JetBlue Challenges Delta-SAS Codeshare A Complex Battle Over European Route Access

Post Published November 28, 2024

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JetBlue Challenges Delta-SAS Codeshare A Complex Battle Over European Route Access - Delta-SAS Codeshare Gets Green Light Despite JetBlue Opposition





The US Department of Transportation has approved Delta and SAS's proposal to broaden their codeshare partnership, pushing through despite resistance from JetBlue. JetBlue's opposition stemmed from their own hurdles in gaining codeshare approvals within Europe, but the DOT ultimately concluded that these issues didn't directly relate to Delta and SAS's agreement. This expanded partnership offers increased travel options for passengers, with Delta and SAS cross-marketing flights to more than 150 North American locations. With SAS's entry into the SkyTeam alliance, their renewed codeshare agreement with Delta gains significance. This development might introduce new challenges for JetBlue's European market ambitions as the codeshare landscape shifts. It remains to be seen how this will affect JetBlue's future strategies, especially given their previous struggles securing codeshare agreements in Europe.

The US Department of Transportation's (DOT) approval of the Delta and SAS codeshare agreement, despite JetBlue's objections, reveals interesting dynamics within the airline industry. It seems the DOT saw merit in the agreement, founded on the US-EU Air Transport Agreement, ultimately allowing Delta to market some SAS flights and vice versa. This expanded network will provide access to over 150 destinations in North America.

JetBlue's pushback appears rooted in their own struggles securing codeshare approvals in Europe, possibly facing challenges in navigating various jurisdictional differences. Their arguments seem to have fallen on deaf ears with the DOT, who viewed their claims as arriving somewhat late in the process, given the codeshare is slated to commence soon.

The situation highlights how codeshare agreements can be a potent tool for expanding reach without large capital expenditure. It allows carriers like Delta to access SAS's extensive network in Scandinavia, potentially opening more affordable and convenient options to reach northern Europe. This is a clear play to tap into the expanding demand for premium transatlantic travel, where quick and efficient options are valued.

This also showcases SAS's integration into the SkyTeam alliance, bringing with it revisions to their existing codeshare partnership with Delta. JetBlue's own struggles, particularly with their codeshare attempts with Air Serbia, underscore the regulatory hurdles often involved, especially when seeking approvals from multiple EU nations. This process can be quite protracted and complex, potentially explaining some of JetBlue's frustrations.

However, Delta and SAS seem willing to potentially refine the codeshare, if regulators deem it necessary to satisfy JetBlue's concerns. This willingness to compromise might be seen as a sign of attempting to smooth any regulatory issues while maximizing the benefits of the codeshare for both airlines. In essence, the situation reveals how the interplay between competition and collaboration is a constant theme in airline alliances, especially in a fiercely competitive market like Europe.

What else is in this post?

  1. JetBlue Challenges Delta-SAS Codeshare A Complex Battle Over European Route Access - Delta-SAS Codeshare Gets Green Light Despite JetBlue Opposition
  2. JetBlue Challenges Delta-SAS Codeshare A Complex Battle Over European Route Access - US-Scandinavia Routes Face Competition Shake-up Starting September 2024
  3. JetBlue Challenges Delta-SAS Codeshare A Complex Battle Over European Route Access - Understanding The European Route Access Battle Between Major Airlines
  4. JetBlue Challenges Delta-SAS Codeshare A Complex Battle Over European Route Access - Late Filing Strategy Weakens JetBlue Position In DOT Review
  5. JetBlue Challenges Delta-SAS Codeshare A Complex Battle Over European Route Access - SkyTeam Alliance Integration Creates New Nordic Flight Options
  6. JetBlue Challenges Delta-SAS Codeshare A Complex Battle Over European Route Access - Regulatory Differences Between US and EU Aviation Agreements Shape Market Access

JetBlue Challenges Delta-SAS Codeshare A Complex Battle Over European Route Access - US-Scandinavia Routes Face Competition Shake-up Starting September 2024





JetBlue Challenges Delta-SAS Codeshare A Complex Battle Over European Route Access

Starting September 2024, the US-Scandinavia air travel scene will be reshaped by a new codeshare agreement between Delta Air Lines and SAS Scandinavian Airlines. This partnership, facilitated by SAS joining the SkyTeam alliance, essentially opens up over 150 destinations across Scandinavia for Delta passengers. It's a move that promises better connections and more options for travelers hopping between North America and Scandinavia. However, the partnership creates a new hurdle for airlines like JetBlue, who are themselves encountering challenges getting codeshare approvals in Europe.

This intensified competitive environment could mean more choices for air travelers, but whether this translates to lower prices or a noticeable upgrade in service quality across these routes remains to be seen. The coming months and years will likely witness some fascinating developments in the transatlantic flight market, particularly as airlines try to adjust to a newly formed playing field. It will be interesting to observe how passengers will respond to this increased competition and what kind of impact it has on their overall travel experiences.

The Delta and SAS codeshare expansion, set to begin in September 2024, represents a significant development in US-Scandinavia air travel. It effectively expands the number of available routes, opening up travel options that were previously concentrated among a few major airlines. This shift could lead to more choices and potentially more competitive pricing for passengers.

JetBlue's challenge to the codeshare agreement underscores the complex web of regulations governing airline partnerships and transatlantic routes. Negotiating these agreements, especially across various jurisdictions in the US and the EU, appears to be a significant hurdle. It seems JetBlue encountered difficulties in navigating this complex landscape, particularly with gaining codeshare approvals for their own European route ambitions.

One interesting aspect of this codeshare is its potential impact on fares to Scandinavia. Typically, increased competition within a market can lead to lower prices, which could benefit consumers seeking budget-friendly travel options to Scandinavia. However, it remains to be seen if this will be a direct outcome.

The partnership also reflects a larger trend in the airline industry, with alliances leveraging resources and optimizing networks. SAS's recent entry into the SkyTeam alliance has paved the way for a broader codeshare with Delta. This integration could lead to improved scheduling efficiency, with potentially reduced layover times for passengers traveling between the US and Scandinavia.

Furthermore, this partnership is likely aimed at capturing a growing segment of travelers who prefer premium transatlantic travel. Increased connectivity can potentially lead to a higher passenger load factor for both carriers. Airlines can strategically leverage their combined networks to fill more seats and enhance their profitability.

This situation is also noteworthy for frequent flyers. Changes in alliance structures and partnerships can lead to altered opportunities to accumulate and redeem miles or points. While the overall effects on loyalty programs remain to be seen, the possibility of increased opportunities for frequent flyers across a larger range of destinations is intriguing.

The expanded network is a factor for the local economies in both the US and Scandinavia. Increased travel can boost tourism revenue and create more economic activity related to hospitality and other related businesses. While this benefit may be less immediately obvious than the impact on airfares or routing, it is an important, albeit indirect, outcome.


From a broader perspective, this codeshare reveals the dynamics of competition and cooperation within the airline industry. It highlights how strategic alliances can enhance reach and potentially offer cost advantages. JetBlue's experience highlights the complexities of market access in aviation. This scenario raises questions about whether regulatory frameworks adequately address the impact of airline partnerships on competition and consumer choices. Overall, the Delta-SAS codeshare agreement is a dynamic development in transatlantic air travel, showcasing the ongoing evolution of the industry and the challenges carriers face in navigating a rapidly changing landscape.



JetBlue Challenges Delta-SAS Codeshare A Complex Battle Over European Route Access - Understanding The European Route Access Battle Between Major Airlines





The ongoing battle for European route access among major airlines is highlighted by the newly approved Delta and SAS codeshare agreement. This partnership, taking effect in September 2024, will significantly expand Delta's reach to over 150 destinations across Scandinavia, capitalizing on SAS's inclusion in the SkyTeam alliance. While this joint effort promises broader travel options, JetBlue's unsuccessful attempts to gain similar codeshare approvals within Europe underscore the complexities and hurdles airlines face in securing access to key European markets. These challenges appear rooted in the intricacies of EU regulations and the process of negotiating across multiple jurisdictions.

The Delta and SAS codeshare is expected to reshape the transatlantic landscape, but its exact impact on fares and passenger experience remains to be seen. It could potentially lead to more options and possibly even lower prices for travelers seeking budget-friendly flights to Scandinavia, but there's no guarantee. The intensified competition could spur a much-needed service upgrade across these routes, but this also hinges on how airlines respond to the changing dynamics. It's a waiting game to witness how these developments unfold and how travelers will ultimately react to the new options and prices presented in this evolving market.

The transatlantic air travel market has become increasingly competitive, with over 70 airlines now vying for a share of the routes connecting North America and Europe. This diversification provides travelers with a wider array of options compared to the past. Codeshare agreements, such as the one between Delta and SAS, have become an increasingly relevant tool for airlines. These agreements allow airlines to offer a wider range of flight options and competitive pricing without the need for major capital expenditures like starting entirely new routes or purchasing more aircraft.

This can lead to significant alterations in frequent flyer programs as airlines restructure their loyalty initiatives. Frequent flyers may find themselves reevaluating their loyalty strategies given the changing landscape of airline partnerships and route offerings.

Navigating the regulatory framework governing airline partnerships, particularly in the transatlantic space, can be extremely complex and time-consuming. It's a process that often involves dealing with both US and EU regulations, leading to potential delays. JetBlue's experiences highlight the hurdles faced in obtaining codeshare approvals, underscoring the potentially long wait times for necessary permissions.

Looking at historical trends in the airline industry, we often see that the introduction of increased competition on a specific route can trigger a decrease in prices, typically around 10-15% on average. While the exact outcome of this codeshare deal on pricing will remain to be seen, this type of competitive pressure frequently leads to price reductions that ultimately benefit consumers.


Interestingly, within competitive market scenarios, airlines can see a rise in their passenger load factors. In markets with a lot of airline options, load factors can climb to over 80%. This is because airlines can now connect their networks and offer more routes and connections.

When we consider the economic implications of increased international travel, we can see that each international visitor typically spends around $4,200 during their trip. This significant spending can create a considerable positive impact on local economies in both the US and Europe by stimulating tourism and generating further revenue. This is especially important in areas close to airline hubs.

The development of SAS joining the SkyTeam alliance shows a broader trend of US airlines creating tighter bonds with their European counterparts. This trend is driven by a desire to enhance the strength and efficiency of their airline networks.


Hub-and-spoke network models allow airlines to funnel traffic through central airport locations, which increases connections, making the journey easier and improving access to numerous destinations for passengers. It is reasonable to assume that the partnership between Delta and SAS will lead to enhanced accessibility to Scandinavia through such a hub structure.

The evolving dynamics of airline alliances and partnerships, highlighted by this codeshare, demonstrate the importance of strategic cooperation in the airline sector. This strategy allows airlines to utilize resources more efficiently and effectively compete in the transatlantic market, pushing them to try to acquire more market share.



JetBlue Challenges Delta-SAS Codeshare A Complex Battle Over European Route Access - Late Filing Strategy Weakens JetBlue Position In DOT Review





JetBlue's attempt to block the newly approved Delta and SAS codeshare agreement, which expands access to over 150 destinations across Scandinavia, has hit a roadblock. The US Department of Transportation (DOT) sided with Delta and SAS, deeming JetBlue's complaints insufficient, particularly since they were raised late in the approval process. The codeshare, slated to begin in September, now appears set to proceed. This setback for JetBlue comes as the airline grapples with its own challenges securing codeshare approvals in Europe. The DOT's decision highlights the complexities of international airline partnerships and the challenges of navigating EU regulations. JetBlue's argument, centered around the supposed conflict with the open skies agreement, failed to sway the DOT, who seemed to view the codeshare as compliant with established rules. The situation puts JetBlue's future strategy in the European market into question, emphasizing the difficulty of obtaining approvals for airline alliances in this region and the potential for future hurdles.

JetBlue's delayed submission in the DOT review of the Delta-SAS codeshare agreement seems to have hurt its standing in the process. The DOT's decision to greenlight Delta and SAS's codeshare, despite JetBlue's complaints, is grounded in the existing US-EU air travel pact.

JetBlue's argument centered on the idea that the Delta-SAS collaboration goes against the US-EU open skies agreement, which defines how US and EU airlines can operate codeshares. However, Delta and SAS urged the DOT to disregard JetBlue's late protest, aiming to get their codeshare up and running as scheduled in September.

The DOT considered JetBlue's application as having different jurisdictional issues than the Delta-SAS matter, hampering JetBlue's efforts. It seems JetBlue's previous application in June 2023 for a codeshare on routes connecting the US to Serbia, and then to other nations, faced pushback and wasn't favorably viewed.

The approval of the Delta-SAS codeshare shows JetBlue's persistent struggles with obtaining codeshare approvals in Europe. JetBlue contends that some countries haven't provided satisfactory reasons for opposing its codeshare requests, hindering its operational plans.

In a separate matter, the DOT has come under pressure to reassess its decision to allow American Airlines and JetBlue to operate as a joint venture because of emerging circumstances. The ongoing challenges and conflicts that JetBlue encounters with codeshare agreements mirror the broader complexities surrounding international airline collaborations and getting necessary approvals from regulators.

The entire situation is an excellent illustration of the regulatory hurdles faced by airlines when operating internationally, especially in Europe, where many distinct regulations can cause delays. We'll have to see if this regulatory environment in Europe continues to pose issues for airlines aiming to expand and innovate their service offerings.



JetBlue Challenges Delta-SAS Codeshare A Complex Battle Over European Route Access - SkyTeam Alliance Integration Creates New Nordic Flight Options





SAS's recent entry into the SkyTeam alliance has sparked a new chapter in transatlantic travel, particularly for those aiming to explore Northern Europe. This alliance has ushered in a fresh codeshare agreement between SAS and Delta, set to become operational in late September 2024. The partnership significantly expands Delta's reach, giving their passengers access to a vast network of destinations across the Scandinavian hubs of Copenhagen, Oslo, and Stockholm, covering over 150 new possibilities. This enhanced connectivity is undoubtedly positive for travelers seeking more options and smoother journeys to Northern Europe.

However, the new codeshare has introduced some turbulence into the air travel landscape. JetBlue, already struggling to obtain codeshare approvals across Europe, finds itself in a more challenging competitive environment. Whether this translates into more choices for passengers and potentially lower fares remains to be seen. There are also unanswered questions about the quality of service that passengers can expect as airlines navigate these new dynamics.

The coming months will be fascinating to watch as airlines strategize and adapt to the changes. It will be interesting to observe whether this expanded reach from Delta and SAS translates into meaningful benefits for passengers, or whether it's a mere shuffling of existing options within the existing market. The expansion of options to Northern Europe due to the SkyTeam alliance is a clear sign that the US-Scandinavia air travel landscape is in a period of change and some considerable uncertainty.

SAS's recent integration into the SkyTeam alliance marks a pivotal moment for air travel to Scandinavia. Historically, US airline presence in the region has been limited, creating a scenario where SkyTeam's expansion could potentially offer more budget-friendly options for travelers interested in exploring Northern Europe. SkyTeam, with SAS joining the fold, now covers over 1,000 destinations across 170 countries through a network of roughly 15,000 daily flights. That’s a lot of connectivity.

This alliance's influence on fares is a crucial question. We've observed that the entry of new players in air travel markets often leads to a noticeable decrease in airfares, with average drops ranging from 10 to 15%. The expanded routes, brought on by Delta and SAS's codeshare deal beginning in September 2024, will make it easier for travelers to access over 150 destinations. This is a significant increase in options for those who previously might have had to make multiple bookings or deal with complex connections.

The world of airline partnerships typically translates into enhanced efficiency for operations. For example, coordinating schedules can potentially minimize layover times, potentially by up to 30%, which improves the overall travel experience.

The economics of international travel are a fascinating angle. Scandinavia, in particular, has a high average spending per visitor, around $4,200. This highlights the potential for increased US airline services to generate a significant boost to the local economies, especially through tourism.

But navigating the approval process for codeshares in Europe isn't easy. The regulatory environment often results in delays that can stretch for months, if not years, illustrating the complexities of international air traffic laws.

Interesting research indicates that the number of passengers traveling on a given route tends to rise in markets with greater competition. Some airlines have even reached load factors over 80%, leading to increased profits and sustainable growth when airlines venture into new territories.

SAS's position within SkyTeam will have implications for frequent flyer programs, though it's still too early to see the full picture. It's intriguing to consider how this partnership could provide more destinations and potentially better opportunities to earn points or miles across the two airlines.

The partnership's long-term effects remain to be seen, but it has the potential to reshape air travel between the US and Scandinavia. The growth of connectivity creates a platform for competition and innovation in the services airlines offer. This competitive landscape could encourage airlines to enhance their overall travel experience for their passengers.

The expansion of SAS into SkyTeam, and subsequently the codeshare deal with Delta, is likely to significantly influence travel between North America and Northern Europe. It will be exciting to see how this unfolds over the coming months and years.



JetBlue Challenges Delta-SAS Codeshare A Complex Battle Over European Route Access - Regulatory Differences Between US and EU Aviation Agreements Shape Market Access





The differences in how the US and EU regulate aviation significantly influence how airlines can access and compete in each other's markets. The EU's goal is a single European aviation market, but achieving this involves navigating a complex web of agreements with various countries, and this poses particular challenges for US airlines hoping to expand in Europe. The recent dispute between JetBlue and the Delta-SAS codeshare agreement illustrates these difficulties perfectly. JetBlue's struggle demonstrates that US airlines face hurdles due to variations in regulatory requirements across different parts of Europe. Despite JetBlue's opposition, the approval of the codeshare points toward a possible reduction in competition on transatlantic routes, making it harder for new entrants to gain ground. It will be important to watch how the market adapts, as increased competition could lead to changes in ticket prices and the overall quality of service provided. Ultimately, these shifts will impact air travelers.

The US and EU have agreements promoting "open skies", aiming for greater airline freedom between their markets. However, this seemingly open approach can create subtle advantages for established European carriers within alliances like SkyTeam compared to newer entrants like JetBlue. This suggests that the influence of existing alliances can impact market access decisions in ways that may not be fully apparent from the agreements themselves.

The process of approving codeshare agreements seems to be affected by political relationships as much as operational considerations. The Delta and SAS codeshare is greatly influenced by pre-existing ties within SkyTeam, emphasizing how established airline alliances can impact regulatory outcomes.

International travel's economic ripple effects are substantial: a frequent international traveler can generate up to $8,000 in annual travel-related spending, extending far beyond just ticket purchases and positively impacting local economies.

An airline's ability to successfully negotiate and gain approval for codeshare agreements appears to be closely related to their market strength and existing network size. Airlines with extensive networks hold a clear advantage in the approval process, which could inadvertently hinder smaller or less-established competitors.

Intriguingly, we often see a reduction in airfares, averaging about 10-15%, when there's increased competition through expanded codeshare agreements. This market dynamic may prompt airlines to reconsider their pricing strategies, especially when faced with heightened competition.

When an airline joins a global alliance, like SAS entering SkyTeam, regional air travel patterns can be dramatically reshaped. These alliances can unlock attractive new flight routes that were previously inaccessible, promoting greater regional connectivity and potentially attracting more passengers.


Codeshare agreements can potentially increase the frequency of flights on popular routes by up to 40%, making scheduling more convenient and reducing layovers, which is particularly valuable for travelers looking for smooth travel experiences.


Navigating regulations in aviation can be significantly different between the US and EU. European nations have individual aviation policies, making the approval process for airline partnerships or market entry much more complicated.


Airlines operating within larger alliances often observe an increase in customer loyalty due to the expanded network and the ability to redeem frequent flyer miles across multiple carriers, which can enhance the appeal of such programs.

The shifting airline landscape from expanded codeshare agreements affects not only pricing and route availability but also compels airlines to rethink and improve their service offerings to maintain a competitive edge in a rapidly evolving travel market, ultimately aiming to provide an even better travel experience.


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