White House Mandates Full Fee Disclosure for Hotels and Airlines Starting June 2025

Post Published January 28, 2025

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White House Mandates Full Fee Disclosure for Hotels and Airlines Starting June 2025 - Airlines Must Show Real Prices Without Hidden Resort or Baggage Fees in Search Results





Airlines are now required to show the complete cost of their flights right in the initial search results, beginning June 2025. This means all those sneaky extra charges, like baggage fees or resort fees, can’t be hidden anymore. Travelers should see the full picture upfront, which is supposed to make choosing a flight much simpler and more transparent, without the shock of hidden costs at the end. As these added fees have become a key revenue source for airlines, this move hopes to level the playing field and promote a more upfront pricing approach. This change is expected to push airlines to really compete on overall price, rather than just masking their actual costs and potentially changing the game for travelers.

Beginning June 2025, airlines and ticket agents must present complete pricing, encompassing all mandatory charges such as checked luggage, cabin baggage and potential cancellation penalties. These must be itemized right at the initial display of available flights and fare information. This new policy aims to counteract the "drip pricing" approach which has led to frequent post-booking cost additions, confusing the public.

The directive responds to significant growth in income for carriers derived from added fees, revenue streams that greatly outweigh operational income growth at times. The idea is to provide travelers the entire price upfront and make them easier to compare prices transparently, encouraging competitive pricing practices by carriers. It also forces airlines to show what has previously often been an obscure addition to their base ticket pricing and make it obvious to the consumer. This could well reshape the economics of some low-cost carriers, and cause some fundamental rethinking of their revenue generation strategies, especially those that rely more heavily on added fees rather than just the ticket fare. It's worth observing how the market reacts to these regulations, and whether airlines start to offer bundled services more frequently.

What else is in this post?

  1. White House Mandates Full Fee Disclosure for Hotels and Airlines Starting June 2025 - Airlines Must Show Real Prices Without Hidden Resort or Baggage Fees in Search Results
  2. White House Mandates Full Fee Disclosure for Hotels and Airlines Starting June 2025 - Marriott and Hilton Lead Industry Support for Full Fee Transparency Initiative
  3. White House Mandates Full Fee Disclosure for Hotels and Airlines Starting June 2025 - Resort Fees Get Phased Out at Major Las Vegas Hotels Ahead of New Rules
  4. White House Mandates Full Fee Disclosure for Hotels and Airlines Starting June 2025 - American Airlines and United Add Fee Calculator Tools to Their Apps
  5. White House Mandates Full Fee Disclosure for Hotels and Airlines Starting June 2025 - Small Hotels Get 12 Month Grace Period for Technical Implementation
  6. White House Mandates Full Fee Disclosure for Hotels and Airlines Starting June 2025 - Kayak and Google Flights Update Systems to Display Total Price Including Fees

White House Mandates Full Fee Disclosure for Hotels and Airlines Starting June 2025 - Marriott and Hilton Lead Industry Support for Full Fee Transparency Initiative





Marriott and Hilton are taking a leading role in the move towards full fee transparency within the hotel industry, following a recent White House order requiring full disclosure of fees by June 2025. These hotel giants are making changes to include all mandatory charges, such as those pesky resort fees, right into the upfront price that customers see when booking. This is a reaction to both legal pressure and consumers pushing for clear, honest pricing. The idea is to do away with hidden fees that cause so much frustration. By making these changes, both chains aim to meet the new requirements, while also hoping to influence other hotels to do the same. Ultimately, this is about building more trust and satisfaction among travelers, and setting the stage for a much clearer pricing approach across the whole sector.

Marriott and Hilton appear to be spearheading a move toward full fee transparency within the hotel sector. This comes in light of the White House requiring all hotels and airlines to be upfront about their fees by June 2025. The goal is to provide travelers with complete pricing information right away, helping them make better decisions about where to stay and how much it will actually cost.

This change is driven by increasing consumer dissatisfaction regarding hidden costs. There is a strong feeling among travelers that lack of transparency erodes trust. Marriott and Hilton have both publically supported the transparency initiative, emphasizing clear communication about mandatory fees. This development fits into the wider regulatory landscape, which seems to be placing more emphasis on consumer protection through upfront pricing in the travel industry.

Marriott's actions follow a legal settlement where it agreed to disclose the total cost of rooms, inclusive of all fees, directly on their website and app. It appears they will now include all those often-hidden resort fees directly in the nightly rate. Hilton has also adjusted its policies to display mandatory resort fees upfront on their digital platforms. These changes by both Marriott and Hilton occur amid rising legal action demanding increased transparency in the hotel sector. It is worth noting that Marriott is the first major hotel group to actually integrate resort fees into the upfront price display as part of adhering to this specific legal settlement. Marriott must comply with the Pennsylvania legal settlement requirements by incorporating the full cost into their room rates by mid-May of this year. The implementation of this fee transparency is likely to see other hotel companies follow suit. It should be noted that while Hilton's fees have seen faster growth, Marriott currently generates significantly higher overall fee volume from such hidden fees than Hilton does.



White House Mandates Full Fee Disclosure for Hotels and Airlines Starting June 2025 - Resort Fees Get Phased Out at Major Las Vegas Hotels Ahead of New Rules





Major Las Vegas hotels are starting to drop resort fees, responding to a push for clearer pricing in the industry and following upcoming federal rules. By June 2025, hotels and airlines will be required to reveal all obligatory fees upfront, a change pushed by the White House to remove hidden costs that have annoyed travelers for years. Several well-known hotels in Las Vegas are already changing their fee structures, which may set an example for others in the sector. This seems to be driven by a desire to keep customers happy and attract more visitors as the scrutiny on these kinds of hidden fees continues to grow.

The push to eliminate resort fees in Las Vegas is gaining momentum with the White House mandate for full fee disclosure. The deadline of June 2025 looms large, and it appears that a few of the bigger hotel chains are changing their approach. As the hotel industry moves towards transparent pricing, some large Las Vegas hotels are voluntarily beginning to phase out resort fees as they get ready for stricter federal guidelines. This means travelers might soon be able to see more clearly what they are paying, as hotels display a more comprehensive price.

The traditional resort fee model, used by many hotels, particularly in Las Vegas, came under increased public scrutiny, due to the practice of hidden charges added on at the end. This system that often added unexpected costs, sometimes as much as 39% of the base nightly rate at US hotels, has faced mounting legal pressure as well. The problem often included the likes of a fee for printing an airline pass or getting the local newspaper. It was quite odd what was included, and why there was an additional fee at all. The Federal Trade Commission, in an effort to address what it calls "junk fees," passed a rule prohibiting hotels from obscuring mandatory charges.

Hotels now seem to be reconsidering the value of these supplementary charges, especially in markets as competitive as Las Vegas, where such charges sometimes vary wildly. The change signals a potential shift in how hotel chains price their services. It will be very interesting to observe what impact this could have on their business models and their revenue streams that traditionally relied on those extra fees. The transition away from the "resort fee" model, may ultimately influence consumer choices, where travelers begin to compare total costs rather than just advertised rates, potentially altering the travel landscape as a whole.



White House Mandates Full Fee Disclosure for Hotels and Airlines Starting June 2025 - American Airlines and United Add Fee Calculator Tools to Their Apps





White House Mandates Full Fee Disclosure for Hotels and Airlines Starting June 2025

American Airlines and United Airlines have recently added fee calculator features to their mobile apps. These tools aim to give travelers a clearer idea of the extra costs they might encounter when booking flights. This development is part of an ongoing trend to make airline pricing more transparent. It comes as the White House has set a deadline of June 2025 for full fee disclosure across airlines and hotels. Since airlines have heavily relied on these extra fees to make money, the tools are intended to help customers understand the impact of charges like baggage and other service related fees on the total price of a flight ticket. While these calculators could lead to fairer pricing practices, big airlines are still pushing back against new government rules on fee disclosure, which indicates an underlying tension and reluctance to change.

American Airlines and United Airlines are now offering fee estimation tools integrated into their apps, indicating a clear movement toward greater pricing clarity. This development, particularly with upcoming regulations, suggests a proactive step to meet demands for transparent cost breakdowns. Consumer research points to considerable discontent, where hidden costs annoy up to 70% of travelers and can negatively impact airline perceptions. These new fee calculators aim to address this issue, enhancing customer loyalty and trust.

These new calculators are a technological step forward, using algorithms to provide fee estimates, taking into account factors like routes, travel dates, and ticket types. This technological addition has potential to make mobile booking easier and smoother. The shift towards transparent fees might also lead airlines to rethink revenue strategies that relied on ancillary fees. This change could promote greater price competition that prioritizes customer satisfaction, instead of focusing solely on maximizing revenue through fees. Ancillary revenues within the airline industry are significant, reaching over $80 billion, generated through baggage and seating selections. The arrival of fee calculators might put pressure on this revenue stream, potentially reducing profits for airlines heavily reliant on such fees.

Airlines utilizing fee calculators might gain a competitive advantage in the market as consumers will become more price-conscious and may favor airlines providing the most upfront pricing data. The use of ‘drip pricing,’ where initial prices appear low but increase due to added fees, can be problematic. Fee calculators are tools against this practice, encouraging a straightforward buying process. These tools not only reveal extra fees but also educate passengers on all types of expenses related to air travel. This should allow people to make better informed decisions about their travel purchases.

There is a potential for airlines to bundle together various options like luggage, seating, and other amenities into a single rate, as they move towards greater pricing transparency. This might streamline the process for travelers and increase overall satisfaction. The addition of these fee calculators signals a potentially broader change within the airline industry, where transparency becomes standard practice instead of an exception. As the needs of customers change, the airlines that can adapt, focusing on clear pricing, might well capture more market share than those who are resistant.



White House Mandates Full Fee Disclosure for Hotels and Airlines Starting June 2025 - Small Hotels Get 12 Month Grace Period for Technical Implementation





In a significant move towards pricing transparency, small hotels get a year-long delay in implementing the White House's full fee disclosure mandate, which is supposed to start in June 2025. This aims to end the practice of hidden charges that have bothered travelers for years, by giving smaller places some extra time to change their systems without immediate fines. As the hotel business figures out how to do clear pricing, this delay is crucial for small hotels that often don’t have the resources of big chains to make changes so quickly. These new rules are likely to change how customers experience travel and create more competition by encouraging fairer prices across the board. In the end, this shift highlights the ongoing push to improve consumer protections within the travel industry.

The White House is implementing a mandate for hotels and airlines to fully disclose all fees, set to begin in June 2025. While this is intended to promote pricing transparency for consumers, small hotels are getting a 12-month grace period for making the required tech adjustments. This extra time is meant to help them modify their systems and comply with new rules, as they might face more significant hurdles compared to large hotel chains.

However, a grace period doesn't mean smooth sailing. Small hotels may still face technological challenges in integrating new pricing systems, especially given their digital infrastructure may be less advanced. It also forces them to reconsider their revenue models, as hidden fees have played a notable role in their income. This might lead to a shake-up if the hotels were reliant on those hidden fees, something that's certainly apparent in the airline industry where added charges bring in huge profits.

Furthermore, those small hotels that delay compliance will be taking a risk, as consumer protection laws are getting increasingly stricter about deceptive pricing practices, leaving them open to legal troubles. Also, this grace period may cause an uneven competitive landscape. Small hotels that are quick to adapt can use transparency as a way to attract customers and set them apart from those that are slower to adapt.

What's happening goes beyond simply following rules. It's also about rebuilding the trust of customers, who have often been upset by sneaky hidden charges. Hotels that adopt honest pricing early could see more customer loyalty. Small hotels might be facing challenges due to their budgets, when compared to larger chains, when it comes to making the required changes to show fees upfront. As this new approach takes hold, these smaller hotels may see more scrutiny from both customers and regulatory bodies. There is an increased guest expectation for clear pricing information, and small hotels failing to meet this could be at risk.



White House Mandates Full Fee Disclosure for Hotels and Airlines Starting June 2025 - Kayak and Google Flights Update Systems to Display Total Price Including Fees





Kayak and Google Flights are preparing to update their platforms to show total prices encompassing all fees for airline tickets and hotels. This move is in response to the White House’s full fee disclosure requirement, starting in June 2025. The aim is to remove hidden costs that have often angered travelers, now making the complete price – including all extra charges – visible from the start. This change intends to increase transparency, allowing users to make fully informed decisions. As the travel sector faces this change, it remains uncertain how airlines will shift their pricing tactics and if this will create a more competitive market. Fundamentally, this initiative signals a greater emphasis on consumer rights and fair pricing within the travel industry.

Kayak and Google Flights are modifying their platforms to present a complete cost breakdown, including all fees associated with air travel and hotel stays. This adjustment comes in anticipation of a White House directive, requiring comprehensive fee transparency from all airlines and hotels, scheduled for June 2025. The shift means that travelers will now see the total expense up front, helping to avoid unexpected additions to the overall cost of their trip.

This initiative targets the lack of transparency that has been plaguing the travel industry, with hidden fees commonly inflating the prices at the very end. By aligning with new federal laws, both Kayak and Google Flights aim to improve user experience by building trust into the booking experience. The government is actively promoting these changes, with goals to increase fair pricing practices and bring better cost awareness to consumers.

The pressure on carriers is mounting, specifically as the additional revenue from things like baggage fees often outweigh actual operational income, and is now becoming the focus of more government and public scrutiny. The directive responds to considerable financial gain by the travel industry derived from such fees. Airlines now face the challenge of re-evaluating pricing and revenue models, rather than masking the real cost of travel. The hope is to reshape how companies generate income and drive innovation towards more user friendly pricing policies. It will be important to see if this will impact market share and how different carriers adopt.


See how everyone can now afford to fly Business Class and book 5 Star Hotels with Mighty Travels Premium! Get started for free.