JAL Introduces New Seasonal Menu Featuring Regional Japanese Specialties on Select International Routes

Post Published October 2, 2024

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JAL Introduces New Seasonal Menu Featuring Regional Japanese Specialties on Select International Routes - JAL's New Seasonal Menu Highlights Regional Japanese Cuisine





Japan Airlines (JAL) is introducing a new seasonal menu on certain international flights, aiming to bring a taste of Japan's diverse regional culinary landscape to the skies. The dishes are the work of five young chefs who've gained recognition in Japan's "RED U35" culinary competition, showcasing a modern approach to traditional Japanese flavors. A standout among the chefs is Jun Kurogi, whose dishes are designed to emphasize the natural essence of ingredients. This emphasis on purity of flavors and simple presentation is key to JAL's inflight culinary philosophy. While the new menu spans across classes, from Premium Economy to Business Class, the Business Class passengers can look forward to experiencing premium ingredients, such as snow crab, abalone, and black cod, changing with the seasons to highlight seasonal produce. Essentially, JAL is aiming to ensure a consistent standard of culinary excellence, whether you are in the back or front of the plane, reflecting the airline's dedication to quality and sustainability – including the noteworthy achievement of being the first airline with the Marine Stewardship Council's seal of approval for its seafood selections. The goal, ultimately, is to offer an elevated dining experience that showcases Japanese culinary heritage at 30,000 feet, satisfying both seasoned and curious foodies.

Japan Airlines (JAL) has taken a fascinating approach to its new seasonal menu by emphasizing regional Japanese cuisines. The dishes, designed by up-and-coming chefs from Japan's "RED U35" competition, showcase the diversity of flavors and techniques found across the country's 47 prefectures. JAL clearly aims to provide a glimpse into Japan's culinary heritage through its inflight menu.

The airline's dedication to 'shun,' the Japanese philosophy of using seasonal ingredients at their peak, is notable. This isn't just about flavor – it suggests a focus on sustainability and high-quality ingredients. The inclusion of 'umami,' the fifth taste, is central to many of the dishes. This focus on savory flavors, often found in ingredients like seaweed and fermented foods, highlights a cornerstone of Japanese culinary traditions.

Interestingly, many dishes employ traditional methods like 'yakimono' and 'nabemono.' These traditional techniques underscore the depth and heritage of Japanese cooking. The menu offers an opportunity for passengers to explore regional specialties like Hiroshima's 'okonomiyaki' or Hokkaido's seafood, providing a unique perspective into specific Japanese culinary identities. The aesthetic element, 'kawaii' or 'cuteness' in presentation, appears to be a significant part of the experience. This is a facet of Japanese culture that's often overlooked but reflects how aesthetics play a role in dining.

JAL’s efforts to accommodate diverse dietary needs with vegetarian, halal, and gluten-free options are a significant step towards inclusivity. From a passenger experience standpoint, food and its presentation are being increasingly considered as key differentiators in air travel. It makes sense that an airline with a focus on the Japanese cultural experience would prioritize its food service to set it apart. The culinary approach seen in JAL's new menu reflects a dedication to high standards and attention to detail. The fact that the airline's chefs actively refine dishes in tasting sessions demonstrates a commitment to quality before serving each meal. It will be interesting to observe how these efforts shape passenger perception and potentially influence future route selections in the increasingly competitive airline landscape.

What else is in this post?

  1. JAL Introduces New Seasonal Menu Featuring Regional Japanese Specialties on Select International Routes - JAL's New Seasonal Menu Highlights Regional Japanese Cuisine
  2. JAL Introduces New Seasonal Menu Featuring Regional Japanese Specialties on Select International Routes - Iburigakko From Akita Prefecture Debuts on Helsinki-Haneda Route
  3. JAL Introduces New Seasonal Menu Featuring Regional Japanese Specialties on Select International Routes - RED U35 Competition Chefs Oversee JAL's Inflight Meals
  4. JAL Introduces New Seasonal Menu Featuring Regional Japanese Specialties on Select International Routes - Collaboration with Ren Mishina for First Class Dining Experience
  5. JAL Introduces New Seasonal Menu Featuring Regional Japanese Specialties on Select International Routes - Chef Jun Kurogi Introduces New Business Class Japanese Menu
  6. JAL Introduces New Seasonal Menu Featuring Regional Japanese Specialties on Select International Routes - Marine Stewardship Council Certification Underscores JAL's Commitment to Sustainability

JAL Introduces New Seasonal Menu Featuring Regional Japanese Specialties on Select International Routes - Iburigakko From Akita Prefecture Debuts on Helsinki-Haneda Route





JAL Introduces New Seasonal Menu Featuring Regional Japanese Specialties on Select International Routes

Japan Airlines (JAL) has recently added a unique culinary experience to its Helsinki-Haneda route, introducing the intriguing "Iburigakko" to its inflight menu. Iburigakko, a smoked radish specialty from Akita Prefecture, offers a distinctive smoky and savory flavor profile that adds a fascinating element to the airline's already diverse offerings. The inclusion of this Akita delicacy, starting June 1st, 2024, showcases JAL's commitment to highlighting Japan's regional cuisines and providing a more authentic culinary experience for passengers.

It's interesting that JAL has partnered with both local producers from Akita and Ogachino Kimuraya Co. in this initiative, indicating a potential focus on both promoting local food and the export of regional specialties. While the initial focus is on the Helsinki-Haneda route, perhaps JAL is exploring the viability of offering these regional flavors on other international flights. However, it's worth wondering how well this distinct taste will be received by international travelers accustomed to more traditional or mainstream inflight food choices.

Whether you are drawn to a unique taste or looking to add some adventurous elements to your flight, this new addition is noteworthy. It's yet another example of how JAL is trying to differentiate its offerings beyond merely offering a consistent level of service, emphasizing Japanese culture and distinct regional specialties that cater to a broad range of culinary curiosities. One could argue that these smaller details can subtly shape a passenger's experience and potentially shape future decisions on route selections. Perhaps other airlines might take inspiration from this approach and explore similar collaborations to expand the culinary landscape of the inflight dining experience.

Japan Airlines (JAL) has recently added the Helsinki-Haneda route to its network, a move that signifies its ambition to expand its reach within Europe. The growing demand for travel between Japan and northern European destinations, particularly among business travelers and leisure tourists, likely influenced this route decision. It's interesting to see if this new route will lead to greater cultural exchange between the two regions, as well as a potential boost to tourism for Akita and the Helsinki area.

Adding to the appeal of this route, JAL is introducing a seasonal menu that seamlessly blends Finnish and Japanese culinary styles. It's a clever approach to cater to the preferences of both passenger bases. We can expect a diverse menu that utilizes local Finnish ingredients alongside traditional Japanese elements, potentially offering a unique culinary adventure at 35,000 feet. This presents an opportunity for JAL to develop dishes that might appeal to a wider market than it would achieve with solely Japanese cuisine.

Akita Prefecture, the home of the featured Iburigakko, carries a strong agricultural tradition, especially in rice production. This agricultural backbone has influenced not only the food production in Akita but also the production of Akita's renowned sake. It'll be intriguing to see how this connection manifests itself within the menu, possibly through sake pairings or ingredients that showcase the region's culinary heritage.


To keep the quality of the food experience high even at cruising altitudes, JAL likely utilizes modern food preservation methods, such as cryovac sealing. Maintaining the freshness and flavors of ingredients throughout the entire flight is crucial for the success of the new seasonal menu. This suggests a considerable amount of research and development has been put into optimizing the cooking and serving process for flights.

The approach taken with the menu creation also includes actively incorporating customer feedback. JAL uses this feedback along with data analytics to shape and improve the offered menus. This iterative design philosophy demonstrates a keen awareness of passengers' preferences, which is a crucial factor for attracting and retaining customers in the competitive airline market.

JAL has created partnerships with chefs from both Japan and Finland. This cross-cultural collaboration will provide an environment for culinary innovation and cultural exchange. We can anticipate that these collaborations will drive the quality of food and enhance the overall dining experience on this route.

It's noteworthy that menu development likely requires considerable considerations beyond just taste. Aircraft weight is a vital factor for operational and safety purposes. This inevitably plays a role in the selection and design of the menu items. One might hypothesize that this creates a design challenge for the chefs, especially when aiming to maximize passenger appeal with fresh and exciting dishes.

The culinary focus on local Akita ingredients is another aspect worth consideration. Using high-quality, locally sourced ingredients like Kiritanpo highlights the prefecture's culinary identity and promotes Akita's agricultural sector. It remains to be seen how this approach will translate to passenger demand.


JAL's cabin crew members are trained in the specificities of the dishes offered on the Helsinki-Haneda route. Providing passengers with background information on the regional and cultural aspects of the food items significantly improves the dining experience. This is an elegant way of turning a mere meal into a unique travel experience.

Perhaps in the future, we can expect even closer collaborations with local Akita food producers and businesses to appear on JAL's menu. This could be a synergistic collaboration that boosts the international visibility of Akita's culinary scene while also contributing to the authenticity of JAL's offerings. It's a promising approach for enhancing the cultural exchange that the route seeks to foster.

JAL is betting on culinary excellence as a differentiator in a crowded airline landscape. It remains to be seen how this culinary approach will play out in terms of passenger satisfaction and airline performance. Nonetheless, the initiatives described demonstrate a creative and thoughtful approach to making air travel a more stimulating and memorable experience.



JAL Introduces New Seasonal Menu Featuring Regional Japanese Specialties on Select International Routes - RED U35 Competition Chefs Oversee JAL's Inflight Meals





Japan Airlines (JAL) has turned to a group of promising chefs, all finalists in the "RED U35" culinary competition, to guide the development of their new in-flight meals. This collaboration aims to infuse JAL's food service with a modern, youthful perspective while keeping the essence of Japanese cuisine central. These young culinary talents, representing some of the best up-and-coming talent in Japan, are tasked with creating exciting and flavorful dishes. The resulting menus blend Japanese culinary traditions with influences from French and Chinese cuisines. The aim is clearly to make meals at 30,000 feet a memorable and enjoyable part of the journey.

However, any new approach brings challenges. Can these young, ambitious chefs manage to create dishes that both honor the heritage of Japanese culinary traditions and are widely appealing to a varied international passenger base? It remains to be seen if the unique and diverse culinary style they introduce on board will resonate with all travelers. While the intent is to elevate JAL's service, achieving that delicate balance between cultural authenticity and universal appeal is a hurdle these talented chefs must overcome.

Japan Airlines (JAL) has partnered with a group of exceptionally talented young chefs from the "RED U35" competition to oversee the development of their new seasonal inflight menus. This collaboration highlights a shift in the culinary landscape, where younger chefs are increasingly recognized for their innovation and skills within the context of Japanese cuisine. It's a fascinating contrast to the traditional notion that culinary mastery is a pursuit predominantly driven by seasoned chefs.

JAL's emphasis on "umami" within their dishes signifies a deeper understanding of the complexities of taste perception. The airline has recognized that creating a satisfying inflight dining experience requires considering how our taste buds react at high altitudes, potentially where they might be less sensitive. By focusing on enhancing umami, the savory element of dishes, they aim to craft a more compelling and flavorful meal.

The airline takes a sophisticated approach to food preservation, deploying techniques like cryovac sealing to ensure food remains fresh and flavorful throughout the flight. This highlights the intricate engineering required to manage the unique challenges of providing a high-quality culinary experience within a pressurized and ever-changing environment. It's a reminder that maintaining the delicate balance between taste and freshness in the sky is a logistical challenge.

JAL's focus on seasonal ingredients and menus incorporates not just flavor but also the science of nutrition. The aim is to provide a balanced and healthy meal while also presenting visually appealing dishes. It's clear that the airline has acknowledged that visual presentation heavily influences our perception of taste and enjoyment.

JAL's menu engineers must consider operational aspects like aircraft weight. The dishes' weight and cooking methods are carefully optimized to achieve a balance between culinary quality and fuel efficiency. A heavier meal can translate into higher fuel consumption, presenting a challenge in designing a menu that is both tasty and practical for flight operations.

JAL's partnerships with local producers, such as those in Akita for the Iburigakko, demonstrate a keen awareness of the role of local connections in shaping global cuisine. These partnerships offer opportunities to promote local food products on a larger stage and explore the possibility of new market channels. It suggests that a strong understanding of regional and local food systems is crucial for the success of introducing culturally diverse offerings to international travelers.

Customer feedback is an integral part of JAL's approach to menu development. Data analytics play a role in understanding what passengers appreciate and, as a result, in making informed decisions about adjustments to the menus. This approach aligns with modern food science research, where measurable preferences can be used to design more effective and appealing culinary experiences.

The training of JAL cabin crew regarding the history and significance of the dishes they serve indicates that the airline aims to provide more than just a meal. They're also delivering a story and context, an approach that enhances the passenger experience. Research suggests that understanding the origins and cultural significance of what we're consuming often leads to a higher level of satisfaction.

The new seasonal menus represent a fusion of traditional Japanese cooking techniques and modern dietary preferences. This highlights the dynamism within culinary practice, illustrating how historical methods are constantly being reimagined and integrated into modern food cultures. It's an exciting demonstration of how culinary tradition and innovation can co-exist.

The inclusion of various dietary options like vegetarian, halal, and gluten-free selections signifies JAL's commitment to inclusivity. By catering to a wide array of nutritional needs, including those stemming from medical dietary restrictions, they are clearly prioritizing passenger comfort and satisfaction. They're acknowledging the diverse needs of their customer base and how inclusive food offerings can improve the overall passenger experience.



JAL Introduces New Seasonal Menu Featuring Regional Japanese Specialties on Select International Routes - Collaboration with Ren Mishina for First Class Dining Experience





JAL Introduces New Seasonal Menu Featuring Regional Japanese Specialties on Select International Routes

Japan Airlines (JAL) has partnered with Chef Jun Mishina, the celebrated chef behind the Michelin-starred restaurant Ren Mishina, to create a new level of culinary artistry within its First Class cabin. This collaboration brings a distinctly refined dining experience to the skies, featuring a seasonal menu that showcases the best of regional Japanese cuisine. Passengers fortunate enough to be in First Class can anticipate indulging in elaborate, multi-course tasting menus that elegantly blend traditional Japanese techniques with Mishina's modern approach. It seems clear JAL aims to elevate its First Class dining experience beyond typical airline fare, incorporating high-quality seasonal ingredients to create dishes that are both visually appealing and exquisitely delicious. This new initiative not only underscores JAL's commitment to authenticity but also demonstrates its continued focus on delivering exceptional, memorable meals at high altitudes. Whether the dishes truly appeal to everyone will depend on the taste of the passenger, but there is certainly an ambition to create a truly extraordinary culinary journey within the First Class cabin.

JAL's partnership with Ren Mishina, a Michelin-starred restaurant, signifies a fascinating blend of traditional and contemporary Japanese culinary styles. This collaboration lets JAL offer dishes appealing to a diverse group of passengers, highlighting the dynamic nature of Japanese food, even at high altitudes.

The chefs behind this seasonal menu, drawn from Japan's "RED U35" competition, bring to the table innovative ideas shaped through rigorous training and competition experience. They emphasize the intriguing interaction of tastes and textures, illustrating a scientifically informed approach to flavor.


Creating meals for a flight poses unique challenges, particularly how changes in air pressure impact the human palate. It seems that our ability to taste flavors lessens during flight. This suggests the emphasis on potent flavors like umami, a savory taste, is deliberate and aimed to enhance the dining experience.


The clever use of food preservation techniques, like cryovac sealing, plays a key role in retaining the flavors and freshness of the meals. The application of advanced food science tools is essential for the quality of the culinary experience at cruising altitude, especially since keeping flavors alive within a pressurized environment is a tough undertaking.

The seasonal menus focus not just on flavor, but also nutrition, emphasizing balanced meals that help keep passengers energized and healthy. It's especially crucial on long journeys where dietary needs become more prominent.

There's an incredible level of detail that goes into developing these dishes. It’s not just about the taste, but also the weight and how it impacts fuel consumption and general flight operations. There's a constant effort to optimize food preparation to strike the best balance.


JAL utilizes data analytics and feedback from passengers to guide their decisions on which dishes are offered. This approach is rooted in modern food and consumer research, suggesting a focus on providing the most appealing dishes based on actual data.


Training the flight staff in the cultural aspects of each dish enhances the dining experience for passengers. They're not just getting a meal, but a story – a cultural connection that's likely to increase satisfaction and make the dining experience more memorable.

By collaborating with local producers, JAL highlights the local food scene and simplifies the supply chain. It showcases a nuanced understanding of how to optimize operations, potentially lowering transportation costs while ensuring fresh ingredients.


The effort to provide dishes catering to various dietary preferences, like vegetarian, halal, and gluten-free options, underscores a crucial development in culinary practices. It demonstrates an intent to cater to a wider audience, increasing comfort and enhancing the diversity of flavors available in air travel.



JAL Introduces New Seasonal Menu Featuring Regional Japanese Specialties on Select International Routes - Chef Jun Kurogi Introduces New Business Class Japanese Menu





Japan Airlines (JAL) has entrusted Chef Jun Kurogi with designing a new Business Class menu for select international routes, focusing on the finest seasonal Japanese ingredients. Kurogi's menu, coupled with a curated collection of Japanese tableware, aims to enrich the in-flight dining experience, transforming it into a more sophisticated and culturally immersive experience. This initiative is part of JAL's wider strategy to improve its food offerings, with a clear goal of establishing its premium cabins as a haven of fine Japanese dining at 30,000 feet. While the meal service timing is fairly standard – about an hour after takeoff or a few hours before arrival – the consistent emphasis on freshness and the involvement of renowned chefs signals a clear intention to provide a higher standard of cuisine. It's a testament to JAL's belief that authentic Japanese dishes can enhance the passenger experience. It will be fascinating to see how passengers embrace these refined meal choices as JAL continues its culinary innovation journey within an increasingly crowded air travel marketplace.

JAL's new Business Class Japanese menu, spearheaded by Chef Jun Kurogi, is a fascinating example of how airlines are trying to elevate the inflight dining experience. It's part of a larger trend within JAL to use renowned chefs to create exclusive menus, transforming the Business Class cabin into a kind of "restaurant in the sky".

The menu's emphasis on seasonal Japanese ingredients is interesting, especially considering how our perception of taste changes at high altitudes. It appears that our sensitivity to sweet and salty flavors diminishes, while umami – that savory, deep flavor – becomes more pronounced. This is why JAL likely uses ingredients with strong umami, boosting the flavor for passengers.

Kurogi's menu also demonstrates the evolving role of young chefs. JAL has tapped into the "RED U35" competition, a breeding ground for innovative and talented chefs under 35. This suggests that the airline is trying to both promote Japanese culinary traditions and nurture a new generation of chefs, keeping the culinary experience on the cutting edge.

Interestingly, this emphasis on quality also includes advanced food preservation techniques like cryovac sealing. These techniques help keep food fresh throughout the flight and play an important role in ensuring the food's quality, which is crucial when operating in a pressurized cabin.

Beyond just the taste of food, JAL seems interested in enhancing the passenger experience by sharing cultural context. They train the cabin staff about the dishes, their history, and regional origins. This approach can transform a mere meal into a cultural experience, potentially enhancing customer satisfaction.

The design of the dishes for the flights is complex. The menu needs to balance quality with fuel efficiency, as food weight significantly influences how much fuel a plane burns. It's a fascinating intersection of cooking and engineering, where considerations of both flavor and airplane performance are crucial.

The airline is clearly focused on regional specialties, working with local producers to provide fresh ingredients that truly represent the heart of Japanese cuisine. This approach can have a positive impact on local economies while delivering a more authentic culinary experience on flights.

JAL isn't simply guessing what passengers want; they are actively using data. They track passenger feedback and leverage data analytics to refine their menus and constantly improve the dining experience. It's a forward-thinking approach that clearly indicates an awareness of the need to tailor the experience to customer preferences.

JAL's collaboration with Michelin-starred Chef Ren Mishina in its First Class cabin further elevates the culinary experience. It's a compelling attempt to dispel the usual perception of airline meals, presenting a high-quality dining experience at 30,000 feet.

JAL also seems keen on balancing flavors with nutritional considerations. The menus are designed to be healthy and balanced, especially on longer flights. This is a smart approach in an era where passengers are becoming more aware of the nutritional benefits of what they eat.

Finally, JAL’s Business Class seasonal menu concept is noteworthy for its emphasis on providing the best ingredients at their peak. It's in line with Japanese culinary philosophy and leverages local ingredients to maximize flavor and quality. This attention to the ingredients is ultimately what elevates the inflight dining experience to a new level, providing a greater appreciation for the intricate artistry involved.

The changes made to JAL's menus are a great illustration of how an airline can strategically enhance the passenger experience by elevating the dining experience. It will be interesting to see if the focus on Japanese cuisine and regional flavors helps drive higher passenger satisfaction and ultimately influences future route selections and travel decisions.



JAL Introduces New Seasonal Menu Featuring Regional Japanese Specialties on Select International Routes - Marine Stewardship Council Certification Underscores JAL's Commitment to Sustainability





Japan Airlines (JAL) has demonstrated a dedication to sustainable practices through obtaining Marine Stewardship Council (MSC) certification for its seafood. This certification indicates that JAL sources seafood from fisheries that adhere to sustainability guidelines, helping to protect marine ecosystems. The certification complements their new seasonal menu that features regional Japanese specialties across international routes, showcasing both a refined culinary experience and an environmental awareness. While MSC certification is a step in the right direction, there are voices arguing that its standards may not be stringent enough to ensure true, lasting improvements within the fishing industry. Therefore, JAL's efforts represent a multifaceted approach: delivering top-tier culinary experiences and a genuine commitment to sustainability – a vital factor in today's world where travelers are increasingly concerned about environmental impacts.

JAL's recent acquisition of the Marine Stewardship Council (MSC) certification signals a notable commitment to sustainable seafood practices. The MSC, a leading authority in fisheries certification, verifies that fishing operations adhere to stringent standards for the long-term health of fish populations, the preservation of marine environments, and sound management procedures. This certification makes JAL the first airline to earn this recognition, demonstrating the growing awareness of airlines' influence in promoting responsible fishing practices and minimizing the threat of overfishing through considered sourcing decisions.

The airline's focus on sourcing seafood in a sustainable way is particularly intriguing when viewed against the context of inflight dining. Studies suggest that the reduced air pressure and humidity within aircraft cabins can affect taste perception, making passengers less sensitive to certain flavors. This scientific understanding may explain why many airlines prioritize more potent flavors, like 'umami', in their onboard menus.

JAL's dedication to using seasonal ingredients is also noteworthy. This practice aligns with the Japanese culinary principle of 'shun', which posits that ingredients at their peak ripeness deliver the most exquisite taste experience. This culinary philosophy is corroborated by nutritional science, which indicates that fresh produce contains higher levels of vitamins and minerals. To maintain the freshness and intended culinary experience for passengers, JAL implements advanced food preservation techniques like cryovac sealing. This minimizes food waste and ensures that dishes maintain their optimal flavor profile throughout the flight.

However, designing an appealing and efficient menu for air travel involves more than just culinary finesse. Every kilogram of food loaded onto a plane impacts fuel consumption, which is a primary cost factor for any airline. This highlights a key challenge for JAL's chefs: to balance their artistic culinary aspirations with the operational demands of fuel efficiency.

Interestingly, JAL's dedication to continuously improve their menu is rooted in a data-driven approach. They analyze customer feedback and use data analytics to refine their food offerings, mirroring a growing trend across the airline industry. Leveraging this information enables a more personalized approach to dining in the sky.

JAL's culinary endeavors also showcase a compelling blend of experienced chefs with the creative energy of young, ambitious chefs from contests like "RED U35." This approach fosters innovation within JAL's kitchens, bridging cutting-edge techniques with the preservation of traditional Japanese cooking styles.

Furthermore, JAL goes beyond serving a mere meal; they actively equip their cabin crew with knowledge of the dishes they serve. This provides insights into the history and origins of each dish, enhancing the passenger experience. Research suggests that understanding the context and heritage of food often increases customer satisfaction.

The airline's catering to various dietary needs, such as providing halal and gluten-free options, reveals an evolving engineering challenge in menu design. It forces airlines to consider how to create meals that satisfy taste preferences and dietary restrictions while simultaneously managing logistical constraints related to storage, preparation, and operational requirements.


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