MAYA Business Class Seat Debuts with Industry’s First 45-inch Curved OLED Display

Post Published October 31, 2024

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MAYA Business Class Seat Debuts with Industry's First 45-inch Curved OLED Display - MAYA Premieres Game Changing 45 inch Curved OLED Display for Business Class





MAYA has introduced a revolutionary 45-inch curved OLED display for its business class seats. This is a game-changer for air travel, being the first of its kind in the industry. Dubbed the Astrova Curve, it's a massive ultra-high-definition screen, dwarfing standard seatback screens. At three times the size of typical screens, the viewing experience is significantly enhanced and promises to be considerably more immersive than watching a movie in the cinema, exceeding even IMAX. It's built with tech-focused passengers in mind, offering cutting-edge inflight entertainment coupled with features like Qi2 wireless charging. The MAYA seat, a joint effort between Panasonic Avionics and Collins Aerospace, seems poised to change the landscape of luxury air travel. The curved display uses a CinemaScope format, a technology commonly used in movie theaters. That explains the marketing term "UltraWidescreen CinemaScope", which emphasizes the expansive screen experience. The design aims to attract modern, tech-savvy passengers and could be a significant shift in how airlines approach premium travel.

The 45-inch curved OLED display introduced in the MAYA business class seat boasts a wide 178-degree viewing angle, a feature that could change how passengers interact with in-flight entertainment. This means multiple passengers could potentially view the same content without experiencing noticeable image distortion, diverging from the typical, individual seatback screen norm.

The use of OLED technology allows for significantly deeper blacks and contrast compared to traditional LCD screens, which often suffer from poor backlight control. This translates to a more vibrant and immersive viewing experience for passengers, especially when watching dark or high-contrast scenes.

The display's refresh rate of up to 120 Hz is noteworthy. It promises smoother visuals with minimal motion blur, ideal for fast-paced action movies or video games. This addresses a common complaint regarding older in-flight entertainment systems that often struggle with handling rapid movement.

The curve of the screen mimics the natural human field of view. The assumption is that this design choice may increase viewing comfort and potentially reduce eye strain, especially beneficial for long-haul flights where passenger fatigue is a major concern. More research is needed to firmly establish this link, however.


The integration of surround sound systems creates a comprehensive audio-visual experience, complementing the impressive display quality. The quality of the sound implementation is critical for this synergy to be truly effective.

While primarily intended for entertainment, this large display can be potentially repurposed for business purposes. Offering video conferencing capabilities could redefine how business travelers conduct meetings at 30,000 feet. This opens an entirely new realm for the use of in-flight entertainment systems.

Many carriers still utilize older, separate screen solutions. Studies suggest that an integrated 45-inch display like the one in the MAYA seat could potentially lead to lower hardware and maintenance costs compared to these older systems while simultaneously increasing passenger satisfaction and engagement.

The intuitive, touch-sensitive interface eliminates the need for clunky, separate remote controls. This streamlined interaction could be a welcome change, although the long-term reliability and robustness of such touchscreens in an aircraft environment needs to be evaluated carefully.

OLED technology inherently uses less power than traditional LED backlighting systems. This can result in decreased energy consumption and potentially reduced system weight for the aircraft, potentially contributing to lower operational costs for the airlines. However, this needs to be weighed against the initial higher costs of OLED display implementation.


This technological leap has the potential to alter the landscape of in-flight entertainment. It could trigger a broader industry reevaluation of current in-flight entertainment systems, potentially driving the development and adoption of similar advanced technologies by other airlines, which could significantly change the traveler experience at 30,000 feet.

What else is in this post?

  1. MAYA Business Class Seat Debuts with Industry's First 45-inch Curved OLED Display - MAYA Premieres Game Changing 45 inch Curved OLED Display for Business Class
  2. MAYA Business Class Seat Debuts with Industry's First 45-inch Curved OLED Display - Airlines Eye Record Breaking Screen Size Three Times Larger Than Current Business Class
  3. MAYA Business Class Seat Debuts with Industry's First 45-inch Curved OLED Display - Aircraft Interiors Expo Launch Shows Industry Shift Toward Cinema Style Flying
  4. MAYA Business Class Seat Debuts with Industry's First 45-inch Curved OLED Display - Panasonic and Collins Team Up to Transform Business Class Entertainment
  5. MAYA Business Class Seat Debuts with Industry's First 45-inch Curved OLED Display - UltraWidescreen CinemaScope 2 1 Format Takes Flight For First Time

MAYA Business Class Seat Debuts with Industry's First 45-inch Curved OLED Display - Airlines Eye Record Breaking Screen Size Three Times Larger Than Current Business Class





The landscape of premium air travel is undergoing a transformation, with airlines increasingly focused on providing truly exceptional experiences. A major part of this change is the pursuit of larger and more immersive entertainment options. Some airlines are actively exploring screen sizes that are a staggering three times larger than what's currently offered in business class.

This drive towards larger screens is evident in the recent debut of the MAYA business class seat, featuring an impressive 45-inch curved OLED display. This isn't just a larger screen; it's a game-changer for the in-flight experience. The UltraWidescreen CinemaScope format delivers a viewing experience that truly emulates a cinema, promising a far more engaging way to enjoy movies and other content.

This remarkable feat is a joint effort between leading aerospace and entertainment technology companies, reflecting a broader trend of companies trying to meet the expectations of today's discerning traveler. These technological advancements suggest that the future of inflight entertainment may be significantly different. Passengers can expect a greatly enhanced and immersive entertainment experience while traveling at 30,000 feet, making those long flights much more enjoyable. It remains to be seen if this will become the new standard for high-end travel. It's definitely something to keep an eye on.

The aviation industry is witnessing a significant shift in inflight entertainment with the introduction of exceptionally large screens. Airlines are now exploring the use of 45-inch curved OLED displays, a size that's three times larger than what's typically seen in business class. These displays, pioneered by a collaboration between Collins Aerospace and Panasonic Avionics, leverage UltraWidescreen CinemaScope 2.39:1, a format widely used in movie theaters, offering an immersive experience not usually found on planes.

The average passenger seat's distance to the screen, approximately 1.5 to 2 meters, falls right into the optimal viewing range for these larger displays. This distance maximizes comfort and picture quality, making the 45-inch screen ideal from a visual perspective. Beyond the size, OLED technology brings a richer visual experience with a wider color gamut, potentially rivaling high-end home theaters. The ability to achieve color accuracy nearing the DCI-P3 standard means inflight movies might just become a treat for even the most discerning movie buffs.

The higher refresh rate capabilities of these OLED screens are also noteworthy. Studies suggest that refresh rates exceeding 60Hz significantly reduce motion blur, leading to a smoother visual experience, ideal for fast-paced action scenes. This could solve a longstanding problem of older in-flight entertainment systems struggling with rapid motion.

There's a growing belief that these larger screens could redefine the nature of business travel. The potential for integrating video conferencing capabilities into the 45-inch screens presents an intriguing possibility. In the past, a substantial portion of business travelers had expressed interest in being able to conduct meetings while at 30,000 feet, which could increase productivity during long flights.

Additionally, the combination of large displays and surround sound systems touches on the concept of psychoacoustics. Psychoacoustics investigates our perception of sound, suggesting that this approach could create a much more comprehensive and immersive audio experience, essentially blurring the line between the airplane cabin and a true movie theater.

Airlines could also potentially benefit from these new screens in terms of reduced costs. OLED technology is known for its longer lifespan compared to more traditional screens, potentially resulting in lower maintenance costs for airlines, a factor that can significantly impact the bottom line.

Yet, there are a few technical considerations. While touchscreens are integrated with these new displays, the practicality of such interfaces in a challenging airplane environment needs further investigation. Researchers have pointed out that capacitive touch technology can be hindered in fluctuating cabin environments, specifically during turbulence, where the touchscreen could become unresponsive.

However, the promise of enhanced inflight entertainment could impact the competitive landscape for airlines. Past studies indicated that a significant percentage of passengers (around 70%) would actively choose an airline with superior entertainment options, suggesting that this new technology could have a real effect on passenger loyalty and brand preference.


Ultimately, this technology could impact aircraft seating designs themselves. The potential for more shared viewing experiences could influence airlines to rethink traditional layouts, potentially fostering more social interaction in the cabin and influencing the social dynamics of air travel in unexpected ways. This truly shows the broader impact of a technology initially developed just for entertainment.



MAYA Business Class Seat Debuts with Industry's First 45-inch Curved OLED Display - Aircraft Interiors Expo Launch Shows Industry Shift Toward Cinema Style Flying





The recent Aircraft Interiors Expo in Hamburg highlighted a clear trend towards creating a more cinematic in-flight experience, spearheaded by the introduction of the MAYA business class seat. This seat boasts an impressive 45-inch curved OLED display, a game-changer in the aviation industry. This advancement signals a notable shift towards prioritizing passenger comfort and entertainment, essentially turning long flights into a more enjoyable, almost cinematic experience. The collaboration between Collins Aerospace and Panasonic Avionics signifies a potential new standard, particularly targeting travelers who appreciate cutting-edge technology. The future of inflight entertainment could be drastically reshaped, potentially impacting both leisure and business travel, and even potentially altering the social dynamics of the aircraft cabin. However, there's a counterpoint to consider. Will the drive for larger, more immersive screens ultimately enhance the travel experience or potentially introduce new design complexities and technical challenges within the already intricate confines of an aircraft cabin? Only time will tell if the focus on cinematic-style flying becomes a meaningful improvement for passengers or just another fleeting trend.

The aviation industry's pursuit of enhancing the passenger experience, especially in premium cabins, is increasingly focused on immersive visual entertainment. Research suggests that our brains process visual information far more quickly than text, making high-quality video displays crucial for keeping passengers engaged during flights. The larger, higher-resolution screens, like the 45-inch curved OLED found in the MAYA business class seat, are designed to tap into this preference, potentially making inflight entertainment more engaging than traditional reading materials.

The curved design of these displays is rooted in ergonomic considerations, as studies have indicated that screens mimicking the natural curve of the human eye can reduce eye strain during extended viewing. This is a particularly important aspect for long-haul flights, where passenger comfort and minimizing fatigue are crucial. Furthermore, some airlines are exploring the use of eye-tracking technology, where the content displayed adapts based on the passenger's gaze. This could create a personalized viewing experience, further enhancing the appeal of these advanced entertainment systems.

Beyond comfort, the shift towards OLED displays also carries weight reduction benefits for aircraft. OLED screens are inherently thinner and lighter than traditional LED-backlit screens, potentially leading to fuel savings. Airlines are increasingly aware of the impact of aircraft weight on fuel consumption, with every kilogram removed translating into considerable savings over time.

The audio component of the MAYA seat's design also appears to be influenced by the study of psychoacoustics. This field explores how sound perception is affected by speaker placement and size. Implementing sophisticated surround sound systems, as seen in the MAYA design, can create a more immersive auditory experience, complementing the visual component of the inflight entertainment and potentially making it more captivating.

The focus on enhancing inflight entertainment is not simply about passenger comfort. Current trends suggest that airlines prioritizing these aspects may see a substantial increase in passenger loyalty. Studies have demonstrated that airlines offering superior in-flight entertainment can experience a noticeable increase in repeat travelers. This means investments in advanced entertainment systems, like the MAYA seat, could lead to increased revenue through higher passenger retention.

The transition to touch-sensitive interfaces on these large displays offers the potential to eliminate the need for physical remote controls, a potential source of lost or broken equipment. However, there are concerns regarding the reliability of touchscreens in environments with frequent motion, such as turbulence. Further research is needed to establish whether this technology is robust enough for the challenging conditions of an aircraft cabin.

The demand for larger, higher-quality displays in premium classes reflects a direct response to passenger preferences. Surveys have shown that a significant percentage of travelers consider in-flight entertainment quality to be a major factor when choosing an airline. In a competitive market, offering state-of-the-art entertainment experiences can be a key differentiator for airlines.

It's plausible that the influx of high-quality entertainment in business class could eventually filter down to economy class, fostering a broader industry shift towards improved in-flight entertainment. If this were to occur, it could significantly enhance the overall flying experience for all passengers, not just those in premium seats.

Finally, the availability of immersive entertainment systems could potentially mitigate the often-negative perception of flight duration. Historical data suggests that interruptions in entertainment options during flights can lead to an inflated sense of how long the flight actually was. The introduction of engaging, high-quality entertainment, like the 45-inch OLED display, may help to combat this perception, making longer flights feel shorter and contributing to higher passenger satisfaction overall.



MAYA Business Class Seat Debuts with Industry's First 45-inch Curved OLED Display - Panasonic and Collins Team Up to Transform Business Class Entertainment





MAYA Business Class Seat Debuts with Industry’s First 45-inch Curved OLED Display

Panasonic and Collins Aerospace have teamed up to create a new standard for business class entertainment. Their collaboration, known as the MAYA seat, features a revolutionary 45-inch curved OLED display, a first in the industry. This massive screen aims to create a truly immersive cinema-like experience for passengers, a significant upgrade from the traditional small seatback monitors. Beyond the screen, the MAYA concept focuses on a holistic approach to passenger comfort and entertainment, integrating advanced sound systems and ergonomic seat designs. The MAYA seat utilizes what Panasonic calls Astrova Curve technology and has a headphoneless audio system built in.

While this innovation has the potential to enhance the flying experience, there are questions about the long-term practicality of such advanced technology in the often-challenging aircraft environment. Can airlines manage the complexity and cost of implementing these systems, and will passengers truly embrace these larger, more complex entertainment features? Time will tell if this innovative approach becomes a fixture of high-end travel or remains a temporary trend. The aim of the MAYA seat is to appeal to tech-savvy travelers who value high-quality entertainment, and it represents a bold step towards redefining premium travel.

Panasonic and Collins have joined forces to redefine the business class travel experience, focusing on advanced entertainment as a key differentiator. The core of this effort is the MAYA business class seat, which features a groundbreaking 45-inch curved OLED display. This screen, leveraging Panasonic's Astrova Curve technology, is the first of its kind within the aviation industry. The curved design is more than just a stylistic choice; it's based on ergonomic studies suggesting that it can help minimize eye strain during long flights, enhancing passenger comfort.

OLED technology itself brings a significant leap in visual fidelity. The display's resolution surpasses 4K, producing a remarkably wide color gamut and incredibly deep blacks that can rival high-end home theater systems, potentially reaching the color accuracy of the DCI-P3 standard. The promise is that movies watched on this screen may offer a visual experience that's truly cinematic, previously unheard of at 30,000 feet.

Interestingly, the 178-degree viewing angle facilitated by the curved design has implications beyond individual comfort. It opens the potential for passengers seated next to each other to share the same viewing experience without noticeable distortion or reduction in image quality, a departure from the traditional isolated-viewing approach of current seatback screens. This could inadvertently create a slightly more social dynamic within the cabin.

The 120Hz refresh rate of the display surpasses the industry standard of 60Hz, dramatically reducing the motion blur commonly seen in older in-flight entertainment systems. For passengers who enjoy fast-paced action movies or sports, this technological upgrade can elevate the viewing experience significantly.

Beyond visuals, the MAYA concept integrates surround sound. Research in the field of psychoacoustics, which studies our perception of sound within environments, suggests that properly implemented sound systems can enhance the overall perceived sound quality in the relatively small confines of an airplane cabin. The idea here is that the audio can synergize with the visual experience, perhaps making it closer to the feel of a high-quality theater.

The joint venture between Panasonic and Collins, which brought the MAYA concept to life, highlights the importance of blending cutting-edge technology with passenger comfort. This synergy has become prevalent in consumer electronics, but it’s an approach not traditionally seen within the aviation industry. This unique collaboration illustrates that innovation can sometimes span across diverse industry boundaries.

This OLED technology has the advantage of lower power consumption, a factor that has potential implications for aircraft weight. Airlines are acutely aware of the relationship between aircraft weight and fuel efficiency, so any potential weight reduction can translate into significant operational savings over time.

MAYA aims for a streamlined user experience by implementing a touchscreen interface, eliminating the need for traditional remote controls and their associated maintenance burdens. However, touchscreens pose some challenges in an airplane environment, as fluctuating cabin pressure and turbulence can create conditions that could make the touchscreen unreliable. It remains to be seen how robust these touch interfaces will be in the long term.

Research indicates that when selecting airlines, a significant number of passengers—nearly 70%—place a higher priority on the quality of in-flight entertainment compared to other amenities. This demonstrates the potentially profound impact of improvements in entertainment on airline passenger loyalty and brand perception.

Finally, the availability of a truly engaging entertainment system can potentially impact the perception of flight duration. Studies have shown that interruptions in entertainment during flights can increase the perceived length of the flight. However, immersive entertainment options like the 45-inch OLED display on the MAYA seat may help lessen this perception, potentially making longer flights feel shorter and improving overall travel satisfaction.



MAYA Business Class Seat Debuts with Industry's First 45-inch Curved OLED Display - UltraWidescreen CinemaScope 2 1 Format Takes Flight For First Time





Airlines are experimenting with new ways to improve the passenger experience, especially in premium cabins. A notable development is the debut of the UltraWidescreen CinemaScope 2.39:1 format, first seen on the MAYA business class seat. This innovative seat features a large, 45-inch curved OLED display, drastically expanding upon the typical seatback screen found in planes. It aims to recreate the immersive environment of a movie theater, a dramatic shift in inflight entertainment. This collaboration between Collins Aerospace and Panasonic Avionics signifies a significant change in the industry's approach to entertainment and passenger comfort. While this new format offers potential improvements to the travel experience, it's important to consider the feasibility and long-term impact of integrating such advanced technology across different airlines and flight types. Implementing this approach could alter the way we experience air travel in the coming years, and it will be interesting to see how this affects future plane interiors.

The integration of UltraWidescreen CinemaScope 2.39:1 format into the MAYA seat's 45-inch display represents a fascinating development in inflight entertainment. This wide aspect ratio, typically seen in movie theaters, provides a more natural and immersive viewing experience, potentially making cinematic content more enjoyable at 30,000 feet. Whether passengers actually find the experience more immersive, especially during turbulence or with varied lighting conditions, remains to be seen.

There's a growing body of research that suggests curved displays, like the one in the MAYA seat, can minimize eye strain. This alignment with the natural curvature of the eye could lead to improved comfort, particularly on longer flights. The benefits of this design are still being studied, however, and may not benefit all passengers equally. It will be interesting to see if these ergonomic features truly translate to a reduction in discomfort, especially given the varying body types and visual acuity of air travelers.

The move towards larger screens is likely related to the increased passenger engagement that studies have shown is associated with greater screen size. The dramatic jump from the standard 9-19 inch screens to 45 inches in the MAYA design is a significant statement about the evolving role of entertainment in air travel. The ability to keep passengers actively engaged can help mitigate a well-known psychological effect: the perception of how long a flight is. However, it's important to consider that the effectiveness of larger screens may also depend on the quality of the content provided and the overall travel experience.

The integration of a surround sound system in the MAYA seat draws upon the principles of psychoacoustics, the study of how sound is perceived. Psychoacoustics emphasizes that the positioning of sound sources greatly influences how sounds are perceived, making it relevant for sound design within the unique confines of an aircraft cabin. However, the impact of acoustics on passenger comfort and well-being, in an enclosed environment with noise, is likely highly complex. It remains a significant engineering challenge to create a truly high-fidelity sound experience in a pressurised metal tube.

The 120Hz refresh rate of the MAYA display surpasses standard inflight entertainment systems, which generally cap out around 60Hz. The higher refresh rate minimizes the distracting motion blur that can accompany fast-paced video content. This upgrade is expected to significantly improve the experience for viewers who enjoy action films or sporting events. The real-world difference will be apparent, especially for passengers who are sensitive to the slight blurring that can occur with older screens.

The use of OLED technology contributes to lower energy consumption, reducing the overall power demand of the entertainment system. This reduction can have a positive impact on operational costs by reducing the aircraft's weight and fuel burn. It's important to remember, however, that the initial costs of OLED display implementations can be substantial. Whether the long-term benefits in energy efficiency will outweigh the initial capital expenditure needs further study.

The OLED technology in the MAYA seat display is capable of achieving near-DCI-P3 color accuracy, a standard found in high-end cinema and home theater systems. This capability can significantly enhance the cinematic quality of films viewed onboard, potentially creating a much more immersive and visually stimulating experience. Passengers are often looking for a similar home theater experience on board, and the high color accuracy of OLED displays can certainly satisfy such expectations.

The 178-degree viewing angle facilitated by the curved screen offers the possibility of shared viewing without severe visual distortion for passengers seated next to each other. This feature can create a new social dynamic, allowing passengers to experience inflight entertainment together. Whether this will genuinely make flights more social remains to be seen. While a nice novelty, we don't yet know if passengers will take advantage of the possibility of communal viewing, especially given the differing preferences for social interaction among passengers.

The integrated large-screen system potentially offers a reduction in operational and maintenance costs compared to using multiple separate screens. Lowering maintenance costs is appealing for any airline, as these systems are susceptible to malfunction or damage during flights. It's worth remembering that these costs often need to be weighed against the increased cost of the more advanced technology.

Airlines are currently exploring gaze-tracking technology to adapt the on-screen content in real-time based on the passenger's attention. This adaptation offers an exciting opportunity to personalize the in-flight entertainment experience. While potentially intriguing, this technology has yet to be fully integrated, and the technical challenges of making the content adaptive to eye-tracking are substantial. It will be fascinating to see how such a feature develops, particularly in conjunction with the large screen sizes.

The development of the MAYA seat shows the aviation industry's commitment to improving the travel experience using innovative technologies. While many of the advancements in the MAYA seat sound promising, it will take time to determine whether these changes truly enhance passenger comfort and engagement over the long term. The integration of these large displays into commercial aircraft will certainly introduce a multitude of new challenges for engineers and manufacturers. While this development is encouraging, the path from conception to widespread adoption of this cutting-edge technology is sure to be filled with interesting engineering hurdles.


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