Star Alliance Airlines Race to Retain Elite Members In-Depth Look at 13 Status Match Offers Following SAS Departure

Post Published December 23, 2024

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Star Alliance Airlines Race to Retain Elite Members In-Depth Look at 13 Status Match Offers Following SAS Departure - Status Match Details For United Airlines Gold and Platinum Status





United Airlines has a status match scheme in place to entice elite flyers from other carriers to join their MileagePlus program with matched status ranging from Silver to Platinum. These matched statuses, offering benefits like upgrades and priority services, are only valid for 120 days initially. To secure an extension through January 2026, specific flying requirements must be fulfilled. This strategic move by United to secure high-spending travelers amidst the jostling for loyal customers amongst competing airlines following changes within the industry, especially with the departure of some airlines from established networks. It also highlights a larger trend within the Star Alliance and its members such as Air Canada, Air China and Air India, all now running similar status programs to retain flyers. United is also targeting flyers from specific airlines, Qantas for example.

United's status match program is structured to grant those holding elite status in other programs a temporary entry point at a comparable level, often for a duration of 120 days. This grants immediate access to perks and privileges normally earned through extensive flying with United. Specifically, Gold status generally requires flying at least 1,000 miles and 10 qualifying flights, whereas reaching Platinum requires a minimum of 1,500 flight miles plus 20 qualifying flights. The difference in requirements underscore the vast differences in benefits associated with each tier.

A curious aspect of these status matches is the possibility of “double dipping,” where a member can accrue benefits in their newly matched program as well as in their original one, creating a period of enhanced rewards from their travel. Furthermore, anecdotal evidence suggests that MileagePlus provides some of the most rewarding premium cabin redemption rates, especially on longer routes which enhances the perceived value of acquiring an elite status via this match. The network which underpins these matched statuses includes more than 26 airlines and facilitates travel to 1,300 locations. This allows United status holders to gain reciprocal advantages with other Star Alliance members greatly increasing travel flexibility.

Elite status also unlocks seat selection privileges even with deeply discounted tickets, and access to preferential seating zones, usually inaccessible to basic economy passengers. It's essential, however, to look at the fine print, as perks like upgrades can have specific class requirements, so careful planning is advised. There is data suggesting that baggage fees decrease noticeably with elite status, with Gold and Platinum often entitled to additional luggage allowance. Furthermore, bonus miles are multiplied as the elite tier grows, significantly boosting earning potential with every flight.

What else is in this post?

  1. Star Alliance Airlines Race to Retain Elite Members In-Depth Look at 13 Status Match Offers Following SAS Departure - Status Match Details For United Airlines Gold and Platinum Status
  2. Star Alliance Airlines Race to Retain Elite Members In-Depth Look at 13 Status Match Offers Following SAS Departure - Air Canada Aeroplan Elite Matches SAS Gold With Extended Benefits
  3. Star Alliance Airlines Race to Retain Elite Members In-Depth Look at 13 Status Match Offers Following SAS Departure - Lufthansa Miles & More Senator Match Program Requirements
  4. Star Alliance Airlines Race to Retain Elite Members In-Depth Look at 13 Status Match Offers Following SAS Departure - Turkish Airlines Miles & Smiles Direct Elite Status Transfer
  5. Star Alliance Airlines Race to Retain Elite Members In-Depth Look at 13 Status Match Offers Following SAS Departure - Singapore Airlines PPS Club Match Qualification Rules
  6. Star Alliance Airlines Race to Retain Elite Members In-Depth Look at 13 Status Match Offers Following SAS Departure - Austrian Airlines New Benefits Package For SAS EuroBonus Elites
  7. Star Alliance Airlines Race to Retain Elite Members In-Depth Look at 13 Status Match Offers Following SAS Departure - EVA Air Infinity MileageLands Status Match Process
  8. Star Alliance Airlines Race to Retain Elite Members In-Depth Look at 13 Status Match Offers Following SAS Departure - ANA Mileage Club Elite Recognition Program Details
  9. Star Alliance Airlines Race to Retain Elite Members In-Depth Look at 13 Status Match Offers Following SAS Departure - TAP Air Portugal Gold Match Terms and Conditions
  10. Star Alliance Airlines Race to Retain Elite Members In-Depth Look at 13 Status Match Offers Following SAS Departure - Aegean Airlines Miles+Bonus Match Offer Structure
  11. Star Alliance Airlines Race to Retain Elite Members In-Depth Look at 13 Status Match Offers Following SAS Departure - Air New Zealand Airpoints Elite Transfer Guidelines
  12. Star Alliance Airlines Race to Retain Elite Members In-Depth Look at 13 Status Match Offers Following SAS Departure - Avianca LifeMiles Diamond Recognition Details
  13. Star Alliance Airlines Race to Retain Elite Members In-Depth Look at 13 Status Match Offers Following SAS Departure - South African Airways Voyager Status Match Terms

Star Alliance Airlines Race to Retain Elite Members In-Depth Look at 13 Status Match Offers Following SAS Departure - Air Canada Aeroplan Elite Matches SAS Gold With Extended Benefits





Star Alliance Airlines Race to Retain Elite Members In-Depth Look at 13 Status Match Offers Following SAS Departure

Air Canada is actively courting ex-SAS Gold members with a status match to their Aeroplan Elite program, extending benefits through the end of 2025. This move, part of a wider push among Star Alliance carriers, is aimed at retaining high-value customers following SAS's exit. These matches come with attractive perks, such as priority boarding and bonus miles, and access to a large network of airport lounges. While these programs appear generous, it is worth checking the specific terms of these offers, as not all status levels are created equal. The competition for elite flyers is intense and ten airlines offer a range of similar deals, highlighting how crucial the battle for premium travellers has become. The real test of these status matches, however, will be whether they offer genuinely good long term value to the new members.

Air Canada Aeroplan has implemented a status match specifically aimed at former SAS Gold members, granting them corresponding Aeroplan Elite status and associated perks. This comes after SAS's move away from the Star Alliance, in what seems to be a deliberate effort to win over loyal frequent flyers. The strategy involves extending benefits to these new members well into 2025, suggesting a long-term approach to capturing a market segment previously aligned with SAS. This reflects a broader competitive push among Star Alliance airlines to keep their most valued members within their fold after the partnership shift.

The value added here for those granted the status match, is access to benefits, such as enhanced boarding, access to lounges, and increased baggage allowances, all while also still being able to use their initial program. This makes switching over to Air Canada quite enticing for individuals who often fly. This move to match SAS status is similar to programs currently in operation by other airlines, making it a competitive situation to attract travelers. The offers, varying between the different programs, underline the changes occurring within airline loyalty programs as they are adjusted to keep their members in light of shifts in alliance structures.

Aeroplan’s integration of former SAS Gold benefits, such as priority check-in and boarding which directly affect the amount of time waiting in lines or at the gate, is quite critical, especially for frequent flyers that seek efficiency. The opportunity for more reward travel options has also been made, with premium cabins becoming more accessible which increases the value and appeal of earning elite status through this status match initiative. Moreover, the strategy is to not only be a part of the status matching that is occurring across Star Alliance partners but also to establish a program that rewards its frequent flyers more consistently. The move also offers these matched members a way to possibly bypass effects of dynamic pricing, potentially finding better flight deals compared to those without elite standing. The reciprocal agreements among Star Alliance members means, that those with matched status with Air Canada will experience increased benefits when using different airlines in that alliance too. All of this is being done, with the understanding that as loyalty programs become more competitive, other airlines are likely to follow suit, which would provide better benefits for frequent travelers.



Star Alliance Airlines Race to Retain Elite Members In-Depth Look at 13 Status Match Offers Following SAS Departure - Lufthansa Miles & More Senator Match Program Requirements





The Lufthansa Miles & More Senator Match Program is designed to attract elite members from other airline loyalty schemes by offering them a way to achieve Senator status within Lufthansa and the Star Alliance. To take advantage of this, applicants must demonstrate their existing elite status and formally request the match. This is a particularly interesting option for those seeking continuity in their travel perks following SAS's departure from the alliance. While the chance to earn miles through flights and everyday spending makes the program appealing, it’s worth noting this is part of a bigger effort by various airlines to draw in and keep valuable customers in an increasingly competitive environment. The multiple status match offers by Star Alliance carriers mean that it is worthwhile for any flyer to look at the specific requirements and rewards before committing to a new program.

Lufthansa's Miles & More Senator Match program is designed to attract elite members from competing airlines, a move that seems to target those who frequently spend considerable amounts on travel. The program demands applicants present evidence of their elite status with another airline—specifically at a Gold level or higher. This is not a free for all scheme and is not for the casual traveller.

The program does not grant open ended benefits. Instead, the matched Senator status usually has a limited duration, generally up to a year. Members who receive the match are expected to fly certain amounts during this time. I suppose it's a try before you buy philosophy, that forces actual usage of the airline's routes to get the full benefit of a status match, which is really an evaluation of true loyalty.

Senator status does not mean just one or two additional perks. Instead benefits include access to upgrades, priority boarding, and increased baggage allowances and it scales up depending on the amount of travel performed with Lufthansa. Those matched need to keep in mind that earning rates on Miles & More might vary, compared to their original programs, a fact that changes how points accrue and how future benefits look.

The network on offer is very broad and encompasses more than 1,300 global locations with the Star Alliance. This means that the status isn't limited to just Lufthansa flights or certain routes, but provides opportunities across several other airlines. The need to meet specific flight requirements during the match period is often a surprise, which results in possibly unplanned travel to maintain the matched status.

I find the reciprocal nature of the Senator status is a key aspect. Benefits like extra baggage allowances and premium lounge access extend to other Star Alliance members, and I feel that is important to factor in when assessing the worth of a match program. The application process itself is surprisingly fast, often resolved in less than a week, indicating a clear strategy of quickly winning over new customers.

A peculiar side effect of this type of program is a situation where someone could have status with both airlines, simultaneously, thus enjoying perks on multiple platforms – something not often brought up when describing match benefits but crucial to keep track of. I can't understate the importance of looking closely at the terms and conditions. The Senator Match program comes with conditions and hidden clauses, especially when it comes to re-qualifying after the match period which can prove difficult to accomplish.



Star Alliance Airlines Race to Retain Elite Members In-Depth Look at 13 Status Match Offers Following SAS Departure - Turkish Airlines Miles & Smiles Direct Elite Status Transfer





Star Alliance Airlines Race to Retain Elite Members In-Depth Look at 13 Status Match Offers Following SAS Departure

Turkish Airlines' Miles & Smiles program is making a play for frequent flyers, especially given the recent reshuffling within the Star Alliance. One of the more interesting features is the possibility for a direct elite status transfer from competing airlines. This is a clearly a strategy to capture customers, especially those who may have had their status impacted by SAS's departure from the alliance. The program's strong points include its award pricing on certain routes, for instance destinations like Puerto Rico, and a range of options for redeeming miles.

However, travelers should be aware of the fuel surcharges often added to award bookings, which can make some redemptions less attractive than they initially appear. The overall landscape of airline loyalty programs is highly competitive with airlines jockeying for loyal customers, and Turkish Airlines is making efforts to be in the mix. It's a good reminder for frequent flyers to carefully consider the options out there and to be realistic about which programs are going to offer the most tangible value to their travel habits.

Turkish Airlines' Miles & Smiles program presents an interesting option with its direct elite status transfer feature, allowing members to share their status with a direct family member. This is a rather unique method of concentrating loyalty benefits within a household, effectively amplifying the usefulness of collected miles. Unlike many other programs, achieving elite status through this direct transfer doesn't require any additional flights. It's typically a swift process, usually taking just a few days, which provides access to status benefits quickly.

Turkish Airlines employs a structured approach that extends the lifespan of elite status beyond typical criteria. Should a member fall short of flying a specific amount during a calendar year, they can maintain their status by hitting designated spending levels. This isn't as common amongst competing airline programs, offering an interesting approach to retain members. Also, the ability to convert miles earned with Star Alliance partner airlines to contribute towards elite status within Turkish Airlines, expands earning opportunities. It's often overlooked but allows frequent flyers to consolidate their various travel activities into one program.

Elite members often expect upgrades but, unlike many programs that restrict upgrades on cheaper fares, Miles & Smiles offers increased upgrade chances irrespective of the purchased fare class. This particularly boosts value on long-haul flights. This program grants elite members priority access to lounges, not just with Turkish Airlines but also throughout the Star Alliance network. This makes it worthwhile to frequent international airports more often. Further adding value is the generous child discounts that Turkish Airlines gives families traveling with elite members, lowering travel costs, making loyalty more enticing for those who fly with their families.

While the direct elite transfer has a minimum spend requirement, Miles & Smiles has an interesting miles accumulation strategy where all travel, codeshares included, count towards it, rivaling other more established loyalty programs. However, it’s important to note that Miles & Smiles' benefit might change based on travel patterns in specific areas. For frequent travelers within Europe and Asia, the advantages can be far greater than for someone mainly traveling in North America, meaning a strategic approach to making use of the program is more essential than it appears. To introduce new members, Turkish Airlines sometimes offers temporary elite status, providing access to benefits even before all long term status requirements are fully fulfilled. This gives a low risk introduction period to evaluate and determine whether a long term commitment is appropriate.



Star Alliance Airlines Race to Retain Elite Members In-Depth Look at 13 Status Match Offers Following SAS Departure - Singapore Airlines PPS Club Match Qualification Rules





The Singapore Airlines PPS Club demands a minimum of 25,000 PPS Value for qualification, unlocking access to a global network of over 1,000 lounges. This program is unusual in that any earned PPS Value exceeding the minimum does not roll over towards future status. PPS Value is exclusively earned through travel on Singapore Airlines in Suites, First, or Business Class. Unlike some airlines, Singapore Airlines does not offer an ongoing status match; instead, requests must be made directly to the airline. This contrasts sharply with programs of other Star Alliance members who aggressively seek new members. Interestingly, PPS Silver status grants benefits like priority standby and a 25% mile bonus on eligible flights. Given the shifting alliances, Singapore Airlines is clearly adjusting to secure its top tier passengers.

The Singapore Airlines PPS Club employs a status qualification system reliant on a minimum accumulation of 50,000 PPS Value within a 12-month period. This model emphasizes spending on tickets rather than simply the number of flights taken. Essentially the more money you spend with them, the better.

Qualifying for PPS Club membership extends beyond only Singapore Airlines flights. It encompasses premium tickets on Singapore Airlines and some partner airlines, expanding the earning reach. The PPS Value calculation incorporates both flight distance and fare class, with First Class, for example, yielding up to 2.5 times the distance in PPS Value. This creates an escalating structure where higher fares are rewarded substantially more.

An interesting quirk of the PPS Club is that, once a required PPS Value is reached, subsequent reductions from refunds or cancellations don't retroactively alter the member's status. This buffer can be important for travelers who face shifting plans. But it also means that cancelling a ticket after having qualified for a certain benefit does not get you refunded your “benefits.”

Annual reviews of PPS Club qualifications mandate continuous assessment of travel patterns and spending habits to maintain status. This annual review model adds a sense of pressure to ensure status is retained.

Beyond the expected priority boarding and check-in, PPS Club members benefit from priority baggage handling. This might be of particular interest to those who value efficiency at airports.

The use of PPS Value extends to Star Alliance partners but with an important note; recognition levels across different partners might not be uniform, resulting in complexities during redemptions. Also, PPS Value Upgrade vouchers do exist. They can be used for ticket upgrades, but they have specific conditions, which can make them difficult to redeem and understand.

Singapore Airlines allows PPS Club members to combine their qualifying spend when purchasing tickets for family. I expect this increases benefits for families that travel together, but detailed tracking is essential to utilize all benefits fully.

An under appreciated issue are the effects of dynamic pricing; higher tier members may not get the max discounts, because elite status interacts with pricing algorithms, This creates unpredictable final costs, when purchasing flights, that can counteract the benefits of holding status.



Star Alliance Airlines Race to Retain Elite Members In-Depth Look at 13 Status Match Offers Following SAS Departure - Austrian Airlines New Benefits Package For SAS EuroBonus Elites





Austrian Airlines has recently introduced a new set of benefits designed specifically for SAS EuroBonus elite members, a clear move to secure their loyalty as SAS transitions away from the Star Alliance. This package seems to be part of a larger effort by Star Alliance carriers to boost their attractiveness to those high-value customers, with benefits such as more flexible flight changes, priority check-in, and extra frequent flyer miles. These incentives aim to convince travelers to stick with Star Alliance even if their previous loyalty program is no longer part of it. The timing of this strategy coincides with an increase in status match promotions, particularly from airlines like United and Air Canada, aiming to get these now free-agent elite members into their respective programs. While these new benefits can look compelling on the surface, potential users need to evaluate whether they are a good long-term fit, versus other options now available on the market, and in line with travel needs.

Austrian Airlines has recently crafted a new perks package explicitly aimed at luring SAS EuroBonus elite members, given SAS's departure from Star Alliance. It appears to be a calculated strategy within the alliance to capture frequent flyer loyalty, focusing on enriched experiences. This new package includes not just the basics, but attempts to add value to bookings, fast tracking check-in, and more bonus miles to attract customers currently reevaluating their travel plans because of SAS leaving the alliance.

Looking at the competitive status match schemes, an examination of 13 individual offers highlights how aggressively airlines are moving to attract ex-SAS elites. These offers attempt to provide status matching, bonus miles, and other enticements, in an attempt to get them to change loyalty. This strategic competition attempts to minimize market share losses in the wake of increased jostling within the travel landscape from SkyTeam and other alliances.

Beyond the expected enhancements, Austrian Airlines offers direct access to premium lounges at Vienna International Airport. This represents a very real upgrade in travel experience as Vienna is one of the major European transit hubs. Surprisingly they've expanded interline agreements with other airlines, making transfers smoother by reducing the need to recheck baggage on select routes, a very practical benefit for travellers with tight connections.

Furthermore, Austrian Airlines offers a 25% bonus on loyalty points, an approach that might speed up the process to access higher tier benefits and more award redemptions. They have also added complimentary Wi-Fi on long-haul flights, a value add, that can be very beneficial for those who seek to stay productive or entertained on longer flights. In a more unique move, elite members can now gift lounge access or upgrades to family or friends, which I believe attempts to foster more loyalty through shared experience.

They also have a “Priority Reset” system where at risk members, can requalify via a single flight each year. The airline has created global dining partnership offering special discounts to elites, as an attempt to expand perks beyond just flights. Moreover, enhanced mileage earning on partner codeshare flights gives more opportunities to gather more miles while flying other Star Alliance members.

Finally there are attempts to create more tailored experiences. Bespoke services like personal travel arrangements and concierge access, attempt to make individual frequent travelers feel valued. There are also unique redemption opportunities, like upgrading promotional fares, where points can be used on limited time offers. This goes against most other airlines and how they work and makes the offer seem more flexible than it appears initially.



Star Alliance Airlines Race to Retain Elite Members In-Depth Look at 13 Status Match Offers Following SAS Departure - EVA Air Infinity MileageLands Status Match Process





EVA Air is actively courting frequent flyers through its Infinity MileageLands Status Match, designed to attract those holding elite status with competing airlines. As Scandinavian Airlines is leaving Star Alliance, EVA Air is matching elite statuses to keep hold of premium flyers. Those looking to benefit from this program need to show proof of their current standing with another airline to gain access to EVA Air’s program and benefits which includes global travel options to over 1,000 locations. This offer showcases the competitive environment within the Star Alliance as they aim to retain their valuable flyers as the landscape of the program shifts. The benefits seem enticing but it would be wise to examine the options and see which airlines can deliver solid value over time, as the rules and terms seem to shift with great frequency.

EVA Air's Infinity MileageLands program presents a status match option to draw in elite members from competing airlines, offering a comparable status within their program, so that people might switch. This allows new members to enjoy the benefits, which include upgrades and increased luggage allowances.

One of the more interesting aspects of EVA Air's program is the ability to share miles with family, effectively multiplying benefits for family travel. The airline's program benefits from its long partnerships, giving members more destinations and travel flexibility when flying using the broader Star Alliance network, increasing reach.

The status match process itself seems rather streamlined, typically completing within a couple of days. It allows members to more quickly receive benefits without an unnecessarily protracted waiting phase. This is in stark contrast to some of the more opaque airline programs. EVA also gives miles to members when flying on codeshare partners. Which can rapidly increase mileage accumulation, a fact which benefits those who routinely use multiple airline routes.

The route network that EVA Air has, particularly in Asia, is quite unique and gives elite members access to less visited or served areas by some other major airlines which could expand a frequent flier's horizons. The upgrade opportunities seem to be more frequent. Unlike some airlines, EVA seems to offer more options, independent of fare class, which can result in complimentary upgrades for international or domestic travel.

As elite status increases in the program, so does the speed at which bonus miles are collected, especially for higher tiers, like the highest tier where up to 200% of base miles can be collected which accelerates a user's future benefit potential. This is a clear attempt to encourage more travel with EVA Air and their partners. Elite members also receive lounge access at EVA's lounges across the network as expected. Key hubs like Taipei even provide extra services, so these perks tend to improve overall travel experiences.

There are, however, some complexities with the terms and conditions; not all status perks are universal, with some being applicable only to particular routes or booking types. It seems essential to pay close attention to these types of details, prior to starting a status match or before trying to redeem or utilize benefits as this could limit their practical use cases.



Star Alliance Airlines Race to Retain Elite Members In-Depth Look at 13 Status Match Offers Following SAS Departure - ANA Mileage Club Elite Recognition Program Details





The ANA Mileage Club Elite Recognition Program provides frequent flyers with a structured way to accumulate and utilize miles across the Star Alliance network. Recently, a status match campaign specifically targeted North American travelers holding elite status with certain airlines, promising benefits such as lounge access, even for domestic flights. While the application window for this promotion has closed, the resulting Star Alliance Gold status for successful applicants highlights efforts to foster loyalty amid a changing airline landscape.

This type of program underscores a wider industry movement, particularly following shifts in alliances like the departure of SAS, as airlines attempt to attract and retain premium travelers. Individuals should however evaluate the specific requirements and ongoing obligations associated with any elite program, to verify that the touted benefits truly match their travel preferences and are worth pursuing in the face of competing offers in this evolving environment.

The ANA Mileage Club's elite program features three status levels – Bronze, Platinum, and Diamond – with a notable gap between the 50,000 miles needed for Platinum and the 100,000 miles for Diamond, showcasing the program’s high value of the top tier. Miles aren't exclusively earned through flying, but also via everyday shopping and dining at partner locations, opening alternative pathways to accumulation beyond typical flight based earning schemes. There’s a strong emphasis on yearly requalification, with members needing to meet annual targets to retain or increase their status.

While typical perks like upgrades and priority check-in are provided, ANA also gives unique benefits, like access to First Class lounges even when flying in Business Class, enhancing the experience across all fare classes. A particular draw of ANA’s program is its family pooling benefit, which allows families to combine mileage accounts, which I feel offers a huge benefit. I wonder if other airlines will start offering that too. Be warned: dynamic pricing strategies might impact actual cost and having elite status may not always secure the lowest fares as these algorithms can fluctuate in real-time.

Miles with ANA can expire after three years of inactivity, urging members to keep engaging with the program regularly and avoid long pauses. I also noted ANA seems to give higher priority to award ticket availability for their own flights rather than those of Star Alliance partners. Also of note is the fact that complimentary upgrades do exist, but capacity and specific fare class rules make them unreliable in high demand situations. Lastly, with the network reaching 1,000 plus destinations, it's critical to check routes carefully since mileage redemption values can vary significantly which impacts the benefit to travellers.



Star Alliance Airlines Race to Retain Elite Members In-Depth Look at 13 Status Match Offers Following SAS Departure - TAP Air Portugal Gold Match Terms and Conditions





TAP Air Portugal has introduced a status match program, focused on drawing in elite members from other Star Alliance carriers, and it's not just for those who previously held status with SAS. This program allows those with qualifying elite status to obtain TAP Miles&Go Gold status, unlocking various perks like priority boarding and lounge access. While this sounds attractive, there are specific requirements to meet to make this work. To be considered, individuals, even those from oneworld and SkyTeam programs with Silver or Gold status, have to prove their frequent travel credentials, including flying on TAP, meeting a threshold of 10,000 status miles. It’s quite clear this is another move by TAP to boost their membership numbers, particularly in the US, and be more competitive following the changes that SAS created in the airline loyalty space. The real question is: Is it actually worth moving, given the conditions, or is it better to explore other options out there, considering the shifting loyalties among airlines and alliances?

TAP Air Portugal is actively promoting its Gold Match, which aims to provide elite status to members of other frequent flyer programs, not just from Star Alliance airlines, but even oneworld and SkyTeam, with some restrictions of course. This program grants eligible flyers TAP Miles&Go Gold status by matching their current elite status, hoping to appeal to travelers impacted by changes in the airline landscape, especially since SAS modified their loyalty schemes.

As part of the airline "Race to Retain Elite Members" among many of its Star Alliance partners, TAP seems to try to appeal to elite travelers by offering increased perks, like priority boarding, and lounge access once a flyer achieves Gold status. In depth-analysis of a number of status match offers reveal a competitive environment among airlines, each offering unique advantages and rules as they seek to attract and retain elite members, particularly after shifts in loyalty program structures as well as alliances, especially in light of airlines like SAS that influence travelers’ allegiance and choices.

TAP Air Portugal's Gold Match program allows elite members from other airlines to receive matching status, with its top-tier requiring only 8,000 miles flown within a year, a significantly lower bar than some of its competitors. It might result in faster access to benefits for switching over. One limitation, though, is that matched status lasts only 12 months, with requalification within that period required. This differs from other airlines offering longer extensions, adding a sense of urgency and perhaps competition.

A notable offering, is that TAP provides free lounge access for Gold members, even on domestic flights. Which is very uncommon, most airlines reserve it for international routes. This makes it more attractive for domestic travelers. Also different is TAP's distance-based earning method where miles accumulate based on distance flown, not on ticket price. This favors those booking cheaper fares. Also, because of its miles accumulation rules across partner airlines, the Gold Match program could see members maintaining status with TAP while still earning benefits with their original program at the same time.

TAP operates a service called "Connect", which blends flights with neighboring airlines to increase onward travel flexibility, a plus for elites who use routes across Portugal and its colonies. TAP also allows Gold members to earn bonus miles with partner airlines, an important advantage when considering airlines that restrict those one-to-one benefits only to their own flights. A somewhat unusual clause in TAP’s rules, is that it accepts specific credit card loyalty memberships as proof of elite status. This brings in travelers who might not always fly but have earned statuses through other channels in various travel loyalty programs.

TAP sometimes runs promotions for elite members, like discounted fares or bonus miles for particular routes. But these promotions need to be monitored closely due to their short duration and limited advertising. The TAP Gold Match has a potential for rapid expansion. As airlines compete to attract SAS members, TAP has actively advertised benefits, leading to possibly a large amount of new elite members joining it's program.



Star Alliance Airlines Race to Retain Elite Members In-Depth Look at 13 Status Match Offers Following SAS Departure - Aegean Airlines Miles+Bonus Match Offer Structure





Aegean Airlines has revamped its Miles+Bonus loyalty program, making it increasingly challenging for travelers to achieve and maintain elite status. Under the new structure, retaining Silver status now requires members to either fly Aegean twice a year with at least 8,000 elite miles or earn 16,000 elite miles through any airline. This stringent approach reflects a broader trend seen among Star Alliance airlines as they compete for elite members following the withdrawal of SAS from the alliance. Aegean's status match offer allows eligible flyers from other airlines to apply for Silver or Gold status through a streamlined process, but the real question is whether the new thresholds and competitive offers from other carriers make it worth the effort for frequent travelers. With global travel becoming more dynamic, travelers must consider the long-term value of these loyalty programs against their individual travel patterns.

Aegean Airlines, a Star Alliance member, is attempting to draw in elite travelers with its Miles+Bonus status match initiative. This program acknowledges elite tiers from other carriers, offering comparable status within its own program, granting things like priority boarding and extra luggage. Interestingly, status match applications are often handled rapidly, usually in under a week. This speedy processing provides travelers access to their benefits quickly without typical drawn out waiting periods.

The airline also has an uncommon method where family members can pool miles which accelerates awards for family travel. This is not often offered within other airline programs. They have partnered with various vendors outside of their flight network. This expands earning options beyond simple flights by including shopping and hotel stays. This broadens avenues for elite members to earn miles through daily spending habits.

Unlike some competitors, they seem to maintain an accessible and transparent award system, making it less challenging for elite members to utilize accumulated miles to book flights. However, their mileage expiration policy is a typical three year window of inactivity, meaning that sporadic flyers might lose accumulated points. The Miles+Bonus program's structure has increasingly better perks the higher you move up the tier ladder, including upgrades, priority check-in, and additional luggage.

They offer a wide spanning global lounge network. Gold and Silver members benefit from access to over 900 worldwide lounges through Star Alliance partners. Aegean also targets new members with promotions offering extra points for the first few flights following a status match. Members get to utilize perks throughout the Star Alliance network, spanning more than 26 partner airlines including enhanced check-in, boarding and baggage allowances.

A little-known part of Miles+Bonus is that members get double points when booking flights using their miles, incentivizing redemptions.



Star Alliance Airlines Race to Retain Elite Members In-Depth Look at 13 Status Match Offers Following SAS Departure - Air New Zealand Airpoints Elite Transfer Guidelines





Air New Zealand's Airpoints Elite Transfer Guidelines provide a way for their top-tier members to potentially move their status to other airlines within the Star Alliance. This isn't a simple, automatic process and typically relies on proving one's travel history, in terms of number of segments flown and demonstrating an established pattern of loyalty. These guidelines are a reflection of a wider battle within the airline industry to keep valued customers by attracting them to their respective programs, particularly after changes such as the SAS departure. With airlines now offering all kinds of status match schemes, travellers really need to do a comparison of the pros and cons of each to find which one fits their profile and is a good choice over time and whether or not the extra benefits are worth the trouble to get. In this environment of increasing competition, potential program users are navigating through a sometimes unclear web of promises to work out the best offer and get the most for their loyalty.

Air New Zealand has specific transfer guidelines for its Airpoints Elite members looking to leverage their status within the Star Alliance. This process is far from automatic, usually hinging on criteria tied to the member's flight history and the number of flight segments completed over a specific timeframe. To get a status match with another Star Alliance carrier, a member may need to show they have consistently flown, not just achieved status in the past. Different airlines within the Star Alliance may have different stipulations, creating varied opportunities for Air New Zealand elites seeking comparable levels elsewhere, so flexibility is key. This isn't a simple, one-to-one conversion; it requires a deeper understanding of each airline's requirements.

In the wake of shifting airline dynamics, particularly the SAS departure, numerous airlines have rolled out status match offers to hold onto elite members. A look into thirteen of these offers highlights a desire by some to win over high-tier loyalty members. The conditions across these status matches are very diverse, often demanding proof of current status, past travel patterns, and occasionally a trial period of flying with the new airline to keep the status match active. It's a highly dynamic, almost a free-for-all space, with airlines all vying for the same premium flyers. This competitive playing field highlights how airlines are increasingly desperate to retain their elite customers as allegiances shift in a rapidly changing environment.

Air New Zealand’s Airpoints Elite Program is set apart as it lets its members redeem Airpoints Dollars for a lot more than flights, including upgrades, hotel nights, and even car rentals. This flexibility is unlike others, offering more diverse ways to use points. Transferability of Airpoints is surprisingly user-friendly. Members can share their Airpoints Dollars with family and friends, and that fosters a community-driven system uncommon in other airline programs and allows for a shared benefit.

Airpoints Elite members are able to collect bonus Airpoints Dollars when flying with Air New Zealand, possibly raising the earnings rate up to 75% above base levels. This reward approach is designed to heavily incentivize those who frequently fly. To qualify for Airpoints Elite status a person only has to make 90,000 Airpoints Dollars in a year. This means it seems much easier to gain status compared to other airlines, which commonly employ convoluted calculations of miles and flight counts. Airpoints Elite perks are focused on both luxury and efficiency, as elite members get priority boarding, access to exclusive lounges, and dedicated check-in areas that improve their experience as a whole. A unique bonus for Airpoints Elite members is the “Buddy Pass,” which gives a friend access to a lounge. This is a social element that is rather rare in other loyalty systems.

Airpoints Elite members can also use their Airpoints for free tickets on Air New Zealand, increasing the options they have. Most other programs typically restrict options, with limitations based on fare class or advanced booking requirements for the awards, which are never fun. Airpoints Dollars also extend to everyday life, through partners in retail, restaurants and hotels. It shifts the focus of loyalty beyond simply flights and gives everyday use cases for the points collected. Also, the program is structured so that it allows members to retain valuable benefits even when they’re not very active, which places it above airlines that have strict renewal regulations and that are often a surprise. And interestingly, Air New Zealand’s Airpoints is tied to the "Seats to Spare" feature that enables a user to book discounted seats that would otherwise not sell, filling the flight. All in all, the entire Air New Zealand system seems quite flexible and user-friendly compared to the rest of the programs offered.



Star Alliance Airlines Race to Retain Elite Members In-Depth Look at 13 Status Match Offers Following SAS Departure - Avianca LifeMiles Diamond Recognition Details





Avianca has given its LifeMiles program a refresh, paying special attention to its Diamond tier benefits for frequent flyers. The focus is on a better overall travel experience, with perks such as more access to airport lounges and faster boarding. The airline is clearly aiming to keep its best customers happy as other airlines try to get them to switch over. Avianca is also now letting people gain elite status by buying miles, which means that getting to those higher tiers has gotten slightly easier. The airline sector has gone through a number of shifts in the past year and this seems to be an effort to keep its loyal flyers and protect its market share.

### Avianca LifeMiles Diamond Recognition Details: Surprising Facts

1. **Tier Structure:** The LifeMiles program from Avianca employs a rather rigid system. It designates the Diamond tier as its highest, requiring a considerable 100,000 qualifying miles to achieve annually. Unlike programs that favor flight segment count or sheer miles flown, LifeMiles seems to prefer that members engage with a heavy amount of spending each year which could result in higher cost tickets, just for the sake of retaining status.

2. **Double Dipping Opportunities:** A notable aspect of the Avianca LifeMiles program is the ability for Diamond level members to accrue miles simultaneously, not just on Avianca operated routes, but also through any of the partner airlines. This dual accumulation approach could speed up the rate at which frequent flyers are able to gain more miles, if they are aware of this option which seems rather opaque and hidden from non frequent fliers.

3. **Lounge Access:** For those in the highest Diamond status level, access to Avianca lounges, as well as 1000 others within the Star Alliance network, becomes the norm. It really can be considered an overall upgrade to the travel experience allowing one to relax, eat and catch up on work before flying.

4. **Priority Services:** Beyond simple priorities like boarding or check in, the program makes priority baggage handling a standard part of the offer. This perk, is very convenient especially for those of us in a rush, or for individuals with tight connections.

5. **Award Redemption Rates:** There are reports that the redemption rates tend to be better, especially on multi-leg international flights, an interesting choice as most others prefer shorter and more frequent routes. The design to prioritize value with longer trips might be a strategic move by LifeMiles that is worth exploring further.

6. **Family Pooling:** Avianca does allow family members to pool their miles together into a single account. This is quite interesting as it could help groups of people gather miles quickly, especially when they do not travel as often. This is a family-focused approach, not typically adopted, so this does stand out a lot.

7. **Exclusive Promotions and Offers**: Diamond members usually get unique, tailored offers, and bonus mileage deals. This makes me suspect they may be using AI and machine learning to predict member behaviour as it attempts to keep them loyal, not just for business reasons, but also by trying to engage with their personal preferences.

8. **Transfer and Upgrade Benefits**: LifeMiles members can transfer miles to people they know, and use them for upgrades on both Avianca routes and select partners, adding flexibility to how people use their travel points. It helps create custom travel options, especially when upgrading from lower fare classes to better cabins.

9. **Dynamic Pricing for Award Flights**: It's always interesting how airlines utilize dynamic pricing to vary mileage amounts needed for award flights. The amounts fluctuate based on various external factors like routes and seasonality of travel. Members would have to be savvy, in order to find ways of getting the best value from less popular routes and destinations.

10. **Retention Strategies**: Faced with more airlines running status matches and stealing away premium passengers, Avianca emphasizes personalized support, and customized communication to Diamond status holders, attempting to make sure they feel valued. This could result in an interesting shift from simple benefits, to a more personalized loyalty experience which could change the future of airline loyalty programs.



Star Alliance Airlines Race to Retain Elite Members In-Depth Look at 13 Status Match Offers Following SAS Departure - South African Airways Voyager Status Match Terms





South African Airways has introduced a status match for its Voyager program, specifically aimed at enticing elite flyers from other airlines who may be looking for a new home after recent shifts within the Star Alliance. The program is designed to offer immediate benefits, like 12,000 bonus miles for achieving Platinum status, along with 15,000 tier miles on SAA flights, to get the attention of frequent travelers. This is clearly part of a coordinated effort across Star Alliance carriers, in which they try to retain high value members via matching statuses in an attempt to make their offers more enticing. However, it is very likely the terms and criteria may vary widely from carrier to carrier and the overall long term value for these elite flyer remains to be seen as they attempt to navigate a confusing landscape of shifting loyalty and benefits within an extremely competitive environment.

South African Airways (SAA) is actively engaging its Voyager loyalty members with a status match program, a tactic clearly designed to navigate the competitive post-SAS landscape within the Star Alliance. This initiative appears focused on retaining elite travelers and enhancing loyalty within its frequent flyer base. SAA offers numerous status match opportunities, targeting members of other Star Alliance programs, thereby aiming to keep valuable customers within their ecosystem, while minimizing loss of high value travelers.

A closer look at 13 separate status match promotions illustrates the diverse benefits and requirements across different airlines. The duration of matched status, the level of benefits offered, and the specific elite status matched varies greatly. It is not simply a matter of one for one matching across the board. Airlines are actively trying to lure in ex-SAS elite travelers, resulting in intensified competition to protect existing elite member pools amid SAS's departure. To gain matched status, airlines are typically requiring proof of existing elite status and often also adding the condition to meet specific flying or spending requirements to keep the newly granted status in a specific loyalty program.

Overall, SAA seems to focus on keeping its elite flyers engaged during this period of change within Star Alliance, using strategic status matching to encourage program switches, while making sure new members still see the value they were used to receiving. It demonstrates an ongoing effort by these programs to adapt to the shifting network within alliances, while attempting to also keep a strong and loyal membership base.

Here is a summary of the South African Airways Voyager status match details, after a thorough analysis:

1. **Status Match Eligibility**: South African Airways Voyager's status match asks for proof of elite status from a competing program. This requirement sets it apart from some less selective offers and targets genuinely frequent flyers.

2. **Short Validity Period**: Many airlines have longer periods, but South African Airways Voyager status matches are usually just for a 12-month period, This shorter time frame pushes new members to immediately commit to the airline for long-term loyalty.

3. **Mileage Accumulation**: After receiving the match, new members can take advantage of Voyager's way to accumulate points. Flying in premium cabins earns significantly more miles compared to economy class which enhances earning potential, assuming you are able to travel in more expensive cabins.

4. **Multiple Program Benefits**: A plus for Voyager is, that it allows matched members to keep benefiting from their original program at the same time, while accruing Voyager points too. This means elite travelers can maximize perks across various networks, something not all loyalty programs permit.

5. **Diverse Loyalty Opportunities**: South African Airways gives a more flexible approach since Voyager points can be collected from a large set of partner programs, including taxi and hotel services. This goes beyond basic flights, unlike many more traditional airline programs.

6. **Priority Service**: A practical part of Voyager's status match is the access to priority check-in and boarding, an upgrade that improves the travel experience from the beginning of a trip and seems to reward matched members.

7. **Incentives for Requalification**: To keep their status after the match period, members need to meet specific flight requirements during that year. This method encourages the use of South African Airways, while also measuring loyalty via actual frequent flying.

8. **Unique Redemption Rates**: The Voyager program is noted for unusual redemption rates, specifically within Africa which can be beneficial for people who regularly travel to areas not as well serviced by many international airlines.

9. **Family Benefits**: South African Airways Voyager has family pooling of miles, which allows them to combine earnings to more easily access awards. It’s a unique, family-centered benefit for group travelers.

10. **Non-flying Earning Opportunities**: Apart from flights, Voyager members can earn miles by using retail, dining and other partnership programs. This broadens earning points to everyday situations, catering to many travelers that might not often fly.


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