Hyatt’s Summer 2025 Takeover Former Times Square Crowne Plaza Gets New Life at Broadway and Seventh
Hyatt's Summer 2025 Takeover Former Times Square Crowne Plaza Gets New Life at Broadway and Seventh - Times Square's Former Crowne Plaza Building Gets Full Overhaul With New Lobby and Check In Area
Times Square's Former Crowne Plaza Building Gets Full Overhaul With New Lobby and Check In Area
The former Crowne Plaza in Times Square is getting a serious makeover in preparation for its summer 2025 relaunch as a Hyatt Regency. Beyond just cosmetic updates, the focus seems to be on completely re-imagining the guest arrival experience with a brand new lobby and check-in zone. It appears Hyatt is aiming to make a statement with this property.
This redevelopment taps into the ongoing effort to revitalize not just the hotel itself, but the whole Times Square area. While aiming for a sleek, updated look, one can only hope they don't sanitize the unique, slightly gritty character that Times Square is known for. The challenge will be balancing modern design with the neighborhood's existing atmosphere.
Times Square's former Crowne Plaza, dating back to 1989, is undergoing a substantial transformation with a full-scale renovation of its lobby and check-in area, anticipating its rebranding as a Hyatt in summer 2025. This is not simply cosmetic; it's an effort to bring a decades-old structure in line with contemporary expectations and increasingly stringent building regulations that prioritize safety and inclusivity.
Hotel lobbies in dense urban centers are no longer just transitional spaces; they function as critical social hubs. Design plays a key role. Data collected from other renovations points to measurable guest satisfaction. This renovation likely involves integrating updated building codes, focusing on elements like accessible design and improved safety protocols.
Technological integration is key. Expect to see upgraded check-in systems, which aim to decrease wait times. All those updates might reduce the need for extra labor. The location is also interesting being within proximity to broadway where revenue is increased at local hotels by visitors going to shows.
What else is in this post?
- Hyatt's Summer 2025 Takeover Former Times Square Crowne Plaza Gets New Life at Broadway and Seventh - Times Square's Former Crowne Plaza Building Gets Full Overhaul With New Lobby and Check In Area
- Hyatt's Summer 2025 Takeover Former Times Square Crowne Plaza Gets New Life at Broadway and Seventh - New 795 Room Property Features Direct Broadway Views From All Corner Rooms
- Hyatt's Summer 2025 Takeover Former Times Square Crowne Plaza Gets New Life at Broadway and Seventh - Hotel Plans Modern American Restaurant at Street Level Opening August 2025
- Hyatt's Summer 2025 Takeover Former Times Square Crowne Plaza Gets New Life at Broadway and Seventh - Hyatt Accelerates NYC Growth With Fifth Midtown Property
- Hyatt's Summer 2025 Takeover Former Times Square Crowne Plaza Gets New Life at Broadway and Seventh - New York's Tallest Hyatt Regency to Feature Floor 22 Executive Lounge
- Hyatt's Summer 2025 Takeover Former Times Square Crowne Plaza Gets New Life at Broadway and Seventh - Room Rates Expected to Start at $299 During Soft Opening Phase September 2025
Hyatt's Summer 2025 Takeover Former Times Square Crowne Plaza Gets New Life at Broadway and Seventh - New 795 Room Property Features Direct Broadway Views From All Corner Rooms
The 795 rooms at the re-branded Times Square property set to debut in summer 2025 will offer accommodations right on Broadway. Specifically, corner rooms will feature direct views onto the Great White Way. This move looks to be about much more than just slapping a new logo on an existing structure.
This addition to Hyatt's portfolio is part of a larger trend of big hotel chains trying to scoop up prime real estate. With the former Crowne Plaza's location at Broadway and Seventh, access to theaters and Times Square proper will be a major draw. Whether Hyatt can deliver value for money in such a high-traffic location remains to be seen.
That former Crowne Plaza property, soon to be Hyatt-branded, will house 795 rooms when it reopens next summer; apparently all corner rooms will have unobstructed Broadway views. While it's easy to dismiss this as marketing hype, clever room placement certainly maximizes a key location. How effective the noise cancelling technologies are, in mitigating the incessant clamor outside, will determine how peaceful that view will be.
The rooms include technology to adjust the lighting and temperature. The integration of such tech in hotels has seen better results with customer satisfaction in some studies. Building structures are being upgraded to match modern safety measures. Such structural integrity is paramount in older building designs. Advanced sprinkler systems and fire-resistant materials are being put in place to meet stringent safety regulations. Hopefully, this leads to better practices for guests, in case of emergency.
Hyatt's Summer 2025 Takeover Former Times Square Crowne Plaza Gets New Life at Broadway and Seventh - Hotel Plans Modern American Restaurant at Street Level Opening August 2025
Hyatt's upcoming Regency hotel in Times Square is also planning a modern American restaurant at street level, with an opening slated for August 2025. Instead of just providing a place to eat, this culinary addition is intended to complement the entire hotel experience by offering both guests and locals a prominent dining option that speaks to New York City's energetic food scene.
The plans are not to transform the building, but to revitalize the site by renovating the area to make it look vibrant. How effective the noise cancelling technologies are, in mitigating the incessant clamor outside, will determine how peaceful that view will be for guests.
Come August 2025, the renovated former Crowne Plaza will include a modern American restaurant at street level. It's a classic move to incorporate a new eatery into a large hotel like this, especially in Times Square.
A restaurant renovation aims to not only add a revenue stream but also hopefully enhances the hotel's overall appeal. The real test will be how well it integrates with the street scene; the new hotel lobby is rather bland and doesn't lend itsself to the Times Square local flare. How many New Yorkers it actually attracts, versus just serving as another convenient tourist trap, will be the real indicator of success. I am curious what sort of technology would enable the new restaurant to better serve its guests. We'll see in late 2025.
Hyatt's Summer 2025 Takeover Former Times Square Crowne Plaza Gets New Life at Broadway and Seventh - Hyatt Accelerates NYC Growth With Fifth Midtown Property
Hyatt Hotels Corporation is further solidifying its presence in New York City with its fifth property in Midtown, situated at the iconic intersection of Broadway and Seventh Avenue. The former Crowne Plaza will undergo a significant transformation, with summer 2025 being the target. This strategic move not only emphasizes Hyatt's commitment to expanding its portfolio but also aims to attract the attention of Broadway show fans and tourists who wants to be in the middle of Times Square. How many World of Hyatt points will be required for a free nights remain to be seen.
The introduction of this fifth hotel in Midtown reinforces Hyatt's existing commitment to the New York market. Located where Broadway and Seventh intersect, this former Crowne Plaza site represents a strategic acquisition, considering the sheer volume of tourists constantly streaming through the area.
Beyond the immediate impact, the renovation incorporates modern safety features. Implementing such elements as emergency response technologies and enhanced fire suppression shows a growing trend within hospitality toward prioritizing guest safety. The brand can create a fully-integrated guest experience through modern design and integration, aligning with today's consumers.
Hyatt's Summer 2025 Takeover Former Times Square Crowne Plaza Gets New Life at Broadway and Seventh - New York's Tallest Hyatt Regency to Feature Floor 22 Executive Lounge
New York's tallest Hyatt Regency is set to debut in summer 2025 at the iconic intersection of Broadway and Seventh Avenue, transforming the former Crowne Plaza into a modern hub for travelers. A standout feature will be the exclusive Executive Lounge located on the 22nd floor, designed to elevate guest experiences with premium amenities and views.
This redevelopment reflects a broader trend of revitalizing urban properties, aiming to blend contemporary luxury with the vibrant character of Times Square. While the hotel promises modern comforts and proximity to cultural attractions, it remains to be seen how well it will balance upscale offerings with the authenticity of its bustling surroundings.
The former Crowne Plaza in Times Square is aiming to be New York's tallest Hyatt Regency, now targeting a summer 2025 launch. This development includes the 22nd-floor Executive Lounge. I'm interested in what type of soundproofing would be used to diminish the noise level on the 22nd floor?
With its Broadway and Seventh Avenue address, this strategic conversion taps into a push to invigorate the district, as well as allow for more luxurious experiences with upgraded guest rooms, smart technology, and a collaborative workspace. The location will offer direct access to theaters that can raise occupancy rates by as much as 30%. But there will be reinforcement on structural integrity, state-of-the-art fire suppression systems, that meets building regulations as well.
Hyatt's Summer 2025 Takeover Former Times Square Crowne Plaza Gets New Life at Broadway and Seventh - Room Rates Expected to Start at $299 During Soft Opening Phase September 2025
As Hyatt prepares for the soft opening of its new Regency hotel in Times Square, room rates are expected to start at $299 in September 2025. This pricing aims to attract a mix of tourists eager to experience the revitalized property at the bustling intersection of Broadway and Seventh Avenue. While that price point isn't exactly cheap, it's positioned to compete with other hotels in the area. The real question is whether the upgrades and location justify the cost, or if it's just another over-priced Times Square accommodation.
Come September 2025, during the soft opening of the transitioned Times Square property, room rates are projected to begin around $299. This is possibly a strategy to draw initial traffic, as location alone might not be enough to get people to stay. The prices could be quite competitive given surrounding hotel costs.
This rebranding points towards major hotel chains targeting high-traffic tourist locations to maximize revenue. Will this mean average daily rates will increase beyond reach for average travelers? I am curious if these changes in strategy will bring in more revenue.
Providing unobstructed views from all corner rooms is a good design strategy, but I can't imagine any open windows given street noise, regardless if sound-proofing technology is implemented. Time will tell how good it really is.
Technological room features can definitely boost convenience, but personalized experiences come with a price. How smart the "Smart Technology" is, will impact consumer's future experiences at this hotel.
Incorporating advanced sprinkler systems not only ticks boxes for building codes, but will hopefully prioritizes safety. The fire-resistant materials could also affect the noise as well.
The planned Executive Lounge targets business travelers and it aims to justify higher room rates. It really remains to be seen what amenities the lounge will offer, and if this will offer enough added value.