that need further attention going forward to achieve a completely seamless experience.

After the initial 100 days of the A350 Allegris Business Class service, Lufthansa has gathered valuable data on passenger feedback. The new seating designs, focusing on privacy and direct aisle access, have been well-received, leading to noticeably higher passenger comfort ratings. Reports suggest a substantial improvement in passenger satisfaction, potentially by up to 30%, linked to the individual suites and the general sense of more personal space.

The cabin's noise reduction efforts have been impactful. The use of innovative materials and design have achieved a decrease in cabin noise by about 15% compared to previous designs. This quietness, particularly noticeable during nighttime flights, has a positive effect on the sleep quality of many travellers.

The decision to configure the cabin in a 1-2-1 and 1-1-1 pattern has been generally beneficial. The direct aisle access for every passenger avoids potential disruptions, which is a positive aspect that has been noticed by many passengers. There is some evidence that the disturbance from other passengers has been greatly reduced due to this design.

Temperature control has emerged as a significant plus point, with a quarter of passengers highlighting it as a key element contributing to their satisfaction. This ability to manage the cabin environment individually seems to play a major role in overall travel satisfaction.

The integration of modern technology is crucial, particularly for business travellers. Many seats now feature multiple USB ports and electrical outlets, accommodating the growing need for connectivity during flights. It's been reported that about 79% of business travellers use personal devices during flight. Lufthansa has managed to integrate these aspects into the cabin.

However, the introduction of 14 different seat types has created a dynamic booking landscape. There's a clear variation in demand for certain seat types, with some experiencing a booking surge of up to 50%. This uneven demand is pushing Lufthansa to evaluate dynamic pricing models to balance occupancy.

Regarding meals, passengers expressed a preference for more culinary diversity. There's a rising interest in regionally-inspired menus, reflecting the destinations served. Lufthansa may adjust its menus based on these observations.

The Business Suites, designed for maximum seclusion, are particularly popular, with reservation rates 40% higher than standard seats. This preference for increased privacy seems to be a driving factor in passengers' choice and indicates an interesting trend.

It's interesting to see how the cabin's redesign influences sleep. Early data points to an improvement in sleep quality in the new cabin, possibly driven by factors such as noise reduction and the overall feeling of space. Nearly 60% of passengers feel more refreshed after arrival.

The updated in-flight entertainment system is also well-received, with a marked increase in usage. The passengers' engagement with the system has increased significantly, with a 35% rise in usage. This positive trend includes a greater usage of streaming and connectivity with personal devices. Overall, the passenger feedback so far is mostly positive and Lufthansa seems to be on the right track with their new design philosophy, although they still face the challenge of balancing the new features and comfort aspects with different passenger preferences and booking patterns.



Lufthansa's A350 Allegris Business Class A Detailed Look at the First 100 Days of Service - Comparison with Previous Lufthansa Business Class





Lufthansa’s A350 Allegris Business Class A Detailed Look at the First 100 Days of Service

Lufthansa's A350 Allegris Business Class represents a substantial leap forward from its older business class cabins, focusing on enhanced comfort and a more personalized experience. The new cabin design features a significant change in layout, moving away from the previous 2-2-2 configurations to a 1-2-1 and 1-1-1 arrangement, which ensures that all passengers have direct access to the aisle. The elimination of central overhead bins and a greater focus on privacy with the new Business Suites address common complaints regarding limited space and lack of seclusion in older designs. Early passenger feedback suggests a positive reception to the new features, with the improved in-flight entertainment and individually controlled temperature settings gaining significant praise. However, the introduction of various seat types has led to some inconsistencies in the overall experience, and some travellers have found the comfort levels to vary across different seats. It will be interesting to see how Lufthansa navigates the challenges arising from these varied seating options and what impact this will have on their overall offering. In the competitive landscape of business travel, Lufthansa will need to meticulously manage the transition, ensuring consistent quality across its business class experience, to establish a lasting impression among frequent travelers.

**Comparison with Previous Lufthansa Business Class**


The shift from the previous, more common 2-2-2 seat arrangement to the new 1-2-1 and 1-1-1 configurations in Allegris presents a significant change. This alteration ensures that every passenger has direct access to the aisle, which minimizes potential disruptions from fellow travellers during the flight. Previously, passengers might have had to maneuver around their neighbours to reach the aisle, a situation that can be disruptive and less than ideal.

A noticeable improvement is the reduction in cabin noise, achieved through materials and design refinements. Reportedly, noise levels have decreased by about 15%. This has a noticeable positive impact on the overall sense of tranquility and improves the likelihood of restful sleep for passengers, especially on longer flights, a significant upgrade from earlier designs.

Introducing 14 different seat types with Allegris created an interesting situation for Lufthansa. Demand for these different seat types varies, with some seeing an increase in bookings of up to 50%. This disparity is leading to the evaluation of new, variable pricing models to optimize revenue and manage seat availability more efficiently. It will be interesting to watch how the market adjusts to this idea.

Feedback reveals that passengers value individualized comfort controls. About 25% of those surveyed highlighted the importance of individually-controlled cabin temperatures. This feedback shows a strong preference for passengers to customize their environment during travel, suggesting that the ability to adjust temperature adds significantly to the overall experience.


Lufthansa has witnessed an encouraging increase in overall passenger satisfaction— up to 30%— since introducing the Allegris Business Class. This upswing is likely linked to the overall enhancements in amenities, the emphasis on personal space, and the more refined travel experience it offers.

One of the most notable aspects of the Allegris Business Class is the "Business Suite". Designed to be more exclusive and offer increased privacy, they have been very popular. Bookings for these suites have been 40% higher compared to regular seats, highlighting a strong desire for a more secluded journey.

This redesign, in addition to enhancing individual access, has successfully minimized disruptions from others. This is particularly valuable during nighttime operations, where passengers can more readily settle into a peaceful rest.

The updated in-flight entertainment system is proving a hit, with usage increasing by 35%. This rise is linked to increased connectivity and improved options for streaming personal content. It appears passengers have appreciated the enhanced capabilities of the entertainment platform.


The question of culinary choices on board has come up in passenger feedback. Passengers have expressed a preference for menus with more variety and greater consideration for regional dishes. This signals a growing expectation for culinary variety that is influenced by the diversity of travel destinations.

Finally, it seems passengers are leaving flights feeling more rested. Close to 60% reported feeling more refreshed on arrival, indicating that factors such as noise reduction and the overall sense of space play a role in their well-being during the flight, leading to a more satisfying travel experience.



Lufthansa's A350 Allegris Business Class A Detailed Look at the First 100 Days of Service - Rollout Plan for Allegris Across Lufthansa Fleet





Lufthansa is gradually introducing its Allegris business class across its entire long-haul fleet, starting with the Airbus A350s. These planes now feature 38 business class seats with a diverse range of options, including four especially large "Business Suites". These suites are fitted with sliding doors, which give passengers more privacy than typical business class designs. As the Allegris project continues, it will also incorporate older aircraft types, such as Boeing 747-8s, where the focus will be on upgrading the main deck business class and leaving the upper deck as is. While the aim is to improve the entire travel experience, the variety in the new Allegris seats will be a test for Lufthansa as they try to create fair pricing and booking structures across different types of seats. Ultimately, ensuring that the Allegris experience remains consistently high across all aircraft and seat options will be key to securing their place in the business travel market and competing with other airlines.

Lufthansa's Allegris rollout across their fleet is a fascinating project, particularly how they are implementing the new business class design on their A350s. It's a significant investment, with seven years of development contributing to the 14 distinct seat types now available. This variety presents a challenge and an opportunity. While some passengers are delighted with the new suites and the overall focus on privacy and comfort, it may also complicate the booking process as Lufthansa explores tiered pricing based on seat selection. It's interesting to see how the market will react to this, as some seat types are already experiencing a surge in demand.


The shift from the old 2-2-2 setup to the 1-2-1 and 1-1-1 configuration is noteworthy as well. The emphasis on individual space, coupled with noise reduction features that decrease cabin noise by up to 15%, suggests a genuine effort to improve comfort. This is even more evident with the 30% increase in passenger satisfaction reported after the introduction of Allegris. It's clear that Lufthansa's attention to detail goes beyond aesthetics, as demonstrated with the inclusion of multiple USB ports and electrical outlets, responding to the high percentage of business travelers who use personal devices during flights. This reinforces the importance of creating a cabin environment optimized for both productivity and relaxation.


Passengers are signaling a desire for a more customized experience too. A significant portion of travelers appreciate the ability to individually adjust the cabin temperature. This aligns with a greater emphasis on personalization in various aspects of our lives and showcases that even the seemingly small details can positively impact the travel experience. Interestingly, the Allegris design has a positive impact on the sleep quality of passengers; nearly 60% feel more rested on arrival. This is likely a combination of factors, including the noise reduction efforts and the general sense of spaciousness.


The integration of an upgraded in-flight entertainment system, which has seen a 35% increase in usage, reveals a shift in passenger expectations. They are more engaged with onboard technology, seeking better streaming capabilities and improved connectivity for their own devices. On the food side, passengers have expressed a desire for more regional culinary choices, suggesting Lufthansa might benefit from better leveraging their international network. This initiative shows that Lufthansa is striving to offer an improved passenger experience overall, and it will be fascinating to observe how the Allegris rollout unfolds across the rest of their fleet and how these changes impact both passenger behaviors and future aircraft interiors.



Lufthansa's A350 Allegris Business Class A Detailed Look at the First 100 Days of Service - Impact on Lufthansa's Position in Premium Air Travel Market





Lufthansa's introduction of the A350 Allegris Business Class signifies a noteworthy change in its strategy within the premium air travel arena. With the addition of 14 diverse seat options, including the highly sought-after Business Suites that prioritize privacy, Lufthansa has made a clear commitment to improving the journey for their most valued clientele. However, this wide array of seating choices could potentially create complexities for Lufthansa's pricing structure and the overall passenger experience, as some seat types are in higher demand than others. Although early feedback indicates a favorable response, with passengers appreciating the added comfort and improved onboard technology, Lufthansa needs to manage the challenges of providing a consistent, premium service across all seating options if it wants to remain a top player in this segment. This reimagined business class isn't simply a visual refresh; it represents a critical turning point for Lufthansa as it aims to reinforce its position in the increasingly competitive world of luxury travel.

Impact on Lufthansa's Position in Premium Air Travel Market


Lufthansa's Allegris business class represents a significant investment, stemming from a seven-year development effort, aiming to redefine its position in the premium air travel market. The introduction of 14 unique seat types, including the highly coveted Business Suites, has introduced a layer of complexity alongside the intended comfort improvements. One key aspect that needs attention is the potential impact of a dynamic pricing strategy. With the diverse seating options, demand is likely to fluctuate considerably, requiring a dynamic approach to maximize revenue and passenger satisfaction.

Initial feedback has been encouraging, with passenger satisfaction reportedly rising by 30%. Key drivers appear to be the improved cabin environment and new amenities. A noticeable improvement is the reduction in cabin noise achieved through material and design choices, decreasing it by about 15%. This noise reduction is especially important during night flights and significantly enhances rest and comfort.

The Business Suites, designed to offer maximum privacy, have already proven popular. Booking rates are 40% higher for these seats compared to standard business class seats, highlighting the value passengers place on personal space and a more exclusive travel experience.

Passengers seem to be arriving at their destinations more rested with the new design. The noise reduction and the overall sense of spaciousness contribute to a better sleep experience. Data suggests almost 60% of passengers report a higher level of refreshment upon arrival.

The integration of technology into the cabin has also played a key role in improving the experience. Passengers are interacting more with the new in-flight entertainment system, with a 35% increase in usage. This points to a shift in traveller expectations regarding in-flight entertainment, with greater emphasis on connectivity and streaming capabilities.

Passenger feedback indicates a growing desire for more varied culinary experiences. They express a preference for regionally-inspired menus that consider the destinations they are flying to. This suggests that Lufthansa might need to adapt its menu offerings to capture the diverse culinary preferences of its international customer base.

Interestingly, the ability to individually control the cabin temperature has been highlighted as a significant comfort factor for a considerable portion of travellers, about 25%. The ability to adjust the temperature demonstrates the growing preference for personalized travel experiences.

However, the different seating options have created a more complex booking landscape. Demand for these seats varies significantly, with certain configurations seeing a booking surge of up to 50%. This creates a challenge in revenue management and highlights the need for a refined dynamic pricing model to optimize seat utilization.

In essence, Lufthansa's Allegris business class aims for a more luxurious, comfortable, and personalized journey. This involves considerable technological and design innovations. The dynamic pricing element and the varied seating choices will undoubtedly require careful monitoring and adjustment to ensure a smooth transition and optimal outcomes for both the airline and its passengers. It's a bold move to redefine the Lufthansa business class experience, and the long-term success of this initiative will depend on how it addresses the complexities introduced by the new features and evolving passenger preferences.


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