United Airlines Introduces Flexible PQP Accrual Options for Premier Status Seekers in 2025

Post Published September 27, 2024

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United Airlines Introduces Flexible PQP Accrual Options for Premier Status Seekers in 2025 - United Airlines revamps Premier status program for 2025





United Airlines is shaking things up with its Premier status program for 2025, introducing a few tweaks while largely maintaining the status quo. The good news is that the requirements for achieving elite status in 2025 will be identical to those of 2024. You'll still need to hit specific targets for Premier Silver, Gold, and Platinum, using the familiar combination of Premier Qualifying Flights (PQFs) and Premier Qualifying Points (PQPs).

However, United is adding a bit of flexibility for 2025 through new options for accumulating those PQPs. This gives members a potentially wider range of routes and travel choices to achieve their status goals. Existing benefits that come with each tier of status, like priority check-in, baggage handling, and boarding, will remain in place.

While the changes don't represent a massive overhaul, they signal a desire from United to potentially keep earning status slightly more achievable than some other airlines are doing, even if it's a relatively minor change compared to previous years. It will be interesting to see how these adjustments ultimately impact members' ability to earn status and whether it leads to any significant shifts in how people choose to fly with United.

United Airlines is tweaking their Premier status program for 2025, keeping the qualification thresholds the same as 2024. It's interesting that they're not following the trend of other airlines that are increasing their requirements. This means that reaching Premier Silver, Gold, or Platinum in 2025 will require the same number of Premier Qualifying Flights (PQFs) and Premier Qualifying Points (PQPs) as in the past year.

To get Premier status for the new year, members have to hit their goals by the end of 2024, providing a clear target for travelers. United will automatically put PQPs into accounts of members with existing status as of early 2024.

The refreshed program offers alternative ways to earn status. Instead of just relying on flight miles, they've opened doors to earn points via hotel bookings or rental cars, which is quite novel. Now, travelers can hit the status they want through a mix of flying and spending. You can earn Premier Silver with 12 PQFs and 4,000 PQPs or just 5,000 PQPs. For Premier Gold, the requirements are 24 PQFs and 8,000 PQPs or 10,000 PQPs. Reaching Premier Platinum requires 36 PQFs and 12,000 PQPs, or the option to collect 15,000 PQPs only.


This shift signifies a more customer-focused approach, potentially making it easier for frequent travelers to earn their status. The core Premier benefits remain in place, such as expedited check-in, quicker bag handling, and early boarding. The program also hints at exclusive opportunities, including behind-the-scenes airport experiences for elite members. The goal appears to be attracting a broader spectrum of travelers by offering more flexibility and added perks, perhaps a bid to appeal to those who appreciate a more curated travel experience. It will be interesting to observe how this evolves and impacts the overall travel landscape.

What else is in this post?

  1. United Airlines Introduces Flexible PQP Accrual Options for Premier Status Seekers in 2025 - United Airlines revamps Premier status program for 2025
  2. United Airlines Introduces Flexible PQP Accrual Options for Premier Status Seekers in 2025 - New PQP accrual options offer more flexibility for frequent flyers
  3. United Airlines Introduces Flexible PQP Accrual Options for Premier Status Seekers in 2025 - Credit card spending now counts towards Premier status qualification
  4. United Airlines Introduces Flexible PQP Accrual Options for Premier Status Seekers in 2025 - Minimum flight requirements remain in place for Premier status seekers
  5. United Airlines Introduces Flexible PQP Accrual Options for Premier Status Seekers in 2025 - Premier status tiers and requirements stay largely unchanged for 2025

United Airlines Introduces Flexible PQP Accrual Options for Premier Status Seekers in 2025 - New PQP accrual options offer more flexibility for frequent flyers





United Airlines is making some changes to their MileagePlus program in 2025, introducing more ways for frequent flyers to earn Premier Qualifying Points (PQPs). The goal is to give travelers more flexibility in how they earn elite status. Instead of just relying on miles flown, United is now allowing PQPs to be earned based on dollars spent on eligible airfare, plus making it possible to also gain PQPs from other spending like hotel and rental car bookings. This shift creates a wider range of options for travelers to work towards their status goals.

The basic requirements for reaching Premier Silver, Gold, or Platinum remain the same—you'll still need to hit specific targets for Premier Qualifying Flights (PQFs) and PQPs. But now, you have more ways to earn those PQPs. For example, travelers can potentially work towards status through a mix of flying and other spending activities. It's also interesting that United is now allowing award travel and credit card spending to contribute towards both PQPs and PQFs, making it easier for some to reach their status goals. They're also adding a PQP deposit into accounts of current elite members, offering another incentive to maintain status.

These adjustments signal that United is trying to make it easier for travelers to attain elite status without significantly changing the core structure of their program. It's an interesting strategy, especially given that other airlines seem to be making it more difficult. We'll have to see if these changes lead to a noticeable shift in how people choose to fly United or impact the overall number of people reaching elite status with the airline.

United Airlines is making some changes to their MileagePlus program, specifically how frequent flyers can earn Premier Qualifying Points (PQPs) for elite status in 2025. While the actual requirements for reaching Premier Silver, Gold, and Platinum haven't changed from 2024, the ways to accumulate those PQPs have gotten a bit more flexible. It's an interesting strategy in a time when some airlines are actually raising their requirements for elite status.

One of the big changes is that now you can earn PQPs not just by flying United, but also by using your United-affiliated credit card or spending on hotels or car rentals booked through their platforms. This is a change from the past where the emphasis was mainly on air miles earned only from flying. One PQP will equal one dollar spent on flights. This could be attractive to people who aren't always flying or combine travel with non-flying related activities. It remains to be seen whether these new options will significantly increase the number of people reaching elite status.

The program has also introduced a PQP deposit for current elite members who are maintaining their status in 2025. It's a unique incentive to encourage people to continue flying United. Also, the program now lets you earn points from award travel and credit card spend, further broadening options for achieving status. United has removed the redeposit fees for award tickets. It seems that this new flexibility makes the MileagePlus program more accessible and appealing, but the question is whether it's a smart strategy from a business perspective.

United seems to be trying to walk a fine line between rewarding loyal customers with more flexibility, and not making it too easy for everyone to earn elite status. The thresholds for reaching the different status tiers remain the same as before. United is hoping that making it easier to earn PQPs leads to more people using their products. It also seems that this change can help the airline track its customer behavior to refine their marketing efforts. We'll have to wait and see whether it affects United's bottom line in the long run. Is this flexibility worth the potential cost? Is the airline potentially diluting the value of its higher tiers with this expanded set of opportunities for earning PQPs? These questions and the potential answers will shape future iterations of their loyalty program.



United Airlines Introduces Flexible PQP Accrual Options for Premier Status Seekers in 2025 - Credit card spending now counts towards Premier status qualification





United Airlines is making a noteworthy change to its Premier status program in 2025, allowing credit card spending to contribute to Premier Qualifying Points (PQPs). This means that using certain United-branded credit cards can now help you earn PQPs, ultimately making it potentially easier to achieve elite status levels such as Premier 1K.

Previously, there were limits on how many PQPs you could earn through credit card spending. United has removed these limits, allowing for the potential to accumulate a substantial number of PQPs through everyday spending. However, it's important to note that this benefit isn't automatically granted. You will need to meet certain requirements, including flying at least four United segments, to unlock this perk.

This new approach signifies a shift in how travelers can earn status, potentially broadening the appeal of the Premier program beyond those who frequently fly. United's decision to also include award ticket flights when earning Premier status is another indicator of their customer-focused approach, creating a wider range of ways to gain the benefits of elite status. It will be interesting to see if this change alters how individuals decide to travel and if it leads to a wider adoption of the program in the coming years.

Credit card spending is now a new factor in earning United's Premier status, a change that could alter the landscape of the program. Every dollar spent on a United-branded card now counts towards accumulating Premier Qualifying Points (PQPs), effectively creating a link between everyday purchases and elite travel perks. This strategy might encourage travelers to lean more heavily on United credit cards for their spending, potentially driving up card usage and providing a steady stream of data for United.


It's notable that United has also incorporated award travel into PQP accumulation. Traditionally, award travel wouldn't contribute to status, but now travelers can maintain or earn Premier status even while utilizing miles for flights. This could prove to be a valuable incentive for those who prioritize using miles and might not have the time to rack up enough flight segments.


This development expands the options for reaching elite status with United. Travelers no longer solely rely on flights for reaching the desired Premier tier; instead, they can also leverage their spending through hotel, car rental, and now credit card bookings. This shift in focus might lead to changes in how people strategize travel, perhaps integrating it with other spending choices to maximize PQP accumulation.


This greater accessibility to Premier status raises some intriguing questions. By opening up more pathways to reach the top tiers, United may risk diluting the prestige associated with elite status. Will this lead to an oversaturation of elite travelers, leading to more competition for benefits like priority boarding? The answer likely depends on how many people will actually embrace this multi-pronged strategy for earning status.


The change also offers a new way for United to gather data on consumer behavior. By closely tracking PQP earnings linked to credit card spending, the airline gains a deeper understanding of how their customers spend money, potentially impacting the marketing and promotion of their offerings. The airline can develop targeted promotions based on this data. One question is whether United will leverage this data responsibly and respect customer privacy while also targeting specific customer groups in the future.


United's move presents a contrast to the general trend of other airlines, which are increasingly making it harder to earn elite status. United is betting that being more flexible will attract travelers from other airlines that have made earning elite status a more difficult endeavor. Whether that gamble pays off remains to be seen.


The potential for greater engagement with the United ecosystem is another noteworthy outcome. As customers become more invested in earning PQPs through a variety of spending activities, their interaction with United's services could increase, potentially bolstering their overall loyalty to the brand.


This shift in approach might also stimulate new marketing and promotional collaborations. We could see more alliances between United and rental car agencies or hotel chains, possibly incorporating special promotions to further encourage PQP earnings. These marketing partnerships could benefit all parties involved by opening up new markets for United's offerings.


It's crucial to remember that while credit card spending translates into PQPs, specific tiers still require attaining a certain number of Premier Qualifying Flights (PQFs). This dual requirement adds complexity and creates a layered approach, potentially requiring travelers to strategize a mix of spending and actual flights to achieve their status objectives. One question is whether the status tiers and required flights/points are aligned.


This new approach is part of a broader movement across airline loyalty programs. Other airlines are gradually moving away from strictly flight-based programs and starting to incorporate different ways to earn points through spending, transforming the future of travel loyalty programs. This trend raises questions about the long-term sustainability and impact of such programs on the overall travel landscape and could force competitors to consider similar adjustments in the future.



United Airlines Introduces Flexible PQP Accrual Options for Premier Status Seekers in 2025 - Minimum flight requirements remain in place for Premier status seekers





United Airlines Introduces Flexible PQP Accrual Options for Premier Status Seekers in 2025

Even with the introduction of more flexible ways to earn Premier Qualifying Points (PQPs) for 2025, United Airlines isn't changing their basic requirements for reaching Premier status. You'll still need to fly a minimum of four segments on United or United Express to even be eligible for any of the tiers. This means that, while the new PQP earning methods add flexibility, the core structure of the program remains unchanged. You'll still need a mix of flights and points to reach the Premier Silver, Gold, or Platinum levels. This approach is interesting given how some other airlines are making it harder to earn elite status. The decision to not follow this trend could entice some travelers who value consistency and potentially more attainable goals. While United is clearly aiming to create a better experience for their elite members, they seem to have chosen a path that focuses on keeping the existing program structure rather than making any major alterations. It'll be interesting to see how this strategy plays out.

United's recent adjustments to their Premier status program for 2025 present a fascinating study in loyalty program evolution. While they've kept the core requirements for achieving elite status – Premier Silver, Gold, and Platinum – largely unchanged, they've introduced more flexibility in earning Premier Qualifying Points (PQPs). This is intriguing because many other airlines have been raising their requirements for elite status, which could lead to them gaining more customers from competitor airlines.


One of the key aspects is that they've broadened the avenues to earn PQPs. You can now accumulate PQPs not only through flying United, but also via spending on their affiliated credit card or through hotel and rental car bookings. This represents a notable departure from the traditional emphasis on flight miles, though the exact thresholds remain the same. I think this could be viewed as a more customer-centric approach, especially if the customer uses their credit card frequently for other purchases. The airline may get more access to spending habits of the customer through this move.


In essence, United seems to be attempting a balancing act – making it slightly easier to earn elite status while concurrently aiming to preserve the exclusivity of higher tiers. It's noteworthy that despite the new earning opportunities, the minimum flight requirement of four segments remains in place. This likely keeps it challenging for travelers who primarily use award tickets to gain status. Another notable change is the awarding of PQPs for award travel on United or United Express flights booked with MileagePlus miles.


The inclusion of credit card spending into the PQP equation has profound implications, both for travelers and for United. Consumers might see more ways to maximize their spending and earning potential for travel perks. They may choose to travel at different times of the year due to this change. United, meanwhile, gains a richer dataset for customer behavior, which allows them to target marketing efforts with potentially increased precision.


The fundamental question becomes: is this an optimal strategy for the long-term health of the program? On one hand, it broadens the appeal and might lead to a larger number of people earning status. On the other hand, there's a risk of potentially diluting the value and prestige of the higher tiers. While it's too early to tell what the final impact will be, it will be fascinating to watch this experiment unfold and see how other airlines react to this move by United. This move shows the complexities of airline reward programs and their attempts to remain profitable and gain customers.



United Airlines Introduces Flexible PQP Accrual Options for Premier Status Seekers in 2025 - Premier status tiers and requirements stay largely unchanged for 2025





For those seeking United Airlines' Premier status in 2025, the good news is that the program's basic structure remains the same. The requirements to reach Premier Silver, Gold, or Platinum haven't changed, and you'll still need to complete at least four United or United Express flights to qualify. The familiar combination of Premier Qualifying Flights (PQFs) and Premier Qualifying Points (PQPs) is still the key.

However, United has introduced a new twist: more ways to earn those PQPs. Instead of relying solely on flight miles, you can now earn PQPs from a wider range of sources including airfare, hotel stays, and credit card spending. This added flexibility aims to make earning status a bit easier and possibly more accessible for a wider pool of travelers.

Essentially, United is taking a thoughtful approach, attempting to broaden the appeal of the program without fundamentally altering its core principles. They seem to be trying to achieve a balance: rewarding loyal customers while making it somewhat easier for newer customers to participate in the program. It remains to be seen how this will impact member behavior and ultimately the value of each tier. Whether this flexibility attracts more travelers and strengthens loyalty remains to be seen.

United Airlines has opted to keep their Premier status tiers and the requirements for achieving them largely the same for 2025, a move that stands in contrast to several other major airlines that have been raising the bar for elite status. It's intriguing to think that United might be aiming to solidify its customer base by offering a more accessible path to loyalty benefits.


One of the key changes is that they are expanding the ways you can earn Premier Qualifying Points (PQPs). In the past, you mainly earned PQPs through flying. However, United is now allowing PQPs to be earned from hotel and car rental bookings. This creates new ways for infrequent flyers, who perhaps don't fly often enough to reach the standard thresholds, to engage with the United ecosystem and inch towards Premier status.


United is also adding unlimited PQP accumulation from their branded credit cards. This creates a link between regular spending and achieving elite status. So, customers who already use United credit cards could discover a new way to approach travel loyalty, potentially impacting spending behavior in the process.


Another noteworthy tweak is that they're now counting award travel toward PQPs. This is a significant shift for loyalty programs. If you mainly redeem miles for your flights and don't fly often, this change gives you a way to maintain or even achieve Premier status. It's a way to acknowledge that some travelers value redeeming miles above everything else.



While United is introducing these new earning methods, the minimum flight requirement of four segments on United or United Express hasn't changed. This keeps the system complex and creates a bit of a puzzle for those who want to unlock elite status. It's a reminder that United's program, while becoming more flexible, retains its multifaceted structure.


They're also introducing a PQP deposit for existing members with Premier status. This acts as an instant incentive to retain your status, which should hopefully boost member engagement.



By keeping the requirements the same while others are making them tougher, United could benefit from travelers who are frustrated with other airline programs. It positions United as a more accessible and potentially more appealing alternative.



The changes also allow United to collect a more diverse set of data on traveler behavior. This data could be tied to customer spending habits through credit card use, allowing for much finer-grained targeting in their marketing. It will be interesting to see how United uses this newfound knowledge.


However, there is a risk of diluting the perceived value of elite status. Making the thresholds easier to reach, while also offering new earning paths, might mean that more people gain access to the benefits and advantages. It'll be fascinating to see if this leads to a devaluation of the higher tiers.


Furthermore, United's new incentive structure could potentially lead to more partnerships with hotels and rental car services. This is a strategy for increasing the earning potential and potentially also the reach of the program across travel services. It could shape the landscape of airline loyalty in the future.


Overall, United is making a calculated gamble. They are striving to balance the benefits of attracting new members with the need to maintain the perceived value of elite status. The long-term implications of these changes, along with the response of competitors, will surely be fascinating to follow.


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