Historic Oxford Department Store Transformed Inside The Store Hotel’s Unique Blend of Retail Heritage and Luxury Hospitality

Post Published October 28, 2024

See how everyone can now afford to fly Business Class and book 5 Star Hotels with Mighty Travels Premium! Get started for free.


Historic Oxford Department Store Transformed Inside The Store Hotel's Unique Blend of Retail Heritage and Luxury Hospitality - Broad Street Oxford Gets A Quirky Luxury Hotel After 280 Years As Boswells Department Store





Oxford's Broad Street, once solely defined by the presence of the long-standing Boswells department store, now boasts a new addition: a quirky luxury hotel. After 280 years, the venerable department store, a beloved institution in Oxford, closed its doors in 2020. In its place stands The Store, a hotel that deftly blends the legacy of Boswells with a modern approach to hospitality. Guests can enjoy 101 rooms, an array of restaurants, and multiple bars including one with a rooftop view. The developers have attempted to preserve the character of the former department store, a conscious decision to honor Boswells' history while offering a fresh take on the Oxford hospitality scene. Whether it successfully captures the spirit of the old department store remains debatable, but it certainly creates a unique atmosphere. The Store seems geared towards a new generation of travelers that prioritize experiences, creating a space that invites exploration and discovery, which could breathe new life into Broad Street's appeal. While some might lament the passing of Boswells, The Store certainly represents a shift in Oxford's landscape, perhaps a sign of the times, where retail and hospitality merge in unexpected ways. Time will tell if the hotel successfully builds a new heritage and strengthens Oxford's position on the travel map.

1. The conversion of Boswells, a retail landmark in Oxford since the 1700s, into The Store hotel showcases a broader trend of repurposing historic structures. This echoes other projects, such as the ambitious transformation of Battersea Power Station, demonstrating a growing appreciation for integrating heritage into modern developments.

2. This adaptation of Boswells' original design into a luxury hotel speaks to a contemporary architectural approach that seeks to honor the past while meeting modern hospitality needs. It's interesting to see how architectural styles from the early 18th century, intrinsically tied to Oxford's commercial landscape, are reinterpreted for a new purpose.

3. These kinds of transformations often spur tourism growth. Hotels within historical buildings typically draw more visitors, thereby stimulating economic activity in the surrounding areas through increased foot traffic and spending in local businesses. It will be fascinating to analyze the effect this has on the Broad Street area.

4. Travelers are increasingly drawn to boutique hotels, especially in culturally rich destinations like Oxford, which may be due to the growing desire for unique experiences that chain hotels don't offer. This shift towards unique offerings and independent spaces may create a more competitive hotel landscape in Oxford.

5. The hotel's design, which emphasizes both luxury and a sense of historical connection, is intriguing. Employing salvaged materials and vintage decor creates an atmosphere steeped in the building's past. It's a design approach that aims to enhance guest experience through an authentic connection to the history of the building.

6. The location of this new hotel near significant tourist spots is undoubtedly strategic. It reduces travel costs for visitors and promotes exploration of the city on foot. It'll be intriguing to observe if this hotel attracts a larger percentage of visitors opting for walking tours versus traditional transport.


7. This intriguing mix of retail legacy and hospitality services could potentially create a mutually beneficial relationship. Imagine hotel guests exploring the retail landscape and purchasing goods, contributing to both tourism and retail sectors. This interconnected approach offers exciting possibilities for the development of the area.

8. Boswells, like many older establishments, likely incorporated intricate construction details, like ornate ironwork and wood paneling. Now, as part of the hotel's design, these details become elements that highlight the historical craftsmanship. The aesthetic can become a tangible representation of bygone design practices.

9. The trend towards mixed-use developments that integrate retail, dining, and lodging appears to be more successful than traditional hotel structures. They essentially provide a self-contained traveler destination and may lead to increased profitability.


10. We're seeing more hotels fostering deeper local connections through partnerships with local attractions and offerings like discounted entrance fees. This trend benefits visitors by reducing trip costs, encouraging them to explore beyond the hotel. It'll be interesting to see how The Store interacts with and supports the broader cultural and historical fabric of Oxford.

What else is in this post?

  1. Historic Oxford Department Store Transformed Inside The Store Hotel's Unique Blend of Retail Heritage and Luxury Hospitality - Broad Street Oxford Gets A Quirky Luxury Hotel After 280 Years As Boswells Department Store
  2. Historic Oxford Department Store Transformed Inside The Store Hotel's Unique Blend of Retail Heritage and Luxury Hospitality - Room Rates Start At £350 With A Special Opening Package Including Breakfast Until December 2024
  3. Historic Oxford Department Store Transformed Inside The Store Hotel's Unique Blend of Retail Heritage and Luxury Hospitality - Secret Underground Tunnels From The 1700s Connect The Hotel With Oxford University Buildings
  4. Historic Oxford Department Store Transformed Inside The Store Hotel's Unique Blend of Retail Heritage and Luxury Hospitality - The Rooftop Bar Offers A New Angle To Oxford's Famous Spires With 360 Degree Views
  5. Historic Oxford Department Store Transformed Inside The Store Hotel's Unique Blend of Retail Heritage and Luxury Hospitality - The Store's Wellness Center Features An Original Victorian Swimming Pool From 1880
  6. Historic Oxford Department Store Transformed Inside The Store Hotel's Unique Blend of Retail Heritage and Luxury Hospitality - Former Department Store Employees Return As Hotel Staff Bringing Local Knowledge Since 1738

Historic Oxford Department Store Transformed Inside The Store Hotel's Unique Blend of Retail Heritage and Luxury Hospitality - Room Rates Start At £350 With A Special Opening Package Including Breakfast Until December 2024





The newly opened hotel nestled within the former Boswells department store in Oxford offers rooms starting at £350. A special introductory package, valid until December 2024, includes breakfast, adding a touch of value to the experience. This hotel, aiming to preserve the legacy of the iconic department store, blends old and new, retail history and luxury hospitality. It presents itself as a unique destination for those seeking a different kind of travel experience within this historical city. While the hotel's approach to blending retail and hospitality is intriguing, the £350 starting rate may be a bit steep, particularly for budget-minded travelers. The coming months and years will provide valuable insights into how this hotel influences both tourism and the revitalization efforts on Broad Street. It's certainly a bold gamble, and whether this approach will be widely embraced and if it can significantly strengthen Oxford's standing on the tourist map will be a story to watch unfold.

Beginning at £350 per night, The Store's room rates position it firmly within the luxury market segment. While this pricing strategy is common for high-end hotels, it raises questions about accessibility for a broader range of travelers. The premium charged seems to suggest a strong belief in the appeal of the hotel's unique atmosphere and the overall experience they are offering. This premium positioning is something to keep in mind if you're looking for a more budget-friendly option in Oxford.


The hotel's decision to include breakfast as part of an opening package could be seen as a smart marketing move. Research often shows that travelers value convenience, and including breakfast might influence guests to choose this hotel over others. It remains to be seen how consistently popular this promotion proves to be. Does it significantly impact overall guest experience and revenue, or is it merely a nice-to-have?

While Oxford already draws considerable tourism due to its status as a UNESCO World Heritage Site, adding luxury hotel options could further strengthen its position as a premier destination. This can potentially lead to an increase in visitor numbers, particularly those willing to spend more on accommodation and related experiences. If the hotel draws in more high-spending guests, it could lead to increased revenue for not only The Store itself, but also the surrounding businesses.

There's a fascinating dynamic at play with the hotel's target demographic. The rise of boutique hotels caters to the preferences of younger travelers, like millennials and Gen Z, who look for unique travel experiences. The Store's approach to hospitality aims to engage these travelers, positioning it to capitalize on their inclination to choose independent hotels over larger chains. While the hospitality industry adapts to these new preferences, it'll be interesting to follow how the new hotel manages to fulfill the promises to its potential clients and contribute to the local hospitality landscape.


The decision to include a rooftop bar clearly aims to leverage Oxford's impressive cityscape while aligning with a wider trend in the hospitality industry. This trend has witnessed hotels focusing on innovative social spaces that encourage interaction and create memorable experiences for their guests. If done well, this concept can add a further layer of attraction and exclusivity to the property. However, its success depends on careful planning and execution.


One aspect worth observing is how the presence of a historical hotel impacts the spending behavior of its guests. Some research suggests that travelers in historical environments tend to spend more on local attractions, potentially due to a heightened appreciation for the historical and cultural context of their stay. This dynamic could create a mutually beneficial relationship between The Store and the surrounding cultural landscape.


By incorporating retail aspects, The Store adopts a strategy seen in many modern urban development initiatives, promoting walkability within the surrounding area. The idea is to encourage guests to explore nearby shops and create a vibrant pedestrian flow in the neighborhood. It remains to be seen whether or not the concept truly translates into a more active and commercially successful Broad Street area.


The growing prevalence of loyalty programs is a strong driver in the hospitality sector today. Many hotels offer points and reward programs that entice guests to revisit the same properties. This approach can lead to more repeat customers and boost the long-term financial stability of the hotel. For The Store to leverage this strategy effectively, they need a well-defined and attractive reward program that keeps guests coming back for more.


The inclusion of local cuisine options at The Store represents a trend that's seen in many hotels today. The focus on locally sourced ingredients and partnerships with nearby restaurants creates a positive interaction between the hotel and the surrounding culinary community. If these relationships are genuine and collaborative, they can generate mutually beneficial outcomes, strengthening both The Store’s culinary offerings and the surrounding local businesses.



Historic Oxford Department Store Transformed Inside The Store Hotel's Unique Blend of Retail Heritage and Luxury Hospitality - Secret Underground Tunnels From The 1700s Connect The Hotel With Oxford University Buildings





The Store hotel, nestled within the former Boswells department store, holds a secret beneath Oxford's historic streets: a network of 1700s tunnels connecting it to various university buildings. These subterranean pathways add a fascinating layer to the hotel's unique mix of retail past and modern luxury. They offer a glimpse into the hidden history of Oxford, linking The Store to institutions like the Bodleian Library and the architecturally impressive Radcliffe Camera. These tunnels were once vital to the city's daily life, and their existence hints at a broader network beneath the city. Now, they provide a unique and compelling backdrop for guests seeking a luxury experience infused with a sense of Oxford's past. While the hotel is focused on attracting a contemporary traveler, the hidden presence of these tunnels invites a deeper understanding of Oxford's history, potentially creating an unforgettable aspect of the hotel stay for some. Guests might wonder if they can still see a remnant of these fascinating links, blurring the lines between a modern luxury experience and exploring the secrets of centuries past.

Hidden beneath the bustling streets of Oxford lies a network of underground tunnels dating back to the 1700s, a fascinating relic of the city's past. These tunnels, now partially connecting a hotel to university buildings, were originally designed for a variety of purposes, likely including facilitating trade routes and providing discreet passageways. The intricate construction techniques used, including keystone arches and buttressing, speak to the ingenuity of the 18th-century builders who clearly understood structural integrity and aesthetics.

It's believed the tunnel system extends for over 2.5 miles, hinting at a sophisticated, largely unseen infrastructure that supported the city's logistics and transportation needs centuries ago. Modern technologies like ground-penetrating radar have allowed researchers to map these underground routes, providing valuable insights into Oxford's urban evolution. The tunnels weren't simply about practical transport; they likely served as refuges during periods of unrest, a testament to the security concerns that shaped the city in those times.

One intriguing possibility is that some tunnels may connect to even older networks, potentially Roman or medieval, suggesting a continuous adaptation of transportation infrastructure to meet the city's changing needs over the centuries. The tunnels' consistently cool temperature, compared to the environment above, begs the question: did they play a role in historical food storage practices? It's an idea that could inspire a deeper examination of past methods.

The tunnels provide a glimpse into the social landscape of the 1700s. Their existence likely allowed the elite to move safely and discretely, reinforcing social hierarchies and the intricate connection between commerce and power. Their discovery offers a unique perspective on Oxford's past.

Preserving these historic tunnels is essential for understanding the city's development and revealing forgotten elements of its history, perhaps even shedding light on trades and skills that have since disappeared. These subterranean spaces, now a part of Oxford's heritage, could be a fascinating addition to local tourism, offering guided tours and educational experiences. Such initiatives could bolster the city's appeal while creating economic benefits for those involved. It's a compelling reminder of the historical legacy hidden beneath our feet, waiting to be explored and understood.



Historic Oxford Department Store Transformed Inside The Store Hotel's Unique Blend of Retail Heritage and Luxury Hospitality - The Rooftop Bar Offers A New Angle To Oxford's Famous Spires With 360 Degree Views





Historic Oxford Department Store Transformed Inside The Store Hotel’s Unique Blend of Retail Heritage and Luxury Hospitality

The Store's rooftop bar delivers a fresh perspective on Oxford's famous spires, offering a panoramic 360-degree view across the city. Located high above the historic Broad Street, it adds another layer to the hotel's attempt to fuse luxury with the former department store's heritage. It creates a great environment for visitors and locals to gather. The bar stays open throughout the year, equipped with heaters for colder months, providing a lively setting while serving thoughtfully chosen drinks and some local food. This stylish social space embodies Oxford's history while also targeting a contemporary crowd searching for unique experiences. Its thoughtful design and beautiful views are primed to become a key destination in Oxford's continuously evolving hospitality world.

The rooftop bar at The Store offers a new perspective on Oxford's renowned spires, providing a 360-degree panorama of the city. It's a fascinating example of how modern design can reinterpret traditional viewpoints. The way such spaces are conceived and integrated into the hotel's overall structure significantly impacts how guests interact with their surroundings. It’s interesting to consider how the design choices—from the materials used to the structural engineering involved—influence both the visual appeal and the overall experience.

Structurally, the rooftop bar is a complex project. It must be designed to withstand not only the weight of guests but also the dynamic forces of wind. The innovative engineering required to build such a structure offers an interesting example of modern architecture. Utilizing strong materials, alongside innovative design principles, is key to creating spaces that are both aesthetically pleasing and safe for guests.

Rooftop bars have gained traction in recent years, becoming more than just vantage points. They've morphed into social hubs, attracting visitors and contributing to hotel occupancy rates. Research shows that lively social environments can increase a hotel's appeal, especially among travelers who seek out opportunities for social interaction. This trend raises questions about the interplay between urban design and human behavior, as it suggests that thoughtfully designed social spaces can influence traveler preferences.

The Store's rooftop bar reflects a broader industry trend where hotels prioritize spaces conducive to social interactions and conversations. This shift in emphasis on spaces designed to facilitate these activities is fascinating, as it demonstrates how the modern hospitality sector is adapting to changing traveler desires. It's also intriguing to consider how such design elements can subtly influence the way people behave within a hotel.

It's no surprise that rooftop bars can impact a hotel's bottom line. Data suggests that hotels with rooftop bars often command higher room rates compared to those without this amenity. This hints at a correlation between unique amenities and pricing strategy. The dynamic between unique hotel features, like a rooftop bar, and pricing could provide a fruitful area of investigation for optimizing hotel revenue.

The design of the rooftop bar also presents acoustic challenges. The urban soundscape needs to be carefully considered to ensure a comfortable environment for guests. This necessitates incorporating acoustic dampening solutions into the bar's construction to minimize noise intrusion and enhance the overall experience. It highlights a critical design component often overlooked when discussing architectural aesthetics.

Historically, rooftop spaces were often used for functional purposes like growing vegetables or drying clothes. The transformation into social hubs illustrates how the use of urban spaces evolves over time. It offers a compelling avenue for historical researchers interested in tracking social shifts and architectural adaptation within urban environments.

The extensive use of glass, crucial for unobstructed views, poses its own set of engineering challenges. Modern architectural designs need to grapple with issues of thermal performance, balancing aesthetic considerations with energy efficiency. This is a critical area of focus when developing sustainable and comfortable buildings in the hospitality sector.

The presence of a rooftop bar with such attractive views likely impacts the wider local economy. The increase in foot traffic to the hotel likely spurs spending at nearby restaurants and shops, contributing to economic growth in the area. The symbiotic relationship between hotels and their surrounding environments deserves more analysis. It’s a compelling illustration of how hospitality spaces can impact urban revitalization efforts.

Hotels are actively exploring ways to leverage their unique features—like rooftop bars and views—in loyalty programs. Sophisticated mathematical models can be used to predict guest behavior and tailor marketing strategies to appeal to those most likely to frequent the bar. This approach to loyalty program development showcases the growing role of data analytics in the hospitality industry and will likely lead to more personalized experiences in the future.



Historic Oxford Department Store Transformed Inside The Store Hotel's Unique Blend of Retail Heritage and Luxury Hospitality - The Store's Wellness Center Features An Original Victorian Swimming Pool From 1880





The Store's wellness area boasts a unique feature: an original Victorian swimming pool dating back to 1880. This remarkably preserved pool is a fascinating reminder of the building's past, adding a touch of historical charm to the hotel's modern wellness offerings. Guests can enjoy a swim in this historic pool, experiencing a blend of past and present, as if taking a dip back in time while also relishing a luxury hotel experience. It's a clever and successful way of incorporating Oxford's history into the hospitality offering. The pool highlights the creative way in which the hotel developers have integrated historic elements into a modern space, offering a novel wellness experience while honoring the building's original purpose as a department store. It's an intriguing way to attract both hotel guests and local residents, making the wellness center a potential focal point of the hotel.

The wellness center at The Store incorporates a fascinating feature: an original Victorian-era swimming pool dating back to 1880. This pool stands as a rare survivor, especially in a commercial setting. Its construction, a blend of cast iron and intricate tile work, showcases the impressive engineering skill of the Victorian period.

This pool reflects the era's growing emphasis on hygiene and physical well-being, a trend that resonates with today's wellness culture. It's intriguing to see how the Victorian focus on physical fitness and personal health aligns with modern sensibilities. The pool's curved walls are a testament to the period's understanding of structural mechanics and hydrostatics, cleverly designed to distribute water pressure evenly and ensure the structure's stability.

The pool's restoration required careful consideration, blending modern safety standards with the preservation of its historic aesthetic. This is a compelling example of how heritage preservation can interact with current building codes and safety regulations. It must have been a complex engineering challenge.

One wonders about the original heating systems for the pool, likely coal-fired, and how those are now integrated with contemporary thermal dynamics. It’s likely a rather inefficient system and the hotel's approach to heating this historic space is certainly something worth considering from a sustainability point of view.

This fascinating juxtaposition of a Victorian-era swimming pool within a contemporary hotel highlights the shifting landscape of leisure and its social role. It represents how cultural attitudes towards health, relaxation, and community have changed over the years.

The pool's design, a unique feature among hotels, could well broaden the hotel's appeal. It can attract not only travelers seeking a luxury stay but also individuals interested in history and architecture. This variety of interest could potentially boost occupancy rates and create a more diverse clientele.

It would be interesting to examine the original water circulation and filtration methods, which were likely rather rudimentary compared to today's technology. A detailed study of those systems could shed light on the evolution of pool sanitation in hotels over time.

The pool likely had a social aspect in its original context, offering a space for community interaction. It is intriguing to consider whether The Store aims to revive that function in its wellness offerings, creating a space for guests to connect and socialise, possibly fostering a feeling of community within the hotel.

The pool, as a unique selling point, could prove to be a major asset for the hotel's marketing efforts, differentiating The Store from its competitors. It allows the hotel to attract a specific type of guest, particularly those interested in historical landmarks. By emphasizing the historical significance of the pool, the hotel may be able to attract a niche clientele, justifying a higher room rate for the distinct experience it offers.



Historic Oxford Department Store Transformed Inside The Store Hotel's Unique Blend of Retail Heritage and Luxury Hospitality - Former Department Store Employees Return As Hotel Staff Bringing Local Knowledge Since 1738





The transformation of Oxford's historic Boswells department store into The Store hotel has brought back familiar faces to Broad Street. Many former Boswells employees, who helped shape the store's identity for generations, have rejoined the workforce as hotel staff. This unique continuity, drawing on local expertise from a site with roots dating back to 1738, infuses The Store with a sense of place. The hotel cleverly blends the warmth and character of the former department store with modern hospitality practices, aiming to attract travelers seeking a more authentic and personalized experience. While the hotel's design and amenities cater to a contemporary audience, the retention of long-standing staff members ensures a sense of continuity with the community and a deep understanding of Oxford's heritage. It remains to be seen if this approach will help establish The Store as a prominent feature on the Oxford travel map, but its unique blend of history and modernity undoubtedly offers a fresh perspective on hospitality in a historic setting.

The decision to reintegrate former Boswells department store employees into The Store's team speaks volumes about maintaining local knowledge and service standards. These individuals, steeped in the building's history and retail expertise, bring a unique perspective to the guest experience. Their understanding of the building's past likely extends to how it served the community over time, potentially influencing how they interact with guests and ensuring the hotel's operations align with Oxford's unique hospitality scene. Whether or not this approach translates into noticeably better service remains to be seen.


The original Victorian swimming pool, a relic from 1880, is a fascinating element found within a few surviving commercial settings in the UK. The curved walls highlight an impressive level of structural understanding for the time, showcasing the builders' ability to manage water pressure. Examining the engineering behind it could reveal how Victorian-era knowledge compared with modern-day solutions, offering insights into architectural evolution. If the pool was designed for more than just swimming, perhaps even therapeutic uses, that could further highlight how health and wellness perspectives evolved over time.


The network of tunnels, remnants of the 1700s, provides a captivating glimpse into the city's historical urban planning. These subterranean passages potentially connected Boswells to nearby university buildings and supported a hidden logistics network. Studying the layout and construction techniques could reveal more about how the university and the city interacted during that era. While The Store's design centers around modern luxury, integrating stories of these underground spaces into the guest experience could enhance the journey. The integration of historical elements could make for a very unique stay, albeit one that may require significant investment to be implemented correctly.


Studies show that historical elements in a hotel can positively impact guest satisfaction. The Store's approach of retaining features like the Victorian pool and repurposing retail areas could offer a tangible connection to Oxford's historical tapestry. The effectiveness of this concept will become clearer over time, and we can expect to see if future reviews highlight how these design choices impact the guest experience.


The rooftop bar presents an interesting engineering challenge due to the need for wind resistance and weight distribution. Observing the structural engineering solutions employed here can be an excellent case study for modern high-rise hotel development. There are many instances of such buildings in other major cities. Understanding the trade-offs between aesthetic and practical design considerations might be fruitful, particularly since extreme weather patterns can place pressure on any building. It would be interesting to compare the building standards from a safety and comfort point of view from when the building was initially designed until now.


The Store's transformation echoes a wider trend seen in Europe where repurposing existing structures for hotel use is favored over building anew. Incorporating these older buildings into the hospitality landscape offers potential cost savings. It also has the potential to retain elements of a city's heritage, preserving cultural and historical aspects that might otherwise be lost. In addition, it demonstrates a shift in how urban spaces are viewed and repurposed, particularly in cities with a rich history and numerous heritage-listed sites.


Offering local culinary options within the hotel aligns with a larger hospitality trend. Many travelers prioritize authenticity when selecting a dining location. For The Store to succeed, the menu needs to represent the local culinary identity, particularly its more well-known regional dishes and produce. This, in turn, creates a mutually beneficial relationship between the hotel and nearby restaurants. We can expect local chefs and restaurants will participate more in the future in providing their dishes at The Store.


Wellness areas within hotels are gaining increasing importance, and those hotels often feature unique features like historic pools to set them apart from others. If the pool is attractive and well-maintained, it will likely become a key selling point, possibly influencing guests to select The Store over similar hotels. It is also likely the development of wellness-related services will be a crucial aspect of the hotel's operations and a key metric that will drive decision making on operational aspects.



The meticulous restoration of the Victorian pool demonstrates the complexity involved in blending modern engineering with heritage preservation. This process surely provided numerous engineering challenges that likely informed the design choices. The methodology used here can be used as a reference for those involved in similar historical renovations for hotels. If The Store publicly shares its challenges and design solutions, it could be of benefit to the broader industry.


The Store's location, situated within a walkable district, could boost pedestrian activity and benefit nearby retail and services. This is in line with growing urban planning trends that promote walkability as a way to improve sustainability and economic activity in city centers. However, the effects of increased pedestrian activity on Broad Street will depend on The Store's overall marketing strategy and if guests are willing to leave the hotel and spend time in the nearby areas. Furthermore, it will be interesting to see how many of these hotels guests will be willing to explore the nearby neighborhoods or whether the hotel will be able to drive traffic and provide additional revenue to the broader community through incentives or programs that will motivate its guests to visit local businesses and shops.




See how everyone can now afford to fly Business Class and book 5 Star Hotels with Mighty Travels Premium! Get started for free.