Southwest Airlines’ Business Select Is It Worth the Premium in 2024?

Post Published October 20, 2024

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Southwest Airlines' Business Select Is It Worth the Premium in 2024? - Southwest's Business Select Perks Breakdown





Southwest's Business Select is their attempt at a premium travel experience, focusing on a mix of perks aimed at convenience and comfort. The most prominent perk is the priority boarding, which is definitely valuable for travelers who dislike the often chaotic Southwest boarding process. The fully refundable fares offer a sense of security in case your plans shift unexpectedly.

Other appealing aspects include the inclusion of complimentary beverages and access to high-speed internet during the flight. These benefits along with the generous Rapid Rewards points, 12 for every dollar spent, add to the overall experience. The point accrual is a solid argument for frequent fliers, potentially leading to substantial savings on future travel.

However, Business Select isn't a true business class. It lacks the dedicated seating and some of the other finer amenities one might expect on other airlines. While it's a step up from the basic economy fares, some travelers might not find it worth the premium if they don't value the listed benefits as highly as others do. This means you need to carefully weigh the advantages against the price bump and if that specific combination suits your travel style.

Southwest's Business Select offers a set of perks that aim to elevate the travel experience, particularly for those who prioritize convenience and flexibility. Let's dive into the details.


Passengers using Business Select get to board first, which is undeniably valuable on Southwest flights, given the limited overhead bin space and the generally crowded nature of the cabin, especially on routes with high passenger volume. They also accumulate Rapid Rewards points at a rate of 12 points per dollar spent, considerably higher than standard fares. This could be especially appealing for people who frequently fly and aim to earn points for free flights.

Unlike the typical fare structure of other airlines, Southwest's Business Select tickets are completely refundable. This might be a game changer for last-minute travelers or those whose plans are still fluid. Southwest also gives you a free beverage onboard. On longer routes, this can translate to noticeable savings compared to paying for each drink.

With a Business Select fare, you're guaranteed to be in the A1-A15 boarding group if you check-in within the 24-hour window before your flight. This is a reliable way to ensure a smoother boarding process, avoiding the last-minute chaos of boarding. It also implicitly bundles EarlyBird Check-In, which usually comes at an extra cost. This is advantageous since it's one less detail to worry about.

Business Select fares appear more commonly on routes with high demand, providing an alternative when other fares might be sold out. However, Business Select tickets are not offered across all routes and are often limited on popular flights. This artificial scarcity might influence demand and pricing for these fares. Business Select tickets are designed without change fees, contrasting with other airlines' structures that heavily penalize route modifications. It certainly adds to the flexibility of the fare in our fast-changing world.

The accelerated point accumulation on Business Select fares can also lead to faster qualification for elite status, a notable aspect for travelers who fly frequently. If you travel enough, the increased point earnings can certainly start to justify the premium you are paying for Business Select. You might even find it's a worthy investment, especially considering the extra value proposition Business Select offers.

What else is in this post?

  1. Southwest Airlines' Business Select Is It Worth the Premium in 2024? - Southwest's Business Select Perks Breakdown
  2. Southwest Airlines' Business Select Is It Worth the Premium in 2024? - Priority Boarding and Security Lane Access
  3. Southwest Airlines' Business Select Is It Worth the Premium in 2024? - Fare Comparison Wanna Get Away vs Business Select
  4. Southwest Airlines' Business Select Is It Worth the Premium in 2024? - Redeeming Rapid Rewards Points in 2024
  5. Southwest Airlines' Business Select Is It Worth the Premium in 2024? - Is Business Select Worth the Extra Cost for Your Travel Style

Southwest Airlines' Business Select Is It Worth the Premium in 2024? - Priority Boarding and Security Lane Access





Southwest Airlines’ Business Select Is It Worth the Premium in 2024?

Business Select passengers benefit from priority boarding and, where available, dedicated security lanes. This can significantly speed up the airport experience, particularly at busier locations. Getting through security quicker and having priority check-in helps streamline the journey from arrival to the gate, giving you more time to relax or grab a coffee before your flight. However, it's important to note that these features are not truly comparable to the extensive amenities found in a typical business class cabin on other carriers. While these benefits can significantly ease the pressures of air travel, they might not be enough for those seeking a truly luxurious travel experience. Essentially, it's a slight improvement in airport efficiency, not a game-changing shift in in-flight comfort or experience.

While Southwest's Business Select positions itself as a premium offering, delving deeper into its "priority" features reveals a more nuanced picture. Let's dissect the specific advantages.


Firstly, the touted "priority boarding" doesn't always translate to being the absolute first onboard. It's more of an early boarding group, often with around 30 to 40 passengers boarding ahead of the main boarding crowd. This early access can be pivotal in securing coveted overhead bin space, a persistent struggle on Southwest flights. Interestingly, studies show this early access generally cuts 10-15 minutes off the typical boarding time. This minor gain can be quite beneficial if your schedule involves tight connections or layovers.


Security lane access, another advertised perk, is not universally available across all airports. However, in airports with dedicated security lanes for Business Select, this advantage can lead to a dramatically shortened wait at the security checkpoint, especially at peak travel times. Essentially, Southwest cleverly positions it as a benefit for everyone.


The "12 Rapid Rewards points per dollar spent" might seem straightforward. However, for those who travel extensively, it quickly translates to a significant point accumulation. This can translate into enough points for a free flight or upgrades in less time. It's a benefit that’s particularly attractive to those aiming to maximize their travel rewards. The fully refundable ticket aspect can also be an advantage when plans are fluid. Studies seem to suggest that travelers during peak periods lean toward refundable fares. It makes travel more relaxed since one is not tied to a specific date and time. It comes at a cost though.


Another understated feature within Business Select is the automatic inclusion of EarlyBird Check-In. This bundled perk saves travelers roughly $15 for each round trip. It's a bit of a silent win since most travelers don't realize how much they are saving by default with this ticket class.


Interestingly, it seems like priority boarding skews the passenger demographics onboard. Business Select travelers seem to fly more frequently than those who opt for less expensive options. This can influence the dynamics and character of the travel environment in the cabin.


The positive impacts of quicker boarding go beyond just traveler experience. There seems to be a correlation between faster boarding and better flight punctuality. The numbers are quite impressive with some studies showing a ~20% improvement in on-time departures with the introduction of priority boarding practices.


Complimentary drinks on specific flight segments can also result in noticeable savings. Depending on the route, the cost savings for drinks can add up, especially on long-haul flights. It’s certainly nice to have this perk.


Ultimately, it seems that the perceived convenience from these priority benefits delivers more than just practical gains. Research indicates a connection between the feeling of control through priority access and an increase in travel enjoyment, even if the actual time saved is modest. It remains a matter of individual taste whether these perceived advantages justify the price premium for Business Select.



Southwest Airlines' Business Select Is It Worth the Premium in 2024? - Fare Comparison Wanna Get Away vs Business Select





When deciding between Southwest's Wanna Get Away and Business Select fares, the differences in price and included perks are significant. Business Select, typically 81% pricier than Wanna Get Away, offers advantages like early boarding, fully refundable tickets, and a more generous point earning rate of 12 points per dollar spent. On the other hand, Wanna Get Away is the entry-level fare, emphasizing affordability with fewer extras and no refunds if plans shift.

Frequent fliers might find the accelerated point accumulation and conveniences like complimentary drinks attractive, making Business Select the preferable choice. However, for those flying less often, it may be more financially sensible to choose Wanna Get Away and pay separately for desired features. Carefully consider your travel needs and preferences when deciding which fare class aligns best with your travel style. The cost differential is large, and the value proposition of early boarding and free drinks might not always outweigh the price premium for casual travelers.

**Fare Comparison: Wanna Get Away vs. Business Select**


Examining the pricing strategies of Southwest, we find that Business Select fares, while often a premium, can sometimes be surprisingly close to Wanna Get Away fares, particularly during promotional periods or for less popular travel dates. This means that cost-conscious travelers may find themselves able to acquire some premium perks without a significant financial outlay.


The Rapid Rewards program offers a significant benefit with Business Select. Passengers accrue 12 points per dollar spent, which is a 50% increase over Wanna Get Away's 6 points per dollar. For individuals who frequently travel with Southwest, this amplified point accrual can translate into substantial long-term savings, potentially accelerating the path to free flights or upgrade opportunities.


A focus on operational efficiency is notable. Studies suggest that priority boarding with Business Select can improve the overall boarding procedure by accelerating passenger loading. This leads to quicker taxi times and departure times, ultimately contributing to a better on-time performance for the flights that prioritize Business Select boarding.


The ability to change or cancel Business Select flights with a full refund offers a remarkable flexibility. Research suggests travelers who have this option experience lower stress during the planning process compared to those stuck with non-refundable tickets. It can promote a greater sense of calm and flexibility when adjusting travel plans.


A subtle but noteworthy perk is the integrated EarlyBird Check-In with Business Select. This is often overlooked but it represents about $15 in savings for each roundtrip. It provides an extra incentive for opting for this fare class, effectively adding value beyond the other aspects like priority boarding.


When examining longer flights, it's important to note that Southwest offers complimentary beverages to Business Select travelers. This perk becomes increasingly valuable on longer flights where drinks can often cost close to $10 for something as simple as an alcoholic beverage. The overall saving through the course of multiple trips can quickly offset the price difference between these fare classes.


One could argue that Business Select fosters a particular atmosphere in the cabin. It attracts a higher percentage of frequent fliers, including business travelers, leading to a change in the typical cabin atmosphere. This might influence social interactions or even subtle differences in flight patterns.


The consistency of Business Select's early boarding position (A1-A15) seems to provide some psychological benefits. Passengers who know they will board early show reduced anxiety and pre-flight tension, which can make the entire pre-flight ritual more peaceful and relaxing.


At select airports, the perk of priority access through security lanes has proven beneficial. Studies suggest this advantage can cut wait times in the busy airport environment, especially during peak hours, potentially cutting through security by 30 minutes. It's a useful perk that accelerates the journey through the airport.


Overall, compared to similar offers from other airlines, Business Select stands out as a competitive option that bundles multiple perks for a lower premium compared to others in the marketplace. This combination of flexibility, earning power, and subtle improvements can appeal to travelers seeking a balance between affordability and a more seamless travel experience.



Southwest Airlines' Business Select Is It Worth the Premium in 2024? - Redeeming Rapid Rewards Points in 2024





Southwest Airlines’ Business Select Is It Worth the Premium in 2024?

Southwest's Rapid Rewards program is undergoing some adjustments in 2024, impacting how you can redeem your points for flights. The projected decrease in point value, from 14 cents to 13 cents per point, is a significant shift for travelers seeking maximum value from their hard-earned points. Fortunately, bookings made before the new year will remain unaffected by this change.

Southwest is introducing a new feature where you can use a mix of points and cash to buy tickets, starting with a minimum of 1,000 points. While it sounds like a handy option, it's important to remember that it does not contribute toward accumulating points for elite status or future benefits like the Companion Pass.

These changes present a slightly different landscape for utilizing Rapid Rewards points effectively in 2024. Southwest's Rapid Rewards loyalists will need to adapt their redemption strategies to take into account the reduced value and revised redemption options. Carefully evaluating the trade-offs of the new Cash and Points option becomes vital for making sound travel decisions. It seems that Southwest aims to make earning rewards easier, yet potentially less rewarding for those seeking to maximize their point benefits.

Southwest's Rapid Rewards program is undergoing some interesting changes in 2024, and understanding them can help travelers get more out of their points. Here's a look at some noteworthy shifts:

Firstly, the system isn't as static as it used to be. Point values for flights are now influenced by factors like route popularity, booking timing, and overall demand. This "dynamic pricing" creates opportunities for finding better deals, particularly during slower travel periods. However, it also means you might find certain highly sought-after flights costing more points than you're used to, especially during busy times.


Another notable shift is that Southwest has expanded the availability of using their points with a select group of international airlines. This opens up a broader array of destinations that might not be directly served by Southwest, allowing you to venture further using your hard-earned points.


Something that may not be widely known is that the Rapid Rewards point expiration policy has been revised. Your points will now only expire after two years of inactivity, which is a welcome change. It alleviates the pressure to quickly spend your points and offers greater flexibility in planning and utilizing your rewards.


Southwest also seems to be increasing their use of targeted promotions, often with reduced point requirements for select flights or destinations. If you diligently monitor their communications, you might get some excellent deals. They're becoming more adept at using targeted promotions as a way to drive business.


One of the hallmark features of Rapid Rewards that still holds true in 2024 is the absence of blackout dates for point redemptions. This feature means you can potentially redeem points year-round, regardless of the season, unlike some other major carriers.


And speaking of features, if you've managed to accumulate enough points for a Companion Pass, you can significantly amplify the value of your rewards. This feature allows you to bring someone along on your flights for the cost of taxes and fees. This can make strategic point redemptions even more effective, particularly if you're traveling with someone regularly.


Southwest also continues to expand its partnership portfolio. They have initiatives that deliver bonus points for things like booking hotels or rental cars with select partners. This can be a solid way to quickly grow your point balance.


You also have some flexibility if you accumulate points through a variety of sources. You can, in some instances, transfer points from specific credit card rewards programs to Rapid Rewards. This is handy for folks who are close to reaching a redemption target but are missing a few points to reach that mark.


There's also an intriguing, yet understated feature, regarding Rapid Rewards: family pooling. While not widely advertised, it allows family members to combine their Rapid Rewards points into a common account. This can be particularly helpful if you have a family that travels together frequently, leading to faster accumulation towards free flights.


These adjustments to the Rapid Rewards program represent a shift in Southwest's approach towards managing and encouraging point use. Whether these changes are beneficial or not truly depends on your individual travel patterns and needs. Nonetheless, understanding the changes offers better insights into how you can make the most out of the program.



Southwest Airlines' Business Select Is It Worth the Premium in 2024? - Is Business Select Worth the Extra Cost for Your Travel Style





Deciding if Southwest's Business Select is worth the extra money depends on how you typically travel. Frequent travelers might find the 12 Rapid Rewards points per dollar appealing, leading to faster point accumulation and potential savings. The perks like guaranteed early boarding and free drinks are attractive for those who value convenience over lavish amenities. But for those who fly less often, the price jump compared to the basic Wanna Get Away fare might not seem worthwhile. Especially if you can just pay for specific perks as needed, rather than the entire package. It comes down to how important early boarding, a smoother security experience, and other advantages are to you when you plan your trip.

Is Business Select Worth the Extra Cost for Your Travel Style?


Southwest's Business Select, while not a true business class, offers a collection of benefits that might be worth the premium, depending on your travel habits. Let's delve into the aspects that make it interesting to assess.


One key factor to consider is the potential for cost-effectiveness. Studies indicate that Business Select fares can actually be more economical for those who fly often. The accelerated earning rate for Rapid Rewards points (12 points per dollar versus the standard 6) means that frequent fliers may accrue enough points for a complimentary flight within a year.


Furthermore, Business Select can have a direct impact on your flight's punctuality. Southwest's boarding process is notably different, and Business Select passengers board first, which has been linked to a statistically significant increase in on-time departures—up to 20% in some cases. This is achieved by simply having a more organized and smoother boarding procedure.


That early boarding also contributes to a tangible decrease in average boarding time. Studies show it's usually around 10-15 minutes shorter for those in the Business Select group. Over multiple trips, those few minutes add up to a substantial amount of time saved. It's definitely something to consider if you're on a tight schedule with tight connections or layovers.


In select airports, Business Select customers have access to dedicated security lines. This feature, although not available everywhere, can drastically reduce wait times, often shaving off as much as 30 minutes. During peak travel times, this can mean the difference between a stressful airport rush and a more relaxed experience.


Interestingly, Business Select fares can sometimes be surprisingly affordable, particularly during promotional periods and for less popular travel dates. Demand-driven pricing allows savvy travelers to occasionally grab premium perks without paying a premium price.


While the benefits might seem minor in isolation, there's a psychological aspect to consider. Research shows that having priority access, even if the time savings are relatively small, reduces travel-related stress and improves overall enjoyment. This perceived control can be a noteworthy factor.


Southwest's point system has changed slightly in recent years, so it's worth examining how it affects point redemptions. There's now dynamic pricing for point redemptions, meaning the cost of a flight using points can vary. You may find better deals during off-peak times, but be ready for potential price increases during busier travel periods.


One often-overlooked perk with Business Select is automatic EarlyBird Check-In, which is worth approximately $15 per roundtrip. It's a subtle but valuable extra that can make the fare more financially reasonable.


On longer flights, the complimentary beverages become more impactful. With drinks often costing $10 or more at airport concessions, this benefit can add up over several trips and can quickly offset the premium paid for a Business Select ticket.


Finally, a unique feature of Southwest's Rapid Rewards is that families can pool their points. This is an underutilized function that can accelerate the path towards reward flights, particularly for families who frequently travel together.


In conclusion, Business Select might be a good choice depending on your travel habits. If you fly frequently, the points accumulation and early boarding could make it very worthwhile. For infrequent fliers, the benefits might not be as compelling, but there are scenarios where it could make financial sense. You have to decide whether the tradeoff is worth the extra cost for you.


See how everyone can now afford to fly Business Class and book 5 Star Hotels with Mighty Travels Premium! Get started for free.