Why Airlines Skip Row 13 A Look at Global Aviation Superstitions and Seat Numbering Practices

Post Published January 23, 2025

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Why Airlines Skip Row 13 A Look at Global Aviation Superstitions and Seat Numbering Practices - Why European Airlines Started Dropping Row 13 in 1960





In the 1960s, a noticeable trend emerged among European airlines to exclude row 13 from their cabin layouts. This wasn't due to any structural changes in the aircraft itself, but rather a nod to the widespread belief that the number 13 brings bad luck. Carriers, keen on ensuring a stress-free journey for their passengers, started skipping this row to avoid any possible negative connotations. This was particularly relevant during a period when flying was still surrounded by some apprehension. However, while many European airlines embraced this practice, it's interesting to note that other airlines both within and outside Europe have different philosophies on the matter, choosing to include row 13 without a second thought. This variation demonstrates how deeply ingrained cultural beliefs affect the choices airlines make and shows a balance between traditions and modern operation. The way seat numbers are laid out seems like a minor thing, but it remains a key part of what people experience on a flight and how they feel about the journey.

The curious case of why European airlines started dropping Row 13 from their seating charts around 1960 boils down to a simple, yet pervasive human quirk: superstition. It seems that widespread unease surrounding the number 13, a deeply rooted fear in many cultures, began to influence these carriers. The idea was that dodging this 'unlucky' row would create a better experience for their passengers, especially given perhaps some negative perceptions about early air travel safety.

But this quirky practice spread way beyond Europe’s borders. You see, it’s indicative of something far larger - that is how cultural beliefs and yes, even our superstitions, affect how this very modern industry functions. Airlines often adjust things to tap into these perceptions - it's not uncommon to see changes from the numbers they put on their planes to how they arrange the seats inside. Other quirky beliefs also come up from time to time - think about specific colours to be avoided. Ultimately it does highlight how these non scientific believes, influence quite a global industry.

What else is in this post?

  1. Why Airlines Skip Row 13 A Look at Global Aviation Superstitions and Seat Numbering Practices - Why European Airlines Started Dropping Row 13 in 1960
  2. Why Airlines Skip Row 13 A Look at Global Aviation Superstitions and Seat Numbering Practices - Air France First Airline to Skip Row 13 During Boeing 707 Era
  3. Why Airlines Skip Row 13 A Look at Global Aviation Superstitions and Seat Numbering Practices - Numbers Skipped by Asian Airlines including Row 14 and 44
  4. Why Airlines Skip Row 13 A Look at Global Aviation Superstitions and Seat Numbering Practices - United Airlines and American Airlines Still Keep Row 13
  5. Why Airlines Skip Row 13 A Look at Global Aviation Superstitions and Seat Numbering Practices - How Ryanair Uses Row 13 Marketing to Drive Sales
  6. Why Airlines Skip Row 13 A Look at Global Aviation Superstitions and Seat Numbering Practices - Real Impact of Superstitious Seat Numbers on Airline Revenue

Why Airlines Skip Row 13 A Look at Global Aviation Superstitions and Seat Numbering Practices - Air France First Airline to Skip Row 13 During Boeing 707 Era





Why Airlines Skip Row 13 A Look at Global Aviation Superstitions and Seat Numbering Practices

Air France was the first airline to remove row 13 from their seating charts on Boeing 707 aircraft, a move driven by the widespread belief that 13 is an unlucky number. This action quickly set a new trend for other carriers. Now you see a multitude of airlines, like Iberia, Lufthansa, and Ryanair, choosing to skip this row. These decisions aren’t solely about the number 13 though – some airlines go further, avoiding numbers like 14 or 17. This is a strong demonstration of how cultural beliefs can influence something as basic as seating arrangements in modern airplanes. This decision to leave out rows highlights a shift where airlines make choices not just based on practicalities, but also on what might make a passenger feel more comfortable; they navigate between the strict, by-the-book practices and people's perceptions.

Air France's move to omit row 13 from their Boeing 707 layouts, wasn't just a quirk; it was a symbolic shift showing how perceived psychology often trumps pure engineering pragmatism within the aviation sector. The fact that an airline might base design on passenger anxiety, well it makes you wonder how this happens. The fear associated with the number 13 - also called triskaidekaphobia - is a good example. We see similar tendencies in building design where the 13th floor is frequently skipped, showing that deep rooted cultural beliefs can alter very physical spaces.

Psychological research also supports the idea that such superstitions can strongly change people's behaviors. Passengers who feel their environment is rid of “unlucky” symbols, such as the number 13 in seat numbers, tend to report lower levels of discomfort. While some airlines avoid row 13, it's worth noting some cultures embrace 13 as a lucky number, really highlighting that ideas around “luck” are heavily linked to a cultures and traditions.

In fact the omission of row 13 is part of a wider strategy to cater to passengers to feel more at ease and safe, sometimes these are choices that go way beyond simple seating capacity. The Boeing 707, was indeed a step in modern air transport yet, it was also a period where passengers were quite anxious about flying. This could explain why airlines felt the need to introduce changes designed to address this anxiety. It is interesting to note, the row 13 still has a reputation. Even when an airline does include it, those seats tend to be among the last to be booked. This highlights how the fear of 13 directly affects pricing and revenue.

In my opinion this odd practice has gone global - proving how the superstitions can really go across culture in the airline industry. While some airlines go down a creative path - sometimes they renumber rows to jump past the “unlucky” number; or they might try marketing promotions to encourage a few people to be less fearful.

It’s almost become mainstream for airlines these days to begin studying booking patterns to understand how such beliefs are changing consumer behaviour. This is actually leading to some intriguing changes in the way seats are laid out, based on consumer perceptions.



Why Airlines Skip Row 13 A Look at Global Aviation Superstitions and Seat Numbering Practices - Numbers Skipped by Asian Airlines including Row 14 and 44





Asian airlines, among others, often show a unique approach to seating arrangements that takes cultural beliefs into account, with rows like 13, 14, and even 44 frequently missing from their layouts. The number 13 is broadly viewed as unlucky, however it doesn't end there. Many carriers also skip row 14, particularly given the number 4's negative association with death in Chinese culture. These omissions aren't set by some official industry rule but are rather an example of airlines making choices to reflect passenger preferences. The intent is clearly to enhance the overall experience by avoiding potential passenger unease. It reveals a dynamic interplay between deeply ingrained beliefs and how an industry goes about its business.

Beyond just the infamous row 13, it's common for numerous Asian airlines to deliberately omit row 14, a practice stemming from cultural links of the number four with death. These diverse beliefs, show how deeply ingrained regional customs influence cabin designs. It’s fascinating to see that superstitions around seat numbers directly affect pricing; low demand for perceived 'unlucky' rows, especially 13 and 14, often results in price discounts. It seems that this is quite a strategic move by airlines – aiming to turn potentially unpopular seats into booked revenue.

Interestingly, some low cost carriers in Asia, such as AirAsia and Scoot, are adapting and utilizing creative numbering, by skipping both 13 and 14 - this allows them to ensure passenger comfort whilst maintaining competitive pricing. It would seem these operators realize there is direct correlation with cultural beliefs and comfort during air travel. While in the Western world row 13 is considered unlucky, some Asian cultures might view it differently - for example the number 8 is seen as lucky by some; airlines like Cathay Pacific have even been known to market the seats in row 8 for this reason, demonstrating how divergent such cultural interpretations are, impacting things from seat booking to marketing.

Data does suggest that passengers in 'lucky' rows report higher levels of satisfaction, a good example that such psychological factors do shape the overall experience of a flight. Airlines appear quite aware of this; there are examples of airlines even changing cabin layouts because of such feedback. This means that the decisions around seat selection are directly influenced by consumer attitudes, which means some seating changes may be purely driven by passenger expectations and discomfort.

It isn't uncommon that even business class cabin designs consider superstitious thinking when it comes to layouts and seating plans, ensuring higher paying customers also feel comfortable. Superstition isn't just a new thing, the concept of skipping rows is built upon centuries of beliefs, and airlines today appear increasingly conscious of this in design choices. Given that airlines today operate globally, it's obvious they need to cater to different demographics; you can see why many carriers are incorporating cultural beliefs that are regional into strategies. For example, we are seeing airlines using unique seat number patterns to enhance their brand identity, publicly tackling this shows they value passenger needs.



Why Airlines Skip Row 13 A Look at Global Aviation Superstitions and Seat Numbering Practices - United Airlines and American Airlines Still Keep Row 13





Why Airlines Skip Row 13 A Look at Global Aviation Superstitions and Seat Numbering Practices

United Airlines and American Airlines present an interesting contrast as they both continue to feature row 13 on their planes. This is in stark opposition to many other airlines around the world, particularly those in Europe and Asia, who have chosen to omit row 13 due to superstitions surrounding its unluckiness. This is a cultural belief in many societies where 13 is associated with misfortune, leading airlines to skip the row to keep some passengers more at ease. This trend in the airline industry highlights a real awareness of passenger psychology and how it can affect choices in how planes are designed. However, United and American seemingly prioritize keeping consistent seating layouts and how it works practically over the beliefs of some flyers, even though they may be aware of it. This shows there is an ongoing debate as airlines work to find a balance between how people view these things and what works best operationally, while keeping up with how passengers now expect things to be.

Despite the ongoing debate about the number 13 and its association with bad luck, United Airlines and American Airlines continue to include Row 13 on their aircraft. This contrasts with the practice of many other airlines who choose to omit the row entirely, opting for a numbering sequence that skips from 12 directly to 14. This is because of varied cultural beliefs; for some the number 13 brings bad luck which is why it's so commonly removed. Airlines appear to be responding to this anxiety.

The logic behind retaining or removing Row 13 is pretty complex, influenced by numerous factors. These include the very specific cultural interpretations which often differ across geographies. Some places have a strong aversion to this number, while it might even be considered "lucky" elsewhere. It all just depends on the local cultural lens. It seems there is even a correlation between this 'luck' and what passengers consider as a more positive flight experience.

This choice really shows us how much airlines factor in passenger perceptions into their operations. In locations where the number is seen as strongly unlucky, some airlines prefer to skip the row altogether; this allows them to align with passenger expectations, ultimately aiming to offer a better sense of overall ease. Indeed such seemingly simple choices around seat numbering showcase quite a broader theme in aviation, the balance between practical considerations and the less tangible, such as cultural sensitivities. How airlines address such beliefs are really just a look into the complex psychology of air travel; it really highlights just how critical it is for airlines to think about passenger expectations alongside purely technical operational standards. It's a case of merging passenger psychology with traditional aviation principles to improve people's journey as much as possible.



Why Airlines Skip Row 13 A Look at Global Aviation Superstitions and Seat Numbering Practices - How Ryanair Uses Row 13 Marketing to Drive Sales





Ryanair's marketing strategy is quite innovative; their use of "Row 13" is a prime example of how they use cultural beliefs to their advantage. By skipping this row in their planes, they do align with other airlines that aim to reduce passenger unease about the number. But what they also do is market themselves as an airline that cares about its passengers in a budget travel market, which is interesting. This clever marketing approach also goes with their approach to be sometimes unconventional or even controversial. This is a clear attempt to grab attention in the competitive world of airlines. As Ryanair continues to grow and expand, it needs to utilize such quirky ideas to stay ahead and also to increase sales in an ever changing market.

Ryanair’s use of ‘Row 13’ in marketing provides an interesting case study in how airlines use perceived passenger psychology, not just safety regulations, to shape decisions. By intentionally skipping row 13 in their aircraft, they're tapping into the widely held superstition that it's an unlucky number. This is not just random – it’s a calculated marketing move to appeal to passengers who may feel unease around this number. It’s almost as if Ryanair is subtly offering a degree of comfort, even if it's just by omitting a row, while still promoting their very cheap flights.

Studies do suggest that seats in the perceived unlucky row are often the last to be booked. This creates an intriguing situation where lower prices are often needed to attract bookings. Airlines use this pricing data to manage seat revenues; this means the superstition itself can affect how tickets are priced on flights. It seems that psychological factors actually are influencing commercial choices, rather than pure efficiency.

It’s interesting how a sense of conflict, called cognitive dissonance, exists here. Even though we all understand air travel is fundamentally safe, there can be this uneasy feeling regarding certain perceived symbols. Airlines like Ryanair capitalize on this gap by removing Row 13, creating a feeling of consideration and a more appealing story for passengers. This is especially true since cultural interpretation of luck varies greatly around the globe. While row 13 is considered unlucky in some cultures, you have examples elsewhere where number 8 is actively marketed as "lucky", demonstrating the huge diversity in how these cultural perceptions work.

Airlines don’t always skip row 13 due to just superstition though, they often use this seat numbering to optimize their layout for profit. They will place their better seats on the plan in a row which would not typically get a discount, which then boosts income from popular rows. As an engineer, this means the design of cabin seating plans also directly effects an airlines profit margin. The idea that seat numbers can influence bookings has led Ryanair and other carriers to focus more on data analysis. The data shows that seats within specific rows can correlate to different pricing patterns. This directly influences the airlines marketing and pricing strategy. It’s a direct feedback between psychology and profit.

Skipping row 13 in seating is actually a bigger trend in aviation - its airlines addressing cultural considerations. It is a calculated way to respect beliefs and cultural norms, which then impacts revenue, and shows an awareness of the passenger psychology. We can go back to Air France's decision in the 1960s to understand this is not a new practice. When they started this trend it was really a start of how superstition and psychological factors were about to become quite an influence in the whole business of air travel.

Ryanair often uses this belief, which they’ve played with in sales promotions that leverage the fear of row 13, to enhance consumer interest in specific flight bookings. The design choices around seating become not only practical, but an active way to affect marketing, showing how even the most minor design details inside an aircraft influence the experience and the success of the airline as a whole.



Why Airlines Skip Row 13 A Look at Global Aviation Superstitions and Seat Numbering Practices - Real Impact of Superstitious Seat Numbers on Airline Revenue





The way airlines handle superstitious seat numbers, especially the infamous row 13, has a surprisingly real impact on their bottom line. By choosing to skip this row, airlines are actually working to boost passenger comfort, which in the end, can translate into better sales. It's not only the number 13 that gets this treatment either; certain airlines also avoid numbers like 14 and 17 depending on what different cultures believe is unlucky, all in an attempt to fill as many seats as possible and make passengers happier with their choice of flight. This careful avoidance is part of a larger pattern where airlines adjust how they seat passengers according to their psychology, proving just how powerful cultural ideas can be in influencing business success. As airlines fine-tune how they market and price their tickets based on these beliefs, the link between superstition and making a profit becomes clearer all the time.

Airlines are indeed aware that superstitions influence passenger choices about where to sit. Specifically, the perceived bad luck tied to the number 13 often leads to this number being skipped in seat arrangements. A good number of airlines simply remove row 13 altogether, preferring to start with row 14 or adjusting their number sequence entirely. This is not an across the board practice, of course, but a large portion of airlines across the globe, often seen especially in western countries, do this to cater to superstitious passengers' preferences.

The financial side of skipping unlucky seat numbers is far from negligible. Removing row 13 from their seat layout can bump up ticket sales as some travelers are more inclined to choose flights that lack any negative connotations, leading to higher passenger satisfaction. Moreover, airlines aren’t shy about using this practice to highlight that they care about passenger comfort and safety, almost as if this small layout change is a big selling point for more discerning travelers. This reveals a wider movement within aviation where cultural beliefs and superstitions are considered as a way to improve the overall flying experience, which, in turn, can have a very positive impact on the airline's finances.

Seat bookings do offer some additional insights. It seems that seats in row 13 are often among the last to be booked, which often prompts airlines to drop the price on those rows to make the seats more appealing. It is amazing to see how something like a superstition can affect the very basics of airline pricing and business strategy. Also interesting, while in the West we see avoidance for 13, in other parts of the globe the numbers do not carry this same negative meaning. In fact, in Latin America, 13 is often perceived as a lucky number. Some regions even see number 8 as the lucky one! So, depending on who they are catering to, an airlines seat plan can really change.

As a curious engineer it’s interesting to think what this means for design. Studies have even shown how anxiety levels drop when passengers perceive the space around them to be devoid of unlucky symbols, which probably drives the trend of removing rows associated with superstitions and also for airlines to go the extra mile in this area to increase passenger well being. Some carriers prioritize consistency over superstition as is the case with American and United airlines, but there are still some that opt for layouts which meet passenger perception of luck. It highlights a key design challenge here.

The decision by Ryanair to skip row 13 is not only a nod to superstition, but also a very smart move from a marketing point of view. This helps them position themselves as an airline which listens to its passengers concerns, which is a solid image to have in the budget airline sector. The psychology of all of this also impacts seat demand; where airlines might have to change their entire booking strategies according to the psychological beliefs of those buying tickets. Superstitious beliefs can even impact flight layouts for private and corporate planes which highlights that is not just limited to commercial aviation. This trend of omitting a row or certain numbers really began around the 1960's but today has evolved into an industry where psychological beliefs are included in seat design - the aim is to increase sales and improve the flight experience. What we are seeing is that airlines now actively use data to understand how this type of superstition changes passenger behavior which really helps them tailor offerings to increase revenue and satisfaction.


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