Unlocking Hidden Gems 7 Lesser-Known Routes for Affordable Business-Class Awards to Europe

Post Published October 17, 2024

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Unlocking Hidden Gems 7 Lesser-Known Routes for Affordable Business-Class Awards to Europe - TAP Air Portugal's Azores Connection to Mainland Europe





TAP Air Portugal has emerged as a key link between the Azores and mainland Europe, making these islands easily accessible. Their A330 and A321LR neo aircraft boast a modernized business class, with lie-flat seats and updated cabins designed for greater comfort. This focus on comfort is particularly noteworthy on longer flights. Adding to the travel experience, TAP offers a distinctive free stopover program, enabling travelers to incorporate a visit to Portugal into their itinerary before reaching their ultimate destination. This flexibility can greatly enhance a trip, making it a worthwhile consideration. However, if cost is a priority, budget-conscious travelers may find Ryanair's lower fares attractive, especially since the airline provides good service for those seeking value. While TAP stands out for its combination of service and convenience, making it an appealing option for those discovering Europe's lesser-known gems, budget options do exist, reminding travelers that flexibility is important when building an itinerary.

TAP Air Portugal provides a convenient gateway to the Azores from mainland Europe, making these fascinating islands more accessible. While the airline's business class offerings aren't groundbreaking, they present a reasonable option for those prioritizing comfort. The new business class cabin design, with its refined fabrics and softer lighting, attempts to elevate the experience, but it remains to be seen if it truly sets a new standard.

TAP's A330 fleet features Recaro lie-flat seats, which are perfectly acceptable but not necessarily exceptional compared to offerings on other long-haul carriers. The A321LR neo business class presents a mixed bag with its staggered seating layout. Odd-numbered rows are a standard 2-2 configuration, while even-numbered rows boast "throne seats" in a 1-1 layout, offering more personal space.

In terms of in-flight connectivity, TAP's A330-900neo boasts Wi-Fi, offering free messaging along with pay-per-use options. While the inclusion of Wi-Fi is good, it's worth noting that other carriers often include more generous free data allowances. Their frequent flyer program, TAP Miles&Go, is a common airline loyalty scheme, offering standard benefits like earning miles for flights and potential bonuses. However, it's not particularly exceptional in comparison to others.

TAP also promotes a free stopover program allowing travelers to combine a trip to the Azores with other destinations in Portugal. This can be a nice perk for travelers who want to explore more of Portugal. While the Azores can be a rewarding travel experience, it's interesting to note that Ryanair offers a cheaper option for getting there, demonstrating that this route can still be a very budget-oriented choice.

Overall, while TAP Air Portugal provides a competitive business class offering for those interested in the Azores, especially in the context of affordability, it’s crucial to be aware that it’s not always the most convenient or luxurious choice when compared to other premium travel experiences across Europe. However, the competitive pricing on some business class options, paired with the geographical appeal of the Azores, might make it a reasonable choice for certain travelers. The culinary scene onboard is worth mentioning, it showcases some regional wines that might be a nice added experience.


What else is in this post?

  1. Unlocking Hidden Gems 7 Lesser-Known Routes for Affordable Business-Class Awards to Europe - TAP Air Portugal's Azores Connection to Mainland Europe
  2. Unlocking Hidden Gems 7 Lesser-Known Routes for Affordable Business-Class Awards to Europe - Turkish Airlines' Hidden Balkan Routes
  3. Unlocking Hidden Gems 7 Lesser-Known Routes for Affordable Business-Class Awards to Europe - Air Serbia's Belgrade Hub for Eastern European Access
  4. Unlocking Hidden Gems 7 Lesser-Known Routes for Affordable Business-Class Awards to Europe - LOT Polish Airlines' Warsaw Gateway to Central Europe
  5. Unlocking Hidden Gems 7 Lesser-Known Routes for Affordable Business-Class Awards to Europe - Finnair's Arctic Route to Southern European Destinations
  6. Unlocking Hidden Gems 7 Lesser-Known Routes for Affordable Business-Class Awards to Europe - TAROM's Bucharest Stopover for Mediterranean Adventures
  7. Unlocking Hidden Gems 7 Lesser-Known Routes for Affordable Business-Class Awards to Europe - Aegean Airlines' Athens Springboard to Western Europe

Unlocking Hidden Gems 7 Lesser-Known Routes for Affordable Business-Class Awards to Europe - Turkish Airlines' Hidden Balkan Routes





Unlocking Hidden Gems 7 Lesser-Known Routes for Affordable Business-Class Awards to Europe

Turkish Airlines has been expanding its reach, particularly into the Balkan region, with a focus on affordable business-class fares to destinations often overlooked by mainstream travel. Their vast network, the largest of any airline, provides access to a diverse range of cities, including many in the Balkans, that are seldom featured on typical European itineraries. Albania, Kosovo, and North Macedonia, for instance, present opportunities to experience a different side of Europe, rich in culture and less impacted by conventional tourism. This strategy of targeting hidden gems is intriguing, offering a chance to discover vibrant landscapes and traditions. The airline's commitment to expanding its business-class offerings on newer aircraft like the 787-9 and A350-900 is notable, as it aims to provide more options for passengers who prioritize comfort and a refined travel experience on these routes. Whether you're drawn to the scenic beauty or the cultural diversity of the Balkans, Turkish Airlines is offering a way to explore these underappreciated regions with a focus on affordability and a potentially improved business-class experience. The region remains relatively unexplored, providing a chance to experience authentic cultural immersion and scenic landscapes that may be less crowded than other popular European destinations.

Turkish Airlines has established itself as a major player in the Balkan air travel market, operating routes to destinations that other major carriers often overlook. This is quite remarkable considering their already enormous route network, which is arguably the largest globally. Their Istanbul hub acts as a crucial connection point, making these otherwise remote Balkan destinations easily accessible.

Interestingly, business class awards for these lesser-known Balkan routes often prove to be quite affordable, providing a unique value proposition for travelers seeking a touch of luxury without breaking the bank. It's quite intriguing how they manage this, but it likely stems from their ability to operate efficiently out of Istanbul. They've seemingly captured the growing tourist demand in the region, which reportedly sees a 12% annual increase, and they've leveraged this with new routes to cities like Tirana and Podgorica.

The size of Turkish Airline's fleet, which exceeds 300 aircraft as of 2024, provides them with the flexibility to cater to even niche travel markets. It's not entirely clear how this contributes to the affordable business class fares, but it may allow them to more efficiently manage their aircraft utilization. As they've expanded, their onboard catering has kept pace, incorporating dishes that reflect the local flavors of their destinations. It's a nice way to build anticipation before arrival and a reflection of their commitment to providing a complete travel experience.

Their frequent flyer program, Miles&Smiles, can also present a compelling value opportunity. By utilizing this program, it might be easier to redeem miles for these relatively inexpensive Balkan routes, adding another layer of convenience. Beyond straightforward flights, the airline also has cleverly woven together unique connections that make multi-stop journeys through the region possible. It’s almost like they were anticipating a growing interest in exploring these connections. In many ways, it's reminiscent of how they've leveraged Istanbul as a travel gateway to the rest of the world.

One unexpected perk of Turkish Airlines is their occasional offer of complimentary city tours during layovers. While it might seem like a small gesture, it transforms a potentially mundane layover into an unexpected opportunity to explore cities like Istanbul. It speaks volumes about their commitment to passenger experience and willingness to surprise travelers. This rapid expansion in the Balkans, where they've added numerous routes in just a few years, demonstrates a keen ability to recognize and capture emerging travel trends. In a landscape filled with legacy carriers, Turkish Airlines' adaptability has arguably allowed it to flourish in this region.



Unlocking Hidden Gems 7 Lesser-Known Routes for Affordable Business-Class Awards to Europe - Air Serbia's Belgrade Hub for Eastern European Access





Air Serbia is establishing Belgrade as a central hub for Eastern European travel, aiming to boost connectivity within the region. Through a new partnership with Etihad Airways, travelers will have access to a network of twelve destinations in Southeast Europe, including nine that are new additions for Etihad. This joint venture streamlines the travel experience, offering a single booking and a smoother check-in process for passengers traveling to cities like Bucharest, Budapest, and Sofia. The codeshare partnership, taking effect in early 2024, is designed to make Eastern European destinations more readily accessible. Air Serbia's growth strategy also includes the introduction of new A319 aircraft to expand its fleet and bolster its network. This expansion aims to provide more competitive and affordable flight options for business travelers, encouraging exploration of a region that's often overlooked. However, it remains to be seen how Air Serbia's service and overall offerings compare to more established carriers already serving these markets.

Air Serbia, formerly known as Jat Airways, is attempting to create a moderate-sized hub in Belgrade. This effort aims to improve connections for travelers within Eastern Europe. Their partnership with Etihad Airways provides access to a dozen Southeast European destinations through Belgrade. Notably, nine of these destinations are new additions to Etihad's network, suggesting a focused strategy to reach less-traveled areas.

One advantage of this partnership is the convenience offered to travelers. With a single booking, passengers can seamlessly transition between Etihad and Air Serbia flights, simplifying the travel process. This codeshare agreement links Bucharest, Budapest, Thessaloniki, Tirana, Skopje, Sofia, and others to Etihad's hubs in Athens, Milan, Rome, and Vienna. While the simplification of bookings sounds convenient, I wonder if the actual travel experience in practice will be equally seamless, particularly with different operating carriers.

The partnership launched on January 30, 2024, with flights commencing a few days later. It remains to be seen how well the implementation of this network expansion will progress. Etihad Guest, the loyalty program for both airlines, lets travelers accrue and redeem miles across both networks. However, whether this loyalty program actually makes traveling between the two airline networks a worthwhile experience needs to be investigated.

To support their growing network, Air Serbia is gradually introducing newer Airbus A319 aircraft to modernize its fleet. This expansion is driven by the Etihad partnership. The goal of this codeshare arrangement is to boost overall European travel connections, aiming to draw in business travelers looking for less expensive flight options. It's reasonable to wonder if the expansion plans of Air Serbia will be successful, as it competes with other carriers in the region. Ultimately, time will tell if the Air Serbia/Etihad arrangement offers a compelling value proposition to business and leisure travelers seeking convenient and affordable access to Eastern European destinations.



Unlocking Hidden Gems 7 Lesser-Known Routes for Affordable Business-Class Awards to Europe - LOT Polish Airlines' Warsaw Gateway to Central Europe





LOT Polish Airlines has made Warsaw Chopin Airport a central hub for exploring Central and Eastern Europe. This positioning makes it easier to connect to various destinations within the region. The airline has also recently started non-stop flights from New York to Budapest, which could be a draw for travelers. Their Boeing 787s feature a business class cabin, though some aspects seem outdated. While the business class is described as comfortable, with good food and friendly staff, reports indicate a lack of in-flight Wi-Fi and limited entertainment choices on some aircraft. The fact that LOT is part of the Star Alliance is a benefit, offering connections with other airlines through codeshare arrangements. They are often a viable choice if you're looking for reasonably priced business class flights across Europe. However, the absence of modern amenities like Wi-Fi could be a downside for some travelers.

LOT Polish Airlines positions Warsaw Chopin Airport (WAW) as a central hub for travel within Central and Eastern Europe. They've built a network spanning over 100 destinations across Europe, Asia, and North America, making it a convenient choice for business travelers seeking efficient connections. Poland's location naturally lends itself as a crossroads for numerous European flight routes. This geographic advantage, combined with Warsaw's proximity to cities like Berlin, Prague, and Budapest, creates a hub for both budget-friendly and premium travel options, catering to a wide range of preferences.

LOT has embraced the Boeing 787 Dreamliner, a fuel-efficient aircraft known for its passenger comfort. This has allowed them to extend their reach on longer routes without sacrificing the quality of the business class experience, positioning them more competitively within the market. Warsaw Chopin Airport saw a significant increase in passenger traffic in the years leading up to the recent disruptions, indicating the airport's growing importance as a European hub. This surge in traffic also sparked an increase in airline options available to travelers, potentially lowering prices.


In recent years, LOT has been offering competitive business-class fares to various European destinations. Their Star Alliance membership further benefits travelers, enabling them to collect and use miles across a broader network of airlines. The airline has placed a stronger emphasis on its onboard culinary offerings. They've collaborated with culinary experts to craft menus that represent Polish cuisine, hoping to create a distinct passenger experience and boost satisfaction levels. LOT's frequent flyer program, Miles & More, links into the Lufthansa Group's expansive loyalty program, providing travelers with a more comprehensive reward system that can yield significant benefits for frequent flyers.

Despite the expansion of their operations, LOT can often be more price competitive than other airlines, particularly during promotions. This makes their business class offerings potentially attractive for those wanting to travel to Central Europe without incurring excessive expenses. Warsaw's hub embraces advanced passenger processing technologies, such as automated check-in kiosks and mobile boarding passes, designed to streamline the travel experience and accommodate the needs of business travelers who are pressed for time. LOT's continuous investment in fleet modernization, including potential orders for Airbus A220 aircraft, reflects their commitment to adapting to evolving market demands and seeking efficiency. This move aims to boost their competitiveness, especially on shorter routes where large aircraft are less economically viable.



Unlocking Hidden Gems 7 Lesser-Known Routes for Affordable Business-Class Awards to Europe - Finnair's Arctic Route to Southern European Destinations





Finnair has introduced a rather novel approach to European travel with its Arctic Route, effectively linking southern European destinations to its network of Arctic flights. This route connects Helsinki to both Rovaniemi and Tromsø, which, while convenient for exploring the Finnish Arctic, also provides a gateway to less-visited corners of Southern Europe. Places like Setenil de las Bodegas in Spain and Graz in Austria, known for their distinct charms outside of the usual tourist hotspots, become more attainable through Finnair's route structure. Finnair is positioning itself for growth, with plans to add many more flights across Finland, Europe and Asia in 2024. While the new route increases connectivity and potentially access to more affordable business class awards, it's yet to be seen how it will fare against established airlines in the increasingly crowded European air travel market. The strategy, though interesting, might face competition as the travel landscape further evolves.

Finnair has been making a name for itself by offering a rather unique route to Southern Europe: the Arctic Route. This route leverages the Earth's curvature, flying over the polar regions, to shorten flight times to destinations like Madrid and Barcelona by as much as an hour compared to conventional routes. The reduced flight time is a welcome benefit, but it's not the only aspect worth noting. Passengers can also potentially enjoy the Northern Lights, especially during winter months. Of course, it depends on weather and other conditions, but the possibility of seeing this spectacle from high altitudes adds a touch of unexpected excitement to the journey.

Finnair uses the Airbus A350 for this route. It's a modern aircraft designed with fuel efficiency and aerodynamics in mind, which can potentially have a lower environmental impact per passenger. The airline's use of this plane is a bit of a sign of its commitment to innovation in aviation. The business-class fares on these flights can be surprisingly affordable, thanks to dynamic pricing systems. These systems adjust prices based on demand and competition, allowing savvy travelers to snag surprisingly low fares if they're strategic about their booking times.

It's interesting that Finnair also connects with destinations in neighboring Nordic countries through Helsinki. This makes it easier for travelers to combine a trip to southern Europe with a side trip to somewhere like Stockholm or Copenhagen. They also provide a focus on Finnish cuisine in their in-flight meals. Local chefs collaborate with the airline to provide authentic meals that showcase Finnish flavors and traditions. The airline's loyalty program, Finnair Plus, provides some advantages, including potential for flight upgrades, if you’re looking to make your trip more luxurious while keeping costs down.

Travel on this route peaks during winter, as one would expect when heading to warmer climates. With fewer travelers flying to destinations in the Mediterranean at those times, fares can sometimes be very appealing. There's also a broader trend of interest in Arctic-themed travel alongside traditional European vacations. Finnair's Arctic route makes it conceivable to link a trip to southern Europe with a stop-off in the Lapland area, which is popular for winter activities and for exploring Sami culture. It's an example of how this route offers a bit of a different take on traditional European travel.


Beyond the tourism aspects, the route is also noteworthy as part of a larger strategy to make European air travel more efficient. There's a push to alleviate congestion on the typical air routes, and modern air traffic management systems help make it more feasible to fly routes like the Arctic one. This is just one example of how things like air navigation and traffic management influence how airlines structure their routes. It’s a reminder that there are a lot of factors that go into determining how airlines operate their fleets and establish routes.



Unlocking Hidden Gems 7 Lesser-Known Routes for Affordable Business-Class Awards to Europe - TAROM's Bucharest Stopover for Mediterranean Adventures





TAROM's Bucharest stopover program allows you to explore Romania's hidden gems while traveling to the Mediterranean. Bucharest is a city often overlooked by travelers, yet it offers a unique blend of historical sites and modern experiences. Charming passageways like Pasajul Vilacrosse and the impressive Arcul de Triumf, a towering monument that reflects Romania's history, are just a few examples of Bucharest's distinct character.

There are many opportunities to discover areas of Bucharest that typical tourist itineraries miss. Tours that emphasize hidden churches, local markets, and less visited neighborhoods showcase the city's diverse character. The cafe scene, with unique spots like cafes housed in former secret police headquarters, adds another layer to Bucharest's personality. These spaces attract local artists and offer visitors a glimpse of Bucharest's current creative pulse. The city's also features a few quirky attractions, from a pizza restaurant built like a colosseum to unexpected street art, offering a fun and modern experience for anyone looking for a little more out of the ordinary.

Bucharest's ability to surprise with its local culture, interesting historical spots, and unexpected attractions makes it an intriguing stopover option for those wanting to see more than just the standard European itinerary has to offer.

TAROM presents a rather interesting stopover option in Bucharest for those heading to Mediterranean destinations. It allows for a two to five day stay in the Romanian capital without impacting the airfare to the final destination, which is particularly intriguing for those seeking to explore Eastern Europe without adding excessive travel costs to their itinerary. This approach isn't always considered by budget-minded travelers, but it's certainly worth exploring if you have some time to spare.

Bucharest's position geographically makes it a somewhat logical connection point for flights to the Mediterranean. It potentially allows for shorter travel times compared to using larger hubs like Frankfurt or Paris, but whether this results in noticeable time savings needs more investigation.

The architectural landscape in Bucharest is quite fascinating. You'll find a collection of architectural styles, including Renaissance-era structures and the massive Palace of the Parliament—second largest in the world after the Pentagon—which makes for a unique contrast between old and new. It's a relatively quick flight to the Mediterranean, so it's worth considering if you're interested in history and architecture.

TAROM is working on modernizing its fleet. They're bringing in new aircraft like the Boeing 737 MAX 8, with a goal of improving fuel efficiency and the general comfort level for passengers. Whether the introduction of these aircraft actually lowers fares remains to be seen.

The food scene in Bucharest is interesting, offering both traditional Romanian meals and many Mediterranean-influenced restaurants. This means there's a diversity of culinary options for those staying there, offering a chance to explore a unique mix of cuisines during their stopover.

Bucharest has a number of cultural events on the calendar, like the George Enescu Festival. This can be interesting for those who want to experience the local arts and culture scene and possibly network with locals.

The overall cost of travel to Bucharest from North America or other European cities is often competitive compared to other major European capitals. Whether that’s due to factors like market competition or airline strategy is something to consider.

TAROM is part of the SkyTeam alliance. That means that business-class travelers can accumulate mileage with other airlines in the network, and it can potentially be used for future upgrades. However, the overall effectiveness of these programs may differ significantly depending on individual travel patterns.

Bucharest's airport, Henri Coandă, is also investing in digital tools to enhance the overall travel experience. The intent is to streamline check-in, expedite security, and create a smoother experience for business travelers, but how successful that is remains to be seen.

Bucharest strikes a balance between the old and new—from its many parks to street art and vibrant nightlife—which may be a rather enjoyable aspect of a stopover for travelers venturing to the Mediterranean. It’s a rather unique blend that sets the city apart from many others.





Unlocking Hidden Gems 7 Lesser-Known Routes for Affordable Business-Class Awards to Europe - Aegean Airlines' Athens Springboard to Western Europe





Aegean Airlines has established itself as a significant player in European aviation, particularly by using Athens as a central connection point to reach Western Europe. Since its inception in 1999, the airline has experienced remarkable growth, expanding its network to encompass 47 countries while actively promoting lesser-known corners of Greece. Their A320neo business class, with features like complimentary high-speed WiFi and a generous baggage allowance of two 70-pound pieces, helps improve the experience for business class travelers. With competitive pricing for business class awards and a stellar reputation, recognized as Europe's Best Regional Airline for nine consecutive years by Skytrax, Aegean Airlines presents a compelling option for discovering both well-known and off-the-beaten-path destinations across Europe. While they seem to be a good option, those considering Aegean for a business class trip might still want to scrutinize the quality of the service in comparison to other airlines, since some are known for higher quality or more inclusive amenities.

### Aegean Airlines' Athens Springboard to Western Europe

Aegean Airlines, a carrier that started with a modest two planes and two destinations in 1999, has grown substantially, now reaching 47 countries. This expansion, fueled by Athens' geographic location, has transformed it into a significant player in European air travel. Athens International Airport's central position makes it an ideal hub for connecting to destinations across the continent, Asia, and Africa, offering a potentially efficient way for travelers to access Western Europe. It's worth noting the airline is part of the Star Alliance, a factor that boosts their reach and potentially reduces the cost of certain flight routes.

One intriguing aspect is Aegean's emphasis on promoting lesser-known Greek destinations. This commitment to cultural tourism, encouraging exploration of local products and areas, could set them apart from airlines that focus on the most popular destinations. It is notable that their A320neo business class cabin received favorable reviews and features free high-speed WiFi for business class passengers. This is becoming more important as passengers increasingly rely on high-speed internet during flights. Interestingly, they've been awarded the title of Europe's Best Regional Airline by Skytrax for nine consecutive years, hinting at a dedication to customer service. However, it is essential to consider how their pricing and service offerings compare to other premium options.

In a move to enhance the passenger experience, Aegean has expanded the lounges at Athens Airport, providing more space and duty-free shopping opportunities. The airline also allows business-class passengers to check two pieces of luggage weighing up to 70 pounds each, which contrasts sharply with the standard economy class allowance. These benefits, combined with the aircraft's amenities like personal air nozzles, reading lights, and in-flight entertainment, appear designed to elevate the experience for business class passengers. The key factor to monitor is the actual quality of the in-flight entertainment. How current is the library of movies, shows and music? How is the quality of the screen? These elements of the experience may vary substantially depending on the specific aircraft.

The airline's business class pricing strategy is a compelling factor to consider. While their business class tickets aren't necessarily the cheapest, they are often more affordable than comparable offerings by other major airlines. This strategy, paired with the strategic location of Athens, makes Aegean Airlines a potentially attractive option for budget-minded travelers wanting a touch of luxury on their journey through Europe. It’s worth investigating how this translates to real-world experiences. How do these pricing trends differ throughout the year? What types of routes benefit the most from Aegean's pricing model? Do they often adjust fares in response to competitor offerings? Overall, Aegean Airlines presents an interesting study of how a smaller carrier, through a combination of expansion, shrewd pricing, and a focus on service, is making its mark on European air travel.




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