European Airlines Still Charging for Family Seating A Comparison with US Carriers

Post Published October 16, 2024

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European Airlines Still Charging for Family Seating A Comparison with US Carriers - European Airlines' Family Seating Fees in 2024





Across Europe, the practice of charging families for seats together persists in 2024, a stark contrast to the growing trend in the US to offer this service for free. While US carriers have begun to recognize the importance of keeping families together during air travel, European airlines are lagging behind. These fees can represent a significant expense for families, particularly those traveling with young children. Whether or not this will change anytime soon is an open question as the travel landscape continues to evolve. While some passengers may accept the fees as a necessary evil, the potential for a backlash exists, especially as cost pressures on consumers continue to rise. It is possible that in the years ahead, European airlines may begin to follow the US lead, but for now, they appear content to maintain their practice. The choice for families is clear: they either pay up, or potentially face a less-than-ideal travel experience for the sake of savings.

While the US is grappling with regulations regarding family seating, European airlines continue to embrace the practice of charging for it. In 2024, a considerable portion of European airlines, roughly 70%, are imposing these fees. This puts families in a predicament – choosing between keeping their travel budget within limits or ensuring they sit together during their trip.

The charges imposed for securing family seats on budget airlines typically fall within the €10 to €50 range per individual, per flight segment. This can substantially escalate the expenses associated with a family holiday, potentially discouraging family travel. Several airlines, like Ryanair and EasyJet, notably apply seating policies prioritizing higher-paying passengers. This increases the chances of family members getting separated unless they opt to pay the extra fees.

European travelers have expressed their disapproval of these fees, with a majority believing family seating should be a standard, no-cost offering. Experts in the travel industry anticipate that this sentiment could trigger modifications to existing regulations. In contrast, this is less of an issue in the US with only a quarter of airlines charging for family seating. It seems that the approach to passenger experience differs considerably between the two continents.

Scrutiny from regulators has become more common in Europe due to increasing consumer complaints and concerns about whether charging for seating next to a family member aligns with consumer rights law. This pushback has fostered an industry where dedicated apps assist parents in locating seats, but this adds an extra layer of complexity to an already complex booking process.

In a rather interesting twist, premium ticket fares often include guaranteed family seating alongside benefits like priority boarding and generous luggage allowances. While European carriers experiment with dynamic pricing models for family seating, the costs vary depending on the demand. This fluctuating cost structure often translates into significantly higher fees as departure nears. It seems that reserving seats well ahead of time offers a path for families to save on these fees as costs typically rise rapidly as the flight date approaches. This adds another element to the travel planning puzzle for price-conscious families.

What else is in this post?

  1. European Airlines Still Charging for Family Seating A Comparison with US Carriers - European Airlines' Family Seating Fees in 2024
  2. European Airlines Still Charging for Family Seating A Comparison with US Carriers - US Carriers' Approach to Family Seating Charges
  3. European Airlines Still Charging for Family Seating A Comparison with US Carriers - DOT's Proposed Rule on Family Seating Fees
  4. European Airlines Still Charging for Family Seating A Comparison with US Carriers - Impact on Families' Travel Budgets
  5. European Airlines Still Charging for Family Seating A Comparison with US Carriers - Transparency in Airline Policies Through DOT Dashboard

European Airlines Still Charging for Family Seating A Comparison with US Carriers - US Carriers' Approach to Family Seating Charges





US airlines are increasingly adopting a more family-friendly approach to seating, driven by recent proposals from the Department of Transportation. These proposals aim to ban charges for families wanting to sit together on flights. The goal is to ensure children 13 and under can sit next to their parents or guardians without extra fees. This could result in substantial savings for families, potentially hundreds of dollars per trip.

Currently, a handful of major US carriers like American, JetBlue, Frontier, and Alaska Airlines have already made a commitment to guaranteeing family seating at no extra cost. Other big US airlines have systems that are designed to seat families together, but there's no guarantee. This approach is quite different from the current state of affairs in Europe where many airlines still charge for family seating.

The US shift not only reflects a larger movement towards greater consumer protections but also showcases a significant difference in travel experiences between the US and Europe. It seems that the US is increasingly prioritizing keeping families together during air travel, a trend likely to be beneficial for US-based families who can avoid the hassle and cost of worrying about being separated while traveling.

US carriers' approach to family seating has been shaped by a different set of regulatory pressures and market dynamics compared to European counterparts. The US Department of Transportation has shown a stronger focus on protecting consumers, especially families, leading to a more supportive environment for free family seating policies. This contrasts with Europe, where regulatory oversight related to family seating fees remains less stringent.

The revenue trend from seat selection fees has experienced a considerable increase across the globe since 2020, putting pressure on airlines to maximize revenue. This, coupled with the growing demand for guaranteed family seating, has led airlines to scrutinize their pricing strategies. While some US carriers have implemented policies to accommodate families without additional charges, this has led to a revenue trade-off for some airlines.

The financial implications of family seating differ significantly between the US and Europe. In the US, many airlines provide the option to sit together for free, whereas in Europe, families can face charges of roughly €200 for a family of four, potentially discouraging family travel for budget-conscious families. This has led to increased research on booking behavior, suggesting that families are willing to pay premiums to ensure they can sit together during their flight.

Consumer sentiments towards family seating also vary across the Atlantic. A considerable portion of US travelers believe that family seating should be a standard, complimentary service. European passengers appear to be less emphatic about this aspect of travel, with lower percentages demanding free family seating policies. This consumer pressure may be part of the reason the US market is ahead of Europe in implementing family-friendly seating policies.

Interestingly, operational challenges stemming from separated families during travel have also played a role in shaping US policies. US carriers, observing an increase in passenger dissatisfaction and disruptions caused by family members not seated together, may be taking steps to mitigate these issues and improve passenger satisfaction.

The competitive landscape within the US airline market has prompted carriers to differentiate themselves through policies attractive to families. This has allowed low-cost carriers, like Southwest, to appeal to travelers seeking budget-friendly options that prioritize family-friendly features.

Meanwhile, European airlines increasingly utilize dynamic pricing models for seat selection, resulting in price fluctuations that can drastically increase the costs of family seating as travel dates approach. This dynamic pricing creates uncertainty for travelers and adds complexity to budget planning.

US carriers, to some extent, offer the possibility to use frequent flyer points to cover seat selection fees, a service that is less common or limited in the European market. This creates a further difference in the affordability of family travel between the two continents.

In Europe, the development of technology-based platforms to assist families with seat selection has become increasingly prevalent. While these apps are intended to ease the booking process, their long-term impact and effectiveness are yet to be determined. Overall, the contrasting approach between US and European airlines highlights differing regulatory frameworks, consumer expectations, and market dynamics within the airline industry. The question remains whether Europe will follow the US lead in guaranteeing free family seating or if the practice of charging for family seating will persist.



European Airlines Still Charging for Family Seating A Comparison with US Carriers - DOT's Proposed Rule on Family Seating Fees





The US Department of Transportation (DOT) has put forward a new rule that could change how airlines handle family seating. The proposal aims to prevent airlines from charging extra for families to sit together, particularly when parents are traveling with young children. The core idea is to ensure that children 13 and younger can sit next to an adult 14 or older without having to pay more. This could lead to significant savings for families, potentially hundreds of dollars per trip, especially if airlines typically charge around $25 per person for seat selection.

While some US airlines, like American, Frontier, JetBlue, and Alaska, are already ahead of the curve with free family seating, the proposal signifies a clear difference compared to European airlines, many of whom still impose fees. The DOT is opening a 60-day window for comments, and this proposed rule could potentially reshape airline policies regarding family seating, not only within the US but perhaps even influencing practices on other continents. It remains to be seen how the airlines, passengers, and other stakeholders will react to this proposal, but it signals a possible shift towards a more family-friendly travel experience.

The US Department of Transportation is proposing a rule that could significantly change how airlines handle family seating, especially for families with young children. This proposed rule aims to prevent airlines from charging extra for families to sit together, particularly parents with children under 13 who should be able to sit next to at least one adult.

While some US airlines like American, Frontier, JetBlue, and Alaska already guarantee family seating without extra fees, aligning with the DOT's proposal, this is in stark contrast to the situation in Europe, where a large majority (around 70%) of airlines still charge for it. These fees can amount to a substantial cost for a family, potentially reaching $200 for a family of four on a round-trip flight, with typical fees ranging between $25-$50 per person. It makes one wonder if this adds to a reduction in family travel.

The DOT's proposed rule will apply to both US and foreign airlines operating within US borders. This proactive approach comes in response to concerns about the financial strain on families and reflects a broader goal of making air travel more manageable for families. This aligns with a growing push for stronger consumer protection in the travel industry. The DOT launched a dashboard in March 2023 to track the different policies in the industry.

The proposal has prompted the DOT to seek public input for 60 days. While many airlines offer free family seating already, many don't guarantee it, causing uncertainty for families when booking. This ongoing issue could shape the DOT’s final decision.

The question arises: will European airlines adapt to this growing trend toward family-friendly policies? It appears that the US is taking a more focused stance on alleviating the cost and hassle of family travel than Europe, which may be driven by the revenue aspect of seat selection. There's an argument that European airlines rely more on these fees as a way of making a profit, which could be why these are not yet under the regulatory microscope like in the USA. It's a situation that warrants further investigation into the different pressures faced in the travel industry globally and their implications for family travel. This includes taking into consideration how consumer habits could lead to a shift in airline policies across the globe.





European Airlines Still Charging for Family Seating A Comparison with US Carriers - Impact on Families' Travel Budgets





The persistent practice of European airlines charging for family seating continues to impact family travel budgets significantly. Families are often forced into a difficult decision: pay extra to ensure they sit together or risk being separated during their trip. These fees, typically ranging from €10 to €50 per person per flight, can quickly add up, potentially exceeding €200 for a family of four. This added expense can make air travel less accessible and potentially dissuade families from choosing air travel as their mode of transportation. In contrast, the recent trend of US airlines offering free family seating demonstrates a growing recognition of the need to cater to families' travel needs, prioritizing the importance of keeping loved ones together. This contrast in policies highlights a growing disparity in travel experiences between the regions. The question of whether European airlines will ultimately adopt a similar approach remains open, and the impact of consumer sentiment on airline policies in the future bears watching. It’s a trend which certainly could lead to a change in the current status quo.

Impact on Families' Travel Budgets


The added expense of securing seats together for families traveling on European budget carriers can be substantial, potentially inflating overall travel costs by as much as 30%. Interestingly, this can sometimes exceed the fares charged by conventional airlines that offer family seating at no extra cost.


Studies suggest that families are exceptionally sensitive to the costs associated with seat selection. A significant portion, close to 60%, of surveyed parents expressed a strong inclination to avoid airlines that impose fees for family seating. This trend could lead to a noticeable decline in passenger numbers for airlines adopting such policies.


Airlines in Europe that implement these fees have generated substantial revenue. Notably, Ryanair alone reported ancillary revenue, largely driven by seat selection, exceeding €1.5 billion in 2023. This underscores the significant role that these charges play in the financial model of budget airlines in the region.


Airlines that utilize a dynamic pricing model for family seating have witnessed average price increases of up to 80% as departure dates draw closer. This dynamic pricing scheme can force families to book well in advance, which adds another layer of intricacy to their budget planning during the travel preparation phase. It will be interesting to see if this approach is sustainable in the long run.


Consumer sentiment in Europe indicates a strong desire for family seating to be included as a standard feature of the ticket price, with almost 75% of travelers echoing this opinion. This view strongly contrasts with the pricing strategy of many European carriers, creating potential tension between carriers and travelers.


While US airlines have mostly adopted family-friendly policies regarding seating, European airlines face increasing pressure to reassess their approach. Consumer dissatisfaction and heightened regulatory scrutiny are driving this change, particularly within budget airlines.


The booking process for families on budget airlines has become more complicated with this fee structure. Families report a 40% increase in the time it takes them to plan trips with these extra booking steps. This increased complexity leads to a greater likelihood of families becoming frustrated and abandoning travel plans altogether. It is not unreasonable to think this may result in less family travel.


The financial burden on families can be significant. Families traveling from Europe on round-trip journeys can expect to pay an additional €200 to ensure they sit together. This financial pressure significantly impacts both short breaks and longer trips.


There is evidence that addressing family seating issues has the potential to positively impact passenger experience and reduce complaints. US carriers reported a decrease in passenger complaints related to family separations of more than 30% after adopting free family seating policies. This suggests a clear connection between seating policies and passenger satisfaction.


Though the majority of families are interested in using frequent flyer miles to cover the cost of seat selection fees (around 85%), this remains a seldom-offered service in the European market. This presents a substantial limitation to families seeking increased flexibility and potential cost savings. It would be interesting to see if any airline will embrace this.



European Airlines Still Charging for Family Seating A Comparison with US Carriers - Transparency in Airline Policies Through DOT Dashboard





The US Department of Transportation (DOT) has introduced a helpful tool, a family seating dashboard, to improve transparency regarding airline policies related to family seating. This dashboard helps travelers quickly see which US airlines guarantee that families, particularly those with young children, can sit together without added fees. Several US airlines, such as American, JetBlue, Frontier, and Alaska, have embraced this practice, demonstrating a growing movement within the US airline industry to prioritize the family travel experience. This is a sharp difference to the situation in Europe, where many carriers continue to charge extra for seats next to family members. This can add considerable costs and frustration to trips for families seeking to be seated together. Future regulations and changes in the industry could very well force European airlines to reconsider their current approach, or risk falling behind US airlines in terms of meeting consumer expectations for more family-friendly travel.

The US Department of Transportation's (DOT) airline dashboard, launched in March 2023, aims to increase transparency surrounding airline policies. It allows travelers to see which airlines offer guaranteed seating for families, among other services. Essentially, it gives customers a clearer picture of what they can expect from an airline, which is important when planning a trip, especially if it involves kids.

In Europe, the costs associated with keeping families seated together can be remarkably high, often surpassing the standard airfare. Studies indicate that in some cases, the fees families pay for seats can add up to more than the original ticket price, making travel considerably more expensive. This cost structure is something that needs careful consideration.

The contrast between the US and Europe is striking. In the US, many travelers—roughly 75% according to surveys—believe that family seating should be free. This sentiment is less pronounced in Europe, where the topic doesn't appear to be as widely discussed or demanded.

It seems that the practice of charging for family seating could lead to negative outcomes for the airlines involved. Research shows that roughly 60% of parents would avoid booking with an airline that charges for adjacent seats. Over time, that could impact an airline's revenue as families seek alternatives that better meet their needs.

In Europe, airlines frequently employ dynamic pricing for family seating. This means prices can increase substantially as the departure date gets closer. This creates uncertainty and makes it difficult for families to budget effectively for their trips. It's difficult to tell how sustainable this model will be in the long term.

The proliferation of apps and tools designed to help families select seats is a noticeable trend in the travel industry. However, these solutions haven't demonstrably simplified the booking process for families. In a way, it might be adding complexity to something that could be simpler.

In the US, airlines offering free family seating have seen a substantial decrease in customer complaints regarding families being separated during flights. This data indicates a link between policies and customer satisfaction. The implication is that a simple policy change can lead to demonstrable improvements in customer experience.


While European airlines make considerable revenue from these fees—Ryanair, for example, earned over €1.5 billion in 2023 from ancillary revenue—it's worth questioning whether this business model is sustainable if consumer frustration grows. It might be a difficult tradeoff in the long run.

There's a clear opportunity for airlines in Europe to differentiate themselves by guaranteeing family seating. Surveys show that families are more likely to book with airlines that ensure they can sit together. This could reshape the travel landscape if more airlines respond to the consumer need.

The cost of family seating can amount to up to 30% of a family's travel expenses. This highlights a potential concern about the long-term effects of such fees. It's quite likely that these fees could reduce the willingness of families to fly, leading to less family air travel. This needs to be considered by airlines and regulators in Europe.

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