ITA Airways Expands US Network New Daily Chicago-Rome Route Launches with $428 Promotional Fares

Post Published November 4, 2024

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ITA Airways Expands US Network New Daily Chicago-Rome Route Launches with $428 Promotional Fares - Chicago O'Hare Gets First Direct Flight to Rome Since 2010





After a 14-year absence, Chicago's O'Hare International Airport has reconnected with Rome through a new, direct flight service provided by ITA Airways. This new route, launched earlier this year, is operated by a state-of-the-art Airbus A330neo, a plane featuring modern technology and design. The initial launch saw six flights a week, a schedule that has since expanded to daily operations. The flight time is around nine hours and twenty minutes, which may seem a bit long to some. However, the convenience of a nonstop option, along with introductory prices starting at $428, might outweigh that for those seeking to visit the historic capital of Italy. The revival of this route is indeed good news for travelers who desire a direct connection between the Windy City and the Eternal City. Hopefully, it’s a route that proves sustainable in the long run. The relaunch has also been welcomed by Chicago officials and the Italian Consulate. Whether it will bring about a renewed interest in tourism from the Chicago area, only time will tell.

After a 14-year hiatus, Chicago's O'Hare International Airport once again enjoys a direct flight to Rome, a testament to the growing interest in transatlantic travel. ITA Airways, Italy's flag carrier, has stepped into the void left by Alitalia, capitalizing on a surge in travel demand between the US and Europe seen in recent years. This new link, launched earlier this year, initially operates six days a week, with plans for a daily service soon.

The airline's promotional fare of $428 for a round trip is indeed attractive, especially when compared to average fares, often surpassing $700. This strategy is likely aimed at stimulating interest in a competitive market and establishing a loyal customer base. O'Hare, already a major international travel hub, now adds Rome to its growing list of destinations, making it a more significant gateway for US travelers bound for Europe. The A330neo airbus used for the flight is designed for long-haul operations, suggesting an effort by ITA Airways to maintain a competitive edge through efficient operations.

The flight, lasting around 9 hours and 20 minutes, connects O'Hare with Leonardo da Vinci Fiumicino Airport, and will hopefully influence travelers looking to visit the 'Eternal City.' Rome continues to be a very popular destination for Americans due to its rich history, captivating culture, and celebrated cuisine, making it a natural choice for direct flights from a major city like Chicago. Chicago itself has a deep-rooted Italian heritage, and this new flight should provide an extra incentive for travelers interested in their heritage, a demographic that may benefit greatly from this connection.

In a market where fuel prices and economic conditions can cause significant variations in ticket prices, the launch of this route underscores the potential for a strong passenger flow. With the new route, frequent flyer programs are expected to see increased participation, as customers earn rewards from traveling across the Atlantic. The strategic choice of introducing this route likely reflects analysis of passenger flows and a forward-looking strategy in light of fluctuating market conditions. It will be interesting to see how these variables affect the success of this new route in the months and years to come.

What else is in this post?

  1. ITA Airways Expands US Network New Daily Chicago-Rome Route Launches with $428 Promotional Fares - Chicago O'Hare Gets First Direct Flight to Rome Since 2010
  2. ITA Airways Expands US Network New Daily Chicago-Rome Route Launches with $428 Promotional Fares - ITA Airways Rolls Out Latest Business Class on A330-900neo Aircraft
  3. ITA Airways Expands US Network New Daily Chicago-Rome Route Launches with $428 Promotional Fares - Midwest Departure Timing Allows Same-Day European Connections
  4. ITA Airways Expands US Network New Daily Chicago-Rome Route Launches with $428 Promotional Fares - SkyTeam Members Can Use Delta SkyMiles for Award Tickets
  5. ITA Airways Expands US Network New Daily Chicago-Rome Route Launches with $428 Promotional Fares - Chicago Becomes Fifth US Gateway for Italian Flag Carrier
  6. ITA Airways Expands US Network New Daily Chicago-Rome Route Launches with $428 Promotional Fares - Milan and Naples Connections Available Through Rome Hub

ITA Airways Expands US Network New Daily Chicago-Rome Route Launches with $428 Promotional Fares - ITA Airways Rolls Out Latest Business Class on A330-900neo Aircraft





ITA Airways has introduced a new business class cabin on its Airbus A330-900neo aircraft, a significant step in enhancing the passenger experience on its long-haul routes. The new business class features 30 seats arranged in a 1-2-1 configuration, a layout that offers direct aisle access for all passengers. These seats are designed with the Thompson Vantage XL product, which means comfortable, lie-flat beds, plus large 17.3-inch personal entertainment screens. The cabin's interior features a refined design, with soft beige and blue leather, creating a more modern and stylish atmosphere.


This launch coincides with ITA Airways' expansion into the US market, specifically the recent start of a daily route between Chicago and Rome. While the introductory $428 fares are certainly appealing, it remains to be seen if the airline can retain this competitive advantage and attract passengers long-term. The new aircraft and business class product appear to be a solid step in that direction, offering a competitive product to travelers looking for a more comfortable and luxurious transatlantic journey. Whether or not ITA Airways can build a strong brand and a loyal customer base remains to be seen, especially as other airlines offer similar, or perhaps even more comprehensive, business class offerings. It will be interesting to see how this new business class product is received by the traveling public.

ITA Airways has introduced a new business class experience on their Airbus A330-900neo aircraft, a plane boasting advanced engineering. The A330-900neo, with its revamped wing design and improved aerodynamics, offers a 25% fuel efficiency boost compared to its predecessor – a compelling example of modern aviation advancements.

The aircraft's business class boasts 30 seats arranged in a staggered 1-2-1 configuration, leveraging the Thompson Vantage XL product. This design incorporates a thoughtful "stowage concept" – larger storage compartments designed to enhance comfort during extended flights. The seats themselves are covered in beige and blue leather and feature fully flat beds and generous 17.3-inch personal screens, reflecting the current industry trend of enhancing onboard entertainment.

It's interesting to note that ITA Airways has opted for a "reverse herringbone" configuration, maximizing privacy while offering direct aisle access for every passenger, a design increasingly seen as a benchmark in modern cabin layouts. The Chicago-Rome route itself, a daily operation, is a crucial part of ITA's US expansion, which is expected to continue with more destinations and further aircraft deliveries in the coming years. The airline's decision to launch this route with introductory fares as low as $428, compared to a typical average fare well over $700, signals a calculated strategy aimed at capturing market share.

Looking closer at the aircraft, its cabin pressure system is a noteworthy feature. Keeping the cabin pressure at a lower equivalent altitude can potentially reduce passenger fatigue during long flights – a design element of interest for those researching long-haul passenger comfort. The choice of Chicago was certainly deliberate. Analyzing travel patterns suggests a strong demand from US passengers with family ties or heritage connections in Italy. This is a fascinating intersection of economic development, cultural connectivity and airline operational choices.

Another interesting technical aspect is the aircraft’s Pratt & Whitney PW1100G engines. These are engineered to minimize noise pollution during takeoff and landing, a positive development in a world increasingly conscious of the acoustic impact of air travel on urban areas. The return of the Chicago-Rome route will also impact loyalty programs. The emergence of a new, highly visible route often incentivizes participation in loyalty programs, creating a useful dataset for researchers interested in travel behavior patterns.

In a broader sense, this new route speaks to a larger trend in global air travel. While not as frequent as the pre-pandemic era, there's certainly a resurgence in interest in international travel. This suggests that airlines are now more confident in reintroducing routes and expanding their network. Researchers and analysts can track these new routes to better understand the recovery trajectory of the airline industry and the constantly changing patterns of travel demand.

While ITA's business class offering is reminiscent of other airlines like Delta and Virgin Atlantic, a notable difference is the absence of privacy doors on the seats, a feature becoming increasingly common in higher-class cabins. Regardless, with great service, good food, and the general quality of travel emphasized in customer reviews, the offering appears strong and will be interesting to watch moving forward.



ITA Airways Expands US Network New Daily Chicago-Rome Route Launches with $428 Promotional Fares - Midwest Departure Timing Allows Same-Day European Connections





ITA Airways' new daily Chicago-Rome route offers a convenient departure time for travelers in the Midwest looking to connect to Europe. The afternoon departure from Chicago arrives in Rome early the following morning, making same-day connections to other European cities a viable option. This efficient schedule is a boon for leisure and business travelers alike who want to make the most of their travel time. The new route further solidifies Chicago's position as a key gateway to Europe for the Midwest, likely drawing a broad mix of passengers. The attractive introductory fares, beginning at $428, are an added incentive for travelers seeking an affordable way to reach Europe. It's a development that could positively impact the flow of travelers between the Midwest and Europe. Whether it remains competitive long-term and attracts a consistent stream of passengers will be a key factor to watch.

The afternoon departure from Chicago for the new ITA Airways flight to Rome offers a distinct advantage for travelers seeking onward connections within Europe. The arrival in Rome early the next morning allows for same-day connections to various European destinations, streamlining multi-city itineraries.

This schedule aligns well with the growing popularity of budget airlines operating across Europe. Passengers can potentially find affordable options from Rome to other cities, enabling more extensive European explorations without significantly increasing the overall trip cost.

From an operational perspective, a study indicated that later-day departures, such as this Chicago-Rome flight, tend to have a better on-time performance record. This might be due to fewer cascading delays stemming from earlier flights, which potentially improves the reliability of connections for travelers.

ITA Airways' decision to offer introductory fares as low as $428 for this route likely reflects a keen focus on capturing market share. Airlines constantly monitor passenger loads, and this tactic indicates a strategy to attract travelers seeking affordable transatlantic options.

This flight schedule, which facilitates same-day European connections, could also stimulate participation in ITA Airways' frequent flyer program. Passengers often favor airlines providing seamless connections to multiple destinations, and this feature can incentivize loyalty.

Traveling westbound on a flight departing in the evening can be beneficial for those wanting to 'sleep' through most of the flight. This can make the adjustment to Rome's time zone a bit easier upon arrival, thus enhancing the overall travel experience.

Chicago's central location as a transportation hub is pivotal in this strategy. The new route taps into a larger population base in the Midwest, not just the major metropolitan centers, effectively expanding ITA's potential customer pool.

Rome's Fiumicino Airport is experiencing a renewed prominence as a key European connection hub. With a resurgence in European travel, its central position for onward journeys across the continent is becoming increasingly attractive to US travelers wanting to explore various destinations.

The resurgence of transatlantic flight routes like Chicago-Rome demonstrates the ongoing recovery of global travel after the lifting of travel restrictions. This demonstrates a significant shift in traveler sentiment and confidence in air travel.

Rome has a rich culinary landscape that continues to develop. Arriving early in the morning after a convenient flight allows travelers the chance to explore various food experiences, including traditional and modern Italian cuisine, expanding the appeal of a visit to Rome. This aligns with the broader trend of seeking unique culinary adventures during travel.



ITA Airways Expands US Network New Daily Chicago-Rome Route Launches with $428 Promotional Fares - SkyTeam Members Can Use Delta SkyMiles for Award Tickets





ITA Airways' expansion into the US market, marked by the new daily Chicago-Rome route, now offers a valuable perk for SkyTeam members. Delta SkyMiles can now be used to redeem award tickets on ITA Airways flights, adding another option for those seeking to explore Italy. This integration allows Delta's loyal customers to potentially use their accumulated miles to travel to Rome and beyond. The new route also brings with it introductory fares as low as $428, making it more accessible for those seeking a reasonably priced trip to Rome.

The partnership extends further than just award flights. Starting January 1st, 2024, Delta SkyMiles members can earn miles on any flights operated by ITA Airways. This provides an incentive for travelers to choose ITA even without necessarily using miles for redemption. For those who value airport efficiency, the SkyPriority services available to SkyTeam members ensure faster check-in, security, and boarding processes. While it remains to be seen if ITA can effectively challenge established players in the transatlantic market, integrating with Delta's SkyMiles program is a smart move towards creating a loyal customer base. It will be interesting to observe how this cooperation between the two airlines pans out and whether it leads to a more viable route for both in the long run.

SkyTeam's interconnectedness allows Delta SkyMiles members to use their accrued miles for flights on a wide array of partner airlines. This opens up access to award tickets spanning over 1,000 destinations across the globe, which includes ITA Airways' new Chicago-Rome route.

However, Delta's SkyMiles program, unlike some others, employs a dynamic pricing structure. This means that the number of miles required for a specific flight can vary, based on things like travel dates and how popular the route is. This can be a bit unpredictable for those who are used to a fixed mileage chart for award tickets.

One interesting aspect of the SkyTeam alliance is the ability to earn SkyMiles on any partner airline, not just Delta. This makes it easier to accumulate miles through more diverse travel, offering potentially quicker access to award tickets.

The system also offers flexibility in route planning since award tickets can be created using different SkyTeam partners. This gives travelers more freedom to design itineraries and potentially find more cost-effective travel paths.

However, it's worth noting that even when using miles, certain charges may still apply. These could be in the form of surcharges, fees associated with specific airlines, or taxes. So, the actual cost of a trip can differ from what you initially expect based on the number of miles used.

Given that Delta's pricing for award tickets is dynamic, it's generally advisable to make your bookings early, especially if you're traveling during high-demand periods. Doing so improves your chances of finding more favorable mileage rates.

One positive aspect of SkyMiles is that they don't expire as long as you have some kind of activity on your account within a two-year span. This can be useful for infrequent travelers, who might be less likely to redeem miles promptly.

Delta SkyMiles doesn't only provide the ability to book flights. Members can also benefit from certain perks on partner airlines. Things like priority boarding, free bags, and better seat choices can add a little extra comfort to the travel experience.

Savvy travelers can utilize the layover times in their itineraries to experience more destinations without major mileage increases. For example, someone traveling on the Chicago to Rome route might want to spend some time in Amsterdam or Paris for a minimal increase in miles, adding another layer of richness to their journey.

Lastly, observing the way people use frequent flyer programs in connection with new routes, like ITA's Chicago-Rome flight, allows researchers to gain insights into how travel patterns change. As airlines adjust their operations in response to demand, these programs and their usage patterns offer interesting data points to analyze the industry’s evolving trends.



ITA Airways Expands US Network New Daily Chicago-Rome Route Launches with $428 Promotional Fares - Chicago Becomes Fifth US Gateway for Italian Flag Carrier





ITA Airways has expanded its US presence by establishing Chicago as its fifth American gateway. The airline initiated a new daily flight linking Chicago O'Hare International Airport with Rome's Fiumicino Airport, utilizing a modern Airbus A330neo aircraft. This new route represents a significant development for travelers in the Midwest, as it provides a direct link to one of Europe's most iconic cities, previously absent for over a decade. Introductory fares as low as $428 make this route an appealing option for those seeking a cost-effective way to visit Rome. ITA Airways hopes the new connection will strengthen cultural exchanges and boost tourism between Chicago and Italy. While the flight time is relatively long at almost 10 hours, the convenience of a non-stop option and the low introductory fares could offset this for many travelers. It will be interesting to see whether this route can attract sufficient passengers in the long term to establish itself as a vital and consistent part of the airline's network, a feat which depends on factors including the general economic climate and evolving travel patterns. The potential for onward connections to other European destinations might also make Chicago a more attractive starting point for European travel. It will be fascinating to monitor the success of this new route and its impact on travel patterns from the Midwest to Europe.

ITA Airways' newest route between Chicago and Rome utilizes the Airbus A330neo, a plane known for its advanced aerodynamics. This design reduces drag, leading to a fuel efficiency increase of up to 25% compared to older models. From a business perspective, this technological improvement helps airlines keep operational costs in check while enhancing overall trip efficiency for passengers.

The flight's approximate 9-hour and 20-minute duration seems to be aligned with studies on optimal flight lengths that prioritize passenger comfort. Adding a convenient flight schedule for onwards connections within Europe likely strengthens its attractiveness.

Research has shown that business-class travelers generate 4 to 5 times the revenue of economy passengers. The introduction of a new, enhanced business-class cabin on ITA's A330-900neo could be a strategy aimed squarely at this profitable part of the travel market.

The decision to schedule the Chicago departure in the afternoon allows for a more efficient use of the aircraft. This is because the plane can complete the transatlantic route without the usual overnight downtime that many flights require. Performance data suggests that flights scheduled later in the day often face less congested airspace, improving the odds of an on-time arrival.

Frequent flyer programs like SkyMiles have been shown to have a powerful influence on passenger behavior. Studies have suggested that members of such programs are more likely to book with an airline that offers opportunities to collect or redeem miles on direct flights to popular international destinations.

The shift from an initial six days per week service to a daily schedule seems to be a response to expectations about traveler demand. Research shows that quickly expanding flight routes often taps into a strong initial market response, letting the airline create a customer base while keeping a close eye on how people travel.

Rome's Fiumicino Airport is steadily becoming a key hub for American travelers. Data shows that there's a growth in connecting flights at this airport, and it's gaining significance as a starting point for exploring broader parts of Europe, especially for those using budget airlines.

The collaboration between ITA Airways and Delta's SkyMiles program creates seamless travel opportunities through a broader network of airlines. Data analysis suggests that this type of partnership typically helps with loyalty program sign-ups, which benefits the airlines by keeping passengers coming back.

The promotional fare of $428 for a round-trip ticket on the Chicago-Rome route is notably lower than the average for transatlantic flights. This is a good illustration of the economic concept of price elasticity of demand. Such pricing could have a substantial impact on how travelers choose to book flights in a very competitive market.

Research shows that travelers are more and more looking for unique culinary experiences when they travel. Landing in Rome early in the morning offers travelers quick access to the city’s celebrated food scene. This allows ITA Airways to market the direct flight not simply as a transportation service but as a gateway to one of the world’s great gastronomic destinations.



ITA Airways Expands US Network New Daily Chicago-Rome Route Launches with $428 Promotional Fares - Milan and Naples Connections Available Through Rome Hub





ITA Airways' new Chicago-Rome route doesn't just offer a direct flight to the Eternal City, it also opens up easy access to other Italian destinations. Travelers arriving in Rome can seamlessly connect to both Milan and Naples via ITA's hub at Leonardo da Vinci-Fiumicino Airport. This airport acts as a central point, making it convenient to explore a larger part of Italy after experiencing the historical sites and culture of Rome. With the attractive promotional fares that can be as low as $428, it's a great opportunity for travelers to expand their exploration of Italy beyond the capital. These expanded connectivity options could potentially boost tourism and cultural exchange between the United States and Italy. This is especially true as ITA Airways continues to grow its operations in the US market, making it easier than ever to explore the beautiful country of Italy.


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