Maritime Cruise Tourism Surge Analysis of 7 New Small-Ship Operators Launching in 2025

Post Published December 29, 2024

See how everyone can now afford to fly Business Class and book 5 Star Hotels with Mighty Travels Premium! Get started for free.


Maritime Cruise Tourism Surge Analysis of 7 New Small-Ship Operators Launching in 2025 - Explora Journey Ships Launch Red Sea to Antartica Services with All-Suite Cabins in April 2025





Explora Journeys is set to deploy its second vessel, EXPLORA II, in April 2025. This ship will expand the company's routes from the Red Sea to the Antarctic region. The emphasis will be on upscale accommodations with an all-suite setup. Expect private terraces and a high staff-to-guest ratio throughout. This addition is part of a broader strategy to make a name for itself in the competitive world of smaller, more exclusive cruise ships. They're hoping to catch the eye of travellers who favor personalized and high-end travel experiences. The trend towards bespoke travel is also addressed with features like family friendly cabins. As Explora prepares for the first journeys, the goal appears to be a sophisticated client base who expect unique cultural experiences and interesting food on their travels.

Explora Journeys is set to launch its second vessel, EXPLORA II, in April 2025, expanding its service area from the Red Sea to Antarctica. This follows the launch of their first ship, EXPLORA I, in August 2023, and is part of MSC Cruises’ foray into the luxury segment, ultimately targeting a fleet of four by 2026. All of these ships, with a total of 461 suites each, offer private terraces and emphasize a 1.25:1 guest to crew ratio. The all-suite setup, ranging in size from approximately 377 sq ft to 453 sq ft, attempts a sense of exclusivity. While families can take advantage of interconnecting suites, notably the Ocean Suite, Ocean Penthouse, and Ocean Residence, with a policy of free sailing for one child under 18 in these specific cabin categories; infants and toddlers (ages 0-2) can travel at no cost. This implies a market focus including families. The onboard luxury experience is designed with 24-hour butler, concierge, and in-suite dining. Complimentary premium drinks (wines, spirits, coffees, teas and soft drinks) available in minibars. The notable Captain Serena Melani serves as a rare female leader in the industry, who after 32 years at sea previously commanded the EXPLORA I, now plans to sail in January 2025 into the Red Sea and on routes throughout the Arabian Peninsula in winter 2025/2026, featuring an emphasis on local food and market experiences. It is planned that these smaller vessels focus on routes less traveled, aligning with broader trends within maritime cruise tourism. The attempt to deliver an "Ocean State of Mind" seeks to differentiate them from competitors, amid a rise in demand for high end experiential travel.

What else is in this post?

  1. Maritime Cruise Tourism Surge Analysis of 7 New Small-Ship Operators Launching in 2025 - Explora Journey Ships Launch Red Sea to Antartica Services with All-Suite Cabins in April 2025
  2. Maritime Cruise Tourism Surge Analysis of 7 New Small-Ship Operators Launching in 2025 - Atlas Ocean's New Northern Europe Fleet Adds 4 Itineraries with Local Food Focus
  3. Maritime Cruise Tourism Surge Analysis of 7 New Small-Ship Operators Launching in 2025 - Pearl Seas Direct Competition to Viking with 3 New Ships for Asian Market
  4. Maritime Cruise Tourism Surge Analysis of 7 New Small-Ship Operators Launching in 2025 - Windward Expeditions Takes Over Former Crystal Ships for South Pacific Routes
  5. Maritime Cruise Tourism Surge Analysis of 7 New Small-Ship Operators Launching in 2025 - Heritage Lines Enters Alaska Market with Two Former Silversea Vessels
  6. Maritime Cruise Tourism Surge Analysis of 7 New Small-Ship Operators Launching in 2025 - Maritime Ventures Starts Caribbean Operations with Ex-Seabourn Ships

Maritime Cruise Tourism Surge Analysis of 7 New Small-Ship Operators Launching in 2025 - Atlas Ocean's New Northern Europe Fleet Adds 4 Itineraries with Local Food Focus





Maritime Cruise Tourism Surge Analysis of 7 New Small-Ship Operators Launching in 2025

Atlas Ocean Voyages is set to enrich its Northern Europe fleet in 2025, introducing four new itineraries that center on local culinary experiences. The journeys, which include a 10-night route from London to Glasgow and an 11-night cruise from Reykjavik to Oslo, aim to immerse travelers in the diverse gastronomy of the region. With an emphasis on cultural and epicurean expeditions, the cruise line is expanding its reach to over 50 new ports, allowing passengers to engage more deeply with each destination through overnight stays and tailored activities. As more small-ship operators emerge, Atlas Ocean Voyages is positioning itself to meet the growing appetite for specialized travel experiences rooted in local culture and cuisine. The company seems to be making a play for those who want more than just sightseeing, offering curated experiences with local food at their core. It will be interesting to see if these routes deliver on that promise given the variety of new entrants in the small-ship cruise segment.

Atlas Ocean's fresh Northern Europe routes emphasize regional wine pairings alongside local gastronomy. The selection of wines, from local vineyards, aims to specifically compliment the unique flavors of each region’s cuisine. Preliminary data indicates a significant correlation between immersion in regional food and wine experiences and higher guest satisfaction, with engagement in local gastronomy linked to a 25% reported boost in overall cruise enjoyment. Itinerary planning incorporates visits to somewhat overlooked destinations, such as Turku in Finland and Tórshavn in the Faroe Islands; these ports boast a deep culinary history. Smaller ship sizes can more easily navigate to less common ports which, in turn, allows more curated local experiences to be introduced.

Working with local culinary experts allows Atlas to integrate indigenous cooking methods and traditional recipes, which hopefully can give travelers a richer experience of local cultures. The company's small ships allow for more specialized sourcing of fresh food products and reduces inventory waste by around 15%, which increases the viability of regional partnerships with suppliers. In addition to food sourcing, Atlas appears to have noted the increase in popularity of culinary learning, with local chefs planned to lead onboard cooking courses which cater to the 62% of travellers who have expressed an interest in such food-related activities when traveling. This move aligns with an overall trend where, according to recent travel surveys, approximately 40% of passengers prioritize food over more traditional cruise features. The incorporation of themed events is planned, like foraging sessions that feature regional flora, seems likely to capitalize on the overall increase of over 30% in those who favor interactive learning whilst traveling.

The Northern Europe menus will be designed to adapt with the changing seasons, leveraging port calls for local sourcing and incorporating hyper-local ingredients. This focus on seasonal ingredients hopes to capture the taste profile of each location more faithfully for the passengers. The link between culinary immersion and traveler loyalty, is a trend which reportedly indicates passengers are twice as likely to rebook with the same operator following such an immersive gastronomic travel experience.



Maritime Cruise Tourism Surge Analysis of 7 New Small-Ship Operators Launching in 2025 - Pearl Seas Direct Competition to Viking with 3 New Ships for Asian Market





Pearl Seas Cruises is gearing up to compete more aggressively with Viking Cruises by introducing three new ships specifically tailored for the Asian market, amidst a notable rise in maritime cruise tourism. As smaller vessels gain traction among affluent travelers seeking intimate experiences, Pearl Seas aims to capitalize on this trend by offering personalized services, exquisite dining options, and engaging activities onboard. Meanwhile, Viking is simultaneously expanding its fleet with new ships targeted at similar demographics, presenting a landscape where competition is intensifying among small-ship operators. With both companies focusing on niche markets, the landscape for cruise tourism appears set for a significant evolution, reflecting broader shifts in consumer preferences for bespoke travel experiences. The upcoming launch of several new operators in 2025 will further diversify the offerings available to travelers.

Pearl Seas Cruises is making a push into the Asian market by adding three new ships, recognizing the region's 10% annual increase in cruise tourism. This outpaces other global regions, indicating a strong opportunity for market expansion. These ships are not just additions to a fleet; they feature localized culinary options through collaborations with well-known Asian chefs, moving towards delivering that sought-after "authentic experience". It's a sensible strategy to address current traveler preferences.

This move seems especially strategic when we look at the Asia Pacific cruise market which is projected to hit $10 billion next year. Pearl Seas, in this context, appears to be directly challenging established players like Viking in specific underserved markets, a move which could position them favorably in the long term. These vessels will also incorporate more efficient propulsion, aiming to improve fuel consumption by 20%, a significant aspect in managing operational costs amidst fuel price instability.

Safety, of course, remains a key concern, and Pearl Seas has designed its new ships to comply with the most current international safety regulations including enhanced stabilizer systems to reduce motion, which will be key for passenger comfort in the region. Furthermore, they plan to offer an integrated app for passengers to book local excursions on board. This convenience is important for seamless travel experiences and will potentially lead to increased revenues. With a large number of first-time cruise passengers being the focus on the Asian routes (approximately 60%), building brand loyalty from the beginning seems to be a key consideration for the company. The company also seems to be prioritizing a higher crew-to-passenger ratio, which reportedly enhances guest satisfaction, with a goal of 1.8:1 as they attempt to stand out in a competitive environment. Itinerary choices, which include overnight port stays, are also seemingly based on customer behavior data analysis that suggests this boosts on-board spending, up to 30% even. This is a clear sign of an intentional approach and careful management. The company intends to focus on cultural immersion to attract repeat customers by integrating collaborative projects with local artisans.



Maritime Cruise Tourism Surge Analysis of 7 New Small-Ship Operators Launching in 2025 - Windward Expeditions Takes Over Former Crystal Ships for South Pacific Routes





Windward Expeditions has announced its acquisition of several former Crystal Cruises ships, positioning itself to enhance cruise options in the South Pacific. This strategic takeover reflects the growing popularity of small-ship expeditions that cater to travelers seeking unique and immersive experiences. With operators like Windward entering the market, the competition is set to intensify, especially as they aim to capitalize on the burgeoning interest in expedition-style cruising. As more small-ship operators launch in 2025, Windward's move signifies a notable shift in maritime tourism, appealing to a demographic eager for adventure and cultural engagement in lesser-explored destinations. However, challenges remain for these new entrants in delivering promises of exclusive experiences amidst a rapidly expanding market.

Windward Expeditions is incorporating previously utilized Crystal Cruises vessels into their operations, with a focus on South Pacific routes. One notable acquisition involves a luxury expedition ship, previously called Crystal Endeavor which has now been sold off to another company. This ship, designed for high-end expeditions, highlights a competitive increase in small-ship luxury cruise tourism. Windward’s actions appear to address an increasing demand for unique routes.

The maritime cruise sector is witnessing an increase in small-ship operators, including Windward Expeditions, attempting to make the most of consumer interest. At least seven new operators plan to launch in 2025, offering specialized itineraries for those interested in less traveled destinations. Using ships that were once part of Crystal Cruises' fleet represents a way to capitalize on well-known, existing infrastructure. At the same time this tactic allows them to deliver a more expedition-focused experience, seemingly responding to trends in traveler’s desires for more immersive cultural interactions.



Maritime Cruise Tourism Surge Analysis of 7 New Small-Ship Operators Launching in 2025 - Heritage Lines Enters Alaska Market with Two Former Silversea Vessels





Heritage Lines is making its debut in the Alaskan cruise market with two former Silversea vessels, strategically tapping into the burgeoning demand for small-ship cruising. This entry coincides with a broader resurgence in maritime tourism, as the Alaskan scene prepares for a packed summer season with 83 scheduled voyages, reflecting an industry eager to cater to travelers seeking intimate experiences. With established names like Silversea enhancing their offerings and new operators arriving in the landscape, competition is set to intensify. As the cruise sector evolves, Heritage Lines aims to deliver a unique blend of luxury and personalized experiences that could appeal to those looking for more than just a traditional cruise itinerary. The influx of small-ship operators entering Alaska signals a vibrant future for the region's cruise tourism, one that emphasizes experiential travel over sheer capacity.

Heritage Lines is venturing into the Alaskan cruise scene with two ships previously under the Silversea banner. These vessels, formerly known for their high-end features, are now set to offer more personalized adventures for those seeking deeper engagement with Alaska's natural beauty and culture. It is noteworthy how larger players seem to offload some of their hardware to smaller competitors, which might reshape how high-end cruise experiences are delivered, and especially the associated costs. How Heritage Lines positions these ships will be insightful to observe in the coming season.

Alaska, with an expected surge in cruise travel, looks to be fertile ground for this new entrant. The appeal of small-ship experiences in the market, means lighter crowds, better local engagement, and deeper interactions with nature which makes this a good market for this type of offering. With the focus on unique cultural and adventure-based travel, we should expect some interesting itineries to emerge. There seems to be a strong push to align this with modern day guest satisfaction with a focus on local port-side interaction; such experiences can reportedly enhance guest satisfaction.

These older ships are being heavily upgraded with flexible dining and modern luxury enhancements; as passenger needs change, these vessels will need to measure up to those new standards, especially given the target audience of sophisticated cruise travellers. Alaska, with its striking landscapes, could be particularly well-suited for this as scenic cruising will likely be a focal part of this travel segment. Small ship cruising, in general, is one of the most rapidly growing parts of maritime tourism, which implies Heritage Lines should have success if they manage the overall guest experience to meet expectations, which is going to be a key factor in this competitive market with new routes on established operators and newer operators starting as well.

The success of such operators often relies on smart planning, such as integrating local food and region-specific onboard activities. There seems to be an ongoing shift towards seamless technological integrations for better shore excursions, especially important in a region like Alaska. It is also worth keeping an eye on how pricing is managed for these new operators given the many new entries into this segment, and if it will influence air travel routes as cruise departures usually are tied to local air travel connections.



Maritime Cruise Tourism Surge Analysis of 7 New Small-Ship Operators Launching in 2025 - Maritime Ventures Starts Caribbean Operations with Ex-Seabourn Ships





Maritime Ventures has initiated its Caribbean cruise operations, employing ex-Seabourn ships to engage with the region's expanding travel market. The transition of the Seabourn Odyssey and the deployment of the expedition-ready Seabourn Venture suggest a move towards more intimate cruise experiences. The involvement of ports like Barbados highlights an ongoing effort by non-US destinations to revitalize their maritime connections, showcasing a renewed interest in Caribbean cruise travel. This seems part of a broader industry trend that emphasizes smaller ships and personalized itineraries, seeking to engage travelers who value unique experiences. As multiple operators join this market, Maritime Ventures' position in this evolving sector could prove interesting.

Maritime Ventures' recent Caribbean launch, using previously owned Seabourn ships, suggests a deliberate alteration in the usual cruise tourism approach. These former luxury vessels offer a chance to explore less traveled destinations in the Caribbean, hinting at an industry-wide effort to redirect tourist activity. Data suggests a rise in average small-ship cruise ticket prices, showing passengers are likely to invest more for unique travel plans.

Repurposing existing, high-end ships enables Maritime Ventures to significantly reduce capital costs by as much as 30% which avoids the considerable expense of building new ships that often incorporate cutting-edge technology, yet come with a much larger price tag. Small ship operations are becoming more popular as over 50% of cruise passengers indicate a preference for more personal travel experiences. The data also suggests that small ships have higher customer return rates, which reduces future costs of finding new passengers.

The Caribbean region is experiencing a recovery with an estimated annual growth rate of 8%. This is notable given prior fluctuations in traveler numbers due to various issues. Offering specialized itineraries focused on local culture and cuisine may boost passenger satisfaction, where 70% express interest in these options. As Maritime Ventures enters the Caribbean market, adding cultural experiences could improve passenger happiness and loyalty.

It is worth noting that modern ships average a 30% fuel efficiency improvement compared to those built a decade ago. This implies that Maritime Ventures' approach might involve retrofitting older vessels to match such benchmarks, allowing for reduced operational costs during fluctuating fuel market prices.

Cruise operators often price based on air travel trends, with data showing a 15% cruise booking rise alongside increases in airfares. Operators like Maritime Ventures, might find insights into airfare pricing useful for planning their own marketing campaigns. New operators are adopting booking platforms and mobile apps which can greatly influence passenger behavior. Research shows that passengers who book excursions through these apps spend an extra 25% on board. This suggests Maritime Ventures could tap into a potential new revenue stream, as they integrate such features.

Partnerships with local tour companies can lead to better on-the-ground experiences and support the economies of Caribbean communities. These collaborations can increase guest satisfaction scores by 20%, which hints at possible benefit to Maritime Ventures through careful, local collaborations. The competitive aspect of the market has recently evolved; 30% of new cruise operators focus on niche markets, including culinary or adventure travel. Maritime Ventures might utilize this data to market themselves as a targeted, exclusive offering which can appeal to both regular and new travelers.


See how everyone can now afford to fly Business Class and book 5 Star Hotels with Mighty Travels Premium! Get started for free.