AirAsia X’s London Route Shift From Stansted’s Challenges to Gatwick’s New Beginning

Post Published December 12, 2024

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AirAsia X's London Route Shift From Stansted's Challenges to Gatwick's New Beginning - AirAsia X New Gatwick Route Targets 600,000 Annual Passengers Starting October 2024





AirAsia X is switching things up by moving its London flights from Stansted to Gatwick, with the new route kicking off in October 2024. They're aiming for 600,000 yearly passengers, a bold target suggesting they've learned some lessons from their Stansted experience. This Gatwick move isn't just about changing airports; it's a complete reboot for their long-haul ambitions, banking on Gatwick's potential to attract more travelers. It also seems the airline is working on routes beyond Europe with the planned services to Nairobi in Kenya. It’s clear, they're in growth mode as they seem to be adding more planes to their fleet.

AirAsia X plans to launch a new Kuala Lumpur to London Gatwick connection, projecting 600,000 passengers annually from October 2024. This follows challenges experienced at Stansted, signalling a potentially better approach for their London presence. Gatwick provides an expanded set of international connections and greater opportunities for AirAsia X.

Beyond Gatwick, AirAsia X is increasing network reach to places like Nairobi, Kenya. They are also adding ten Airbus A330 aircraft to the fleet in 2024. It's clear the airline is making a play for wider market awareness and more convenient direct flights as they enter new markets, with the main emphasis to better connect Asian locations to rest of the world.

What else is in this post?

  1. AirAsia X's London Route Shift From Stansted's Challenges to Gatwick's New Beginning - AirAsia X New Gatwick Route Targets 600,000 Annual Passengers Starting October 2024
  2. AirAsia X's London Route Shift From Stansted's Challenges to Gatwick's New Beginning - Early Bird Fares From London Gatwick to Kuala Lumpur Start at GBP 199
  3. AirAsia X's London Route Shift From Stansted's Challenges to Gatwick's New Beginning - Gatwick Express Train Connection Makes Southeast London More Accessible
  4. AirAsia X's London Route Shift From Stansted's Challenges to Gatwick's New Beginning - Stansted Route Closure Affects 80,000 Forward Bookings Until December 2024
  5. AirAsia X's London Route Shift From Stansted's Challenges to Gatwick's New Beginning - AirAsia X Adds Extra Baggage Allowance on New Gatwick Route
  6. AirAsia X's London Route Shift From Stansted's Challenges to Gatwick's New Beginning - Malaysia Airlines Now Only Direct Competitor on London Kuala Lumpur Route

AirAsia X's London Route Shift From Stansted's Challenges to Gatwick's New Beginning - Early Bird Fares From London Gatwick to Kuala Lumpur Start at GBP 199





AirAsia X’s London Route Shift From Stansted’s Challenges to Gatwick’s New Beginning

AirAsia X is launching early bird fares from London Gatwick to Kuala Lumpur, with prices starting at GBP 199. The move from Stansted appears to be a fresh start, giving travelers more access to budget-friendly options to Malaysia. While no direct flights are currently on offer, travelers will find various options that include one or more layovers, allowing for different itineraries. February may be an ideal month to visit to avoid peak crowds. Conversely, those seeking the city's warmest temperatures should consider traveling in March. Utilizing online flight comparison resources and careful planning could help travelers secure the most cost-effective flights for their journey.

Initial fares from London Gatwick to Kuala Lumpur, starting at approximately GBP 199, reflect a deliberate pricing strategy, where airlines adjust costs to encourage demand, particularly during less popular travel periods. This practice, called yield management, is designed to maximize revenue while making flights more accessible. Kuala Lumpur International Airport (KUL), which connects to over 300 global destinations, is pivotal for AirAsia X. This connection enhances travel options for those on a budget, radically reshaping long-distance travel.

AirAsia X's A330 fleet has better fuel efficiency which impacts pricing tactics and potentially results in cheaper tickets. The UK travel sector, with the increased presence of budget long-haul carriers, has experienced competitive pressure, generally driving down international flight costs by roughly 15-20%, proving advantageous for travelers looking at Asian destinations.

Research has revealed that opting to fly during weekdays, as opposed to weekends, can reduce expenses by up to 30% so the best price is heavily influenced by timing. While direct flights can offer great time savings, especially for journeys such as the one to Kuala Lumpur, the time saved on transit time will often result in the travelers having up to 8 additional hours that can be used for exploring the destination rather than waiting at airports, something important to those with limited time.

Malaysia's tourist sector is benefiting from AirAsia X's move to Gatwick, projecting over 31 million visitors in 2025, partially due to the presence of lower cost options. The Gatwick hub also offers better transportation, via the Gatwick Express and Southern train services, providing quick connection to central London, improving the travel experience.

AirAsia X uses dynamic pricing, employing algorithms that predict demand based on seasonality and other relevant data. It is how the airline is remaining competitive and making sure maximum revenue on all Kuala Lumpur routes. Finally, travelers can take advantage of loyalty programs, and double their miles during special periods. AirAsia X’s program allows the accumulation of points, which in turn can be redeemed for discounted travel, lowering total cost of travel even more.



AirAsia X's London Route Shift From Stansted's Challenges to Gatwick's New Beginning - Gatwick Express Train Connection Makes Southeast London More Accessible





The Gatwick Express train connection provides a critical boost to travel convenience in Southeast London, with a direct 29 minute trip to London Victoria. This train service runs every half hour making it useful for anyone short on time when getting to and from Gatwick airport. The availability of inter-terminal shuttle, in combination with numerous bus and coach services helps connects to locations far beyond Gatwick’s perimeters. With added infrastructure like 3D maps in some stations designed for disabled passengers there’s an ongoing commitment to providing a smoother travel experience. Gatwick is becoming more and more convenient as a major transit point to the capital.

The Gatwick Express offers a rapid, roughly 30-minute non-stop link to Victoria Station, cutting down travel time significantly versus alternative routes, some which can take double that time or even more. This is critical for efficiency-minded travellers. Gatwick is indeed a large airport, with more than 46 million yearly users, and a key destination for low-cost airlines aiming to cater to both business and leisure travelers. Gatwick's location offers some benefit as the airspace is often less congested versus Stansted, supporting more punctual departures, which is critical for high-passenger volume airlines.

AirAsia X’s move to Gatwick could be an astute calculation based on the expected growth in low-cost, long-distance flights, where an estimated 13% yearly expansion shows a clear chance for the more cost-conscious travelers. The Gatwick Express does not just access London but also allows transfers to other routes, extending the appeal of Gatwick as a hub and making onward journey easier. The specific aircraft in use by AirAsia X, the Airbus A330, improves operational costs, as it can handle larger passenger loads without massive fuel expenditure, letting airlines to offer more affordable routes.

Data also indicates a trend: booking flights about three weeks prior could reduce cost by 40%, illustrating the benefit of planning ahead, particularly for those using low-cost options. Also, Gatwick's range of transport options including bus and cab service provides easy access for travelers who may be arriving from various parts of London. Lastly, visitor numbers to the UK are anticipated to rise, and the Malaysian contingent seems to also grow thanks to low-cost carriers improving overall access which might even boost the local economics as well. The evermore sophisticated loyalty programs are not just about customer retention but allows airlines like AirAsia X to refine rewards via algorithm-driven systems, aiming to better engage with their frequent users.



AirAsia X's London Route Shift From Stansted's Challenges to Gatwick's New Beginning - Stansted Route Closure Affects 80,000 Forward Bookings Until December 2024





AirAsia X’s London Route Shift From Stansted’s Challenges to Gatwick’s New Beginning

The route shutdowns at Stansted Airport are expected to cause chaos for about 80,000 advanced bookings up to the end of 2024, creating a major headache for AirAsia X as their London flights move to Gatwick. This is more than a simple airport switch; it points to bigger problems for airlines dealing with closures. Stansted's transport issues, including planned work on the Stansted Express, will make life tough for travelers, especially during the Christmas travel time. These logistical problems may further restrict access to an already crowded major UK airport and highlight how vulnerable airline operations are when transport changes. This change shows that airlines need to be proactive when adjusting to shifts in the competitive travel market.

AirAsia X’s route change from Stansted to Gatwick, caused by the initial route closing, impacts roughly 80,000 previously booked trips, extending until the end of December 2024. This underscores the vulnerability of airline planning, especially when dependent on single hubs and the need to quickly pivot when changes in airport access occur, something that can dramatically change traffic flow and profit.

The situation at Gatwick, where budget carriers have seen dramatic shifts in volume, indicates that even minor adjustments in routes can quickly affect how many people choose to fly via a particular airport, with Gatwick potentially increasing traffic volume because it’s better suited for many planes landing and taking off at any given time. Gatwick features numerous international connections, over 220 routes served by 60 airlines, something that should give AirAsia X a chance to connect people to destinations all around the globe. The type of plane also makes a difference as AirAsia X's fleet of Airbus A330s helps control costs with its more efficient airframe and is beneficial to their overall economics, by carrying more passengers while using less fuel – this may allow airlines to provide cheaper routes, something that most people look for these days.

The early fares, potentially dropping to 199 GBP for certain periods, demonstrate how fluid prices can be, as AirAsia X is using software that adjusts fares based on real-time demand as well as booking habits. In terms of overall time needed to get to an airport, the Gatwick Express provides a direct 29-minute connection to central London, a clear advantage over other airports, where a trip to London could easily take twice as long or even more. When looking at flight cost itself, research seems to indicate that traveling during off-peak times, such as late nights, could lower the flight cost by a considerable amount, sometimes as much as 30%.

Airfare is affected by seasonality, as data indicates that those who are traveling to Malaysia often do so in March to enjoy the warmer temperatures, something that those watching their budgets should be looking for. This market shift of 80,000 bookings displays the fast changes that airlines have to keep up with in consumer demand to stay in business. Finally, Malaysia expects 31 million visitors by 2025, partly influenced by the availability of low-cost long-haul travel, which may revive the local economies and drive new opportunities for the routes connecting Southeast Asia with the UK.



AirAsia X's London Route Shift From Stansted's Challenges to Gatwick's New Beginning - AirAsia X Adds Extra Baggage Allowance on New Gatwick Route





AirAsia X is enhancing its appeal on its newly launched route from Gatwick to Kuala Lumpur by offering an additional baggage allowance, a noteworthy shift that responds to past operational challenges at Stansted. Passengers now have the option to pre-book an additional checked baggage limit of up to 60 kg, which can significantly ease travel for those with heavier luggage needs. The airline has introduced new ancillary services such as Xtra Carryon and Xpress Baggage, aiming to streamline the baggage experience. With these changes, AirAsia X not only seeks to improve customer satisfaction but also hopes to attract more travelers to its Gatwick operations amid a fiercely competitive low-cost carrier market.

AirAsia X's recent adjustment to their baggage allowance on the new Gatwick route reveals some interesting operational and strategic choices. The airline is now permitting passengers to bring up to 60 kg of checked baggage, available for pre-purchase, aiming to take advantage of some market tendencies. It appears pre-booking online reduces cost to the traveler compared to doing the same at the airport, sometimes up to half. It seems the airline is banking on the idea that lower upfront ticket prices combined with added fees for extra services, like excess luggage, increases total revenue.

The type of aircraft used also influences fare pricing as the A330 is known for its fuel efficiency which can affect AirAsia X's cost base, with modern aircraft often having up to 30% improved efficiency, giving those airlines an edge. The shift to Gatwick has a number of operational implications. Airports with expanded route networks often see a higher volume of passengers, and it appears this could be beneficial to both the airline and its customer base. Low cost carriers in the UK are also known to have impact on local economic growth, with those cities that have direct flight routes often benefiting through tourism and an increased local business activity.

Studies show that consumers often like when the full cost is made clear, including baggage fees, and this is something AirAsia X may be aware off. The decision to use a price point such as 199 GBP may also show that AirAsia X may be aiming to take advantage of specific pricing tactics to encourage early bookings. The historical data often shows when there is a new budget airline at any given airport the volume shifts, so there may be an expectation that Gatwick may see passenger numbers grow. Airports which have lower congestion tend to have a better on-time rating, potentially benefiting airlines through higher operational efficiencies. The overall dynamic in London is that more low-cost carriers often results in a reduction of average flight costs, increasing opportunities for passengers, and allowing even more international and long-haul routes to become financially feasible for larger populations.



AirAsia X's London Route Shift From Stansted's Challenges to Gatwick's New Beginning - Malaysia Airlines Now Only Direct Competitor on London Kuala Lumpur Route





As of December 2024, Malaysia Airlines has become the sole operator of direct flights between London and Kuala Lumpur, a result of AirAsia X's move from Stansted to Gatwick. This leaves Malaysia Airlines as the only airline offering the convenience of a direct connection using their Airbus A350-900 aircraft, with the current frequency sitting at 11 weekly flights. Having reduced or canceled several European routes previously, Malaysia Airlines’ move to reinstate a strong presence on this route illustrates their renewed push into the long-haul market, after facing past operational problems and financial struggles. This altered environment places Malaysia Airlines in a strong position to benefit from increased passenger numbers, as AirAsia X's change reduces direct competitor capacity. This situation illustrates how dynamic the airline industry can be and shows how these changes can greatly impact the ease of travel between two key regions.

Following AirAsia X’s move, Malaysia Airlines now finds itself as the only operator offering direct flights connecting London and Kuala Lumpur, changing how this important route functions. The airline had recently re-established its twice-daily London Heathrow service, deploying their Airbus A350-900 fleet, a type designed for long-range routes. This resurgence is worth noting because it follows a period where the carrier had paused various routes, showing a determined effort to build back connections after many operational and financial issues, including some unfortunate past events.

The Airbus A350 aircraft, which Malaysia Airlines utilizes, is running with high occupancy, consistently almost fully booked since the tourist market re-opened. These full flights show there’s strong demand for travel between Europe and Malaysia, as well as other connected areas in the Asia-Pacific area. Given these adjustments, Malaysia Airlines is considering deals with partner airlines as a way to expand their range and balance how they sell tickets, solidifying its role as the leading direct operator on this vital travel corridor.


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