New Routes Boost Business Class Options from US West Coast to Thailand

Post Published October 1, 2024

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New Routes Boost Business Class Options from US West Coast to Thailand - New direct routes from San Francisco to Bangkok launching in 2025





Starting in 2025, San Francisco travelers will have a new direct flight option to Bangkok. This new route, operated by United Airlines, will run three times weekly on a Boeing 767-300ER, offering a welcome addition to business class options for those traveling between the US West Coast and Thailand. The aircraft features 46 Polaris business class seats, suggesting that United sees a surge in demand for high-end travel experiences. This move by United aligns with a larger trend of airlines expanding their services to Asia. This expanding competition could potentially create a more favorable environment for travelers, who may find more choices and potentially more attractive fare deals in the future. Meanwhile, other airlines, like American, also have ambitions to fly more routes to premium destinations, hinting at a potential future with even greater selection for travelers wanting to reach Southeast Asia.

It's intriguing that, come 2025, we'll see a new direct route from San Francisco to Bangkok, a journey spanning roughly 8,000 miles. This route is noteworthy as it will be one of the longest non-stop connections from the US West Coast to Southeast Asia. The sheer distance will pose operational challenges, potentially influencing flight times and passenger comfort.

It's probable that carriers will deploy newer, ultra-long-range aircraft like the Boeing 787 or Airbus A350. These newer models often incorporate features to enhance fuel efficiency and passenger comfort on extended flights.

This direct service should cut down on travel time compared to routes with layovers. For both business and leisure travelers, this will be a major perk, saving time and, potentially, reducing travel fatigue.

It seems like Bangkok is becoming a more popular destination. Tourism numbers are expected to surge beyond 40 million a year by 2025, which is a significant increase. This predicted growth in visitor numbers likely fuels the airlines’ interest in establishing direct connections.

The introduction of direct flights could spark some healthy competition among airlines. They might try to attract more travelers, especially those looking for business class seats, by adjusting their fares. While a reduction in fares seems possible, it’s difficult to predict how this will unfold given the intricacies of airline pricing strategies.

It's also likely that airlines will incentivize frequent fliers with increased mile accruals on this route. Loyal customers could reap some benefit from this.

One of the likely knock-on effects of increased flight availability will be greater demand for Bangkok's hotels. Hotel operators will potentially experience a rise in occupancy rates and we could witness some new hotel construction to accommodate the expected surge in tourists and business travelers.

The establishment of this route could be mutually beneficial for both San Francisco and Bangkok, particularly their tech scenes. We might see increased collaborations in areas like software, manufacturing, and e-commerce.

I’m interested to see how this route impacts the local culinary scene. Bangkok's reputation for delicious and diverse food attracts travelers. With a more convenient route, one can anticipate this aspect of Bangkok to be even more appealing.

It's also interesting to consider how this new route might influence travel patterns. It could encourage shorter trips or weekend getaways to Bangkok, offering an appealing escape without demanding a lot of travel time. This may be a game changer for some leisure travelers seeking more accessible and manageable excursions to this fascinating region.

What else is in this post?

  1. New Routes Boost Business Class Options from US West Coast to Thailand - New direct routes from San Francisco to Bangkok launching in 2025
  2. New Routes Boost Business Class Options from US West Coast to Thailand - Alaska Airlines partners with Thai Airways for expanded codeshare agreement
  3. New Routes Boost Business Class Options from US West Coast to Thailand - Delta introduces lie-flat seats on Los Angeles to Phuket flights
  4. New Routes Boost Business Class Options from US West Coast to Thailand - United Airlines increases frequency of Seattle to Bangkok service
  5. New Routes Boost Business Class Options from US West Coast to Thailand - American Airlines adds stopover options in Tokyo for West Coast to Thailand itineraries
  6. New Routes Boost Business Class Options from US West Coast to Thailand - EVA Air enhances business class lounge offerings at LAX for Thailand-bound passengers

New Routes Boost Business Class Options from US West Coast to Thailand - Alaska Airlines partners with Thai Airways for expanded codeshare agreement





New Routes Boost Business Class Options from US West Coast to Thailand

Alaska Airlines and Thai Airways have deepened their partnership with an expanded codeshare agreement, focusing on improving travel options to Thailand from the West Coast of the United States. This new arrangement is specifically designed to enhance business class travel, making it easier for passengers to connect to Thailand from various West Coast cities. The expanded codeshare also benefits Alaska Airlines' Mileage Plan members, who can now earn and redeem miles on Thai Airways flights. This move is part of a larger strategy for Alaska Airlines to expand its global network, especially since joining the oneworld alliance. With rising travel demand and a growing preference for upscale travel, this partnership could influence the competitive landscape for flights to Southeast Asia. While it's yet to be seen how this will change the overall fare structure, it's certainly a sign of the changing dynamics in the travel industry for those looking to experience Thailand's diverse culture and offerings.

Alaska Airlines and Thai Airways have expanded their codeshare agreement, which essentially means they're working together to offer more travel options between the US West Coast and Thailand. This is a trend we're seeing increasingly among airlines—collaborating instead of each airline needing to fly every route themselves. It's a way to efficiently expand service and route options.

One of the key focuses here is enhancing business class travel, indicating a perceived increase in demand for more premium travel experiences. It's interesting to observe this trend in the market and how this impacts route planning and pricing.

This agreement likely makes travel planning more convenient as passengers can book connecting flights with just one airline. The booking and check-in processes should be streamlined, which is good for the customer's experience. It will be interesting to observe if this leads to changes in the mileage programs, enabling travelers to earn and redeem miles more easily across both airlines.

This deal strengthens Alaska Airlines' presence in Asia, which is a significant market, especially with the increase in competition from US and Asian carriers. In theory, more competition can be good for consumers as it potentially leads to better service and pricing strategies. Through this partnership, passengers gain access to Thai Airways' extensive network from their Bangkok hub, making travel to other parts of Southeast Asia more accessible. This can be advantageous, giving Alaska more access to the Asian market to potentially offer more competitive options compared to larger legacy airlines that have dominated trans-Pacific routes traditionally.

Given the ongoing rise in travel, this expanded partnership aims to provide more flight choices, potentially attracting those seeking economical ways to experience business class to Asia. It will be interesting to observe how the competitive pressure will influence the quality of business class offerings on both airlines—will we see airlines try to entice travelers with improved in-flight service, like meal quality and entertainment?

This agreement is about more than just customer service. From an operational perspective, it's a method of optimizing aircraft utilization at busy airports. This is vital for efficient operations and can reduce potential delays. As passenger traffic grows, it is likely that both airlines will focus on customer service training to enhance the experience to stay competitive. It will be interesting to see how this impacts the travel experience.



New Routes Boost Business Class Options from US West Coast to Thailand - Delta introduces lie-flat seats on Los Angeles to Phuket flights





Delta is making a move to enhance its business class experience on flights between Los Angeles and Phuket by introducing lie-flat seats. This upgrade aims to improve the comfort level for passengers on these longer journeys to Thailand. Delta is outfitting 21 of its newer Airbus A321neos with its Delta One business class cabins. This premium offering isn't just about the lie-flat seats, but also features a range of exclusive perks including dedicated airport lounges, priority boarding and curated dining. It appears that Delta is looking to capture a share of the growing demand for high-end travel to Southeast Asia. This trend of enhanced offerings in business class could potentially create a more competitive environment, with benefits potentially trickling down to travelers who might find more appealing options and possibly even more favorable pricing structures for long-haul flights to destinations like Phuket.

Delta's decision to equip their Los Angeles to Phuket flights with lie-flat seats is an interesting development in the airline industry's ongoing effort to improve long-haul travel experiences. Flights to destinations like Phuket, which can be over 8,400 miles, often present unique challenges for passenger comfort, and lie-flat seats aim to address this. Research suggests that these seats can significantly improve sleep quality during flights, potentially leading to a more restful and enjoyable journey for passengers.

The choice of lie-flat seats seems to be rooted in the principles of ergonomics. Studies have shown that reclining seats can reduce discomfort and fatigue, a significant factor on long flights. This could be particularly appealing to business travelers who rely on travel time to stay productive and require periods of rest. It seems that a notable portion of travelers, around 30% of US air travelers, value the increased comfort and privacy of business class, indicating a significant market segment that airlines can target with premium offerings like lie-flat seats.

Phuket itself is a significant travel destination with tourist arrivals expected to grow significantly, potentially exceeding 12 million annually. The popularity of destinations like Phuket can create demand for premium options like lie-flat seats, adding weight to Delta's decision. Research suggests that a less-crowded and more spacious environment can reduce passenger stress during flights, suggesting that Delta might be aiming to improve both the physical and mental well-being of long-haul travelers.

This move by Delta seems aligned with the understanding that business travelers are often willing to pay extra for increased comfort. Studies suggest as many as 40% of business travelers prioritize lie-flat seating when making airline choices. This preference suggests that airlines, especially those operating long-haul routes, might be strategically prioritizing business class as a growth area in the competitive market. The engineering involved in developing lie-flat seats is a fascinating aspect. It requires sophisticated mechanics to efficiently utilize space within the aircraft cabin while maintaining safety standards. Integrating these seats requires substantial modifications to cabin layouts, which can present some challenges to aircraft designers and manufacturers.

The importance of passenger feedback cannot be understated, particularly as airlines introduce new routes and services like lie-flat seats. Airlines that incorporate passenger feedback into their decision-making processes have been found to improve customer loyalty significantly. It's interesting to consider if the introduction of lie-flat seats might start a trend among budget airlines. They might attempt to broaden their customer base by offering comfort features previously associated with full-service airlines. This could create a more dynamic and competitive market, potentially leading to better prices and services for passengers.

Ultimately, the introduction of lie-flat seats can help airlines optimize their fleet. Efficiently designed cabins allow airlines to maximize their revenue potential while meeting passenger expectations, which could lead to more attractive options across different flight routes. This shift in the airline industry shows that even established carriers are trying to improve the travel experience for their customers, especially on routes like the Los Angeles to Phuket flights, where passenger comfort is paramount.



New Routes Boost Business Class Options from US West Coast to Thailand - United Airlines increases frequency of Seattle to Bangkok service





New Routes Boost Business Class Options from US West Coast to Thailand

United Airlines has boosted its Seattle to Bangkok service by increasing the number of flights, solidifying its position as the sole US airline offering non-stop service to Thailand. This route expansion is primarily focused on catering to business class travelers from the US West Coast. These flights are operated using Boeing 767-300ER aircraft, featuring United's premium Polaris business class seats. This reflects a broader strategy from United to expand its reach within the Asia-Pacific region, coinciding with a surge in traveler interest in Thailand. The added frequency could translate into more options and potentially more competitive ticket prices for travelers seeking a trip to Thailand. It remains to be seen how this increased flight availability will influence the overall cost of travel and the experience for those who are exploring this part of Southeast Asia.

United Airlines has made the decision to increase the number of flights between Seattle and Bangkok. This move signals a reaction to the increasing demand for travel to this destination. It's part of a larger pattern where airlines focus on high-demand, long-distance routes to connect major hubs.

It's likely that more flights will lead to more competitive pricing among airlines. Economists often observe that the introduction of new direct flight options can trigger price competition, which could ultimately benefit travelers, especially those interested in business class fares.

The use of newer aircraft types, like the Boeing 767, is likely part of United's plan for this route. These aircraft generally offer better fuel efficiency and passenger comfort on longer routes. This improves the airline's bottom line and the passenger experience.

Business class offerings are becoming increasingly important for many airlines. United is upgrading their Polaris business class for this route. Research shows a notable segment of travelers, particularly frequent flyers, choose airlines based on the quality of business class, which is why airlines like United are investing in this market segment.

The new route could present more chances for travelers to accumulate frequent flyer miles. Loyalty programs are a significant driver of repeat business for airlines. Routes with greater frequency typically present more opportunities to earn and redeem miles.

Having more flights between these two locations benefits both Seattle and Bangkok in terms of economics. Experts estimate each international flight can add over a million dollars to a city's economy due to tourism and related industries like hospitality.

Bangkok is renowned for its culinary diversity. This route will likely further stimulate interest in Bangkok's food scene for travelers. Data suggests a significant portion of travelers prioritize food and dining experiences when selecting destinations.

This could open doors for United to build stronger partnerships with local Thai airlines. This would make it easier for travelers to reach cities and destinations outside Bangkok. Collaborations between airlines and strategic alliances are a growing trend as airlines look for ways to expand networks and routes.

The biggest advantage of direct flights is that they reduce travel time and inconvenience. It's well documented that skipping layovers can save 20-30% of a person's total travel time. Business travelers particularly appreciate this as they try to optimize their time.


Bangkok's tourism industry is expected to continue growing, with over 40 million tourists per year by 2025. Increased access to the city through more flights will likely contribute to this. Studies show that better connectivity often results in greater tourism. This will likely be good for Bangkok's tourism and hospitality sectors.



New Routes Boost Business Class Options from US West Coast to Thailand - American Airlines adds stopover options in Tokyo for West Coast to Thailand itineraries





American Airlines is making it easier for West Coast travelers bound for Thailand to add a detour in Tokyo. This new option allows passengers to break up their journey with a stopover in the Japanese capital, giving them a chance to experience Tokyo's attractions before continuing to Thailand. It's a move that seems designed to improve the overall business class travel experience and is part of a larger effort by American Airlines to enhance their premium service offerings.

American Airlines is planning to increase flight frequencies on several routes starting in June of 2024, part of a broader strategy to cater to growing demand for business and premium class travel, particularly in international markets. The airline is also focusing on upgrading its long-haul fleet with aircraft like the Boeing 787-9 to improve comfort and passenger experience on longer routes.

It appears that competition on US West Coast to Southeast Asia routes is becoming fiercer, with multiple airlines vying for passengers. While the impact on fares is hard to predict, travelers could potentially benefit from more route choices and possibly see more attractive pricing as competition intensifies. The addition of these stopover options and the airline's overall effort to improve premium travel experiences could lead to a more enjoyable travel experience for passengers choosing American Airlines for their journey to Thailand.

American Airlines has recently introduced a new feature for travelers heading from the West Coast to Thailand: the option to include a stopover in Tokyo. This means that passengers can now break up their long journey and spend some time in Tokyo without paying any additional airfare. This is a smart move, allowing travelers to potentially split a long flight into more manageable segments, and explore a new city along the way.

Flights from the West Coast to Thailand are usually quite long, often over 15 hours, which can be tough on travelers. A stopover in Tokyo, a geographically well-positioned mid-point, can help break up the flight, making the trip more comfortable and potentially reducing fatigue. The stopover option can also lead to more efficient flight planning for American Airlines by potentially shortening total flight times with fewer detours.

It seems that the psychology of having a stopover option can be quite powerful. Passengers often report feeling more satisfied and having more enjoyable trips when they have a chance to experience a secondary destination. It certainly makes the trip more appealing, and might even incentivize more travelers to choose American Airlines.

Adding a stopover in Tokyo is also a positive for the American Airlines' frequent flyer program. Passengers can earn and redeem more miles with this extended itinerary, potentially increasing the attractiveness of using American Airlines for longer journeys.

The rising popularity of Tokyo's culinary scene adds another layer to this strategy. Tokyo boasts a multitude of Michelin-starred restaurants, making it a must-visit for food enthusiasts. The addition of Tokyo to these routes puts American Airlines in a great position to attract travelers seeking unique and enjoyable gastronomic experiences.

The introduction of the stopover feature could also help American Airlines retain and attract customers. It could be an effective marketing tool, highlighting a key advantage of flying with them.

American Airlines likely plans to use their Boeing 787s or Airbus A350s on these routes, which are both known for their fuel efficiency thanks to advanced aerodynamic design. This could play a role in making the stopover option more economically sustainable.


The stopover program could help manage airport congestion by distributing passengers to different hubs. This could alleviate some of the pressure on major hubs during peak times and improve overall efficiency.

It's possible that the stopover option will contribute to economic growth in both Tokyo and Bangkok. Increased passenger flow leads to a rise in spending on local goods and services, bolstering both cities' tourism sectors and stimulating business connections.



New Routes Boost Business Class Options from US West Coast to Thailand - EVA Air enhances business class lounge offerings at LAX for Thailand-bound passengers





EVA Air has boosted its business class experience at LAX, particularly for travelers headed to Thailand. The airline's lounge at LAX, part of the Star Alliance network, has seen improvements that create a more pleasant pre-flight experience for those who qualify. Beyond the usual access for Star Alliance elites, EVA Air has made the lounge available for purchase. This move expands the pool of passengers who can experience the improvements.

EVA Air's emphasis on passenger comfort is clear in their business class offerings. The Royal Laurel Class, in particular, uses fully lie-flat seats in a 1-2-1 configuration on the Boeing 777-300ER, giving each passenger direct aisle access. This sort of thoughtful design shows an awareness of what business class travelers value.

The increased focus on business class comfort and airport lounge experience is likely a response to the growing market for premium flights to destinations like Thailand. Whether it will be sufficient to compete with other airlines, in the long run, is unclear. But it certainly shows that EVA Air is paying attention to this trend.

EVA Air has made improvements to its business class lounge at LAX, specifically for those flying to Thailand. This lounge is part of the Star Alliance network, which has long offered lounge access to qualifying members. Now, EVA Air is making it available to everyone for a fee, expanding the services they offer.

EVA Air's Royal Laurel Class on their Boeing 777-300ER planes provides a fully lie-flat seating arrangement in a 1-2-1 configuration. This setup ensures every passenger has easy access to the aisle. Access to the EVA Air lounge at LAX is granted to Star Alliance Gold members who have a same-day outbound boarding pass, or to those flying in business or first class on a Star Alliance airline.

EVA Air has enhanced its business class amenities, including premium champagne options such as Veuve Clicquot La Grande Dame. Interestingly, their Boeing 787-10 business class features seats designed by BMW Designworks, supposedly focused on traveler comfort and productivity. The Premium Laurel Class, meanwhile, on their other aircraft, uses a 2-2-2 configuration, which also seems to be reasonably spacious.

EVA Air has a team of professionals dedicated to offering top-notch service to passengers. These improvements come as new routes are being added, boosting business class travel options from the US West Coast to Thailand. This suggests growing demand for high-end travel experiences on these routes. It will be interesting to see how this affects overall travel patterns to this popular destination, and whether it impacts the kinds of traveler we see on these routes in the future.


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