7 Hidden NYC Pizza Spots Featured in ‘Teenage Mutant Ninja Turtles Mutant Mayhem’ Film Locations
7 Hidden NYC Pizza Spots Featured in 'Teenage Mutant Ninja Turtles Mutant Mayhem' Film Locations - Joe's Pizza Underground Station Creates TMNT Special Menu Near Manhattan Bridge
Joe's Pizza near the Manhattan Bridge is now serving a TMNT-inspired menu, a move that aligns with the release of the “Teenage Mutant Ninja Turtles Mutant Mayhem” movie, which showcases seven less-known pizza places in the city. As part of this promotional push, Pizza Hut has experimented with "Underground Deliveries" in NYC. It wasn't your standard delivery; a chosen few could order and have their pizza brought to them at specific subway drop-off locations. Customers could join the fun with a text that included a turtle emoji, adding an interesting twist on how to grab a slice. All of these strategies help boost movie publicity and add a layer of entertainment to the city’s food scene.
Joe's Pizza Underground, situated near the Manhattan Bridge, is currently serving a specialty menu focused around the Teenage Mutant Ninja Turtles. The place takes an interesting approach that blends franchise with NYC pizza culture. The density of pizza places per person in New York City is striking and shows this is an effective test market for blending franchise tie-ins and local dining. The TMNT brand, with its roots back in the 1980s, now a commercial juggernaut, it seems, makes it easy to understand why local places would adapt themes, from food to overall decorations to capture a customer demographic. Americans, apparently, eat a vast amount of pizza every second, making pizza consumption a reliable way to see trends like this. The goal here of the TMNT menu seems to be about value combined with theme given average slice prices in the city, which can be between three to four dollars. Joe’s location, directly next to a heavily-trafficked bridge, suggests a great deal of tourist and local business due to its sheer visibility. Each turtle character is assigned certain specific toppings which adds a unique interactive dimension to ordering. Local pizza places, like Joe’s, are notable employers in the service and related industries within the region. Current data shows themed dining boosts customer loyalty, it seems, Joe’s using this idea is not just trendy, but possibly strategic as an attempt to capture younger diners plus those with a nostalgic mindset. Combining culture and the media has been shown to work well.