United Airlines’ Empty Seat Policy A Detailed Look at the $180 Extra Legroom Controversy on HNL-LAX Route

Post Published February 4, 2025

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United Airlines' Empty Seat Policy A Detailed Look at the $180 Extra Legroom Controversy on HNL-LAX Route - United Airlines Enforces $180 Fee for Empty Extra Legroom Seats on HNL-LAX Route





United Airlines is now charging $180 for passengers looking to move to unoccupied extra legroom seats on the Honolulu to Los Angeles route. This is more than a one-off event; the fee is actively being enforced, with at least one flight attendant going as far as using open tray tables as barriers. This practice, while intended to discourage unauthorized seat changes, is raising eyebrows. It certainly raises questions about airline ethics and whether airlines should profit from unsold space in this way. Airlines are likely to continue experimenting with strategies like these, which may further complicate the passenger experience. The debate underscores the increasing friction between revenue optimization and the comfort of travelers in modern air travel.

United Airlines is now levying $180 on passengers aiming to snag unoccupied extra legroom seats during Honolulu (HNL) to Los Angeles (LAX) flights. It's a clear revenue play, squeezing more dollars from what some see as basic comfort. These 'Economy Plus' seats, as United brands them, are usually pre-booked or offered to loyal customers.

The move has sparked a predictable backlash. Some passengers are balking at paying for seats that would otherwise be empty. Is it shrewd revenue management, or nickel-and-diming flyers? Hard to say, but such practices might influence future flight booking behaviors.. The fact passengers feel they need to pay for what seems to be 'standard' space in 2025 is a sore point.

The willingness to pay, as demonstrated by United, and potentially other airlines, really comes down to flight length, and the value people place on their personal space. This is not new in the Airline industry, but the public display of these fees has become more open. Airlines must be careful that policies don't erode customer loyalty.

What else is in this post?

  1. United Airlines' Empty Seat Policy A Detailed Look at the $180 Extra Legroom Controversy on HNL-LAX Route - United Airlines Enforces $180 Fee for Empty Extra Legroom Seats on HNL-LAX Route
  2. United Airlines' Empty Seat Policy A Detailed Look at the $180 Extra Legroom Controversy on HNL-LAX Route - How Flight Attendants Block Passengers from Self Upgrading with Lowered Tray Tables
  3. United Airlines' Empty Seat Policy A Detailed Look at the $180 Extra Legroom Controversy on HNL-LAX Route - The Economics Behind Empty Premium Seats on United's Hawaii Routes
  4. United Airlines' Empty Seat Policy A Detailed Look at the $180 Extra Legroom Controversy on HNL-LAX Route - Changes to United's Empty Seat Policy Since December 2024
  5. United Airlines' Empty Seat Policy A Detailed Look at the $180 Extra Legroom Controversy on HNL-LAX Route - Mile Earning Options When Purchasing Extra Seat Space on United
  6. United Airlines' Empty Seat Policy A Detailed Look at the $180 Extra Legroom Controversy on HNL-LAX Route - Passenger Rights and Seat Assignment Rules on United's Hawaii Flights

United Airlines' Empty Seat Policy A Detailed Look at the $180 Extra Legroom Controversy on HNL-LAX Route - How Flight Attendants Block Passengers from Self Upgrading with Lowered Tray Tables





United Airlines’ Empty Seat Policy A Detailed Look at the $180 Extra Legroom Controversy on HNL-LAX Route

Flight attendants on United Airlines are sometimes observed employing a tactic that has raised eyebrows: lowering tray tables to discourage passengers from moving to unoccupied extra legroom seats. This approach, especially on routes like Honolulu to Los Angeles, aims to manage access to those seats, often tagged with the $180 fee.

Passengers have voiced concerns about the seeming arbitrariness of seating enforcement. They witness some passengers moving freely to empty seats while others are swiftly directed back to their original assignments. This discrepancy has fostered a sense of unfairness and highlights the growing tension between airlines seeking to maximize revenue and passengers expecting reasonable comfort, even on a budget. The question many are asking: is it about space or about squeezing every last dollar? It certainly doesn't encourage customer goodwill when a flight has many empty seats.
Flight attendants appear to have a key role in managing empty seats, particularly in the increasingly controversial 'extra legroom' section. It's interesting to observe how something as simple as a tray table can become an instrument of airline policy. What seems like a basic convenience feature suddenly transforms into a barrier, either physically blocking access or simply creating a perceived sense of "occupied space" that might dissuade passengers. The tray table as an instrument for crowd control - who would have thought it?

From an engineering perspective, the tray table is also built tough and the act of placing tray tables down appears to serve as an early intervention, pre-empting passenger attempts to upgrade themselves without paying that HNL-LAX fee. One wonders about the knock on effects of this: airlines are actively watching what United does.

Whether this strategy proves effective and starts influencing the industry may soon be very apparent. This heavy handed approach might very well reduce passenger satisfaction. Perhaps technological solutions that can integrate complex seat management policies would be a win-win.



United Airlines' Empty Seat Policy A Detailed Look at the $180 Extra Legroom Controversy on HNL-LAX Route - The Economics Behind Empty Premium Seats on United's Hawaii Routes





United Airlines' introduction of Premium Plus on Hawaii routes raises questions about premium pricing and empty seats. Despite extra perks like legroom, a lot of premium seats stay empty, casting doubt on current pricing strategies. The $180 legroom fee might scare off customers when cheaper options are available. This mirrors a wider airline problem: balancing profit and happy customers, and not annoying them in the process. United keeps tweaking its seating rules, but the discussion underlines the trouble airlines have balancing money and passenger happiness. The enforcement, though seemingly minor with lowered tray tables to block the Economy passengers, adds to negative customer sentiment.

United's policy of extracting $180 for unoccupied extra legroom seats, particularly on routes like Honolulu to Los Angeles, highlights the underlying economic pressures faced by airlines. Airlines are continuously trying to recover more from lost revenue. While the previous discussion has focused on the passenger experience, it's worth considering the economic rationale driving these decisions. The perception of value significantly influences traveler behavior. The enforced fee gives the impression of exclusive access to premium space and potentially a better inflight service. This highlights the growing importance of optimizing flight load factors, with airlines often resorting to extreme measures.

Dynamic pricing also adds a layer of complexity; the $180 fee isn't static, but can shift based on demand, potentially appearing as inconsistent to passengers. Airlines that charge premium for empty extra legroom seats as United is doing is a practice not done by most other carriers. This could either make the airline get more bookings or less bookings because the customers do not want this type of airline.

From a pure business perspective, the airline has a right to set the price as high as they want to, however, it is important that these prices match with the customers wants and expectations. Technology driven systems could have the potential to streamline how these seats can be managed, and this would ultimately result in a win for both the customers and the airline.



United Airlines' Empty Seat Policy A Detailed Look at the $180 Extra Legroom Controversy on HNL-LAX Route - Changes to United's Empty Seat Policy Since December 2024





United Airlines’ Empty Seat Policy A Detailed Look at the $180 Extra Legroom Controversy on HNL-LAX Route

Since December 2024, United Airlines has significantly tightened its Empty Seat Policy, adjusting how seats are assigned and utilized, particularly affecting middle seats. The new guidelines are designed to maximize revenue by potentially increasing fees for passengers seeking additional space, which has led to growing dissatisfaction among travelers who feel disadvantaged when middle seats are assigned despite available empty ones. This shift in policy has sparked a heated debate around the fairness of the airline's pricing structure, especially regarding the controversial $180 fee for extra legroom seats on the HNL-LAX route. Passengers are left questioning whether the airline's focus on revenue optimization is overshadowing their comfort and overall flying experience. As the airline navigates these changes, the balance between profit and passenger satisfaction remains a crucial and contentious issue.

As of early February 2025, United Airlines has seemingly been tweaking its Empty Seat Policy since December 2024, indicating a somewhat reactive strategy to passenger sentiment and competitor moves. Initial data points towards a possible 5% revenue uptick on certain routes where the $180 empty extra legroom fee is actively enforced. This reveals the significant financial factors influencing seating strategies in commercial aviation.

What's interesting from a research perspective is how the policy taps into psychological biases; Passengers appear more willing to shell out for upgrades when they think available seats are scarce. United's tactic seemingly exploits this, potentially swaying booking habits for both premium and economy travelers. But this tactic only can be used if seats are selling well. If passengers are not there because the flights are too empty and that a passenger needs to upgrade to the seat, this won't work and customer loyalty might suffer.

The $180 fee should not be treated as a fixed cost, since the price shifts due to algorithms designed to forecast demand, creating a pricing model that could be considered as inconsistent and unpredictable.

The increased use of seat management technology, used for constant monitoring of real-time booking data along with dynamic pricing, shows future advancements aimed to improve customer experiences and operational efficiency. This makes it harder for customers and their experience. The implementation of these new policies raises questions, especially considering the chance of high fees on seat upgrades might discourage and lead to discontent with premium frequent flyer members. The result is a likely negative effect on customer retention if the perceived premium value is devalued.

United stands out for imposing charges on unoccupied extra legroom seats, with competitors carefully monitoring to understand the implications and this may very well influence airline pricing policies across the sector. The fact international travelers could be greatly affected by United's policies if these fees start to emerge on long-distance flights and international routes makes this a global issue.

Finally, in an operational consideration, it seems that this new policy does add additional burden on flight crews who need to enforce new seat assignments, and this may create additional tensions within the air. As passenger feedback trickles in, United will have to constantly adapt their empty seat policy, possibly implementing scaled pricing or devotion discounts to preserve an edge in competition and promote higher levels of customer satisfaction.



United Airlines' Empty Seat Policy A Detailed Look at the $180 Extra Legroom Controversy on HNL-LAX Route - Mile Earning Options When Purchasing Extra Seat Space on United





When purchasing extra seat space on United Airlines, passengers have several mile-earning options, particularly if they opt for additional legroom on routes like HNL-LAX. It is possible to use United miles to buy an extra seat, and travelers should be aware that miles earned from this purchase only apply to the seats themselves, excluding Premier qualifying miles or points. This limitation raises questions about the overall value of such transactions, especially given the recent $180 fee for extra legroom, which has sparked considerable debate among frequent flyers regarding its justification and impact on loyalty. As airlines navigate the complex balance of maximizing revenue and maintaining customer satisfaction, understanding these mile-earning nuances becomes essential for savvy travelers.

Regarding mile accrual when extra legroom is purchased, specifically when paying the controversial $180 HNL-LAX fee, the situation seems opaque. Passengers are not given straightforward answers regarding what they are given when buying more space or an additional seat. Does the added expense contribute to your MileagePlus balance, or is it simply a direct revenue stream for United?

Current information seems to point towards the possibility of earning miles on the *base fare* paid for an extra seat, but not on the added fee for the increased legroom. This makes sense from a logical viewpoint that all "fees" charged by the airline are non mile earning. In many cases you would need to purchase a separate ticket entirely. United seemingly profits without providing any miles back to loyal passengers.

It also must be noted that earning miles does not always result in Premier qualifying points or miles. The details matter, and understanding those nuances is key for frequent flyers optimizing their rewards. A call to United might give different answers, but is there any truth to the answer? A good idea might be is to consult expert travel forums.



United Airlines' Empty Seat Policy A Detailed Look at the $180 Extra Legroom Controversy on HNL-LAX Route - Passenger Rights and Seat Assignment Rules on United's Hawaii Flights





Passenger rights and seat assignment rules on United's Hawaii flights are definitely not as straightforward as one might hope, particularly considering the airline's evolving strategies. Passengers can typically choose or adjust their seats online or through the app, but this can be difficult depending on ticket class and flight availability. Some passengers are told to keep checking closer to their flight. United also makes it known that passengers must comfortably fit in their assigned seats, which can create issues for those needing additional space.

The way premium seating is handled, specifically the $180 extra legroom fee for the Honolulu-Los Angeles route, has stirred up quite a discussion. Passengers are questioning how equitable and easy to use these rules are. As United works to refine its procedures, the tension between increasing revenue and ensuring a pleasant flight experience remains a point of debate, raising questions about what air travel will be like moving forward. It makes one wonder if United will change anything after passenger feedback.

United Airlines' policy on seat assignments for flights to Hawaii, like elsewhere, is designed to fill every available seat, thus the advent of sophisticated algorithms. These systems take into account booking patterns, and what passengers choose, while dynamically altering the availability of seats for maximum revenue.

The $180 charge for extra legroom on the HNL-LAX route should be viewed beyond the surface. It is a psychological tactic designed to drive profits. The strategy emphasizes a higher value when available seats are limited, thus driving customers to purchase extra seat space at a premium, even when most seats are empty. This causes questions with the frequent flyer program by passengers who are used to seat preferences.

The recent policy implemented in December 2024 saw an increased change of customers being assigned middle seats even when an aisle or window seat might be available. The goal is not known but many assume that that goal is to drive profits to get customers to "upgrade" themselves to an empty seat. United, and airlines in general, are looking to recover as much profitability as possible by monetizing every possible square inch on the airline. Dynamic pricing, in conjunction with automated monitoring of sales/availability in real time leads to higher income but inconsistent experiences for customers. Competitors of United are now seeing this $180 fee for extra leg room, and might adopt this in their own strategies.

Tech has played a central role in optimizing airlines, but has been to the detriment to customers. As United Airlines improves the technological seat improvements, the company has a need to consider if customer loyalty might be at stake, as comfort is being given to profits. For instance, on long flights to Hawaii the small seat that takes space away may lead to an unfulfilling experience. It will be an active thing in the future to monitor how the seat assignments and pricing affect customer satisfaction.


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